The external window of newsXpress Parkmore is a feast of cobwebs as they promote their newsXpress Halloween range of goods. The very different look of the display window is drawing attention to the store, as it should. Halloween is a season with excellent promotional opportunities and newsXpress is thrilled to see members engaging – as at newsXpress Parkmore..
newsXpress Ocean Keys enjoys Halloween
newsXpress Emerald supports Pink Ribbon Day
Stunning window display at newsXpress Maryborough
The team at newsXpress Maryborough (VIC) went all out to create a different Halloween display this year. They hired a professional merchandiser to put the window together. The goal was to make the store the talk of the town and draw people in to see the Halloween range. Click on the image to see the detail of the stunning window display – a display which is completely unlike anything you would expect to see in a newsagency.
The display offers an excellent tutorial in visual merchandising opportunities for seasons like Halloween.
Halloween fun in Gympie
The team at newsXpress Gympie got into the Halloween spirit by dressing up in full Halloween garb. If theatre is important in retail (and it is) then this is retail at its best! Imagine what a regular would think when they come in to pick up their newspaper. Click on the image to see the detail of their scariness at newsXpress Gympie.
Featuring Halloween voice changers
newsXpress Jimboomba has been featuring the exclusive to newsXpress Halloween voice changers with this display.
newsXpress sourced the voice changers through its strategic partnership with Hallmark.
Priced at $14.95, the voice changers can be bought for $9.95 if purchased with three Hallmark greeting cards. newsXpress often uses cross promotion like this to drive sales in multiple categories.
newsXpress members are reporting that the best way to sell the voice changes is through in-store demonstration. Kids love them.
Halloween in the window
newsXpress Jimboomba has fun with Halloween
newsXpress Jimboomba is promoting Halloween 2010 with this scary and fun display in a good location in-store. Packed with products from newsXpress preferred suppliers, Jimboomba residents have an excellent range of Halloween products from which to choose. Click on the image to see a larger version off the photo.
newsXpress Knox refeshes Halloween impulse pitch
The team at newsXpress Knox has refreshed the behind the counter Halloween promotion with this updated display. The display is designed to promote the broad range of products available for enjoying Halloween 2010. You know you have a good impulse purchase display when customers buy from it – this has been the experience at newsXpress Knox.
newsXpress Nerang jumps into Halloween
newsXpress Nerang, one of our newest newsXpress members, is playing with Halloween for the first time. They are using the newsXpress marketing collateral to draw attention to the Halloween products they have left – on display on a power end. With just a week to go, many newsXpress stores are running low of Halloween product to sell – 2010 has been a terrificyear for Halloween.
Halloween at newsXpress Mountain Creek
Halloween is centre stage at newsXpress Mountain Creek with a display on a power end, facing customers as they enter the store. The black background is ideal for featuring some of the more colourful Halloween products. Right across the country newsXpress stores are leading the way with great Halloween products this season – just like at newsXpress Mountain Creek.
Promoting the newsXpress phonecard
newsXpress Watergardens is promoting the newsXpress phonecard in a power end display right next to the counter in a high-traffic location. Backed by AT, the newsXpress phonecard is a product which newsXpress proudly stands behind and supports. The excellent rates, high call quality and no hidden fees make the newsXpress phonecard and excellent phonecard deal for consumers.
The newsXpress phonecard is available right across the newsXpress network.
Christmas at newsXpress Ocean Grove
Christmas has already come at newsXpress Ocean Grove,check out this impressive display. The display is drawing good attention and sales are already humming along. The team at newsXpress Ocean Grove has made several changes in their store to create this display. They have reconfigured their approach to newspapers and removed first two sections of the magazine fixture to open up the card are.
A Halloween first at newsXpress Ocean Grove
Spreading the Halloween message
For the last week newsXpress team members and store have been inncluding this footer on emails. It is a variation on the Halloween collateral provided to newXpress stores on our A2 posters, in store newsletter, Halloween recipes and other collateral.
This is smart marketing in action – we are proud of comprehensive seasonal coverage.
Halloween at newsXpress Ascot Vale
newsXpress Ascot Vale has an excellent Halloween display on the dance floor. Featuring a plenty of Halloween product and another visit from their store mannequin who makes it into most seasonal displays. The display is situated to be seen by most whoppers visiting the store. If you are visiting or near Union Road Ascot Vale check out the Halloween offer at newsXpress Ascot Vale.
Great calendar range in Toorak
newsXpress Toorak Village has setup an excellent calendar display in-store. Boasting a large range of calendars from newsXpress preferred suppliers, the 2011 calendar range at newsXpress Toorak Village is most impressive. It features calendars for a broad range of interests and ages. Well done to everyone involved in creating this terrific calendar offer! Click on the image to see a larger version of the photo.
Halloween at newsXpress Emerald
newsXpress Emerald has a Halloween display out front of the store drawing plenty of traffic to the business. This feature stand offers a good range of Halloween product to attract the impulse shopper. The display is supported with newsXpress collateral including the Halloween recipes – an exclusive to newsXpress offer.
newsXpress Mortdale refreshes Halloween
newsXpress Mortdale has refreshed their Halloween offer, showing the importance of constant change for seasonal offers. Facing customers as they enter the store, the popular Halloween range is delivering good results for then business. The various Halloween displays are capped by newsXpress marketing collateral.
Halloween products as a counter impulse at Pakenham
newsXpress Pakenham is using the newsXpress candylane approach to selling some of their Halloween products right in front of the counter. This is an excellent impulse purchase strategy which will maximise the Halloween success. The candylane itself brings structure to counter traffic flow – vital in any busy newsagency. Click on the image to see a larger version of this photo.