Our support for the RSPCA Happy Tails Day campaign is recognised in a report published by Perth Now. We are thrilled to be part of this national high-profile campaign for a second year.
newsXpress Halloween flyer – page 1
Participating newsXpress stores distributing an exclusive newsXpress Halloween flyer to homes around their stores. Featuring an excellent range of Halloween merchandise, the flyer is designed to promote newsXpress stores as the go to place for Halloween. It also features bonus information on how people can engage with the season and have fun.
Click on the image for a larger version.
newsXpress Bairnsdale supporting the Saints
While St Kilda didn’t win the AFL Grand Final replay, the team at newsXpress Bairnsdale got right behind their team with this terrific window display facing out into the main street. Displays like this draw traffic and comment and separate local businesses from outposts of national chains. Click the photo for a larger version.
newsXpress Riverlink inducted into Hall of Fame
Congratulations to the entire team at newsXpress Riverlink on winning the 2010 Best Retailer in Riverlink Award as part of the Ipswich Business Achiever Awards. This is a tremendous honour for a hard working team and a bonus for the promotion it brings to the newsXpress brand.
newsXpress Riverlink was also inducted into the Hall of Fame for winning three major awards in a row:
2008 Best Retailer in Riverlink
2009 Best Speciality Retailer in Ipswich
2010 Best Retailer in Riverlink
The entire team in the business deserves to feel proud of their achievements and should enjoy the kudos which comes with these awards.
Swill & Quill a success at newsXpress Albany
Congratulations to the team at newsXpress Albany in Western Australia for their staging of their Swill & Quill night. Here is how they described the high profile event:
Swill & Quill was a 1920’s themed cocktail party we held instore in conjunction with the opening night of the local writers festival. A massive amount of work transformed the bookstore into a truly amazing space filled with heaps of interesting going ons.
Terrific innovation which connected with the community, supported a local cultural event and enhanced the profile of the store.
Congratulations to Hamish and the team for putting on such a successful event. You can read more about it here.
Success with the Halloween party stand
The Halloween party goods stand which newsXpress sourced for members is working very based on feedback we have received.
Designed to work as a basket builder supporting the broader newsXpress Halloween campaign, this stand of party goods offers an excellent range of cups, plates and other items for anyone planning a Halloween event this year.
Part of our focus this year is about helping people interact with the season at home, hence the importance and relevance of the party goods stand.
newsXpress has owned Halloween in the newsagency channel for years. The products offers and marketing activity for this year have taken the newsXpress to a new and even more rewarding level!
Halloween comes to newsXpress Ballarat
The folks living in Ballarat will have fun this Halloween thanks to the terrific display of Halloween products at newsXpress Ballarat in the Block Arcade.
Strategically placed on the dance floor near the card department, the Halloween display offers all the treats such as witches hats, face masks, pumpkin buckets and costumes.
The bats flying around the newsXpress poster above the display is an especially scary treat.
The level of energy and commitment shown right across the newsXpress network for Halloween this year is wonderful.
Halloween at newsXpress Pacific Pines
newsXpress Pacific Pines is participating in Halloween for the fourth year in a row and is anticipating a repeat of year on year growth they have seen previously.
Their appropriately scary and wonderful display is tactically placed to get to customers as they enter and leave the store. It includes a good range of masks and other items to trick yourself out for a great Halloween.
We are hearing from newsXpress stores right across Australia that Halloween has kicked in earlier this year. Thankfully newsXpress and our suppliers were ready with great displays appearing from right after Father’s Day. What a great lead in to Christmas!
newsXpress Halloween poster
All newsXpress stores have been sent stock of the following poster for use in store. Designed by our marketing team, the newsXpress EXCLUSIVE poster is printed double sided, A1, on 250 GSM stock. Excellent quality for an in-store poster.
newsXpress members are using the poster in window displays, in-store displays, on vehicles and other places to promote their Halloween connection.
Halloween takes off at newsXpress Ocean Keys
The terrific Halloween display at newsXpress Ocean Keys in Western Australia is already a hit with feature products selling as the display was being set up. The hanging ghosts have been especially popular.
