Hard keeping up with Beanie Boos

One newsXpress store carrying the Beanie Boos range is selling close to 40 of these cute little plush things a week. The key is the placement – at the front of the newsagency. they attract shoppers who might otherwise not have visited the business. They are also added to baskets of shoppers visiting for other purchases.

Sourced from one of our newsXpress preferred suppliers at promoted most recently at our national conference, the Beanie Boos range is proving to be a product hit for participating newsXpress members.

newsXpress has personal experience with the Beanie Boos range carrying it in our corporate stores with tremendous success.

Top secret product launch for Father’s Day

Last week, newsXpress announced details of a top secret product launch for newsXpress members for father’s Day this year. To be promoted on TV, through social media and a range of other outlets, this very special and highly sought after product is set to drive wonderful traffic for newsXpress members and deliver excellent sales.

More details on this exciting product will be announced to members this week.

newsXpress members are likely to receive calls from people pressing for more information. This is an opportunity to play them.

Financial year diary promotional collateral

newsXpress last week released collateral to newsXpress members for use in promoting the range of financial year diaries. Provided in two sizes for colour printing, the collateral is part of the newsXpress range of minor seasons collateral material which can be used to drive business growth.

The newsXpress exclusive collateral was designed to contrast to the relatively dark and monochromatic colours one usually sees for financial year diaries and thereby help draw attention to the range.

newsXpress member meetings help small business newsagents grow

newsXpress is hosting a round of member meetings early in July to showcase selected supplier products, share business growth insights and to provide newsXpress members an opportunity to network with other enwsXpress members.

The dates and details for the member meetings were provided to newsXpress members in private communication weeks ago.

newsXpress member meetings are wonderful opportunities. Participation for members is completely free. Occasionally we bring in other newsagents by invitation.

Here are the details:

  • Sydney – Tuesday 3rd July , 9.00am – 4.00pm  – Bonnie Doon Golf Club,Banks Ave, Pagewood, NSW
  • Melbourne – Thursday 5th July , 9.00am – 4.00pm Kooyong Tennis Club, 489 Glenferrie Road, Kooyong, VIC
  • Brisbane – Tuesday 10th July, 9.00am – 4.00pm – Brisbane Technology Park,1 Clunies Ross Court (off Miles Platting Road), Eight Mile Plains, QLD
  • Perth–Thursday 12th July 9.00am – 4.00pm – The Old Brewery,  173 Mounts Bay Road, Perth Western Australia.

Newsagents who are not members of newsXpress could contact newsXpress if they wished to participate and see how awe go about equipping and motivating newsXpress members for business growth and business enjoyment.

 

Promoting financial year diaries

Despite gloomy reports from some quarters, newsXpress members are enjoying good early sales from financial year diaries.

newsXpress Castle Towers is making the most of the opportunity with a product-focused display at the front of the newsagency facing into the shopping mall.

Range and brand are key to diary success … as newsXpress Castle Towers has focused on.

Promoting Feast magazine

newsXpress members are promoting the latest issue of Feast magazine in their food title sections with prime full-cover placement. The photo shows placement at our newsXpress Knox store.

Feast is a unique food related title. newsXpress member experience is that it responds well to promotion – at the counter and when placed next to the top selling newspapers.

Feast covers are always unique, delivering good visual cut-through from other food titles. This is another reason to ensure the full cover is on show.

From our friends at Pacific Magazines, Feast is a title newsXpress members also promote in customer emails and other marketing initiatives.

Discount homewares offer for newsXpress members

newsXpress members have been given an excellent opportunity to to access a wonderful range of homewares gifts at a specially reduced price. This latest offer is another example of the commercial value of the group … when suppliers make available special buying opportunities for newsXpress members to access deals which help drive wonderful GP opportunities.

Offers like this latest one are communicated through our communications network directly to newsXpress members and through our in-house and store contact support team.

Just a few months ago newsXpress members has a product offer which delivered 80% GP and those who took up the deal quickly sold out – banking excellent margin dollars as a result.

Promoting marie claire magazine

newsXpress members are getting behind the latest issue of marie claire magazine not only because of the magazine’s national campaign in pursuit of marriage equality but also because of the wonderful gift of 20% off  Napoleon Perdis lip gloss with each copy of the magazine sold.  newsXpress members are promoting this issue of marie claire in additional locations to make the most of the opportunity of the higher profile of media attention for this issue. We are hearing excellent reports of sales growth as a result of the inshore and media activity.

Exclusive Father’s Day offer out

newsXpress members have received details of preferred supplier Father’s Day ranges including a exclusive to newsXpress products offer of a product which will be promoted nationally on TV and which absolutely will only be available in newsXpress stores.

The high margin product is unique, fun and much needed by just about every dad. There is nothing like it in Australia.

And newsXpress members have this product exclusively.

Based on confidential presentations and evaluations, we expect our hero Father’s Day product to sell very well and drive ne traffic to newsXpress locations around Australia.

newsXpress Wetherill Park promotes Zoo magazine

newsXpress Wetherill Park has been making the most of the cash prize promotion with the latest issue of Zoo magazine with this terrific aisle end display promoting the title. It’s a bold and hard to notice display sure to drive impulse purchases of the title.

