newsXpress corporate stores help with product testing

We are using our newsXpress corporate store at Knox City Shopping Centre to test a new product range which is quite unlike anything seen in a newsagency before.  In addition to trialling this new product, we are also showing off the excellent visual merchandising skills available from the newsXpress team.  Having corporate stores in which our team can play and experiment is important in enhancing the merchandise and other opportunities for newsXpress members.

This latest product range is expected to be available to newsXpress members shortly, following an evaluation of the results from newsXpress Knox.  Watch this space.

FOOTNOTE. We have deliberately kept the resolution of the photo low to blur details of this new product range.

Optus mobile phone handsets on offer at newsXpress Upper Edward Street

newsXpress Upper Edward Street is promoting the excellent Optus handset deal at the entrance to the newsagency, making the most of excellent foot traffic already heading to the store as well as attracting new traffic to the store.  In addition to driving handset sales, the newsXpress Upper Edward Street team have locked in 100% bonus commission on Optus recharge as well for the business.  This is an excellent deal for the business, a deal negotiated by newsXpress for all newsXpress members.  Placement of the offer in a high traffic location is key to driving sales success.

Hallmark recordable storybook promotion at newsXpress Strathpine

newsXpress Strathpine has been promoting the Hallmark recordable Storybook range with this placement of a display unit featuring the range in a high traffic location in store.

Offering the range in a good location, passed y many shoppers, is key to driving success with the hallmark recordable storybooks – a great product success story for 2011 from Hallmark.

Hallmark has helped newsXpress members leverage sales of the recordable storybooks through the provision of marketing collateral, in store display assistance and product knowledge training.  This an other help has been terrific in driving excellent sales through our group.

Retro is in at newsXpress Leongatha

newsXpress Leongatha has been embracing the popular retro opportunity with this dance floor display of retro products from newsXpress preferred suppliers and backing this with collateral from our newsXpress marketing kit.    Retro is certainly in thanks to some terrific products from newsXpress suppliers.  It is proving to be an excellent niche with which to build gift sales in between major seasons … as they have done at newsXpress Leongatha.

Thrilled to welcome new newsXpress members

newsXpress was pleased to welcome eight new members to our newsagency marketing group at the round of member meetings just concluded in Sydney last week.  Each of the eight new businesses adds to the experience and value of the overall newsXpress community and strengthens the opportunities not only for our member community but also for our suppliers.

Watch for more new member welcomes in the coming weeks.

AFL Finals Opportunity Embraced at newsXpress Ocean Grove

newsXpress Ocean Grove is embracing AFL finals with this display at their sales counter.  Offering banners, streamers, face paint and other items with which to get into the spirit of supporting an AFL team, they are having fun and doing good business.

This is a very clever idea – well done to those behind this at newsXpress Ocean Grove.

newsXpress Eli Waters loves History and Heraldry products

history-eliw.JPGRight across newsXpress stores the History and Heraldry range deliver excellent business.  This is true at newsXpress Eli Waters in Queensland where a well-located stand of products from History and Heraldry product work a treat in a good traffic location.

Supplied to newsXpress members on preferential terms, this range of products works throughout the year and with greeting card purchases.  It is connecting suppliers from different categories where newsXpress adds value to supplier and member relationships.

With 130 preferred suppliers available to members, newsXpress is well positioned to help members drive good business … as is happening at newsXpress Eli Waters with History and Heraldry products.

Ready for the HOT ink! sale

ink-tag2.JPGnewsXpress stores are excited for the new HOT ink! sale which is just a few days away from starting.

Packed with excellent deals around brand name ink, this sale is sure to be another excellent traffic driver from the newsXpress team, delivering new traffic and basket building sales to newsXpress stores.  Participation is optional for newsXpress stores, enabling local decisions to be made on what is appropriate for their business needs.

When it comes to ink there is only one local business to consider: newsXpress.

Universal Magazines Opens up for newsXpress

Mark Darton
Mark Darton of Universal Magazines

We were grateful to Mark Darton, Circulation Director of Universal Magazines, for spending the day with newsXpress members at our New South Wales member’s meeting yesterday.  Mark presented on the newsXpress / Universal relationship and outlined how newsXpress members can make the move of the new commercial opportunity and the new commercial arrangements.

