newsXpress members are loving the Shaun the Sheep opportunity in-store. Connecting with the movie and leveraging products offered at a bonus discount off wholesale, this range is selling from the counter as well as from within the gift department.
The promotion of the Shaun the Sheep product is another example of newsXpress connecting with licenced product sourced from multiple suppliers and offered in a consistent way with the backing of social media and other marketing opportunities.
newsXpress is participating in another exclusive product trial with a major supplier. Each new trial is a new opportunity to learn about products and to more deeply engage with suppliers. That we can support the trial with comprehensive performance and other data makes it useful to us and to our partner supplier.
A benefit flowing from these trials is that newsXpress members have more information available to them when the trials become a broader release opportunity.
Mackay region newsXpress members met last week for a regular regional cluster meeting. It was a terrific half-day session with practical discussion among engaged pro-active newsagents keen to work on their business. We discussed opportunities, suppliers, regional issues and other topics.
This is the type of meeting from which everyone benefits and for which newsXpress is well known.
One new newsXpress supplier is thrilled to have opened 41 new trading accounts in a short period of time. They are even happier that plenty of accounts have reordered with the opening order having sold through so well.
newsXpress members are very happy with the results, excellent sales from high margin product which offers them a point of difference and helps them attract new shoppers.
This is a proactive newsagency marketing group in action – driving good outcomes for members, delivering excellent results for newsXpress members and suppliers.
newsXpress members are loving the deals in the latest deals pack sent out. better still, newsXpress suppliers are loving the deals. Printed and collated without cost to suppliers or newsXpress members, the deals pack offered an excellent variety of brand-name quality products at excellent prices, giving newsXpress members more good-margin opportunities. This is another successful newsXpress initiative – helping our businesses grow.
newsXpress members are proudly displaying theA1 double sided posters declaring newsXpress as the home of Beanie Boos. This marketing, provided free by newsXpress, is another step in a national promotion of Beanie Boos and newsXpress stores, driving traffic and shopper engagement. The newsXpress posters connect with facebook marketing and local store promotion across various platforms. This is an integrated campaign and it is delivering excellent new traffic for newsXpress members.
newsXpress members have been booking in good numbers for our April round of cluster meetings – where we will talk business planning, new traffic opportunities and tactics for driving margin even further than members are achieving today.
This next round of meetings will be hosted through a partner supplier and events will include special yet strategic buying of quality products around which newsXpress members will be able to build an exciting seasonal repetitional story.
Te participating supplier is exclusive to newsXpress, offering a valuable point of difference to our members and back to the supplier.
This next round of cluster meetings is an excellent opportunity for us to show off the newsxpress difference.
newsXpress has shared professionally produced videos of conference speaker sessions with all members – as a reminder for those who were there and as a fresh resource for those unable to make it. There is also the benefit of being able to share conference content with employees back in the business.
The professional post production including the inserting of power point slides has provided newsXpress members with another excellent and differentiating resource through which they can consider their business plans and take on best practice ideas.
The video library has been protected to ensure that valuable intellectual property is not leaked from the group.
newsXpress is participating in a major national retail technology conference this week as retail leaders from around the world share insights into technology in several segments in which newsXpress members operate.
Participating by invitation from the chair of the conference, newsXpress is grateful for the opportunity to be part of a conference which is not usually attended by newsagency marketing group representatives.
The invitation came about because of the work newsXpress is doing to demonstrate strategic guidance beyond what has been traditional for a newsagency marketing group.
The result will be enhanced insights newsXpress members will be able to consider as they plan for their future.
Newsagency marketing group newsXpress is helping its newsagency business members to drive excellent sales of Ravensberger jigsaws thanks to professionally printed A1 size double sided colour posters.
The Ravensberger branded poster is part of a professional marketing pack provided to newsXpress members for out of season marketing. The result is increased sales, faster stock turns, better return on inventory investment.
This is great news for newsXpress members.
The posters are just part of the newsXpress marketing assist.
Newsagency marketing group newsXpress is helping members achieve excellent success with facebook and other social media engagement through organic and paid campaigns which connect with different demographics around different product opportunities.
Based on sound research by social media experts, the newsXpress approach is delivering excellent results for these independently owned small businesses – generating net new traffic and helping to encourage shoppers to travel to a newsXpress location with EXCLUSIVE or special interest products.