Plenty of newsXpress locations are enjoying success with toy products thanks to bonus deals from our toy supplier. Being able to sell a brand name game like Monopoly with a bonus name brand game for free helps us play is a completely unique space when it comes to the pricing of toys and games. It is deals like this which allow newsXpress outlets to demonstrate excellent value and show off the newsXpress difference. The deals enable us to compete with big toy outlets like Big W, target and K Mart without having to compete on price – and we get to do this while maintaining a healthy and above average margin. All of this is available to newsXpress members thanks to the excellent work of our national merchandise team. Better buying is what makes us competitive.
Winter Warmers Warm Rosebud
The range of Winter Warmers on display at newsXpress Rosebud has been a hit. These microwaveable items are a perfect gift or personal treat for winter, especially in Melbourne over the last few weeks. Customers love them and this drives good word of mouth traffic. They also work very well as an impulse purchase.
It is innovative items like this which play a role in newsXpress stores experiencing double digit sales growth in the gift space over the last quarter.
With more preferred suppliers than any other newsagency marketing group and more coming on board, newsXpress is well positioned to continue to drive good outcomes in the gift space.
In the meantime, more newsXpress stores are joining newsXpress Rosebud and embracing the Winter Warmers.
Excellent Ink deals at newsXpress Whyalla Plaza
newsXpress Wyalla Plaza in Toowoomba is making the most of the latest HOT ink! opportunity. Using newsXpress marketing collateral to drive new traffic and then make the most of this with the display of a broad range of product in-store.
Thanks to the excellent deals and promotions through newsXpress, shoppers at Wyalla Plaza shopping centre in Toowoomba are able to buy ink at competitive prices. This proves that not all newsagents are expensive as consumer research indicates that they are perceived to be. No, newsXpress stores, like newsXpress Wyalla Plaza, offer good value shopping opportunities around everyday items like ink.
Ink is a perfect product with which to pitch the business as offering good value. It is habit based. Shoppers come back again and again once they find a retailer they trust for range, knowledge and price. They purchase other items with ink too.
People know good deals when they see them. newsXpress and its members know good deals too. This is why we support ink … because it performs so well for us.
My Family Stickers for Families in Scottsdale Tasmania
newsXpress Roses – Scottsdale in Tasmania is promoting the My Family Stickers range from The Sticker Family in-store with the pull-up promotional banner on display next to their sales counter. This placement works well for the store and is embraced by shoppers.
The placement at the counter makes up-selling easier as well as sticker selection.
Bringing the My Family stickers to Scottsdale Tasmania is another way newsXpress is reinforcing the strength of the family unit and connecting local families in the area. People love representing their families in the back of their cars with the My Family stickers.
Baked & Delicious at newsXpress Ballarat
Check out another excellent magazine display from newsXpress Ballarat. This one’s for the new Baked & Delicious partwork.
Well done to everyone involved. The cup cakes do look delicious.
Angry Birds at newsXpress Bairnsdale
newsXpress Bairnsdale is promoting the Angry Birds range of plush with this tactical impulse unit display in a high traffic location.These plush items are not something people would visit a newsagency for, hence the importance of and value from such a tactical placement.
Kids and adults like Angry Birds and are happy to purchase a plush item to better connect with and enjoy their fun of the popular game.
Angry Birds is really hot right now and smart newsXpress members are making the most of this – with displays like the one in the photo.
Magazine Impulse Units Drive Sales at Ascot Vale
newsXpress Ascot Vale is driving impulse purchases of magazines with the placement of impulse units from ACP in the main magazine aisle – as shown in the photo.
This approach breaks up the view down the magazine aisle and creates new feature display opportunities.
Change is important in today’s magazine marketplace and that is where these displays play an important role – they can be easily changed to support new titles and promote different product categories. Well done to the team at newsXpress Ascot Vale for this initiative.
Selling Angry Birds Helps Drive iTunes and Other Digital Sales
Shoppers at newsXpress Rosebud can get their Angry Birds game fix at the counter thanks to the impulse unit facing all shoppers. Indeed, shoppers at many newsXpress stores can purchase Angry Birds plush. It is proving to be a very smart move bringing this line into the newsXpress product mix as these plush items are more than just plush items. They connect newsXpress stores with the Angry Birds game – the top selling iTunes game around the world.
