newsXpress Pacific Fair is embracing innovation with the new and exclusive range of Hallmark recordable storybooks on display in a good traffic location in-store. The sample book helps drive sales.
Customers are loving these Hallmark storybooks, sales are very strong right across our channel.
newsXpress stores had preferred access to the range, giving our stores an advantage over other nearby stores.
The newsXpress marketing team is putting the finishing touches to our 2010 Halloween collateral around the theme of SCARY CAN BE FUN. Colour double sided A1 posters will be provided to newsXpress members free of charge.
newsXpress pioneered the Halloween season in the newsagency channel years ago and continues to lead this excellent commercial opportunity today. This year, we see new and exclusive products, great deals from preferred suppliers and fresh new marketing collateral.
Halloween 2010 is set to be SCARY, FUN and PROFITABLE for newsXpress members.
The team at newsXpress Leongatha has put together a vibrant and attractive display promoting Gardening Australia in-store. More than a traditional magazine display, the column really brightens the store and this helps retail sales – not just for the magazines but more broadly. Attractive visual merchandising like this separates the store from other retailers carrying Gardening Australia.
The power end display of MasterChef at newsXpress Forest Hill is powering sales of the latest issue of the magazine. Thanks to its relationship with News Magazines, newsXpress is able to facilitate access to marketing collateral for MasterChef as well as ensuring access to extra stock.
Andrew & Tanya Wagner and their team at newsXpress Margaret River were rewarded for their progressive business acumen by being named as ‘New Technology’ newsagent of the year at the recent WANA Awards Night.
This award catapults them into contention for the National award in the same category to be announced at a Gala Event in Fremantle later this month as part of the 2010 Industry Convention. We wish them all the best. Andrew and Tanya on the right are pictured with Neville Roedinger, WANA State Manager after accepting their award.
The winner of the sound system at newsXpress Knox visited the store on Sunday to collect his prize – capping off a terrific Father’s Day. In newsXpress stores right across the counter dads will be visiting over this coming week to collect their prizes. The prizes were funded by newsXpress through its Hallmark partnership at no cost to members.
If you are buying a newsagency or have an existing newsagency you want to run better then the newsXpress one day conference is an excellent opportunity to connect with proactive newsagents and helpful suppliers.
In an outcome-focused agenda you will find many practical ideas you can implement without additional cost you can use to extract more revenue from each customer contact. Here is the agenda:
09.15am – Suppliers on site with great Back to School and exclusive deals – we recommend all stores arrive early and use this time to engage with the suppliers and take advantage of the HOT OFFERS
10:00am – Open and Introduction by Graham Randall
10:05am – Mark Fletcher – How to avoid calling the police to your store
10:10am – Mark Fletcher – An OCD Diagnosis is not all bad news
10:45am – Ron Thorpe – Taking Ownership of the Greeting Card Category & making more money
11:15am – Morning tea – SUPPLIER INTERACTION OPPORTUNITY
11:30am – Graham Randall – Buying and Selling a newsagency – The facts, the myths and the figures
12:00pm – My Stories – selected newsXpress members share their stories on what makes their store profitable
12:30pm – Ben Kay – Stalking Goliath – techniques for competing with the big end of town
13:00pm – Lunch & Networking – SUPPLIER INTERACTION OPPORTUNITY
14:00pm – Jason Skodt – How to make money from the phone card category – Tips and practical advice on making this category more profitable
14:30pm – Open Forum
15:00pm – newsXpress Members only meeting – 60 minutes
16:00pm – Close of day
This is the newsagent conference that comes to you with dates in Melbourne, Sydney, Brisbane and Perth starting later this week.
Click here for a one page brochure and registration form. Click here to book online. Participation costs just $50 and includes lunch and breaks.
newsXpress is proud to be raising money for the Lighthouse Foundation again this year from the sale of the popular Dad’s Nuts Bags from Morish. We created the Dad’s Nuts concept several years ago and are thrilled to have Morish working with us once again.
We have been with Lighthouse for a couple of years. They provide homes and programs to help young people experiencing difficult time to develop healthy life skills, complete their education and find work. Money from every Dad’s Nuts sales goes to their important work.
The team at newsXpress Kin Kora are no strangers to their promotional displays being highlighted on this blog, and a quick search would illustrate the amazing talent they have in this area. Their Father’s Day display for 2010 is no exception to this rule, and Sarah Coombs and her team have again cross promoted some of the major categories, Books, Confectionary, Gifts and Cards to great effect.
They have already recorded significantly increased sales for books based on last year’s results, and the Hallmark Sound Cards (featured left) are walking out of the door! With the right amount of stock on display and an inviting promotional strategy, they are primed for a big rush leading up to Sunday’s big day!
newsXpress Beechworth is enjoying good sales again this year with their value-packed $20 Father’s Day lottery gift packs.
