newsXpress difference | newsXpress Blog

App Magnets gift a hit Christmas gift

The App Magnets which were released as part of the newsXpress Merry Giftmas offer are proving to be a popular impulse / counter line in newsXpress stores.

One newsXpress store has sold out and another had sold 60% of stock in just over a week.

The App Magnets are working well when placed in an easy to see position at the counter. Customers comment that they have never seen anything like them before. This is what drives the impulse purchase.

They are a perfect gift for anyone with an iPhone or iPad.

newsXpress is proud to have sourced such an innovative and popular gift for Christmas 2010. We are excited about the entire Christmas gift range and the point of difference it drives for our stores compare to other newsagencies.

Driving 2011 calendar sales

newsXpress members are using the marketing collateral provided by newsXpress for promoting the 2011 calendar range in a number of ways. The professionally designed and exclusive to newsXpress A2 poster can be seen in newsXpress stores in the front window, hanging above the calendar display and in a variety of other situations.

newsXpress offers year round assistance to store to leverage the maximum opportunity from calendars. This work culminates in sales achieved over the next twelve weeks.

Recordable Christmas storybook a hit

The Hallmark Christmas recordable storybook is being promoted widely by newsXpress stores thanks to excellent marketing colateral provided by Hallmark.

The photo shows the display at newsXpress Knox, one of our corporate stores. The centrepiece is a sample book which customers can try.

The best opportunity for selling the storybooks is right now – so that grandparents and parents can record the story well in advance of Christmas.

Promoting the newsXpress phonecard

newsXpress Watergardens is promoting the newsXpress phonecard in a power end display right next to the counter in a high-traffic location. Backed by AT, the newsXpress phonecard is a product which newsXpress proudly stands behind and supports. The excellent rates, high call quality and no hidden fees make the newsXpress phonecard and excellent phonecard deal for consumers.

The newsXpress phonecard is available right across the newsXpress network.

newsXpress Phone Card wins in market comparison

The newsXpress phone card has just been subjected to a rigorous comparison with twenty two phonecards in the marketplace. On this comparison it wins on every single point of comparison.

Through this newsXpress branded product we are delivering value to our retail customers and value to our newsXpress members. newsXpress is helping drive the success with good marketing collateral and in-store sales tips.

newsXpress members are reporting excellent sales of this new phone card.

Fun Halloween recipes from newsXpress

newsXpress has published two pages of Halloween recipes for newsXpress members to give away to customers.

The recipes are part of our strategy to help our stores encourage customers to turn Halloween into a fun family occasion. They also demonstrate the newsXpress difference in action.

newsXpress members have the recipes on display with Halloween product as well as on offer from the counter. They are an important element in showing that Halloween at newsXpress is a unique and more valuable experience.

$3,000 second chance lottery prize on offer in WA

In a bold and unifying move, newsXpress members in Western Australia are running a second chance lottery draw offering a prize of $3,000 to one lucky customer from entries collected in participating stores between now and January 2011. This exclusive and high value promotion is sure to drive lottery sales and reinforce newsXpress as the lucky place to shop when it comes to lottery tickets.

Congratulations to our WA members for driving this initiative.

Promoting the Halloween voice changer

newsXpress has provided members with collateral with which to promote the Hallmark Halloween voice changer – a differentiating and fun offer for Halloween this year. The collateral is eye-catching and promotes the two price points: $14.95 or just $9.95 if the customer purchases three Hallmark greeting cards.

This is a terrific cross category promotion from newsXpress. The overall Halloween strategy further demonstrates the value of an engaged marketing group as Halloween attracts new traffic and guides existing traffic to spend more.

newsXpress and Halloween worked together to bring the voice changer to market for Halloween this year.

Fun Halloween headbands from Gund

The Gund Halloween headbands are a nice point of difference to the mix of products for Halloween on offer to newsXpress stores. While other retailers doing Halloween focus on the basics of broomsticks and witches hats, newsXpress has sought out a broad range of items, like these light up headbands, to go beyond the traditional.

The ever expanding depth of our Halloween range is a testament to the commitment of newsXpress to helping members grow their businesses.

