newsXpress difference | newsXpress Blog

newsXpress Shoreline drives excellent growth

The team at newsXpress Shoreline in Tasmania is reporting excellent year on year growth, especially in magazines where trimming the range and better display has driven an increase in sales. The new Interfit shopfit is loved by the newsXpress Shoreline team as well as by customers. It is a great advertisement for newsXpress.

While newsXpress is not about to publish numbers here, our Business Development Managers have details of the changes undertaken and the results achieved. We are thrilled to have participated in the change process with Shoreline along with the support on key newsXpress suppliers.

Showing the Shoreline before and after stories is an excellent example of the newsXpress difference.

newsXpress Mornington, serving the local community

Visit Centro Shopping Centre in Mornington (VIC) and you see big bold signs in the centre promoting newsXpress Mornington, one of our new members.

As the sign says, newsXpress Mornington is the the local newsagent serving our community – a terrific message for the local communtiy.

Proactive marketing like this is vital in shopping centre locations. It can help direct traffic already in the centre.

newsXpress has pioneered the use of shopping centre signs. Our marketing team is able to help with artwork which meets the standards required by professional landlords. We also work with landlords on placement.

Symply Too Good To Be True 6 at Deception Bay

newsXpress Deception Bay has a terrific display of Annette Sym’s Symply Too Good To be True 6 weight loss book which was released last week.

The strong display in a high traffic area of the business is driving an excellent sales result.

Tactical placement like this to drive impulse purchases is the newsXpress way. Kudos to Brett and Alexandra for the initiative. The real payoff is in banking the results.

newsXpress stores are having a wonderful time with this new Annette Sym book.

Newsagents looking for a good marketing group

newsXpress has had a terrific weekend meeting with newsagents from New South Wales and the ACT at the GNS Market Fair. As the only full service marketing group at the Fair, we received excellent interest from newsagents keen to grow their newsagency businesses. Our newsagency management strategies and our marketing tactics were a hot topic among those who stopped by our stand.

newsXpress appreciated the opportunity to discuss its point of difference and show this in action.

A consistent marketing message from newsXpress

For all retail seasons embraced by newsXpress we provide all of our team members as well as all newsXpress stores with a range of electronic collateral to drive a consistent message.

Take Father’s Day, in addition to delivering high quality double sided posters to each store, we have also provided the following email signature for our members to use on emails and other material.

Terrific Father’s Day display at newsXpress Middle Park

The team at newsXpress Middle Park (QLD) has created an excellent in-store display promoting Father’s Day.

Capped by the exclusive newsXpress Father’s Day collateral and featuring complimentary marketing material from Hallmark Cards, this display positions the business well in this popular card and gift season.

newsXpress encourages members to go out early with major seasons to get known for their card and gift offer and to enjoy the change to the feel of the store which comes with a strong seasonal display.

Great phone display at newsXpress Greenvale

newsXpress Greenvale (VIC) has a terrific phone display from Jenlist, newsXpress preferred supplier for mobile phones and related technology products. There is excellent evidence supporting the value of selling handsets in-store for recharge product sales. This is why newsXpress is thrilled to be working with Jenlist on displays such as we can see at newsXpress Greenvale. There is also the added benefit of additional margin on recharge product sales.

newsXpress is able to facilitate mobile phone handset displays for newsXpress members in any location and offering range from small through to large.

newsXpress works with a range of suppliers on a tactical basis to drive basket size and through this overall business profitability.

Getting in early for Father’s Day

The newsXpress exclusive IN-STORE OFFERS newsletter for August has a timely Father’s Day theme. This popular and effective marketing tool is helping newsXpress members drive good business – both impulse business and new traffic business.

Developed exclusively for newsXpress members by talented our in-house marketing team, the newsletters are working very well for us and for our suppliers on commercial and customer communication levels.

We use this newsletter platform along with catalogues and other local flyers to promote the great deals which newsXpress negotiates with its suppliers.

This newsletter is a terrific example of the newsXpress difference in action. We provide our members with professional quality outcome focused marketing initiatives which represent the national brand and the local store. Each newsletter is personalised for the local business.

Access to the newsletter is part of the newsXpress membership package. There is no extra fee for this service.

newsXpress shines at GNS Market Fair Melbourne

newsXpress has unveiled its new marketing pitch at the GNS Market Fair in Melbourne this weekend. Loving YOUR Newsagency is the theme of the new creative from our marketing team. This reflects how we feel. We LOVE the newsagency channel and we LOVE our members. This LOVE is reflected in products offers, creative marketing collateral, tactical marketing initiatives and business development strategies.

Our positive approach to helping newsXpress members is delivering excellent results.

Ben Kay and Michelle Caia represented newsXpress today, talking with prospective members and existing members. The interest in newsXpress was strong, especially among proactive newsagents keen to grow their businesses.

We appreciate the opportunity GNS has given us in welcoming us to the event and other GNS Market Fairs.

Annette Sym book launch at newsXpress Kawana

Annette Sym is launching her new cookbook, Symply Too Good To Be True 6 at newsXpress Kawana next Friday, August 6, at 11am. Check out the billboard newsXpress Kawana has setup to promote the launch:

Brilliant marketing!

newsXpress Bathurst benefits from packaging changes

newsXpress Bathurst is one of a number of newsXpress stores to benefit from changes to the gift packaging area of the business. By creating a more compelling and appealing story, newsXpress Bathurst is able to drive sales – benefiting the business and the preferred supplier relationship with Hallmark Cards.