In each pack Dad gets three lottery tickets, some scratchies and three chocolate bars.
Pitched at the counter, these gift packs are an easy sale with a Father’s Day card to the shopper who is yet to choose the gift for Dad. They are a great basket builder!
The team at newsXpress Whitford City have strongly supported the WA exclusive Father’s Day Television promotion with fantastic in-store support.
The advert features three outstanding book titles, ‘How to Catch Fish and Cook it‘, ‘Peter Howard’s BBQ Collection‘, & ‘The History of Australian True Crime‘, at massive savings off the RRP with many more great titles in store.
Each customer who purchases a book at any Western Australian newsXpress store during this promotion receives an entry into the draw to win a magnificent weekend getwaway for two to the beautiful, Riverglen Chalets in Margaret River.
Father’s Day is the centre of attention at newsXpress Seymour with this terrific card and gift display in-store.
Using both Hallmark and newsXpress collateral and promoting the MP3 player (provided free to stores by newsXpress) which will be won by one lucky dad, the offer is compelling and delivering good business.
newsXpress Top Ryde City is celebrating Father’s Day with a terrific display across the front of the store. Able to be seen from some distance away, thanks to their use of height for the display, the Father’s Day offer is bold and clear in its message.
Promoting an excellent range of gifts, Darrell Lea product and cards, the newsXpress Top Ryde City Father’s Day offer is drawing good attention.
newsXpress Orange is promoting Father’s Day across the entrance to the store in the Orange City Shopping Centre and onto their dance floor with an excellent range of gifts. In addition to Father’s Day gifts, they are promoting the popular Hallmark Father’s Day range.
newsXpress Orange is known across Orange for their gift range so it is natural that they would do a terrific job for an important season like Father’s Day.
This is a story about how a good newsagency marketing group can add real value of your business.
A newsXpress member recently complained to one of our Business Development Managers that they had been sent too much stock for the launch issue of a new magazine and planned to early return all of this stock.
The newsXpress Business Development Manager researched the new title and went back to the newsXpress member with a business case on why they should actively promote the new title instead of early returning it.
While not convinced, the newsXpress member followed the newsXpress BDM’s advice and the newsXpress commitment to embracing the magazine opportunity, promoting the title on the dance floor of their store.
They quickly sold out of the launch issue and urgently sought additional stock. The economic benefit goes beyond the first issue as some customers have signed up to have each issue of the magazine put away.
This is a terrific success for the newsXpress member, their customers and newsXpress itself.
newsXpress is the only newagency marketing group in Australia offering Business Development Managers on a regular cycle working with members growing more profitable and enjoyable businesses. BDM visits add value on practical and strategic issues newsXpress members confront in their businesses. The visits are included in the newsXpress membership fee.
Our Business Development Managers are another newsXpress difference.
newsXpress Knox is offering Father’s Day gifts and cards right across the entrance to the store and onto the dance floor in front of the sales counter. Father’s Day sales have been excellent through much of August, kicking up significantly in the last week. Central to the Father’s Day offer is the innovative Hallmark sound cards – on display between the two gift tables.
Welcome to Laurent and Debbie the owners of newsXpress Nerang and new members of newsXpress.
They had a terrific GRAND OPENING last Saturday thanks to great marketing around the store, some terrific offers in-store and an excellent vibe created by the team.
newsXpress is thrilled to be welcoming proactive newsagents who want to grow their businesses through professional marketing and management.
if you find yourself in Nerang be sure to drop in a say hello to Laurent and Debbie.
With a great range of Father’s Day gifts on the gift table in the middle of the dance floor and a backed by an excellent range of Father’s Day cards on the wall just behind, the Father’s Day story is strong at newsXpress Leongatha.
Variety in gifts is the key to a successful Father’s Day and newsXpress Leongatha is certainly offering this. In addition to the broad range of gifts in the photo they have an excellent range of books on offer.
One of the most popular items this Father’s Day is the Hallmark Sound cards – Hallmark continues to drive genuine innovation in the greeting card space.
Walking into newsXpress Ballarat you face a good range of Father’s Day gifts as well as the Hallmark range of Father’s Day cards.
Placement of gifts and cards next to each other as they have done at newsXpress Ballarat is the best way of driving the ideal sales outcome – a gift and a card in the one purchase. This is another reason newsXpress stores are reporting excellent year or year growth in gift sales.
Father’s Day is shaping up well for the group thanks to a strong in-store like at newsXpress Ballarat.
newsXpress Redcliffe is promoting Father’s Day 2010 from the front of the store, acreoss the dance floor and deep into the business. Featuring gifts from newsXpress preferred suppliers and the popular Hallmark sound cards, the Father’s Day offer at newsXpress Redcliffe is everything a dad could want.