The team at newsXpress Gatton has embraced the floral theme of Mother’s Day from our marketing collateral and enhanced their display with flowers flowing from the newsXpress posters. Their handiwork brings the display to life and draws attention to the cards and gifts on offer for Mother’s Day. Everyone browsing the shop will notice the display. This embeds the business as top of mind when it’s time to make a Mother’s Day purchase.
Well done to everyone involved at newsXpress Gatton.
newsXpress Beechworth (VIC) is promoting their Mother’s Day offer with a beautiful window display. Hallmark Mother’s Day cards, gifts and books are the core items being promoted in their window which fronts the street.
The Hallmark and newsXpress marketing collateral work well together.
The window display embraces the heritage theme of Beechworth.
As the photo shows, a good window display is about connecting with the season in a way designed to attract passers-by in to browse and shop. Well done to all involved!
The winner of one of eight premium bikes from our newsXpress exclusive Back to Work promotion was happy to pick up their prize at newsXpress Knox (VIC) last week. This lucky customer is one of many who has visited our Knox store in the four months since it opened. The back to Work catalogue generated excellent traffic for the business as has the current HOT Ink! campiagn. External marketing such as this is key to finding new traffic for any business but especially for a new business like newsXpress Knox.
newsXpress Scott’s Lismore has a terrific Mother’s Day display which draws people into the store for cards as well as gifts. Blending the Hallmark collateral with the newsXpress collateral works well – as the photo shows. Located on Woodlark Street in Lismore, this store is a credit to Luke and Trina Scott who carry on cherished family tradition.
newsXpress Clarendon (VIC) has a Mother’s Day gift range and an excellent range of Hallmark Mother’s Day cards on display for this important retail season. Facing onto the busy Clarendon Street in South Melbourne, the folks at newsXpress Clarendon are making the most of passing foot traffic to pitch their Mother’s Day story. They are doing this with the support of Hallmark and newsXpress collateral to promote the season. Customers shopping for newspapers, magazines and stationery cannot miss the Mother’s Day offer.
The latest winner in the exceptional newsXpress ‘Back to Work’ promotion received his prize this week at newsXpress Kingaroy Mall. Donna Walker and her team wholly embraced the promotion in their local community and the results and hundred of entries were great reward for their efforts.
Mr. Dixon the lucky winner (featured in the photo to the left) was extremely appreciative to newsXpress and Donna for his fantastic new prize – a 20″ Girl’s Butterfly Bicycle sponsored by Pacific Magazines.
newsXpress is proud to be the first retail network to offer preorders for the 2011 Lady Gaga calendar. Our marketing team has put together an exclusive and attractive preorder form which guarantees preferential access to the 2011 Lady Gaga calendar the moment they are released to retail.newsXpress took the same initiative last year with the Michael Jackson calendar and already this year has started promoting the Justin Beiber calendar.
Our support for this much anticipated Lady Gaga calendar will help newsXpress members maximise revenue and margin well before its is released. Presales data will help manage inventory at the store and group level.
Rocky, winner of one of 5 Optus Pre-paid 8Gb Apple iPhones valued at $899 each was over the moon at his good fortune. Upon being told the good news he recounted he still had his first mobile phone from 1999 which was only just hanging on as he weighed up the benefits of a fancy new phone!
Nik McCormack from newsXpress Woden seen with Rocky after handing over the prize was delighted to be able to hand over such a significant prize to a customer as part of the successful newsXpress ‘Back to Work’ promotion.
The fantastic newsXpress ‘Back to Work’ promotion keeps benefiting members as the bounty of prizes are presented to lucky customers over the next couple of weeks. Jill McDonald and the team at newsXpress Tin Can Bay were rapt to have sold one of the lucky entries to local customer Mr. Smith.
Mr. Smith joked he wished he had a bicycle like this when he was growing up and was now faced with the tough task of choosing which of his grandkid’s would be the proud new owner of the 26″ Men’s Bicycle sponsored by Pacific Magazines.
After submitting more than 5,000 entries chances were pretty high that one of newsXpress Leongatha‘s customers would claim a prize in the recent newsXpress ‘Back to Work’ promotion. And so it was with Mr. Rowlands proudly showing off the Boy’s 20″ Bicycle sponsored by Pacific Magainzes that would make an ideal gift for one of his grand children.
Jesse from newsXpress Leongatha expressed thanks to newsXpress for the promotion that saw unprecedented support from locals as the overwhelming number of entries clearly illustrates.
The Back to Work campaign has been tremendously successful for newsXpress members, customers and suppliers.
A lucky newsXpress Sarina customer purchased one of the winning 1st division lottery tickets in last week’s Saturday Gold Lotto Draw earning a cool $500,000 reward!
