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Father’s Day at newsXpress Harbour Town

newsXpress Harbour Town, in the Harbour Town shopping centre at Biggera Waters, is promoting Father’s Day right across the front of the store. The brilliant display surrounds shoppers as they enter the store – as it should for which is the most important week in the Father’s Day retail season.

Featuring the Hallmark Father’s Day sound cards at the front of the store through to an excellent range of Father’s Day gifts, newsXpress Harbour Town does the newsXpress brand proud with an excellent retail pitch for what is shaping up to be a good season.

newsXpress Cooma promotes Father’s Day

Cooma residents are in for a treat when they visit newsXpress Cooma and see the range of Hallmark Father’s Day cards. The Hallmark sound cards feature original artists giving voice to a wonderful Father’s Day message. At 38 Vale Street Cooma, newsXpress Cooma is a great place to shop for Father’s Day 2010.

Blending the newsXpress and Hallmark collateral gives the store a stronger pitch for the Father’s Day season.

Symply To Good To be True 6 at newsXpress Leongatha

newsXpress Leongatha is promoting Symply Too Good To Be True 6 on the dance floor of the store with this excellent display. Team member Dianne decorated the display to bring it to life and generate more shopper attention. Great sales are bound to follow.

It was Dianne’s birthday when we visited and the staff had bought her flowers, a small gift and said happy birthday to her over the intercom.

newsXpress Leongatha is a happy and rpoductive place to work.

Symply To Good To be True 6 at newsXpress Yarram

newsXpress Yarram is driving good business with this excellent and bold display for Annette Sym’s Symply Too Good To Be True 6 book. Positioned on a power end and faacing customers as they enter the store, they are making the most of the newsagent exclusive opportunity.

Like all good newsXpressers, they are also promoting Annette’s five other bestselling books with Symply Too Good To Be True 6 at newsXpress Yarram.

If you live in Yarram, visit newsXpress Yarram.

newsXpress Kawana promotes Symply Too Good 6

The team at newsXpress Kawana has put together an excellent display promoting Annette Sym’s Symply Too Good Too be True 6 book at the front of the store.

This bold display in a good traffic location is certain to continue the great sales they have already achieved for the title.

Note the stock of Symply Too Good 1 through 5 at the bottom of the display. newsXpress has been reminding members that with the Symply range it is easy to get sales of multiple books in the one sale.

newsXpress Beers Port Lincoln promotes Symply Too Good To Be True 6

What a terrific display for Symply Too Good To Be True 6 at newsXpress Beers Port Lincoln in South Australia. There is no missing this display which directly faces customers in store and like any good display, customers can buy the title right there. Well done to Joy, David and the team for a stunning display which is sure to drive excellent impulse business.

Masterchef success at newsXpress Pelican Waters

newsXpress Pelican Waters has been enjoying tremendous success with the latest issue of Masterchef thanks to this excellent retail display in-store.

The excellent display on the dance floor faces customers as they walk into the store. This is perfect placement for a compelling display – like we see in the photo.

newsXpress members are reporting above industry average magazine performance. This is due to engagement like we are seeing here at newsXpress Pelican Waters. As the only newsagency marketing group seriously committed to the magazine category, we are thrilled to see professional and compelling member engagement like this.

newsXpress Darra sports new Interfit shopfit

newsXpress Darra, one of our newest members in Queensland, is showing off a very attractive and functional shopfit from Interfit. From the street and deep into the store, the Interfit expertise is on show. From a newsXpress perspective, this is excellent branding, promoting the value of a corporate approach to store look and feel.

Magazine sales growth at newsXpress Bairnsdale

Like many other newsagents, sales in the magazine department at newsXpress Bairnsdale magazine department were down on last year. As proactive newsXpress members, they made a series of strategic hanges to address the decline. These changes included:

Relaying magazines and introduced beacon branding at the same time

Implementing and actively promoting the newsXpress magazine club card. The newsXpress exclusive training video made implementing this easier for training staff.

Embracing in-location magazine displays with great success.

Pushing slow cooker and master chef titles aggressively. The growth in the food category has been spectacular.

Because of these changes, magazine sales at newsXpress Bairnsdale have turned around and they are now trading well above the industry average and showing good year on year growth.

Well done to David, Gina and the team!

Fishing fun at newsXpress Riverlink

The folks at newsXpress Riverlink know how to have fun when merchandising their store. Check out how they are promoting the Potty Fisher, one of the products available through a newsXpress preferred supplier for Father’s Day 2010. The display is eye-catching and sure to drive good sales – as well a generating a laugh in store.

