Trent Shields, National Marketing Manager at newsXpress, is supporting Movember and raising awareness for men’s health issues including prostate cancer and depression by raising funds and growing a goatee (see photo). newsXpress applauds this initiative by Trent and supports his efforts. You can too – go to Trent’s page on the Movember website.
Category: social responsibility
Sourcing low cost China product
Smart newsagents balance their respected brand offers with timely special value deals. newsXpress has announced a new supplier relationship this week which makes selected China product available to members on good terms. This will enable our members to supplement their existing brand strategy with special offers and through this build a healthier shopping basket.
newsXpress is constantly looking for opportunities for members in a variety of situations and product categories. Solutions like the China product offer announced this week are not mandatory on members.
‘Green’ Idea at newsXpress Nambour
Lisa the store manager at newsXpress Nambour recently asked the newsXpress marketing department for a copy of the ‘say NO to plastic bags’ artwork.
Little did we know what they had in store for it! As you can see from the photos a very creative mind has transformed our branded re-usable bags into cute little turtles to tie into the environmental message we have been supporting.
Great innovation often is often the result of good ideas and enthusiasm as shown in this example.
Environmental Education continues at newsXpress
A national display competition and a genuine sense of social responsibility has led to newsXpress trailblazing the environmental cause amongst small businesses Australia wide. A branded and reusable red bag is not only a great marketing tool for your business but also a commendable alternative to plastic bags.
newsXpress Scott’s Lismore – Use a large red container and fill it with bags, placing it next to the front door. It is sharing space with the HOT ink! and proving a smash with customers.
newsXpress Ballarat have merchandised their red bags on a double sided display at the front of the store. It has been put together this way to give a different message depending on whether the customer is entering or exiting the store.
newsXpress Thornlie Square have appealed to the emotive side of their customers by asking if they ‘love their environment’.
Saying ‘NO’ to plastic bags
Newsagents’ have been labeled as wasteful by groups such as Planet Ark. newsXpressers are changing this perception by committing themselves to driving our environmental strategy which involves our cartridge rescue plan and also selling our red environmental bags for 70c. We’re sure groups such as Planet Ark and Clean Up Australia will get behind our network of stores and give us their full support.
newsXpress Laidley are leading the way with this stellar display and making their customers aware. Education is key in changing customers perceptions about the impact of plastic bags on the environment.
This photo is a prime example of how our newsXpress members are embracing the environmental message and including it in their regular promotional program. Congratulations to Helen & Russell Kirk and their team.
Environmental Marketing
newsXpress Buderim are marketing their brand and saving the environment. Just 70c for a red bag in our network of stores. newsXpressers are saying NO to plastic bags.
Going GREEN at newsXpress Eumundi
The team at newsXpress Eumundi have gone green with great success. The picture says it all. Say no to plastic bags!
newsXpress Arana Hills are having great success with the ‘new money’ category of Ink & Toner.
Brett and Kaylene Connelly offered this testimonial:
“We have had Ink & Toner in our store for about 11 months.
We got into the product because we wanted something new and with ink we saw enormous growth potential. To accommodate the space required for the cartridges we moved Darrell Lea and exposed a perfect area near the front counter that was highly visible and secure. As soon as we installed some hang sell fixtures we were up and running.
We have participated in each of the five newsXpress HOT ink! promotions. We have found that the sales do spike during the on-sale periods, but pleasingly sales remain strong once the promotion ends.
We have identified a further opportunity for extra sales with associated products and look forward to the merchandising challenge to create a full technological offer.
The catalogues are distributed to the homes in the suburbs surrounding Arana Hills by a letterbox drop company with the remainder being used as bag stuffers in store.
Our advice to any store starting out in this exciting category is to only stock the products suggested and advertised by newsXpress, and even then watch the sales and adjust orders to suit your market”.
Ink & Toner at newsXpress Arana Hills, featured in this photo is the unique Cartridge Rescue recycling bin.
newsXpress Gympie and Steve Irwin’s Wildlife Warriors
Warrick Hosking at newsXpress Gympie is passionate about everything in his business. Last year when it was encouraged to charge retail customers 10c per plastic bag and to donate the money to a charity Warrick showed no hesitation in running this program and advertising his support for the Wildlife Warriors.
The Wildlife Warriors continue the great work of their founder Steve Irwin in pursuing conservation projects from their base at Australia Zoo.
Warrick and his team raised the princely sum of $611.95 last year and the photos below show the presentation of the cheque at Australia Zoo.
We strongly encourage newsXpress members to decrease their plastic bag usage and to support worthwhile local charitable organisations to better connect within their community.
Warrick has also arranged four separate collection boxes for his shop with co-branding of newsXpress to feature alongside the Wildlife Warriors logo.
Support for Movember
newsXpress members are getting behind the Movember organising which is raising funds for Prostate Cancer Foundation of Australia and beyondblue. Trent Shields, Marketing Manager for newsXpress is one of those growing a mo to raise funds. Support his efforts by logging onto the movember website and registering donations against his number: 118266.
Environmental strategy
newsXpress is proud of the environmental strategy it manages on behalf of newsagent members. From reducing use of plastic to reuse on used ink and toner cartridges to paper recycling and reduces carbon emissions, newsXpress newsagents are serious about being better citizens.
While the environmental strategy does not necessarily add to the financial bottom line of newsagencies, it does make for a better corporate citizen and a better connection with the community.
We take our social responsibility seriously and our environmental strategy is part of that.