Category: newsXpress difference

Our support for the RSPCA Happy Tails Day campaign is recognised in a report published by Perth Now.  We are thrilled to be part of this national high-profile campaign for a second year.

All newsXpress stores have been sent stock of the following poster for use in store.  Designed by our marketing team, the newsXpress EXCLUSIVE poster is printed double sided, A1, on 250 GSM stock.  Excellent quality for an in-store poster.

newsXpress members are using the poster in window displays, in-store displays, on vehicles and other places to promote their Halloween connection.

newsXpress earlier this week sent out its Valentine’s Day 2011 offers to members with special deals and promotional opportunities with a range of suppliers.

By providing this well in advance of Christmas, newsXpress members are able to plan to make the most of this big season.

newsXpress has republished advice for members on how to promote their businesses online.  Following the advice prepared exclusively by newsXpress, our members are guaranteed of being easily found online by Google and other search engines.

We have evidence from newsXpress members who have followed this advice who are now generating sales opportunities for their business.

This is another example of the newsXpress difference in action.  Our online marketing advice helps our stores move stock and thereby extracting better returns from our great supplier deals.   In this regard, we are valuably unique.

newsXpress stores across the country are reporting excellent sales for the high-margin newsXpress branded phonecards.  These exlusive to newsXpress products are easy to sell, easy to manage and genuinely reliable – this is why newsXpress has put its own brand on the product.

newsXpress last week published the October edition of our In Store neweletter.  This is a document which stores can customise to their business in a few seconds and print locally.  Many newsXpress members sent the newsletter with accounts, place them in bags or hand them out with newspapers.

This professionally designed newsletter is another example of the newsXpress difference.

Members can download the October newsletter from the member’s area of the newsXpress website.

newsXpress is demonstrating the financial value of well sourced innovative product with the range of reusable drink bottles which we started promoting earlier this year.  newsXpress Ocean Grove, for example, has reordered this range six times since following the newsXpress advice just a few months ago.  How great is that!  Great impulse business, extending the shopping basket and demonstrating that newsXpress Ocean grove is not your average newsagency.

Product deals are one thing, sourcing products which sell well is another.

This is another newsXpress success story.

Collingwood tragic Allan Wickham has kicked off AFL Grand Final Week with two house lottery syndicates at newsXpress Eli Waters promoting the AFL Grand Finalists – Collingwood and St Kilda.

This is an excellent initiative which is certain to drive lottery sales as well as customer engagement around the topic of the Grand Final.

newsXpress members understand the value of theatre in retail and sporting Grand Finals present an excellent opportunity to leverage this.

newsXpress officially prefers St Kilda because their team colours are the newsXpress colours.  We are considering making supporting St Kilda a mandatory requirement of newsXpress members.

Newsagents flying in for the newsXpress newsagent conferences held in Melbourne, Sydney and Brisbane over the last week have seen an excellent example of a proactive newsagency marketing group at work.   On Virgin Blue flights an ad is playing for the gotalk  Prepaid Mobile product and there, branded next to four other respected national brands is newsXpress.

newsXpress is the only newsagency marketing group recognised in this high profile advertising – as is othen the case with national brand media campaigns in the newsagency channel.  Yes, we are very proud!

newsXpress has been promoted this year in a range of national TV and other campaigns from Hallmark cards, gotalk and several national brand stationery companies.  In each case, we are the only newsagency marketing group to receive such traffic building attention.

newsXpress mini conferences a hit.  In Melbourne yesterday we hosted our third one day mini conference with an excellent turn out of newsXpress and non newsXpress members.

The conferences have been a good blend of practical business training, business development workshops and networking.  They have also been an excellent example of the newsXpress difference in action.

The decision we took some months ago to not run a national conference this year and instead host state based one-day sessions has proved to be a good decision.

The Lucky Charm newsagency franchise group is paying Google to promote the TLC business when people type newsXpress into the Google search engine.  This may confuse some people who are searching for information about newsXpress.

If you click on the sponsored link, usually on the right of the search results, a fee is charged to The Lucky Charm.

newsXpress does not pay to come up in any search results – our results are based on our achievements.

What TLC pays Google stays with Google – this is how the Google AdWords program operates.

At our newsXpress one-day mini conferences around the country we are including presentations from members on initiatives they have taken in their businesses which have served them well. These personal stories open up excellent learning opportunities for discussion among conference attendees.  newsXpress is thrilled to have a talented and willing community of members who are happy to share their stories from which others can learn.