Retail impulse purchase strategy achieves 25% success rate

Talk to any marketing expert and they will tell you that a success rate of 25% for a direct mail, telemarketing or other marketing campaign in any business is almost unheard of.

Talk to retail marketing experts and they will tell you than achieving a 25% engagement rate from an over the counter offer is extraordinary. This is many times over the success rate for over the counter up-sell promotions in petrol and convenience outlets.

newsXpress is proud to have launched to its members last month a well considered over the counter marketing strategy which resulted in a 25% success rate in one of the first stores engaging.

By carefully monitoring the number of offers made to customers and tracking the results of the offers, the newsXpress business has been able to quantify the value of the newsXpress promotion to their business.

newsXpress has supported the exclusive marketing initiative with implementation advice and branded collateral to support the over the counter offer and track the fulfilment success.

There is a considerable difference between newsagency marketing and franchise groups. newsXpress continues to innovate at all levels of the business, delivering excellent business growth opportunities.

HOT ink! numbers for newsXpress

newsXpress members are reporting excellent sales numbers for the latest HOT ink! campaign.  With this latest promotion about to end, many are ready for our local ink initiative to kick in.

This is a newsXpress exclusive initiative designed to give our retail network the edge over others who run several campaigns a year.

By running campaigns between national promotions and providing newsXpress members with valuable tools for promoting this local campaign, we are helping newsXpress members lead the field in the ink and toner space.

Is that a Harley Davidson in the window?

104_0257.JPGnewsXpress Sunbury Square used a cut out Harley Sportster in their window to draw the eye to Harley Davidson licenced mugs from newsXpress preferred supplier Russ. The mugs are selling well – especially for a high price point of $20-$30. The success with the mugs is due to a terrific display – showing the value of professional merchandising.

newsXpress is thrilled to have innovative and entrepreneurial members like newsXpress Sunbury Square – redefining the newsagency experience.

$1,500 bonus for newsXpress member

Thanks to preferred supplier arrangements, newsXpress members have access to valuable rebates from key suppliers.  One national brand ink supplier rewards members with highly valued gift cards in return for loyalty.

One newsXpress member yesterday received $1,500 in gift vouchers for trading in the last year.  This is on top of highly competitive prices for the stock items purchased and valuable reward points accrued through the newsXpress wholesaler.  Three points of significant value from a professionally negotiated and management newsXpress preferred supplier relationship.

So, not only has this newsXpress member accessed highly competitive pricing, they received a bonus in the form of gift vouchers which will take care of plenty of Christmas and birthday shopping.

The member was thrilled at the unexpected $1,500 bonus and called newsXpress to celebrate.

newsXpress has plenty of other members reaping these rewards.

newsXpress Maryborough supports Redwood Carnival

maryborough-winner.jpgnewsXpress Maryborough (VIC) were the proud sponsors of race 3 at the Redwood Carnival held by the Maryborough Harness Racing Club recently.  In the photo, Ross from newsXpress Maryborough is congratulating the winner.

newsXpress works with its members on local promotions such as this, providing access to branding and other material.  We understand the importance of local community engagement and support active newsXpress member involvement in this.

Ink sale at newsXpress stores is HOT!

ink-promotion.JPGThe latest HOT Ink! sale at newsXpress stores is delivering excellent traffic and sales for newsXpress members.

Ending later this week, the HOT Ink! sale has enjoyed a terrific run and has further cemented our position as leaders in the ink and toner space among newsagents.

We are flattered that a couple of others are trying to copy the newsXpress model.  This focuses our attention on delivering even better deals backed by more effective marketing.

newsXpress and Hallmark working together

sunbury-hallmark.jpgAs a strategic partner, Hallmark works closely with newsXpress on a range of fronts.

The branding undertaken at newsXpress Sunbury Square in Victoria is a good example.  With windows to cover, Hallmark was quick to provide professional collateral which supported their brand and helped create the message enticing customers into the terrific retail experience.

The result at newsXpress Sunbury Square is another example of a commercially beneficial relationship between newsXpress and Hallmark.

More Slow Cooker cookbooks at Leongatha

leongatha-slowcooker-books.jpgnewsXpress Leongatha has an excellent additional display promoting slow cooker cookbooks which feature in the latest newsXpress book sale.  This is bigger than the display we featured here a couple of days ago.  By adding some simple yet creative elements  – table cloth, pumpkin – they have made an appealing and commercial display.

Well done to everyone involved at newsXpress Leongatha!

Book Sale in Glendale

glendale-books.JPGThe team at newsXpress Glendale is making good use of their flexible fistures with this display for their latest newsXpress Book Sale.  Attracting shoppers as they pass by the store and driving sales to existing shoppers, this stand is an important part of the success at newsXpress Glendale.

The range of books from our preferred book supplier, ABW, is excellent as usual.  newsXpress members like Glendale are enjoying terrific business.

Slow Cooker promotion in Leongatha

leongatha-slow-cooker.jpgThe team at newsXpress Leongatha created this terrific impulse purchase display promoting the ACP Women’s Weekly Slow Cooker title as well as another popular Slow Cooker cookbook.