The newsXpress Father’s Day range this year includes a range of fun items as well as the more traditional photo frames, dad’s books, mugs and other gifts. Early reports indicate that the range is working very well.

newsXpress Bairnsdale shows off Hallmark storybooks

Gina at newsXpress Bairnsdale has recorded her voice in a Hallmark storybook and put it on display to show off how these books work. This is a brilliant idea and shows the real benefits of the Hallmark storybooks.

When you open the first page of the book you hear Gina say ‘This is to my darling nephew Jackson I hope you enjoy your book’ (or something to that effect). Gina says it with feeling and love and you could just imagine how happy the child would be to hear a family member read the book out to them. Gina’s voice does a lot more to sell this book than the display could ever do. What a brilliant idea!

newsXpress Sunbury Square takes Father’s Day in-store

Running the length of the card display, newsXpress Sunbury Square, is promoting Father’s Day deep into their store. Given the excellent range of gifts on offer at newsXpress Sunbury Square, this promotion of the next big card and gift season makes perfect retail sense. Like most newsXpress outlets, they have a free sound system on offer for one lucky dad this Father’s Day. This sound system has been provided free through the newsXpress / Hallmark cards relationship.

Graduation Gifts promotion at newsXpress Pakenham

The display of graduation gifts at newsXpress Pakenham is beautifully presented and well positioned to drive good sales.

Graduation gifts are an ideal fit for newsagencies given that the channel sells the majority of graduation cards in Australia.

As this terrific display demonstrates, professional presentation in the right location in a newsagency can drive an excellent sales result.

newsXpress preferred suppliers offer an excellent range of graduation gifts for the various graduation opportunities throughout the year.

Father’s Day at newsXpress Watergardens

Father’s Day is front and centre at newsXpress Watergardens with this display at the front of the store and facing into the shopping mall.

Offering a good mixture of Father’s Day gifts and promoting a fantastic prize for one lucky customer, courtesy of Hallmark, the promotional display is already working a treat, delivering good sales.

This display is only part of the Father’s Day promotional range at newsXpress Watergardens – the full range of Hallmark Father’s Day cards is also on offer.

Moroccan food feature at Ocean Grove

newsXpress Ocean Grove has an excellent display featuring the Women’s Weekly Moroccan cookbook. This display reflects the colour of Moroccan food and gives shoppers a feeling of the exitic yet tasty Moroccan food experience. It is sure to drive excellent business.

The display itself offers a good lesson in how to create a retail display.

newsXpress is lucky to have people working in member’s businesses who are skilled and motivated to create displays like this – they do us proud!

newsXpress Shoreline drives excellent growth

The team at newsXpress Shoreline in Tasmania is reporting excellent year on year growth, especially in magazines where trimming the range and better display has driven an increase in sales. The new Interfit shopfit is loved by the newsXpress Shoreline team as well as by customers. It is a great advertisement for newsXpress.

While newsXpress is not about to publish numbers here, our Business Development Managers have details of the changes undertaken and the results achieved. We are thrilled to have participated in the change process with Shoreline along with the support on key newsXpress suppliers.

Showing the Shoreline before and after stories is an excellent example of the newsXpress difference.

newsXpress Mornington, serving the local community

Visit Centro Shopping Centre in Mornington (VIC) and you see big bold signs in the centre promoting newsXpress Mornington, one of our new members.

As the sign says, newsXpress Mornington is the the local newsagent serving our community – a terrific message for the local communtiy.

Proactive marketing like this is vital in shopping centre locations. It can help direct traffic already in the centre.

newsXpress has pioneered the use of shopping centre signs. Our marketing team is able to help with artwork which meets the standards required by professional landlords. We also work with landlords on placement.

Annette Sym at newsXpress Kawana

new newsXpress member Jono Milligan and Annette Sym are photographed at newsXpress Kawana yesterday where Annette launched her new book, Symply Too Good To be True 6.

The day was a terrific success with plenty of books sold and other good retailing news for the new newsXpress location in Queensland.

Welcome aboard Jono and your team and thanks for letting us be part of your success.

MasterChef on show at newsXpress Riverlink

The team at newsXpress Riverlink promoted the latest issue of the MasterChef magazine, the collectors edition featuring the winner of the TV show, in their shop window. This brilliant display was a beacon, drawing customers in and driving excellent sales for the store.

What an inspiration this display is! It is bright, appealing and trading off a brand Australians love – and supporting this with the newsXpress brand.

newsXpress is proud to publish this photo as an excellent example for the many who read this blog looking for visual merchandising and other ideas.

Great ink deals in Lismore at newsXpress Scotts Lismore

The ink wall at newsXpress Scotts Lismore is a beacon in the store, promoting brand name ink under the exclusive newsXpress banner of HOT ink! In branding the ink offer so boldly in-store, the message about the commitment of the business to the popular product category is clear.

Luke and the team at Scotts Lismore do a terrific job offering ink at highly competitive prices to individuals and businesses in Lismore and surrounds.