Jayson and Belinda from
Both Wednesday and Thursday were equally strong in retail sales. As this was the first year for their outpost they will be using their data when purchasing for next year.
newsXpress Riverlink – special signage was commissioned advertising the rose offer to tie in with the newsXpress creative. While team members proudly show their selling skills in the spirit of Valentine’s Day.
As Australians prepare to eat record quantities of chocolate this Easter, these beautiful displays of Easter related product are already selling to astute customers. By displaying your stock early, and with style, you will achieve maximum sell through.
The Displays are from newsXpress Caboolture, and newsXpress
The Canson Creative Centre exclusive to newsXpress has been launched amid much fanfare in Victorian locations this week. As you can see from the photos the display is stunning and certainly sets newsXpress apart from it’s competitors and even other retailers in the challenge of bringing art to the mass market.
The roll out continues over the next fortnight in Queensland.
newsXpress Ascot Vale – exclusive Canson Creative Centre
newsXpress Gladstone Park – the custom built stand fits perfectly into the store layout.
newsXpress Reservoir – where the Canson Creative Centre is set up adjacent to the Canson Paper stand for a complete Art & craft offer.
The newsXpress exclusive promotion with OK! magazine this week has been exceptionally well supported by members as these photos clearly show.
The promotion rewarded each purchase of OK! magazine with a gift of the haute couture Hollywood Fashion Tape to co-incide with this week’s Oscars ceremony.
newsXpress Ascot Vale – situated on a High St have plastered their front window with OK! materials. It has certainly generated publicity with the high traffic flow.
newsXpress Cairns Central have utilised a structural pillar to decorate with the OK! marketing materials. This is clearly visible while looking through the weekly magazine stand, which has been Beacon Branded to highlight the on sale OK! title.
newsXpress Caboolture have expertly cross promoted the OK! magazine exclusive with a global Women’s Day ‘Everyday Food’ offer.
newsXpress Frankston have shown great creativity with their iconic display. Notice the large bow in the top left hand corner…
A national display competition and a genuine sense of social responsibility has led to newsXpress trailblazing the environmental cause amongst small businesses Australia wide. A branded and reusable red bag is not only a great marketing tool for your business but also a commendable alternative to plastic bags.
newsXpress Scott’s Lismore – Use a large red container and fill it with bags, placing it next to the front door. It is sharing space with the HOT ink! and proving a smash with customers.
newsXpress Ballarat have merchandised their red bags on a double sided display at the front of the store. It has been put together this way to give a different message depending on whether the customer is entering or exiting the store.
newsXpress Thornlie Square have appealed to the emotive side of their customers by asking if they ‘love their environment’.
One of the strengths of a marketing group is their ability to co-ordinate and execute exclusive promotions to add value to their customers. A great newsXpress example is the current OK! magazine promotion which rewards the purchaser with a packet of Hollywood Fashion tape – an essential item for any fashion conscious woman in 2008!
OK! Magazine are running an exclusive promotion with newsXpress stores to celebrate their Academy Awards issue of their weekly magazine.
With each purchase of the magazine, customers will receive a 3 pack of Hollywood tape, the very type used on the red carpet to ‘conceal’ the modesty of the starlets.
Each newsXpress store received additional marketing materials as well as DL flyers directing customers to pick up their free prize from the counter. As you can see from the photos below newsXpressers have had a ball dressing up their stores.
The promotion behind HOT ink! #5 has been live for almost a week and stores are already reporting great sales. The largest participation of stores in a newsXpress promotion have distributed hundreds of thousands of flyers all across Australia. As well as the flyer strategy stores have begun introducing HOT ink! destination signage and posters to their stores to really grow brand recognition of this fast growing sub-brand.
All stores participating and their details can be found at www.hotink.com.au
Some other stores have gone a step further and had local area print marketing commissioned to support their HOT ink! #5 promotion. Featured below are newspaper advertisements from newsXpress Westpoint and newsXpress Glendale.
Newsagents’ have been labeled as wasteful by groups such as Planet Ark. newsXpressers are changing this perception by committing themselves to driving our environmental strategy which involves our cartridge rescue plan and also selling our red environmental bags for 70c. We’re sure groups such as Planet Ark and Clean Up Australia will get behind our network of stores and give us their full support.
newsXpress Laidley are leading the way with this stellar display and making their customers aware. Education is key in changing customers perceptions about the impact of plastic bags on the environment.
This photo is a prime example of how our newsXpress members are embracing the environmental message and including it in their regular promotional program. Congratulations to Helen & Russell Kirk and their team.
newsXpress Buderim are marketing their brand and saving the environment. Just 70c for a red bag in our network of stores. newsXpressers are saying NO to plastic bags.
newsXpressers have embraced this offer from TNW for Easter. Some stores are already on their second order.
These guys could not wait to pose for a photo at newsXpress Ocean Keys. They are the target demographic on Valentines Day!
What do you do with half a pallet of Partworks? And such a compelling title as Elvis?
Well at newsXpress Eastland, you put them all out on the dance floor.
With the TV advertising yet to start, five copies were sold whilst the display was being put up!
This space has been very effective as a promotional area with Valentine’s Day generating double the previous years card sales. It is also adjacent to the wall of HOT OUT NOW magazines.
Again the creative benefit of the newsXpress structure comes through in these photos. Firstly you can see newsXpress Melton have placed their Hallmark/Alliance Forever Friends Bear on a swing as the centrepiece in the store. The effectiveness of this classic less is more is clear to see with over 150 entries in the Valentine’s day competition.
newsXpress Reservoir are soon to undertake a refit but have done a magnificent job to transform their front window using both the newsXpress and Hallmark marketing materials.
One of the greatest strengths of the newsXpress network is our diversity. Size, background, opinion and style are a few of many attributes which contribute to make newsXpress the progressive group that is challenging deep seated ideas and guiding small business into the 21st century and beyond.
Below is a visual example of how the differences at each store become strengths across the group. Each store have access to the newsXpress Marketing, the Hallmark Alliance material’s, and various supplier deals. How they interpret that for their market and how they present their unique stores each contribute to building the group.
newsXpress Kin Kora have reported what most stores are experiencing – a very busy Valentine’s Day promotion!
They have sold a $500 Forever Friends Hallmark Bear in their first ever attempt at outposting – a great result!
Sarah also would like to espouse the benefits of going that one little extra step. In this case cello-ing plush gifts. Cello attracts a great margin, along with the ribbon and staff hours you can make a stunning profit.
These have been selling well along with small gift boxes packed with 4 or 5 chocolates and gift wrapped. A little effort goes a long way – 20 sales in one morning at $4.95 a piece.
On occasion time and circumstance conspire to prevent you doing everything you can. newsXpress Deception Bay have overcome this by following the rules of masic visula merchandising.
Simple props using red tulle and newsXpress Balloons have created this eye
catching display.
Check out newsXpress Gateway in Perth. This is a new shop to the network which has been built to ensure flexibility which we believe will future proof the business. The layout has been created to accept new money ranges which are constantly being developed by newsXpress. Have a look how the newsXpress Valentines Day marketing works in with the latest in shop fit designs by Interfit Retail. A rolling stone gathers no moss!
The recent retail partnership with Canson is providing interesting data to the group. Not only are sales going north, customers are happy with the quality of the cardboard and happy to pay more for a superior product. National brands drive sales and the Canson/newsXpress partnership is proof of this.
To complement the Hallmark promotional Hearts, newsXpress Kallangur team members have cut out smaller silver and red hearts which hang and swing around the front of the store. The newsXpress Valentine posters hang scattered throughout the store. Gift and novelty ware is situated in the promotional area.