This display on the dance floor is in the right place to drive success with the popular titles.

Thanks to newsXpress supplier relationships, Leongatha and other newsXpress stores have been able to ensure good supply of the Women’s Weekly Slow Cooker title.

Watch for more newsXpress cookbook promotions – the food category is HOT!

World Cup support in Bairnsdale

bairnsdale-world-cup.jpgnewsXpress Bairnsdale got right behind the 2010 FIFA World Cup with a bold Window display.  As well as supporting the event, the window demonstrates some good old Aussie patriotism.  It also helped to promote a terrific range of World Cup magazine titles as well as World Cup merchandise.

newsXpress provided all newsXpress members with free double-sided A2 posters and access to supporter material from a preferred supplier.

The result was a cracker World Cup for our stores, especially those who embraced it as they did at newsXpress Bairnsdale.

Newsagent business performance roundtable discussion

The newsXpress member meetings which start next week in Sydney will include a discussion among newsXpress members on business performance and retail in general.

Our approach of using member meetings for business discussions is popular among newsXpress members. While we still present supplier deals and talk about marketing strategies, it is the business discussions which unlock opportunities for members to take away and use in their businesses.

newsXpress member meeting series starts next week

newsXpress exclusive member meetings for July start next week.  This round will feature terrific supplier deals, newsXpress exclusive business development strategies and an opportunity great newsXpress networking.

The dates and locations are:

  • NSW – Tuesday, 20th July, 2010 – 9.15am – Rydges Camperdown
  • VIC – Thursday, 22nd July, 2010 – 9.15am – Mulgrave Country Club
  • QLD – Tuesday, 27th July, 2010 – 9.15am – Nudgee Golf Club
  • WA – Thursday, 29th July, 2010 – 9.45am – Metro Hotel on Canning

The meeting start at 10am.  The early arrival is an opportunity to check out supplier deals.

newsXpress Knox promotes Tour de France

tour-de-france.JPGThe team at newsXpress Knox setup a terrific, and successful, display promoting Tour de France titles.

Capping the entrance to the main magazine aisle, the display has drawn great attention and driven excellent sales.  The success of the display demonstrates the value of focusing on events like the Tour de France.

The display will run for just a few days more  as we are close to selling out of stock.

Greenfield newsagency opportunity in Brisbane

newsXpress has been offered a greenfield newsagency opportunity in a Woolworths centre for someone wanting to buy a newsagency.  With the backing of newsXpress strategies and expertise, this opportunity would be ideal for someone entering the newsagency channel for the first time.

For more information on this opportunity please call Mark Fletcher on 0418 321 338.  We expect that this opportunity will be taken quickly.

newsXpress can help in Buying a Newsagency

Buying a Newsagency can be an opportunity to increase your capital wealth over time. Newsagencies, run well, are good businesses to own and operate. They respond well to hard work and good management.

It is important to remember that when buying a Newsagency it is not always a license to print money. Your chances of success will be better if you do some research into the industry first to get a feel for the problems you might encounter as a business owner.

The business has more chance of success the more it matches your interests and business strengths.

To be a successful Newsagent, you must be 100% committed. Anything less and you will significantly reduce your chances of success. You have to ask yourself is a Newsagency the best solution and will be suitable for me and my lifestyle.

Consider your own level of knowledge and interest along with having the skills, experience, time, resources, vision and commitment to make the Newsagency a success.
This is where newsXpress can help.  Our team of Business development Managers work with newsXpress members, in store, to build stronger, more efficient and more profitable newsagencies.  This is the newsXpress difference.
Newsagencies can be very demanding with long hours. While it may provide independence and the opportunity to earn more money, you must also consider that it can place a lot of pressure on you personally, family, friends. It can affect your relationships and lifestyle. You will also have to be in good physical condition especially if you are purchasing one with a paper run and you plan to do the deliveries yourself.
newsXpress can help with back office processes, front of store processes and marketing to help attract new customers.

Before you start looking at a newsagency to buy, consider whether you are ready for this decision yourself. Are you up for the hard work? Are you physically able? Do you have the financial and emotional capacity? Do you enjoy retail? Are you motivated to make a real difference in a business? Do you know the type of Newsagency you are looking for?

To find out more about how newsXpress can help you in buying a newsagency, please contact Ben Kay, newsXpress General Manager, on 0419 678 754.

Four new preferred suppliers for newsXpress members

The merchandise team at newsXpress has been busy negotiating excellent deals for newsXpress members with four new suppliers announced in the last week.

The details of the new suppliers, their offers and trading terms have been communicated to newsXpress members.  We will not be publishing details here since the information is commercially sensitive to newsXpress members.

The new products on offer extend the range available in our stores and in newsagencies more generally.  One supplier in particular opens what will be a new category for many newsagents.

newsXpress focus group discusses Christmas

We hosted an online focus group of selected members last week to discuss our plans for Christmas.  During the session a range of products were shown and feedback solicited.  By using online meeting technology, newsXpress is able to pull on the advice and knowledge of newsXpress members from around the country.  The result will be a Christmas offer based on significant member input.