Promotions | newsXpress Blog

newsXpress/OK! promotion adds value to customer

One of the strengths of a marketing group is their ability to co-ordinate and execute exclusive promotions to add value to their customers. A great newsXpress example is the current OK! magazine promotion which rewards the purchaser with a packet of Hollywood Fashion tape – an essential item for any fashion conscious woman in 2008!

newsXpress Capalaba: Using front and centre stage, with large posters in their light boxes, this display cannot be missed!

newsXpress Camp Hill: A strong display with a lot of response for the free gift!

Hollywood’s Big Night gets the OK! from newsXpress

OK! Magazine are running an exclusive promotion with newsXpress stores to celebrate their Academy Awards issue of their weekly magazine.

With each purchase of the magazine, customers will receive a 3 pack of Hollywood tape, the very type used on the red carpet to ‘conceal’ the modesty of the starlets.

Each newsXpress store received additional marketing materials as well as DL flyers directing customers to pick up their free prize from the counter. As you can see from the photos below newsXpressers have had a ball dressing up their stores.

newsXpress Ballarat used this effective full face display with the DL flyers to support their massive front window merchandising.

newsXpress Beers, Port Lincoln used creativity and dressed up some shop mannequins using the Hollywood tape in this glamorous display.

newsXpress Eastland utilised a powerful marketing display at their New Release Magazine racking as well as a strong waterfall merchandising to increase exposure.

newsXpress Eumundi dedicated prime real estate next to the news-stand for their promotional display.

newsXpress Forest Hill built this bold end directly facing customers as they walk into the store.

newsXpress Kingaroy Mall made sure customers knew their was a big event on with this exciting arrangement bordering the daily news publications.

HOT ink! #5 – ON SALE NOW

The promotion behind HOT ink! #5 has been live for almost a week and stores are already reporting great sales. The largest participation of stores in a newsXpress promotion have distributed hundreds of thousands of flyers all across Australia. As well as the flyer strategy stores have begun introducing HOT ink! destination signage and posters to their stores to really grow brand recognition of this fast growing sub-brand.

All stores participating and their details can be found at www.hotink.com.au

Some other stores have gone a step further and had local area print marketing commissioned to support their HOT ink! #5 promotion. Featured below are newspaper advertisements from newsXpress Westpoint and newsXpress Glendale.

Easter with a TNW twist

newsXpressers have embraced this offer from TNW for Easter. Some stores are already on their second order.

Happy Customers at newsXpress

These guys could not wait to pose for a photo at newsXpress Ocean Keys. They are the target demographic on Valentines Day!

With a great range of Valentines Day product the newsXpress network of stores produced huge sales during this fantastic promotion.

newsXpress Eastland create a display fit for ‘the King’

What do you do with half a pallet of Partworks? And such a compelling title as Elvis?

Well at newsXpress Eastland, you put them all out on the dance floor.

With the TV advertising yet to start, five copies were sold whilst the display was being put up!

This space has been very effective as a promotional area with Valentine’s Day generating double the previous years card sales. It is also adjacent to the wall of HOT OUT NOW magazines.

All seasons great and small – Valentine’s Day across newsXpress

One of the greatest strengths of the newsXpress network is our diversity. Size, background, opinion and style are a few of many attributes which contribute to make newsXpress the progressive group that is challenging deep seated ideas and guiding small business into the 21st century and beyond.

Below is a visual example of how the differences at each store become strengths across the group. Each store have access to the newsXpress Marketing, the Hallmark Alliance material’s, and various supplier deals. How they interpret that for their market and how they present their unique stores each contribute to building the group.

newsXpress Garden City – outpost extra-ordinnaire

newsXpress Harbour Town – destination shopping

newsXpress Upper Coomera – Bold, in your face merchandising

newsXpress Eumundi – Gift store style suiting the locality

newsXpress Kin Kora – outposting Valentine’s Day

newsXpress Kin Kora have reported what most stores are experiencing – a very busy Valentine’s Day promotion!

They have sold a $500 Forever Friends Hallmark Bear in their first ever attempt at outposting – a great result!