Since we sell iTunes cards, the plush items give us a connection to the game. The plush makes us more relevant, better connected, hip in the eyes of Angry Birds fans. You can see it on their faces when they see the plush, for many it is the first time they discovered that they could ur Angry Birds plush. That they made the discovery in newsXpress is wonderful for us and for our brand.
This is newsXpress innovation on show. Product leadership which separates us from other newsagency marketing groups.
Massive Book Sale at Belconnen ACT
Kudos to newsXpress Belconnen for running their first ever massive book sale in Westfield Belconnen, ACT. They have gone all out offering an excellent range of books at competitive prices. They have every right to be proud of the great deals they are bringing to Westfield Belconnen shoppers. Easy to browse and shop, the massive book sale outpost cannot be missed by shoppers in the Westfield Belconnen mall.
The book sale was put together in partnership with a newsXpress preferred supplier, ensuring access to good deal book stock and laying out the outpost for maximum impact and sales results.
ATM at newsXpress Ascot Vale in Union Road
newsXpress Ascot Vale is the latest newsXpress location to install an ATM for shopper use in-store as part of a national trial between newsXpress and our preferred ATM supplier.
Providing an excellent and safe customer service, the ATM offer enhances the newsXpress shopper experience. At newsXpress Ascot Vale the ATM is especially useful for Union Road shoppers who prefer to withdraw cash from the bank in a safe indoors environment.
newsXpress has preferred terms around the supply of these ATMs, making the installation in our stores hassle free and quite beneficial.
Tour de France Promotion at newsXpress Bairnsdale
newsXpress Bairnsdale ran an excellent promotion for the Tour de France guide. Every shopper entering the store could easily see the display. It created a connection between the business and the great event … became a good talking point.
Outside of sales of the Tour de France program sales there is the benefit the excitement and change that the display brings to the business. This is beneficial outside the magazine department as it reinforces the relevance of the business.
At newsXpress stores across Australia we are enjoying excellent results from magazine sales thanks to our creative engagement with the category. This success generates incremental success in other retail departments.
Magazine Club Card Drives Magazine Sales
The newsXpress Magazine Club Card is a key factor in the good sales results for magazines which are being reported by newsXpress members. While the broader newsagency channel struggles with challenging magazine sales results, newsXpress members are enjoying break out results, performing better than your average newsagency. By offering genuine rewards in return for genuine loyalty, the newsXpress magazine club card encourages shopper behaviour which is valuable for newsXpress members and appreciated by their customers.
This is another newsXpress point of difference. It is part of our broader magazine growth strategy which sets newsXpress apart operationally and commercially from other newsagencies.
Driving customer traffic for magazines remains important for newsagents, indeed, mission critical. Currently, only one newsagency marketing group has a cohesive approach to magazines and that is newsXpress. The Magazine Club Card is just part of the bigger picture for us and our members.
Terrific Gift Sales at Klemms Mildura
newsXpress Mildura is enjoying terrific gift sales and a healthy margin thanks to newsXpress preferred supplier deals.
The range of gifts (many not shown in the photo) is extensive, giving newsXpress Mildura excellent gift business in Mildura.
With more than seventy newsXpress preferred suppliers offering gifts, newsXpress members have access to an excellent range at highly competitive prices. This is one reason why newsXpress locations are outperforming average newsagencies in the gift department. it all starts with good buying – on range and price.
newsXpress Strategies Drive Success For The Sticker Family Product
Shoppers are drawn to the pull up banner promoting the My Family Stickers from The Sticker Family like bees to a honey pot. This is the best analogy ever … the pull up banner really is a honey pot.
One newsXpress member watched interaction over a one hour period last Sunday and in that time eight groups of people approached the display and three of these purchased stickers immediately. Two others asked questions and said they would be back after talking to other family members. All eight groups were walking through the shopping mall through the hour long observation and approached the newsXpress outlet because of the tactically placed pull up banner. The engagement tactics used by the newsXpress member were what helped drive immediate and future sales.
