Category: newsXpress difference

newsXpress has published two pages of Halloween recipes for newsXpress members to give away to customers.

The recipes are part of our strategy to help our stores encourage customers to turn Halloween into a fun family occasion.  They also demonstrate the newsXpress difference in action.

newsXpress members have the recipes on display with Halloween product as well as on offer from the counter.  They are an important element in showing that Halloween at newsXpress is a unique and more valuable experience.

newsXpress has provided members with collateral with which to promote the Hallmark Halloween voice changer – a differentiating and fun offer for Halloween this year.  The collateral is eye-catching and promotes the two price points: $14.95 or just $9.95 if the customer purchases three Hallmark greeting cards.

This is a terrific cross category promotion from newsXpress.  The overall Halloween strategy further demonstrates the value of an engaged marketing group as Halloween attracts new traffic and guides existing traffic to spend more.

newsXpress and Halloween worked together to bring the voice changer to market for Halloween this year.

The Gund Halloween headbands are a nice point of difference to the mix of products for Halloween on offer to newsXpress stores.  While other retailers doing Halloween focus on the basics of broomsticks and witches hats, newsXpress has sought out a broad range of items, like these light up headbands, to go beyond the traditional.

The ever expanding depth of our Halloween range is a testament to the commitment of newsXpress to helping members grow their businesses.

newsXpress Kin Kora is having an amazing Halloween 2010.  Read just how great in their own words:

We ordered up big for Halloween. It wasn’t big enough. I have just placed a top up order for a number of items (the basics, fake blood etc) because I’ve sold out already. I ordered 25% more than last year (more of some units depending on how early I sold through last year). I’m guessing this is because the catalogue has been distributed.

People are spending $20 on average for Halloween. One lady spent $250 on little things.

The picture of my window is not great (neither is the window display because I’ve sold a couple of $150 items out of the window in the last 3 days).

I hope every member gets into Halloween in 2011. We started very little and now it is a major event! I knew 2010 would be big, but re-ordering on the 5th of October means it will be massive!

Click on the photo to see the window display.  It looks terrific even with some key items sold out of the window.

Here is page two of the Halloween flyer produced by newsXpress for members.  This side of the flyer features a range of Halloween lights sourced exclusively for newsXpress through preferred supplier Arlec.  The outdoor lights and pumpkin lights are already selling well in newsXpress stores.  Page two also features the exclusive to newsXpress Hallmark voice changer – a hit of the season already!.

Click on the image for a larger version.

Participating newsXpress stores distributing an exclusive newsXpress Halloween flyer to homes around their stores.  Featuring an excellent range of Halloween merchandise, the flyer is designed to promote newsXpress stores as the go to place for Halloween.  It also features bonus information on how people can engage with the season and have fun.

Click on the image for a larger version.

Wayne Case is from the US and knows a thing or two abour Halloween.  He loves that newsXpress embraces the season and that he can too at his newsXpress Oxenford store.

Having ordered more stock this year than last, the newsXpress Oxenford team is thrilled that sales are already ahead.  The newsXpress Exclusive Hallmark Voice Changer has already sold out and more stock is on order.

They have trimmed stationery space to free more space for Halloween.

As the photo shows – they are having fun with the season and making great use of the newsXpress Halloween marketing collateral.

Renee and the team at newsXpress Watergardens has thrown open the front third of the store to Halloween with all sorts of displays and promotions.  One generating considerable interest is this marking of a body on the floor of a shop.  It helps create a tremendous sense of place for the Halloween theme.

It is impossible for shoppers to visit the store for a newspaper, magazine or card and not be consumed by the Halloween opportunity.

Brilliant retail theatre!  Well done to everyone involved!

newsXpress stores across the country are getting into the Halloween spirit.  It is going to be a fun October!

The Halloween display on the dance floor at newsXpress Castle Towers makes a stong statement, pulling customers in from the mall to browse and shop.

Embracing the theatre and fun of Halloween, this display is does the team behind its creation proud.

One reason newsXpress embraced Halloween so strongly so many years ago was that it attracts younger shoppers – a challenging demographic for newsagencies.  The display at Castle Towers shows how appealing we can be to this crowd.