Promotions | newsXpress Blog

HOT ink! gets HOT results!

The following testimony is from Paul Martin at newsXpress Toowong in Brisbane.

Hot Ink catalogue #1 gave Paul from newsXpress Toowong the lever he needed to enter the Ink market with compelling strategies of best cost price and selling price, a professional flyer, great service and back up, and the knowledge of which product to stock. Having just ordered his 5th consecutive flyer he commented that You have to be patient the first time, but then results compound, he has seen a 30% growth each catalogue. Getting the message through to customers and watching sales expand has been great, – “My team hand deliver catalogues to our local businesses around the Village twice during each campaign and this has great results”. “Once customers know the prices are so good, they have confidence that my other stationery product is also well priced, and so sales become linked as customers buy other stationery product in the same purchase. Why give your customers an excuse to shop elsewhere, once they can buy ink from you, they buy their other product as well”.

NSW/ACT goes ‘Back to School’ at newsXpress

With a strong newsXpress member base now pushing 30 in NSW and the ACT any large scale promotion is beginning to make an impression in Australia’s largest market.

Back to School is being promoted with great intensity by major retailers such as Big W, Officeworks, even Woolworths and The Good Guys. Small businesses such as newsagents have a magnificent opportunity to compete by utilising the expansive media campaigns and delivering exceptional service, convenience and competitive prices.

The NSW/ACT members have participated in two BTS themed catalogues during this period and called on their vast experience to deliver some outstanding results. See below for the unique successes and strategies used by individual stores.

Above Left: newsXpress Woden presented a wide range of notebooks in different colours, sizes and price to satisfy even the most discerning customer.

Above Right: newsXpress Bondi Eastgate took the opportunity of breaching the lease line to stock a well presented trestle table with low price high turnover lines. This acted as a beacon to attract customers to the store.

Above Left: newsXpress Castle Towers create a massive out post each season filling the are with great product and low prices. They also have a personalised newsXpress Castle Towers BTS banner made up for further visibility

Above Right: newsXpress Goulburn have had an all encompassing pen stand specially commissioned and it is central to their BTS efforts. Containing every pen type studious types would ever need and great signage.

Above Left: newsXpress Scott’s Lismore have celebrated their name change with a renewed vigour in becoming the leading newsagent in town. This compelling newspaper ad is part of a strategy they feel will grow their business results to meet their output.

Above Right: newsXpress Shellharbour City clearly advertise their intentions to customers and passers-by with this visually inviting signage consisting of newsXpress seasonal posters and the actual pages of the BTS catalogue.

Above Left: newsXpress Orange depict a busy scene with customers busily selecting product to purchase and team members tidying and refilling the large BTS display at the front of the store.

Above Right: newsXpress Jamison transform the front desk into a BTS destination with signage and product in an easily accessible location.

Above Left: newsXpress Carr’s Armidale compliment their Hallmark Alliance Marketing materials with the newsXpress posters (seen around the pillars). The effect is to draw the customer’s attention to the cleverly conceived display stand housing seasonal cards and add-ons including gift bags and wrap.

Above Right: newsXpress Macarthur is right into ‘Back to School’, already this year they are 100% up compared to last year. Notice the great location for their outpost? their neighbours are Best & Less and Lowes, which means their customers can purchase all their needs at one location.

Back to School branding at newsXpress Sarina

Mark & Shelley Petersen at newsXpress Sarina are always looking for new ways to market their business and has stumbled across a winner this BTS season.

Mark sourced the pictured BTS box from overseas and in conjunction with a couple of fellow newsXpress members imported a large quantity into Australia.

newsXpress Sarina team members with the BTS boxes

The box itself is 430 x 305 x 250 (LxWxH) and is the perfect size to fill BTS book orders. The proactive members are constantly searching for new and improved methods to sell their business to a new customer base and this box which features the store name and logo on all four sides is one of the better ones.

newsXpress Sarina team member Felicity gives her approval!

Valentine’s Day at newsXpress

Valentine’s Day is traditionally one of the biggest promotions in the year for newsagents whose wide range of cards and gifts attract customers from near and far who wish to express their love to those in their lives.

newsXpress Forest Hill have created a display utilising the newsXpress and Hallmark marketing materials to wonderful effect in their front window and through the store. The giant Hallmark Forever Friends Bear is the prize in the Hallmark Alliance promotion. All newsXpress members receive free access to this program as part of their newsXpress membership.

Below is a feature picture from newsXpress Eumundi displaying the Valentine’s Day range of gifts from Chocolate Gems.

newsXpress Halloween – Xpress your Spooky side…

newsXpress support a retail Halloween promotion each year with great gusto. While detractors will claim this is an American tradition we choose to put our very own Australian slant on the event and celebrate the fun party aspect.

Sales of party supplies, costumes and confectionery are outstanding and customers get a genuine buzz from the theatre put on by all of our members.

A promotion can only be as successful as you make it and Halloween proves that 100% commitment achieves the results to make it all worthwhile.

See the You Tube video for a small taste of Halloween – newsXpress style!

New Year’s a sale opportunity taken at newsXpress

newsXpress Riverlink purchased a specially created NYE pack of product and created the display below.
With a varied and colorful range of necklaces, bracelets, lights, glowsticks and confetti this is an opportunity for all stores to capitalise on an easy sell to their customers.