Click on the image to see a larger version of the display.

We have heard from newsXpress members that this issue of Zoo has performed well.

 

Launching TECHlife magazine

newsXpress Knox, one of our corporate stores, is supporting the launch of TECHlife magazine from ACP magazines with this counter display promoting the title. The store also has stock located in the technology section of the business.

Click on the image to see a larger version of the display.

TECHlife is aimed at people who use technology such as the iPhone, iPad and the Galaxy Tab every day. This is a more consumer focused title than other technology titles – hence the value of promoting it at the sales counter as they are doing at newsXpress Knox.

Promoting the In Store offers newsletter

newsXpress members are promoting the latest In Store offers newsletter in self-serve stands at the front of their businesses and in a variety of other ways to drive shopper engagement with the publication.

Promoting each member business, newsXpress itself as well as a range of preferred suppliers, the In Store offers newsletter is proving to be a valuable platform for newsXpress members who want to reach beyond their businesses with a professional communications platform.

The newsletter is provided to newsXpress members well in advance of the start of each month and it carries content which supports newsXpress preferred suppliers.

Promoting BRW Rich 200

Check out the display created by the team at newsXpress Caboolture in Queensland for promoting the BRW Rich 200 issue of BRW magazine.

This fantastic display faced shoppers as they entered the business, delivering a high impact for the special issue of BRW.

Created entirely in-store by the Caboolture team, the display is something of which all involved can be most proud.

Professional magazine displays bring a feeling of theatre to any retail business and this helps drive sales. newsXpress members know this and lead the market in this type of professional engagement.

Engaging with Red Nose Day

newsXpress is pleased to continue its leading engagement with Red Nose Day for SIDS Kids as a national retail partner having pioneered this for the newsagency channel some years ago.

Having supported this charity for many years newsXpress members are well established in offering fund raising products for sale and supporting the SIDS charity in a variety of other ways.

newsXpress supports other charities and community causes through they year at the corporate level in addition to the wonderful local community work of many newsXpress members.

We take community engagement seriously.

 

Promoting Zoo magazine cash prizes

newsXpress stores around Australia are promoting the cash prizes on offer with the latest issue of Zoo magazine.

Check out the display created by the team at newsXpress Watergardens yesterday. This is at the front of the newsagency facing into the mall – to attract shoppers in-store. In addition to this display, Zoo is being promoted in its usual location.

newsXpress members love getting behind magazine promotions to drive traffic and drive impulse purchases.

newsXpress provides members with exclusive tools and tips which drive success.

newsXpress newsagents professionally promote ink in-store

newsXpress has provided newsXpress members with professional shelf talkers (price cards) for use in professionally promoting the prices in the latest HOT ink! catalogue which is out now.

These shelf talkers show off not only the price of each cartridge but also the brand. We only sell brand name cartridges as consumer research shows this is what they trust. While the newsXpress commitment to brands is evident throughout each newsXpress stores, it is most obvious in the ink department.

HP, Canon, Brother, Epson and Lexmark help fund the production of the shelf talkers so they are provided free of charge to newsXpress members … adding more value to newsXpress membership.

HOT ink! is a real value-add campaign for newsXpress members as they get access to products at competitive prices, low cost flyers for distributing to homes and businesses, these shelf talkers, newsXpress radio promotion and national TV promotion. There is no other ink campaign for newsagents like this in Australia.  The work and investment deliver with excellent sales from existing as well as new customers. This makes newsXpress businesses more valuable.

Excellent sales results for newsXpress members

newsXpress regularly receives confidential sales data from a range of supplier partners. This data is provided on a confidential basis and is therefore not published here or elsewhere.

Just this last week we have received data from a major supplier showing newsXpress stores achieving double the growth over other newsagencies.  This growth has been achieved with newsXpress stores not having to spend any extra money – all the marketing was newsXpress and supplier funded.

So, newsXpress members have increased the dollars they bank by a greater percentage than other newsagencies. This is the newsXpress difference … more money in the bank as a result.

We will share more of this great news at the next round of confidential newsXpress member meetings.

Exclusive Father’s Day and Christmas products

newsXpress has sourced several exclusive products lines for Father’s Day and Christmas.  The products are exclusive to newsXpress for Australia.  that is, no other retailer will have these products.

To be promoted nationally on TV and in-store with terrific collateral, newsXpress is preparing to provide newsXpress with everything they need to make the most of the opportunity.

The products have been carefully selected and thoughtfully prices. Our member merchandise committee has also been briefed to provide an opportunity for gathering opinions.

In selecting exclusive product for newsXpress members, the newsXpress merchandise team has been careful to source products which fill gaps in the current preferred supplier product range. The result is valuable range extension and appreciated traffic generation from exclusivity.

It is researched and considered product development work like this which sets newsXpress apart.  It provides our members with products which bind us together, opportunities unique to the newsXpress brand, success stories we will be able to widely share as we develop the newsXpress story further.

We are thrilled to be in the position to deliver the benefits of exclusivity to newsXpress members.