newsXpress difference | newsXpress Blog

Opportunity to start a newsagency

newsXpress has been presented with three opportunities to create new newsagency businesses. Two in Sydney and one in Melbourne. The new Melbourne,location we blogged about two weeks ago has been picked up. We now have another – in an outer eastern centre where you would be alongside Dan Murphy, Aldi and Chemmart. The two Sydney locations are equally compelling and present excellent opportunities to anyone wanting to start a newsagency and connect with newsXpress, the marketing group committed to helping newsagents grow their businesses.

In each case, the landlord has approached newsXpress with the opportunity to create these businesses. We extended the offer to our members earlier this week and not make it more public for expressions of interest.

newsXpress launches $80 million Powerball Syndicate

newsXpress Queensland members have got together to support a newsXpress exclusive Powerball Syndicate for the $80 million up for grabs this Thursday. Based on two System 10 Powerhit tickets, the syndicate represents 22,680 games. Proactive newsXpress members quickly jumped on board for the opportunity. Tickets are already selling.

The buzz around this $80 million Powerball Jackpot is excellent in retail. newsXpress members are already having fun promoting and making the most of the unique opportunity.

A brighter future for newsagents

newsXpress is hosting a conference for all newsagents in Melbourne in October. We are bringing in WORLD CLASS SPEAKERS who will present newsagents attending with practical immediate-benefit ideas as well as strategic, longer-term benefit, ideas. There wiill be PRACTICAL WORKSHOPS and many opportunities for BRILLIANT NETWORKING.

The conference agenda pays particular attention to helping newsagents navigate to a bright future out of the considerable change we see today. Speakers have been carefully selected to present opportunities which speak to newasgents.

Newsagents wanting to grow their businesses, network with proactive colleagues and connect with retail visionaries should consider attending this conference in Melbourne. Click here for a copy of the promotional fax we are sending today.

Deals on Epson ink at newsXpress

Epson is one of the brands we support at newsXpress as part of our HOT Ink! offer. We offer excellent prices on Epson branded ink. This is backed by good in-store product knowledge. Thanks to our professional shelf labels and hero product shelf talkers, we make shopping for Epson and other ink easy at newsXpress locations. Our holistic approach to ink makes in a successful category for our members who choose to engage.

We have newsXpress members achieving ink and toner sales equal to 30% of total stationery business – often in locations where the newsagent originally thought that ink would not work for them. Our complete strategy and back-end support help make this success achievable.

We understand that ink is not for all newsagents and so leave the ultimate decision on whether to participate to each newsXpress members.

HOT Ink! s an exclusive sub-brand to newsXpress and another way we add measurable financial value to newsXpress businesses.

newsXpress welcomes O’Bon as a preferred supplier

Following the successful inrtoduction of the O’BON range in newsXpress newsagencies several months ago, we are pleased to formally announce that O’Bon is a newsXpress preferred supplier. O’BON offers a high quality new range of stationery, note books made from Sugarcane paper, pencils made from old newspapers, fantastic colours and designs, brighten up any home or office whilst helping the environment. Theirs is a truly new range of products for newsgents and they are working with newsXpress to roll this out.

This is an excellent opportunity for newsXpress members.

Bic joins newsXpress as preferred supplier

Bic Australia, represenitng one of the World’s leading brands of writing and correction products, has joined the newsXpress community as a preferred supplier. Bic offers pens, markers and correction products as well as a large “Back to School” range and primary arts and crafts products.

The newsXpress / Bic relationship will deliver excellent opportunities for newsXpress members.

Jenlist now a preferred supplier to newsXpress

newsXpress is pleased to announce the signing of Jenlist as a preferred supplier to newsXpress members. Jenlist supplies OPTUS, VIRGIN and BOOST mobile pre paid handsets, Recharge cards and mobile phone accessories, including chargers for the car and home, Mocks for phone protection, ear pieces and much more. Jenlist also supplies branded “OPTUS” Point of sale.

The Jenlist relationship provides newsXpress members with an excellent range of technology products at good prices and backed by professional marketing collateral.

Mid Year Report to newsXpress members

newsXpress members yesterday received a Mid Year Report from the Directors of newsXpress which reviewed the year so far and previewed the run up to Christmas. The report further demonstrates our commitment to transparency, accountability and open communication with newsXpress members.

While some of the content of the report has been presented at recent member meetings, the report provides members an opportunity to share the details with business partners and other key team members.

newsXpress participating in GNS Market Fairs

newsXpress is grateful for the opportunity of participating in the GNS Market Fairs to be held in August and September. Here are the dates:

Melbourne. GNS Market Fair. For Newsagents. August 8-9
Sydney. GNS Market Fair. For Newsagents. August 15-16
Perth. GNS Market Fair. For Newsagents. August 30
Brisbane. GNS Market Fair. For Newsagents. September 12-13

Our stand will offer something of value to every newsagent and present the newsXpress difference.