Sarah also would like to espouse the benefits of going that one little extra step. In this case cello-ing plush gifts. Cello attracts a great margin, along with the ribbon and staff hours you can make a stunning profit.

These have been selling well along with small gift boxes packed with 4 or 5 chocolates and gift wrapped. A little effort goes a long way – 20 sales in one morning at $4.95 a piece.

It’s always worth the effort!

On occasion time and circumstance conspire to prevent you doing everything you can. newsXpress Deception Bay have overcome this by following the rules of masic visula merchandising.

Simple props using red tulle and newsXpress Balloons have created this eye
catching display.

Valentine’s Day is all in the marketing

Check out newsXpress Gateway in Perth. This is a new shop to the network which has been built to ensure flexibility which we believe will future proof the business. The layout has been created to accept new money ranges which are constantly being developed by newsXpress. Have a look how the newsXpress Valentines Day marketing works in with the latest in shop fit designs by Interfit Retail. A rolling stone gathers no moss!

Canson driving massive sales in the newsXpress group

The recent retail partnership with Canson is providing interesting data to the group. Not only are sales going north, customers are happy with the quality of the cardboard and happy to pay more for a superior product. National brands drive sales and the Canson/newsXpress partnership is proof of this.

Two Hearts are better than One…

To complement the Hallmark promotional Hearts, newsXpress Kallangur team members have cut out smaller silver and red hearts which hang and swing around the front of the store. The newsXpress Valentine posters hang scattered throughout the store. Gift and novelty ware is situated in the promotional area.

Valentine’s Day – newsXpress Arana Hills style!

Kaylene and Cassie have used this year and last year’s newsXpress point of sale with great effect to build their Valentine’s Display. Still to be added for the last 2 days are a range of helium balloons (for sale and display).

Simple is effective!

This new sign directs customers into the newsXpress Albany Creek Copy Centre area where the Ink and Toner display is.
Can’t miss it!!

Valentines Day Display at newsXpress Albany Creek

Four Display areas are used for Valentines Day, the window, 2 power ends, plus the very front display area next to the greeting cards, where the Forever Friends Bear give away sits with the large poster behind him.
Chocolate Gems are a big hit, as are the giftware and plush offering.
The Displays are fresh and colour co-ordinated.

Be my Valentine!

newsXpress Sun Valley & newsXpress Kin Kora are leading the way with merchandising standards and creating theatre within their stores. This Valentine’s Day has given them another chance to show their wares and we thank Ian Chapman and Sarah Coombs for their exceptional photos and feedback on specific products.

The Sun Valley Photos (below) feature an aromatic product range from Cooee Brands (Australian Flower Therapy) which is selling really well. Heart beat lollies are given out with each customer purchase along with ‘Happy Valentine’s Day’ wishes. The newsXpress Floor Decals are also hitting the mark with a couple of cheeky male customers inquiring as to whether they may indeed ‘steal’ a kiss!

Meanwhile newsXpress Kin Kora (below) have highlighted the Chocolate Gems range which has filled the holes in their Darrell Lea offer and in most cases requires very little work to be saleable. The Hallmark product is selling very well and in particular the Forever Friends ‘Marry Me’ Bear which comes with a free Darrell Lea Love Heart Lollypop.

Sales are going well and everyone is having fun with the season, an outpost will be introduced over the weekend to capitalise on the peak periods – Love is really in the Air!!

Love is in the air at newsXpress

Further examples of the ‘big deal’ newsagents make out of Valentine’s Day. This is a perfect opportunity to engage with their customers in a personal way which the promotion lends itself to.

newsXpress Goulburn is right into Valentine’s Day with even introducing special wallpaper in their Parker pen stand.

newsXpress Erindale have gone all out for Valentine’s Day with Chocolate displays and large signs to help promote their message. Notice the colour theme in the photo? This is done to relate as possible with the traditional colour of the season and attract additional customers.

newsXpress Jamison get creative and prove it is never too early to start a promotion. Darrell Lea sent Easter out a little early so instead of waiting Connie and Dominic have combined their Valentine’s Day and Easter. Already they have received significant orders in large quantities from local businesses for the Easter Product, Hundreds & Thousands eggs.