A display like this is certain to attract new customers to the store and this is a key part of the newsXpress Halloween strategy – exceuted so well at Ocean Keys.
Valentines 2011 already!
newsXpress earlier this week sent out its Valentine’s Day 2011 offers to members with special deals and promotional opportunities with a range of suppliers.
By providing this well in advance of Christmas, newsXpress members are able to plan to make the most of this big season.
Halloween a hit at newsXpress Deception Bay
newsXpress Deception Bay is scaring the heck out of their customers with this fantastic Halloween display. Scaring them in a good way that is – into buying great Halloween product.
From the newsXpress Halloween poster hanging high up to the product at kid level close to the ground, the display is an excellent presentation of the Halloween opportunity and how good newsXpress stores are making the most of this.
Well done to everyone involved at newsXpress Deception Bay.
Scary shop front at newsXpress Watergardens
Right across the front of newsXpress Watergardens is a Halloween display which extends the theatre of the body on the ground display we covered a few days ago.
The display looks terrific – better than you can see in the photo. The value of a display, of course, is in sales it generates.
This display is working a (financially valuable) treat at newsXpress Watergardens.
Great Halloween success at newsXpress Harbourtown
newsXpress Harbourtown is awash with Halloween products and promotion for what is looking to be a bumper season for the shop this year. Their 2010 stock orders were significantly above those for 2009 and already the business has sold more than they did for all of the 2009 season. This is a testament to excellent management and visual merchandising of the Halloween offer.
newsXpress Harbourtown feels spooky and customers comment on this when they enter – they are clearly spending their money too. The fun created is excellent and commercially valuable. Well done to everyone involved at Harbourtown!
Building the online presence
newsXpress has republished advice for members on how to promote their businesses online. Following the advice prepared exclusively by newsXpress, our members are guaranteed of being easily found online by Google and other search engines.
We have evidence from newsXpress members who have followed this advice who are now generating sales opportunities for their business.
This is another example of the newsXpress difference in action. Our online marketing advice helps our stores move stock and thereby extracting better returns from our great supplier deals. In this regard, we are valuably unique.
newsXpress Oxenford sells out of some Halloween product
Wayne Case is from the US and knows a thing or two abour Halloween. He loves that newsXpress embraces the season and that he can too at his newsXpress Oxenford store.
Having ordered more stock this year than last, the newsXpress Oxenford team is thrilled that sales are already ahead. The newsXpress Exclusive Hallmark Voice Changer has already sold out and more stock is on order.
They have trimmed stationery space to free more space for Halloween.
As the photo shows – they are having fun with the season and making great use of the newsXpress Halloween marketing collateral.
Halloween at ewnsXpress Top Ryde City
Halloween is front and centre at newsXpress Top Ryde with this high impact display on the lease line and facing into the mall.
With an appropriate mix of scary and fun, the display is sure to bring plenty of younger shoppers to the store. Attracting this demographic is a key part of the newsXpress Halloween strategy.
Well done to everyone at Top Ryde for a top Halloween display!
Congratulations to newsXpress Margaret River
Congratulations to newsXpress Margaret River for winning the National Technology Newsaget of the Year award at the recent ANF conference in Perth. This is excellent recognition for a proactive store which is a vital hub in the Margaret River community.
newsXpress phonecards a hit!
newsXpress stores across the country are reporting excellent sales for the high-margin newsXpress branded phonecards. These exlusive to newsXpress products are easy to sell, easy to manage and genuinely reliable – this is why newsXpress has put its own brand on the product.
Crime scene at newsXpress Watergardens!
Renee and the team at newsXpress Watergardens has thrown open the front third of the store to Halloween with all sorts of displays and promotions. One generating considerable interest is this marking of a body on the floor of a shop. It helps create a tremendous sense of place for the Halloween theme.
It is impossible for shoppers to visit the store for a newspaper, magazine or card and not be consumed by the Halloween opportunity.
Brilliant retail theatre! Well done to everyone involved!
newsXpress stores across the country are getting into the Halloween spirit. It is going to be a fun October!