If newsagents are expensive…?

With the newsXpress HOT ink! #4 flyer in the marketplace for six weeks already it is refreshing to see major retailers still struggling to match the great prices.
The HP #21 Black & #22 Colour Ink Cartridge Combo Pack listed at $40.55 in the HOT ink! flyer is also featured in the current Officeworks “Christmas with a difference” catalogue for the value pack savings price of $47.95!

Many other advertised products have had to drastically slash the RRP to come in underneath the HOT ink! prices. Members have reported this is apparent at not just Officeworks, but BIG W, Harvey Norman and others.

Heartwarming stories still a feature at newsXpress

newsXpress Garbutt in Townsville sold the second division prize in last week’s Powerball draw. A brand new shopfit at the Garbutt store last Christmas has had it’s desired effect diminished due to a tardy renovation job on the centre.However this has done nothing to lessen the pride with which owners Steve and Alana Payne recalled their customers lucky day.
A 40 year old bachelor who looks after his ailing mother is now $62,000 wealthier, and when he came in to check his ticket Alana thought he was going to faint with joy! A great story! The streamers and balloons are going up today and they plan to share the story in their local area with a newsletter feature.

Kudos for ink promotion

newsXpress stores participating in the Hot Ink promotion are reporting extraordinary sales success. One store I spoke with yesterday was telling me that they are selling over $1,000 a week in Canon, HP, Epson and Brother ink which they were not selling three months ago. With this new category comes new customers and excellent add-on sales in other areas of the newsagency.

Save the planet – recycle

newsXpress is proud to support the Cartridge Rescue mission to refill used cartridges rather than crush them for landfill and other unfriendly uses.

Reusing cartridges is considered better for the environment that other approaches. newsXpress, as part of its commitment to to environment is looking for other ways to help its members reduce their environmental footprint.

return your used cartridges to newsXpress stores and do your bit for the planet.

Canson strategic art partnership

newsXpress is proud to announce an exclusive strategic partnership in the art supplies category with Canson Australia. This relationship will see the high quality Canson art – pain, brushes, canvasses and paper – available in participating newsXpress stores across the country.

newsXpress stores are committed to well known quality branded product and this Canson relationships reinforces that commitment.

Hot Ink hot news

newsXpress newsagencies across Australia are reporting excellent sales as a result of the new hot ink promotion. Customers are visiting newsXpres stores for the best prices going around for HP, Canon, Epson and Lexmark ink. For a copy of the latest brochure click here.

Congratulations newsXpress winners

At the ANF-Q Awards announced in Bridsbane Saturday, newsXpress members did very well:

Retail Newsagent of the Year: Warrick & Jo – newsXpress Gympie
Runner Up: Mark & Shelley – newsXpress Sarina

Employee of the Year: – Bec – newsXpress Sarina
Runner Up: Andrew Sutton – newsXpress Harbourtown

Distribution Newsagent of the Year: Monterey Keys News – Gold Coast.

As a Director of newsXpress of course I am thrilled for the success of members, employees and the group as a whole. More broadly, newsagents taking time out to recognise the best operators is good for the industry.

Productivity Commission inquiry

newsXpress last week registered as a party interested in making a submission to the Federal Government’s Productivity Commission Inquiry into Retail tenancies. This submission will be made on behalf of all newsXpress members.

Local Area Marketing with newsXpress

Around major promotional times small business and newsagents are often looking at different ways to gain a larger share of the market. Most newsagents will allocate funds to marketing in their regular business operation and it is at these times that they need to wisely invest this money.

One effective method to increase their exposure and therefore potential foot traffic and ultimately sales is by running a radio campaign. The level of participation in radio will depend greatly upon your location. Advertising rates in metropolitan areas differ substantially from their regional equivalents.

newsXpress offers their expertise in negotiation, demographics, frequency as well as script and copy writing to members to gain this critical advantage.
Several members have already in conjunction with newsXpress and various radio stations produced effective ads for Valentine’s Day, Mother’s Day and the Ink promotions – Need Ink? and HOTink!

For more information on how you can get started with your owm radio strategy contact the newsXpress Communications Centre.

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