We know that purchasing these stickers is often a shared, family, experience. This is why helping family members make the choice is an important and valuable part of the process. newsXpress has recommended to members a suite of tools and tactics with which to drive family involvement and ensure excellent sales as a result.
The exceptional sales being driven in newsXpress stores with the My Family Stickers range is proof of the newsXpress difference in action and working to the commercial benefit not only of newsXpress members but also for our partner supplier – The Sticker Family. We appreciate their help and support and the assistance they have given to enable newsXpress stores to lead the channel in sales of this product.
What a tremendous success story!
The newsXpress approach to and success with The Sticker Family is an excellent case study for newsagents who are comparing newsagency marketing groups. The newsXpress success shows off a commercially astute and valuable point of difference. It shows that newsXpress actions speak louder than the words of others. Yes, we are very proud of what we have achieved and continued to achieve with this excellent product.
Great Book Sale at newsXpress Launceston
Shoppers visiting newsXpress Launceston recently could not help but see the book sale. It was front and centre.
Sales were terrific, often incremental business and thereby delivering a more valuable shopping basket to the business.
newsXpress partners with ABW and through them we have access to firm sale as well as sale or return deals with excellent margin opportunities negotiated for enwsXpress members.
Books are an important part of the newsXpress product mix. they drive traffic and they deliver welcome basket building business to shoppers in-store.
Congratulations to newsXpress Launceston on a successful book sale.
Hallmark Card relay Drives sales at Streaky Bay
newsXpress Streaky Bay in South Australia is enjoying a terrific sales lift in their greeting card department thanks to the implementation of a new layout and range refresh from Hallmark Cards.
Double digit card sales growth it an excellent result from Hallmark’s work on the newsXpress Streaky Bay card department.
As a Strategic Partner of newsXpress, Hallmark Cards delivers a range of commercially valuable benefits to newsXpress members. This includes early access to new ranges, access to exclusive buying and insights which help drive sales.
Fizzy Moon Range From Skansen Selling Well
The Fizzy Moon range from Skansen is a hit right across the newsXpress group – including at newsXpress Sorell where the photo is from. They had an order on the way when we dropped in for a visit.
newsXpress customers tell us that they love the Fizzy Moon range. It covers many gift giving occasions and offers genuine value for money.
The Fizzy Moon range is available to newsXpress members at a competitive price and is backed by our expert range and merchandising advice. So, not only are newsXpress members landing this product on competitive terms, they also have access to tools which are delivering excellent, above average we say, sales results.
Congratulations to newsXpress Sorell for their success with Fizzy Moon.
Visual Merchandising Shows How To
In addition to excellent buying opportunities at the trade displays which have accompanied recent newsXpress member meetings, wdisplay product from preferred suppliers to make the most of the marchandise opportunity.e have been showing how newsXpress meembers can.
The photo shows off a display created for the wonderful range of bear themed products from Tinco. newsXpress locations which have copied this display are reporting good sales. The display shows the product in a good light and helps drive multiple item purchases by customers.
Here at newsXpress we understand that buying competitively is just part of the story. Merchandising product well is vital to achieving the maximum potential of products. there is where newsXpress have been helping in an exclusive and creative way.
Great Ink deals at newsXpress Maffra
Maffra (in Victoria) shoppers are being treated to excellent deals on ink thanks to the new newsXpress Maffra business launching HOT ink! last month.
With a bigger range of brand name ink and toner now available in Maffra at competitive prices, newsXpress Maffra is enjoying excellent results and the kudos of many in-town who are now saving serious money on their ink purchases.
Well done to the newsXpress Maffra team on embracing HOT ink! and banking excellent results from your efforts.
Toys on Sale at newsXpress Ocean Grove
The Toy Sale at newsXpress Ocean Grove has been working a treat, delivering excellent basket building business for the store.
Displayed in a high traffic location and showing off a terrific range from one of our newsXpress preferred suppliers, this Toy Sale demonstrates the newsXpress difference in action – access to excellent product at competitive prices delivering incremental and financially valuable business to a newsXpress member.
Being competitive is important in today’s retail world and newsXpress certainly delivers, through its suppliers, plenty of competitive opportunities.