newsXpress difference | newsXpress Blog

Amazing Stationery Transformation at newsXpress Riverlink

newsXpress Riverlink recently undertook the massive job of relaying their stationery department to present a more cohesive and professional retail offer. Through consultation with newsXpress National Merchandise Manager, Rob Henderson, the purchase and installation of new multi-purpose fixturing and the implementation of several preferred supplier plannograms, the results are stunning.

BEFORE:

AFTER:

The clean lines of the slatwall, branding on the red bulkhead, newsXpress POS and generally well ordered line up of (from left to right): HOT ink!, Pens, UHU, Crayola, Canson, and associated product is a credit ot Belinda and her team. It requires time and effort to produce these type of results, but the outcome surely proves the great worth of undertaking relays in your store. Contact the newsXpress Support Team or your BDM if you would like to make a change in your business today.

State of Origin in full flight at newsXpress Redcliffe

The team at newsXpress Redcliffe are expectantly awaiting the start of State of Origin battle tonight, and have made a clear distinction of where their loyalties lie. Amy the Cane Toad and Hannah the Cockroach (left) lead the supportfor their respective teams in what is certain to be a typically bruising affair.

Sporting events are a perfect way for small businesses to engage their local community, dressing up the staff, decorating the store, or selling merchandise it is a strategy squarely aimed at the Australian obsession with sport, and none is more fervent than the northerners and their love of Rubgy’s biggest stage!

State of Origin ‘Fever’ at newsXpress Sarina

The major event on the NRL Calendar kicks off this Wednesday in 3D for those with the technology. This series is far and away the most hotly anticipated clash of the season and some extra impetus this year has been added by a desperate NSW Cockroach team hell-bent on preventing the QLD Maroons from claiming a record equalling fifth consecutive series win.

A number of newsXpress stores in the Northern states create great theatre in-store to capitalise on rabid interest from patriotic fans. newsXpress Sarina have built a multi-location display in their newsagency, highlighted by the QLD Shrine featured in the photo to the left. Merchandise and supporter gear have been coupled with the newsXpress posters to create a magnificent homage to the game.

2010 World Cup at newsXpress Forest Hill

newsXpress Forest Hill has repurposed two used visual display units to bring a range of 2010 World Cup magazines and other promotional items to the front of the business. Along with newsXpress supplied marketing collateral, the store has been able to drive excellent sales results from this creative display. Of particular interest are the Australian flags, kangaroos and other items with which shoppers can leverage Aussie pride in support of the Socceroos.

World Cup at newsXpress Maryborough

The team at newsXpress Maryborough (VIC) has created a terrific display promoting the 2010 World Cup using the newsXpress supplied marketing collateral along with some material they created themselves.

Cheering on the Socceroos, the window is sure to encourage pride in the local community.

newsXpress is 100% behind the World Cup and is leading the way for newsagents in supporting this international sporting event.

2010 World Cup Tipping Competition

newsXpress members have beeen provided free marketing collateral for download and use in promoting a local 2010 World Cup Tipping Competition. There is an entry form as well as a poster which can be used to track the World Cup results.

This is another example of newsXpress delivering to members marketing collateral and customer connection opportunities which are unique to newsXpress. It’s the newsXpress difference in action.

Dinnertable display for Master Chef at newsXpress Sandgate

newsXpress members are a creative bunch. Take this display tor the launch issue of Master Chef magazine created by the team at newsXpress Sandgate. The display worked well. They sold out. Thanks to newsXpress contacts extra stock was arranged – meaning the display can continue to drive good sales of the magazine for the business.

newsXpress members enjoy supporting magazines and have been strong supporters of the launch of the Master Chef magazine.

Free newsXpress Radio for all newsXpress stores

newsXpress is proud to announce that it is delivering its newsXpress Radio initiative free to all newsXpress locations.

This is another first for newsXpress and the newsagency channel. newsXpress is the only national brand offering in-store radio across the whole network. What makes the newsXpress offer more compelling is that our radio is live: live news, live shout outs to stores and a good selection of live ads.

newsXpress radio features products we sell in our stores. It also offers reminders to customers on days weekly and major monthly magazines are launched.

With newsXpress radio now going live to all newsXpress stores, a more compelling advertising platform is now available for newsXpress suppliers.

National brand product offer for newsXpress

newsXpress members are being offered access to several ranges of products in exclusive product showrooms from a national supplier.

Participating newsXpress stores have the opportunity to leverage an excellent point of difference thanks to the deals put together by newsXpress working with the supplier.

The offers are being promoted at the current round of members meetings – further demonstrating the newsXpress difference in action.

Zoo babe Natasha Collins visits newsXpress Point Cook

Zoo magazine babe Natasha Collins visited the newsXpress Point Cook store a week ago to promote the issue featuring her photos. newsXpress was able to enlist the help of ACP Magazines to provide bonus marketing collateral so that the maximum benefit of the in store visit could be achieved. Natasha was a good sport posing for plenty of photos with shoppers and signing copies of the magazine. Well done to the team at newsXpress Point Cook for putting on such a good day!

Busy Victorian newsXpress members meeting

Many Victorian based newsXpress members met in Melbourne last Thursday to look at new product (some exclusive to us), discuss new marketing initiatives, share business ideas and network. It was a busy meeting with excellent content and business ideas members were able to take away and implement.

