newsXpress members have beeen provided free marketing collateral for download and use in promoting a local 2010 World Cup Tipping Competition. There is an entry form as well as a poster which can be used to track the World Cup results.
This is another example of newsXpress delivering to members marketing collateral and customer connection opportunities which are unique to newsXpress. It’s the newsXpress difference in action.
newsXpress members are a creative bunch. Take this display tor the launch issue of Master Chef magazine created by the team at newsXpress Sandgate. The display worked well. They sold out. Thanks to newsXpress contacts extra stock was arranged – meaning the display can continue to drive good sales of the magazine for the business.
newsXpress members enjoy supporting magazines and have been strong supporters of the launch of the Master Chef magazine.
newsXpress is proud to announce that it is delivering its newsXpress Radio initiative free to all newsXpress locations.
This is another first for newsXpress and the newsagency channel. newsXpress is the only national brand offering in-store radio across the whole network. What makes the newsXpress offer more compelling is that our radio is live: live news, live shout outs to stores and a good selection of live ads.
newsXpress radio features products we sell in our stores. It also offers reminders to customers on days weekly and major monthly magazines are launched.
With newsXpress radio now going live to all newsXpress stores, a more compelling advertising platform is now available for newsXpress suppliers.
newsXpress members are being offered access to several ranges of products in exclusive product showrooms from a national supplier.
Participating newsXpress stores have the opportunity to leverage an excellent point of difference thanks to the deals put together by newsXpress working with the supplier.
The offers are being promoted at the current round of members meetings – further demonstrating the newsXpress difference in action.
Zoo magazine babe Natasha Collins visited the newsXpress Point Cook store a week ago to promote the issue featuring her photos. newsXpress was able to enlist the help of ACP Magazines to provide bonus marketing collateral so that the maximum benefit of the in store visit could be achieved. Natasha was a good sport posing for plenty of photos with shoppers and signing copies of the magazine. Well done to the team at newsXpress Point Cook for putting on such a good day!
Many Victorian based newsXpress members met in Melbourne last Thursday to look at new product (some exclusive to us), discuss new marketing initiatives, share business ideas and network. It was a busy meeting with excellent content and business ideas members were able to take away and implement.
Regular networking opportunities is an important point of difference offered by newsXpress. Next stop in our member meeting tour is Brisbane tomorrow.
newsXpress Beechworth is supporting a local author by promoting Nobblers & Lushingtons in-store. The book, by a local author, is a history of the hotels of Beechworth and the Ovens district.The book is prominently displayed on the corner of the main book table located in a high traffic area of the store.
Connecting with local opportunities like this is important to individual newsXpress members as well as to newsXpress nationally. While we all trade under a national banner, our local community connection is vital to individual business health.
Surfing World magazine ran a promotion in association with newsXpress Margaret River. Pictured in newsXpress Margaret River’s Andrew Wagner and Tim Coleman, a local customer who won the surfboard. The competition created considerable interest with the board hung above the surfing magazines. Like any promotion, there is a reatil goal – in this case, more surf magazines were sold.
newsXpress appreciates publisher support for local promotions such as this one in Margaret River.
newsXpress is hosting member meetings next week in Brisbane and Perth:
We will present new product opportunities, outline exciting marketing initiatives and engage in a business building discussion. newsXpress members and prospective members are most welcome to attend.
Four pro-active newsXpress members in the Gippsland area of Victoria have joined forces and recruited newsXpress Marketing Manager, Trent Shields to develop, design and create a Television commercial in their local region to support the current HOT ink! 14 promotion.
newsXpress Pakenham, newsXpress Leongatha, newsXpress Bairnsdale & newsXpress Yarram commenced a TV campaign on the 3rd May with the following advert featuring on programs such as: Sunrise, The Morning Show, Deal or No Deal, AFL Game Day, Sunday Afternoon AFL, Oprah, Ready Steady Cook & Judge Judy.
The advert contains an exclusive end-user offer, with customers going into one of the four participating stores and mentioning the ad eligible to a FREE packet of Gloss Photo paper wiht the purchase of any of the promoted ink cartridges. The stores involved are already reporting excellent sales and customer numbers to support the earlier flyer distribution.
newsXpress Singleton Heights gained a double bonus from their enthusiastic participation in the recent newsXpress ‘Back to Work’ promotion as two loyal customers won iPhones simply by purchasing Optus recharge during February.