The newsagency marketing group difference

newsXpress, the full service newsagency marketing group brand more newsagents prefer is thrilled to announce more new members to our community of proactive newsagents. Welcome to:

newsXpress Whitsunday.
newsXpress Albany Forest.
newsXpress Frenchs Forest.
newsXpress Richardson Road.
newsXpress Wollongbar.
newsXpress East Maitland.

Welcome new members and enjoy the newsXpress difference. We look forward to your contribution to the newsXpress community.

Counter offers from newsXpress

newsXpress has just published the details a new counter offer for newsXpress members as part of our counter offer impulse purchase strategy. This basket building good margin offer further demonstrates the value of the newsXpress difference.

Back to School orders closing in four days

Our newsXpress Back to School auxiliary orders close on October 11, 2010. These items are supplementary to the core back to School items our stores will carry. We have had good success with our auxiliary BTS items in recent years and our team is working on 2011 repeating this success.

newsXpress Kin Kora loving Halloween!

newsXpress Kin Kora is having an amazing Halloween 2010. Read just how great in their own words:

We ordered up big for Halloween. It wasn’t big enough. I have just placed a top up order for a number of items (the basics, fake blood etc) because I’ve sold out already. I ordered 25% more than last year (more of some units depending on how early I sold through last year). I’m guessing this is because the catalogue has been distributed.

People are spending $20 on average for Halloween. One lady spent $250 on little things.

The picture of my window is not great (neither is the window display because I’ve sold a couple of $150 items out of the window in the last 3 days).

I hope every member gets into Halloween in 2011. We started very little and now it is a major event! I knew 2010 would be big, but re-ordering on the 5th of October means it will be massive!

Click on the photo to see the window display. It looks terrific even with some key items sold out of the window.

Father’s Day winner announced

The newsXpress Western Australia Father’s Day Book Promotion was a hit for participating stores. The grand prize of the TV campaign was a trip for 2 to the beautiful Riverglen Chalets, courtesy of Andrew and Tanya at newsXpress Margaret River.

We received hundreds of entries in a very pleasing response and would like to let you know that the winning entry was entered by Rose Young, who purchased the book at newsXpress Bunbury Forum.

Congratulations to all stores who participated in this promotion.

Halloween flyer – page 2

Here is page two of the Halloween flyer produced by newsXpress for members. This side of the flyer features a range of Halloween lights sourced exclusively for newsXpress through preferred supplier Arlec. The outdoor lights and pumpkin lights are already selling well in newsXpress stores. Page two also features the exclusive to newsXpress Hallmark voice changer – a hit of the season already!.

Click on the image for a larger version.

newsXpress Happy Tails support recognised

Our support for the RSPCA Happy Tails Day campaign is recognised in a report published by Perth Now. We are thrilled to be part of this national high-profile campaign for a second year.

newsXpress Halloween flyer – page 1

Participating newsXpress stores distributing an exclusive newsXpress Halloween flyer to homes around their stores. Featuring an excellent range of Halloween merchandise, the flyer is designed to promote newsXpress stores as the go to place for Halloween. It also features bonus information on how people can engage with the season and have fun.

Click on the image for a larger version.

newsXpress Halloween poster

All newsXpress stores have been sent stock of the following poster for use in store. Designed by our marketing team, the newsXpress EXCLUSIVE poster is printed double sided, A1, on 250 GSM stock. Excellent quality for an in-store poster.

newsXpress members are using the poster in window displays, in-store displays, on vehicles and other places to promote their Halloween connection.

Valentines 2011 already!

newsXpress earlier this week sent out its Valentine’s Day 2011 offers to members with special deals and promotional opportunities with a range of suppliers.

By providing this well in advance of Christmas, newsXpress members are able to plan to make the most of this big season.

Building the online presence

newsXpress has republished advice for members on how to promote their businesses online. Following the advice prepared exclusively by newsXpress, our members are guaranteed of being easily found online by Google and other search engines.

We have evidence from newsXpress members who have followed this advice who are now generating sales opportunities for their business.

This is another example of the newsXpress difference in action. Our online marketing advice helps our stores move stock and thereby extracting better returns from our great supplier deals. In this regard, we are valuably unique.