The category insights will be particularly helpful to newsXpress members as they learn of placement opportunities for driving sales.

Mark’s presentation was followed by an open Q&A session with Mark fielding newsXpress member questions along with Dale Smith, Retail Channel Manager for Network Services.  This was the first time a publisher and magazine distributor engaged in such an open forum with members of a newsagency marketing group.

newsXpress looks forward to hosting more sessions like this in the future.



2012 Calendars Out Now at newsXpress Leongatha

calendars-leongatha.JPGnewsXpress Leongatha has a terrific range of 2012 calendars out on show and sales are already strong.  These excellent retailers are enjoying terrific success thanks to excellent positioning in-store of a great range of calendars on offer.

Capped with newsXpress exclusive collateral, there is no mistaking the calendar department at newsXpress Leongatha.

Calendars are an important part of the overall newsXpress offer.  Preferred supplier deals help newsXpress members buy competitively.  Our marketing and retail strategies turn good buying into excellent profit.

Art Sale a hit at newsXpress Ocean Grove

montmarte-oceangrove.JPGnewsXpress Ocean Grove has been enjoying success with a terrific Art sale which has been supported by newsXpress preferred supplier Monte Marte.

Thanks to great buying and ranging, the team at Ocean grove has been able to bring to Ocean Grove shoppers excellent art deals on all sorts of items for all sorts of art lovers.

Monte Marte helps newsXpress members turn an opportunity into profit.

Wedding promotion at newsXpress Pakenham

wedding-pakenham.JPGnewsXpress Pakenham is promoting a range of wedding products in one of their windows in the lead up to wedding season with this terrific display for Pakenham shoppers.  newsXpress preferred suppliers have an excellent range of wedding products including keepsakes, cards, gifts, mementos … all to make a wedding occasion more memorable for the couple and guests.

Wedding promotion at newsXpress Manly West

wedding-manlywest.JPGnewsXpress Manly West in Queensland has been promoting a range of wedding products on a promotional table in the lead up to wedding season with this terrific display for Manly West shoppers.  newsXpress preferred suppliers have an excellent range of wedding products including keepsakes, cards, gifts, mementos … all to make a wedding occasion more memorable for the couple and guests.

Smurfs a hit at newsXpress

smurfs-wetherill.JPGnewsXpress members who embraced the Smurfs opportunity have been having a terrific time with good sales to existing customers plus excellent sales to new customers attracted by their carrying of the Smurf range of figurines and other products.  Timed to lead into the launch of the new Smurf movie, this newsXpress promotion has been a winner for newsXpress stores across Australia.

Promoting Lovatts titles at newsXpress Broadway

lovatts-broadway.JPGnewsXpress Broadway in NSW has found space for promoting Lovatts crossword and puzzle titles with this display next to their weekly magazines.

newsXpress Broadway, like so many newsXpress members, are chasing incremental business from this tactical placement – reaping financial rewards from this extra effort in the form of incremental sales as well as other rewards.

Thanks to the new commercial relationship with Lovatts, newsXpress members stand to do well from this extra time and space commitment.

A great newsXpress difference!

Beanie kids at newsXpress Station Square

beanie-stationsq.JPGnewsXpress Station Square is promoting an excellent range of Beanie Kids from our newsXpress preferred supplier Skansen with this excellent power end display. It faces shoppers as they enter the newsagency … and drives excellent business as a result. This is what newsXpress members do when they support a preferred supplier – they get right behind the opportunity for the benefit of the business, its customers and they suppliers!

Australiana sells at Sunbury Square

australiana-sunbury.JPGnewsXpress Sunbury Square is enjoying terrific sales from their range of Australiana which has been on display in their window. Sourced through a newsXpress preferred supplier, this range of Australiana is a terrific point of difference for newsXpress Sunbury Square, making for ideal Christmas gifts for shoppers looking for things to send overseas.

Click on the image to see a larger version of the photo.

Elvis is alive … at newsXpress Sarina

elvisday-sarina.jpgIt’s true! Elvis made an appearance at newsXpress Sarina recently to celebrate their Elvis day.

What a terrific idea for some fun in-store as well as some good business. What an excellent range of products. And check out the Elvis. Nice!

Kudos to the Sarina team for such an innovative and successful retail campaign.