Karen O’Kane & Jodie Buckton, (pictured to the left) were proudly displaying their brand new 8Gb Optus Pre Paid iPhones valued at $899.00 and courtesy of Jenlist as part of the newsXpress ‘Back to Work’ promotion
newsXpress published a Mother’s Day flyer for newsXpress members to use to promote this important season in the retail sales calendar. Connecting with the newsXpress marketing collateral (posters and shelf talkers already provided), the A4 flyer promotes a range of Mother’s Day products.
By all reports, the flyer worked a treat!
The flyer was designed to be used outside the store – in letterboxes and through other channels to reach people who may not usually visit the store. Such external marketing is a key part of the newsXpress approach to business marketing. New traffic is important to any retail business and newsXpress has a structured approach to driving such new traffic for its members.
The newsXpress Mother’s Day flyer promoted the Hallmark sound cards, gifts and books. It also offers a value proposition: 25% off a card purchase with any gift purchase over $10.00.
What is really clever about the brochure is that newsXpress members were able to personalise this.
The team newsXpress Chippindalls Downtown in Bundaberg has created a truly stand out Mother’s Day display offering Hallmark Mother’s Day cards, gifts and flowers. While they have made excellent use of Hallmark and newsXpress collateral, is if their enhancement of this with local creativity which makes the display look so sompelling and commercially successful. Well done to everyone involved!
On the dance floor, just inside the door, newsXpress Bargara (QLD) offers a terrific range of gifts and Hallmark Mother’s Day cards.
The team made good use of the newsXpress Mother’s Day marketing collateral by skirting their table.
The display and all off the other displays here show a wonderful consistency across newsXpress stores which is driven by the Hallmark offer, gifts from newsXpress suppliers and the newsXpress marketing collateral.
newsXpress Sarina have embraced Mother’s Day and produced a wonderful statement at the front of the store to entice customers to purchase their seasonal cards and gifts from them. Shelley and her team have dressed the fixtures with tissue paper to tie into the theme of the understated yet bright and vibrant newsXpress posters.
Mugs, pendants, jewellery, trinkets, pillows, frames and plush adorn this display and have been carefully chosen as a perfect and easy accompaniment to a greeting card sale.
From the dance floor through the middle of the store, newsXpress Maryborough (VIC) is offering a compelling Mother’s Day offer of gifts and cards. Their Mother’s Day products are beautifully displayed, delivering a wonderful warmth to the shop.
Their display is another excellent example of the blending of the newsXpress marketing collateral along with Hallmark marketing collateral.
newsXpress Reservior is running a strong Mother’s Day campaign around a broad selection of gifts as well as greeting cards. Starting from the shop and working back, they are using the newsXpress marketing collateral to tell the story in-store above the products they have on offer.
With Mother’s Day an important season for the community in Reservoir, the team at newsXpress Reservoir is making a strong and competitive pitch for the business.
newsXpress Streaky Bay (SA) is one of our newest members, but this has not precluded them from participating enthusiastically in the newsXpress Mother’s Day promotion.
With a dedicated display area in a prominent part of the store dressed in newsXpress A1 landscape posters, their presentation is highlighted with the Hallmark range of Mother’s Day cards and complimented with Ernest Hillier Chocolates and ABW Books.
This is a great example of how newsXpress can positively influence your retail operation straight away – provision of professional marleting materials and access to fantastic supplier deals are just the start!
newsXpress Sun Valley have created a Mother’s Day destination in store using a four sided slatwall gondola. The main side features Hallmark’s range of Mother’s Day cards, including the new and wildly popular recordable greeting cards, while the front end contains perfcet gift ideas from suppliers such as Hallmark, Ernest Hillier, The Book Seat & hiPP.com.au.
The photo to the left illustrates the reverse side from the card display and features great product from newsXpress preferred suppliers including: Keyrings from Alexander Brands, KTwo range of DIY Binders also frm Alexander brands, Forever Friends, Gift Bags, Ribbons & Decorative Bows from Hallmark, Inspirational Plaques and Mugs from Artique, Photo Frames from Gibson Unity and Lako Digitla Photo Key rings available through LDC.
The last side of the display features seasonally relevant magazines, such as Women’s Weekly, Lovatt’s Big Crossword, Better Homes & Gardens and an assortment of AWW cookbooks.
newsXpress Members can order products featured and many more at great terms by visiting the newsXpress website and logging into the preferred supplier section.
newsXpress Middle Park is using the newsXpress Mother’s Day marketing collateral to anchor their terrific and comprehensive Mother’s Day greeting card selection which features Hallmark and For Arts Sake Mother’s Day cards.
The newsXpress Mother’s Day collateral has been a huge success this year – we have received excellent feedback from members and suppliers who like how it connects with collateral from other suppliers.