With a terrific gift range in-store, having a good gift packaging range is a natural fit for newsXpress Bathurst, it drives basket size and enhances customer satisfaction.

newsXpress Mortdale benefits from layout changes

newsXpress Mortdale has undergone a transformation under the guidance of newsXpress NSW Business Development Managers Roger and Lesley Bortfield. By moving existing fixtures and adjusting the display of stock, the result is better flow serving cards and magazines. The cards being a higher margin product have a greater prominence as you enter the store and the layout now encourages the magazine shopper to browse further into the store.

Store layout and relay is part of the newsXpress difference for without a smart outcome-focussed layout no amount to new stock will deliver the returns newsagents need.

Cracker book sale for newsXpress stores!

newsXpress Roselands had a cracker of a book sale like so many newsXpress stores over the last few weeks. Excellent new traffic for an excellent margin product – thanks to newsXpress preferred supplier arrangements. The outpost at the Roselands Shopping Centre was packed with book bargians, generating ecellent sales and promoting the newsXpress store nearby.

From shopping centre based businesses to smaller rural newsXpress stores, the latest Book Sale has been a tremendous success for newsXpress and its members.

Retail impulse purchase strategy achieves 25% success rate

Talk to any marketing expert and they will tell you that a success rate of 25% for a direct mail, telemarketing or other marketing campaign in any business is almost unheard of.

Talk to retail marketing experts and they will tell you than achieving a 25% engagement rate from an over the counter offer is extraordinary. This is many times over the success rate for over the counter up-sell promotions in petrol and convenience outlets.

newsXpress is proud to have launched to its members last month a well considered over the counter marketing strategy which resulted in a 25% success rate in one of the first stores engaging.

By carefully monitoring the number of offers made to customers and tracking the results of the offers, the newsXpress business has been able to quantify the value of the newsXpress promotion to their business.

newsXpress has supported the exclusive marketing initiative with implementation advice and branded collateral to support the over the counter offer and track the fulfilment success.

There is a considerable difference between newsagency marketing and franchise groups. newsXpress continues to innovate at all levels of the business, delivering excellent business growth opportunities.

HOT ink! numbers for newsXpress

newsXpress members are reporting excellent sales numbers for the latest HOT ink! campaign. With this latest promotion about to end, many are ready for our local ink initiative to kick in.

This is a newsXpress exclusive initiative designed to give our retail network the edge over others who run several campaigns a year.

By running campaigns between national promotions and providing newsXpress members with valuable tools for promoting this local campaign, we are helping newsXpress members lead the field in the ink and toner space.

$1,500 bonus for newsXpress member

Thanks to preferred supplier arrangements, newsXpress members have access to valuable rebates from key suppliers. One national brand ink supplier rewards members with highly valued gift cards in return for loyalty.

One newsXpress member yesterday received $1,500 in gift vouchers for trading in the last year. This is on top of highly competitive prices for the stock items purchased and valuable reward points accrued through the newsXpress wholesaler. Three points of significant value from a professionally negotiated and management newsXpress preferred supplier relationship.

So, not only has this newsXpress member accessed highly competitive pricing, they received a bonus in the form of gift vouchers which will take care of plenty of Christmas and birthday shopping.

The member was thrilled at the unexpected $1,500 bonus and called newsXpress to celebrate.

newsXpress has plenty of other members reaping these rewards.

Ink sale at newsXpress stores is HOT!

The latest HOT Ink! sale at newsXpress stores is delivering excellent traffic and sales for newsXpress members.

Ending later this week, the HOT Ink! sale has enjoyed a terrific run and has further cemented our position as leaders in the ink and toner space among newsagents.

We are flattered that a couple of others are trying to copy the newsXpress model. This focuses our attention on delivering even better deals backed by more effective marketing.

newsXpress and Hallmark working together

As a strategic partner, Hallmark works closely with newsXpress on a range of fronts.

The branding undertaken at newsXpress Sunbury Square in Victoria is a good example. With windows to cover, Hallmark was quick to provide professional collateral which supported their brand and helped create the message enticing customers into the terrific retail experience.

The result at newsXpress Sunbury Square is another example of a commercially beneficial relationship between newsXpress and Hallmark.

Book Sale in Glendale

The team at newsXpress Glendale is making good use of their flexible fistures with this display for their latest newsXpress Book Sale. Attracting shoppers as they pass by the store and driving sales to existing shoppers, this stand is an important part of the success at newsXpress Glendale.

The range of books from our preferred book supplier, ABW, is excellent as usual. newsXpress members like Glendale are enjoying terrific business.

World Cup support in Bairnsdale

newsXpress Bairnsdale got right behind the 2010 FIFA World Cup with a bold Window display. As well as supporting the event, the window demonstrates some good old Aussie patriotism. It also helped to promote a terrific range of World Cup magazine titles as well as World Cup merchandise.

newsXpress provided all newsXpress members with free double-sided A2 posters and access to supporter material from a preferred supplier.

The result was a cracker World Cup for our stores, especially those who embraced it as they did at newsXpress Bairnsdale.