Regular networking opportunities is an important point of difference offered by newsXpress. Next stop in our member meeting tour is Brisbane tomorrow.

Nobblers & Lushingtons at newsXpress beechworth

newsXpress Beechworth is supporting a local author by promoting Nobblers & Lushingtons in-store. The book, by a local author, is a history of the hotels of Beechworth and the Ovens district.The book is prominently displayed on the corner of the main book table located in a high traffic area of the store.

Connecting with local opportunities like this is important to individual newsXpress members as well as to newsXpress nationally. While we all trade under a national banner, our local community connection is vital to individual business health.

Margaret River resident wins surfboard

Surfing World magazine ran a promotion in association with newsXpress Margaret River. Pictured in newsXpress Margaret River’s Andrew Wagner and Tim Coleman, a local customer who won the surfboard. The competition created considerable interest with the board hung above the surfing magazines. Like any promotion, there is a reatil goal – in this case, more surf magazines were sold.

newsXpress appreciates publisher support for local promotions such as this one in Margaret River.

newsXpress member meetings next week

newsXpress is hosting member meetings next week in Brisbane and Perth:

QLD – Tuesday, 18th May, 2010 – 10.00am – Virginia Golf Club 1 Elliott Road, Banyo
WA – Thursday, 20th May, 2010 – 10.00am – Inter City Country Comfort Hotel & Apartments 249-263 Great Eastern Hwy, Belmont

We will present new product opportunities, outline exciting marketing initiatives and engage in a business building discussion. newsXpress members and prospective members are most welcome to attend.

HOT ink! TVC in Gippsland, Victoria

Four pro-active newsXpress members in the Gippsland area of Victoria have joined forces and recruited newsXpress Marketing Manager, Trent Shields to develop, design and create a Television commercial in their local region to support the current HOT ink! 14 promotion.

newsXpress Pakenham, newsXpress Leongatha, newsXpress Bairnsdale & newsXpress Yarram commenced a TV campaign on the 3rd May with the following advert featuring on programs such as: Sunrise, The Morning Show, Deal or No Deal, AFL Game Day, Sunday Afternoon AFL, Oprah, Ready Steady Cook & Judge Judy.

The advert contains an exclusive end-user offer, with customers going into one of the four participating stores and mentioning the ad eligible to a FREE packet of Gloss Photo paper wiht the purchase of any of the promoted ink cartridges. The stores involved are already reporting excellent sales and customer numbers to support the earlier flyer distribution.

BTW Winner at newsXpress Singleton Heights

newsXpress Singleton Heights gained a double bonus from their enthusiastic participation in the recent newsXpress ‘Back to Work’ promotion as two loyal customers won iPhones simply by purchasing Optus recharge during February.

Karen O’Kane & Jodie Buckton, (pictured to the left) were proudly displaying their brand new 8Gb Optus Pre Paid iPhones valued at $899.00 and courtesy of Jenlist as part of the newsXpress ‘Back to Work’ promotion

Exclusive Mother’s Day flyer from newsXpress

newsXpress published a Mother’s Day flyer for newsXpress members to use to promote this important season in the retail sales calendar. Connecting with the newsXpress marketing collateral (posters and shelf talkers already provided), the A4 flyer promotes a range of Mother’s Day products.

By all reports, the flyer worked a treat!

The flyer was designed to be used outside the store – in letterboxes and through other channels to reach people who may not usually visit the store. Such external marketing is a key part of the newsXpress approach to business marketing. New traffic is important to any retail business and newsXpress has a structured approach to driving such new traffic for its members.

The newsXpress Mother’s Day flyer promoted the Hallmark sound cards, gifts and books. It also offers a value proposition: 25% off a card purchase with any gift purchase over $10.00.

What is really clever about the brochure is that newsXpress members were able to personalise this.

Mother’s Day at newsXpress Chippindalls Downtown

The team newsXpress Chippindalls Downtown in Bundaberg has created a truly stand out Mother’s Day display offering Hallmark Mother’s Day cards, gifts and flowers. While they have made excellent use of Hallmark and newsXpress collateral, is if their enhancement of this with local creativity which makes the display look so sompelling and commercially successful. Well done to everyone involved!

Mother’s Day at newsXpress Bargara

On the dance floor, just inside the door, newsXpress Bargara (QLD) offers a terrific range of gifts and Hallmark Mother’s Day cards.

The team made good use of the newsXpress Mother’s Day marketing collateral by skirting their table.

The display and all off the other displays here show a wonderful consistency across newsXpress stores which is driven by the Hallmark offer, gifts from newsXpress suppliers and the newsXpress marketing collateral.

Mother’s Day at newsXpress Sarina

newsXpress Sarina have embraced Mother’s Day and produced a wonderful statement at the front of the store to entice customers to purchase their seasonal cards and gifts from them. Shelley and her team have dressed the fixtures with tissue paper to tie into the theme of the understated yet bright and vibrant newsXpress posters.

Mugs, pendants, jewellery, trinkets, pillows, frames and plush adorn this display and have been carefully chosen as a perfect and easy accompaniment to a greeting card sale.