New range exclusive to newsXpress

newsXpress and one of our preferred suppliers last month released a new home office range exclusively to newsXpress members at our member meetings around the counter. This new range has been very popular with our members – many ordered planogrammed displays.

newsXpress is proud that the supplier chose to launch in partnership with us, based on the success we have had with their general lines over the last year.

Having a point of difference is crucial for newsagencies and this new range will help newsXpress members reinforce their point of difference over other newsagencies.

We are not publishing details here because of the exclusive nature of the relationship between newsXpress, newsXpress members and the supplier.

More good results for book strategy

newsXpress Castle Towers is another outlet achieving good book sales with the newsXpress preferred supplier arrangements. Through our in-store and outpost book events, smart newsagency managers like the Castle Towers team leverage excellent new traffic and new, good margin, money through the cash registers. newsXpress has recently negotiated better terms for the supply of books, making the category even more valuable for members.

Kudos for Shelley Peterson of newsXpress Sarina

Shelley Peterson of newsXpress Sarina has received good and deserved coverage in the Daily Mercury for being announced runner-up Women’s Health Woman Newsagent of the Year. Shelley has every reason to be proud of her achievements in the busines, with family and in the community.

newsXpress is proud to have proactive and community spirited members like Shellly Peterson and Debra Wachorn of newsXpress Leongatha, who won the award, on our team and helping build the newsXpress brand.

Absolute Formals – exclusive to newsXpress

newsXpress locations on the Gold Coast exclusively offer Absolute Formals, a 100 page practical A-Z guide to formals. Backed by local radio advertising promoting newsXpress, this magazine is an excellent example of local promotions newsXpress develops for its members to drive traffic and to drive sales. In addition to exclusivity for Absolute Formals, newsXpress has negotiated book margin for its members on this product – making it considerably more valuable than a magazine. This is another good example of the newsXpress difference.

STOCKTAKE SALE at newsXpress Castle Towers

The team at newsXpress Castle Towers is proudly supporting the newsXpress STOCKTAKE SALE initiative and using this to clear stock and create extra energy in-store. It is hard to walk into the shop and not know that there are some great deals to be had. Their execution of the STOCKTAKE SALE opportunity is excellent.

Book Sale takes off in Gympie

newsXpress Gympie is one of many newsXpress stores participating in our latest book sale. The sale is based around an excellent range of titles, all at competitive prices. newsXpress locations are competing with major book retailers head-on with our book strategy. Excellent marketing collateral is used to generate new traffic by promoting the compelling offer outside the store.

Books are an excellent add-on to a greeting card and wrap purchase. Done well, as is the case at Gympie, customers visiting to purchase a magazine or lottery ticket find one or two upcoming birthday requirements taken care off – thanks to this great newsXpress deal.

newsXpress member meetings for August

newsXpress has announced dates for its next round of exclusive member meetings. The dates are:

Brisbane 18/8/2009

Melbourne 20/8/2009

Sydney 25/8/2009

Perth 27/8/2009.

These member meetings provide an excellent opportunity for networking among newsXpress members, meeting with key suppliers and discussing newsXpress exclusive strategy.

newsXpress launches more lottery syndicates

newsXpress has launched three new syndicates for the $20 million superdraw on August 1. Available exclusively from newsXpress Queensland stores, these newsXpress syndicates offer newsXpress members excellent up-sell opportunies in the lottery category.

Newsagency for sale opportunities

A newsagency for sale is an opportunity to bring new skills and energy into the newsagency channel. Often, new newsagents make quick decisions which do not serve their needs or the needs of the newsagency for the long term. This is why newsXpress offers help for people looking to buy a newsagency. Rather than rushing to get a contract signed, we prefer to help those looking for a newsagency for sale to understand the opportunity and consider what is right for their needs.

Buying a newsagency and joining the right newsagency marketing or franchise group are long term decisions which need time to get right. We are happy to provide as much time and assistance as necessary to show why newsXpress is the premier newsagency brand in Australia.

We have brokers we trust, tenancy advocacy services, retail designers who understand the needs of the newsagency of the future and suppliers who deliver excellent margin opportunities for growing the business today. These are all factors in building healthier newsagencies from the core out – for the long term.

There is a considerable difference between newsagency brands in terms of costs, contract terms, business rewards and personal rewards. Looking at a newsagency for sale is more than looking at what may appear easy or looking for a quick decision. newsXpress welcomes and, indeed, encourages comparison.

Creative magazine merchandising from newsXpress

Our newsXpress corporate store is experimenting with a new corporate style of magazine display, at the front of the shop, as a lure to bring passers-by into the newsagency. This strategy is working well. Magazine sales in our Watergardens (VIC) store continue to track significantly against the trend in many other newsagencies.

By using a mixture of publisher supplied material, in-store creativity and our own materials, these displays present a unique message and demonstrate our point of difference.

We are enjoying success from bring new customers to our business and proving that growth is achievable in the magazine category.