As you can see from the photo to the left, newsXpress Sarina team members Rachel (right) and Cobie (left) were almost as ecstatic as the winner themself! After hearing many stories of jackpot lotto wins at newsXpress the owners and staff take a great deal of pleasure and pride in being able to change their customers lives so dramatically. One of the many delights of small business.
newsXpress stores across Australia are the first to offer preorders for the 2011 Justin Bieber calendar. Our marketing team has put together an exclusive and attractive preorder form which guarantees preferential access to the Justin Bieber calendar the moment they are released to retail.
newsXpress took the same initiative last year with the Michael Jackson calendar with tremendous success – preselling close to 1,000 calendars.
Our support for this much anticipated calendar will help newsXpress members maximise revenue and margin before release.
newsXpress is proud to have be offering newsXpress members exclusive access to partworks support which helps ensure supply and other benefits to enable newsXpress members achieve greater success from partworks products.
We understand the commercial value of partworks in terms of new traffic and sales efficiency. We leverage this through a good supplier relationship to the benefit of newsXpress members.
newsXpress Redcliffe (QLD) makes a strong pitch for Mother’s Day business with this stunning display at the front of the store and into the dance floor. They are making excellent use of gifts from newsXpress preferred suppliers, cards from Hallmark – including the sound cards which feature on Hallmark’s TV commercials – and exclusive newsXpress marketing collateral.
The gift table is one of the flexible gift tables newsXpress has become famous for in recent years with many newsagents copying them.
Mother’s Day cards, books and gifts are being promoted on the dance floor at newsXpress Loengatha (VIC). These are all part of the newsXpress Mother’s Day offer – a broad range of good margin gifts catering to the interests of mums of all ages and situations. The team at newsXpress Leongatha has created a wonderful Mother’s Day environment by framing the gifts with cards as they have done.
HOT Ink! #14 flyers have hit close to 1 million homes across Australia offering excellent deals in printer ink and printer toner. Based on respected brands HP, Canon, Brother, Epson and Lexmark, the newsXpress HOT Ink! #14 flyer offers HOT prices for quality brand name product. No compatibles, just brands from the original manufacturers which shoppers can trust.
To support HOT Ink! #14, stores have been sent marketing collateral kits including the shelf talkers shown in the photo. These help present the product professional and drive sales efficiently.
newsXpress is proud to support the Queensland Newsagents’ Federation as a Platinum Sponsor of their State Conference today in Brisbane. As a sponsor of many years standing, newsXpress respects the work of the QNF and is grateful for an opportunity to once again put something back into this body which so well helps newsagents.
In addition to financial support, newsXpress will have a full contingent at today’s conference including senior management and our on the ground Business Development team – those working at the coal face helping newsXpress members transform their businesses.
The four winners of the Easter colouring competition were happy to be photographed outside newsXpress Yarram (VIC) when they came in to collect their prizes. The extent of entries can be seen in the background with artwork covering the windows – there is considerably more than in the photo. What a terrific result for newsXpress Yarram, and the fine young artists in their midst.
Awards like those at Yarram were made across the country as newsXpress members heaped praise on winners in local easter colouring competitions.
newsXpress members are being targeted by The Lucky Charm trying to convince them to swap brands. The Lucky Charm team is out pushing because we have excellent members in our group and because newsXpress does not force members to stay through a long term contract. NewsXpress members stay with us because they want to where TLC members do not have the luxury of freedom until their five year iron-clad contract comes to an end.
One member approached by TLC told us they are happy to stay with newsXpress over The Lucky Charm because of how newsXpress is helping them transform their business with new traffic, better margin and greater sales efficiency. A check of the card rebate showed them how much better off they are staying with newsXpress.
Newsagents joining The Lucky Charm are, in our view, handcuffed to the group. A read of the franchise agreement by a lawyer will help prospective members of The Lucky Charm to understand the extent of the handcuff. There is the five year term as well as constraints surrounding the sale of the business. This makes getting out near impossible.
newsXpress does not believe in handcuffing members to the group for a long period and through a complex contract. Rather, we want members to stay with us because they want to stay. This is a newsXpress difference.
While we are flattered that The Lucky Charm is aggressively targeting newsXpress members, we felt it appropriate to encourage greater transparency around core elements of their pitch.
newsXpress shipped Mother’s Day marketing collateral to all member locations several weeks ago. The newsXpress exclusive A1 double-sided posters reflect the bright and love-centred sentiment of the season. The artwork is a reminder for shoppers without getting in the way of other Mother’s Day collateral.
Our artwork has been carefully designed by our marketing and design teams to compliment artwork from core suppliers.
This artwork, like that for all seasons supported by newsXpress, has been provided without additional cost to members.