newsXpress difference | newsXpress Blog

The newsXpress candy lane approach in action

newsXpress Maryborough has established two candy lanes as per the merchandising recommendations from newsXpress presented at recent member meetings. It looks great and is driving good business. Well done Ross, Cheryl and team!

Customers approaching the counter see excellent impulse opportunities plus roll wrap and gift wrapping tape and Hallmark gift tags – excellent Christmas opportunities.

Helping newsagents leverage exsting good traffic is a key part of the total business solution from newsXpress.

Local ink promotion for newsXpress members

newsXpress members participate in regular national campaigns promoting ink under our HOT ink! sub brand. In between these national HOT ink! promotions, newsXpress members have access to professionally designed flyers which can be easily modified at the store level. newsXpress Reservoir has done this, setting local prices and producing a double sided flyer which looks like it has come from a professional printer.

Customising the newsXpress collateral takes a couple of minutes and can be done on just about any computer.

newsXpress St Clair embracing gifts

New newsXpress member, newsXpress St Clair, is having fun and success with the ever expanding range of gifts sourced by the newsXpress merchandise team.

Thanks to new Pert & Ryan fixtures, the St Clair team is better equipped to display these new gift lines.

From the golliwogs to the Cheeki bottles to the wooden toys, the range is broad, appealing and well located on their dance floor.

newsXpress radio at the counter

What a perfect way to promote newsXpress Radio and a hip Christmas gift! Anthony at newsXpress Knox came up with the great idea is playing newsXpress radio through the DJ-Bears. Mini speakers are located in the feet of the bears.

There is a cable running from the bear which can be connected to anything from an iPod to your computer to the newsXpress Radio reception box.

Promoting the DJ-Bears in this way enables us to run them as a counter offer and show how they work. Customers are noticing!

newsXpress stores loving Cheeki bottles

newsXpress launched the range of Cheeki stainless steel water bottles months ago and what a success they have been! newsXpress store after store is reporting excellent sales, many reordering three and four times. The sell through is extraordinary.

newsXpress has made Cheeki a success for members with range and merchandising advice, pricing which delivers an excellent margin to newsXpress members and with vital information to help team members sell the benefits of the Cheeki product.

We have deliberately not talked much about the extraordinary Cheeki bottle success enjoyed by newsXpress members as we know people visit here to copy our success stories.

What a great newsXpress story! Kudos for newsXpress corporately, and our merchandise team in particular, in delivering the Cheeki initiative and excellent profit for members from a product line which was unexpected for a traditional newsagency business.

Yes, the Cheeki bottle story is the newsXpress difference in action.

Driving Doggy Bank sales

newsXpress Maryborough (VIC) is driving great sales of the Doggy Bank which is part of our Christmas catalogue offer. Their approach is simple. They have placed the Doggy Bank stock in a dump bin in front of the counter with one Doggy Bank out on show and ready for play. This is the best approach and is the reason newsXpress stores are reporting sell outs and are ordering extra stock. What a great story! Click on the image to see a higher resolution version of this photo.

newsXpress Terrigal looking good after fire

newsXpress Terrigal is open for business in temporary accommodation following a fire which destroyed their premises. Thanks to the hard work of owners Andrew and Cathy, support from friends, family, local businesses and the newsXpress Business Development Managers responsible for this store, newsXpress Terrigal is looking terrific. A re-opening is being held this weekend to refresh interest in the store, the home for the business for the next twelve months.

Teacher gifts drive sales at Bairnsdale

The team newsXpress Bairnsdale has put together a good display promoting teacher and graduation gifts to customers shopping in the store. This is an excellent seasonal opportunity, especially in rural and regional locations. The cross over between gifts and greeting cards makes the promotion ideal for a newsagency. The key is promotion in a good high traffic location, as they have created at newsXpress Bairnsdale.

Click on the image for a larger version of the photo.

Hallmark Christmas ornaments at hit at Knox

newsXpress Knox is generating good sales with the Hallmark Christmas ornaments. The display behind the counter is proving very effective for attracting shopper attention and driving impulse purchases.

The Knox team has also located a bold display of the Hallmark ornaments at the front of the store facing into the shopping mall.

The ornaments are an excellent point of difference since they are only available from a limited number of locations.

Doggy Bank sells out for Christmas

The Doggy Bank sourced by newsXpress for our Christmas offer has sold out according to our supplier. We found out when one of our stores wanted to order extra stock having sold out of their allocation. Talk about a great success story! Stores promoting the Doggy Bank at the counter in an uncluttered location with one out of the box for customers to play with are reporting the best results.

UPDATE: Our supplier has advised that new stock arrives next week.

Inspiring gifts driving sales

newsXpress members are reporting good sales from a new limited edition gift range from Hallmark. Featuring mugs, plaques and other items with inspiring quotes, these high quality gift items have arrived just in time for Christmas. Sourced through our strategic partner relationship with Hallmark, the items have been selected not only for Christmas but for their year-round appeal. They work especially well with Thank You cards and this is important given the number of Thank You cards newsagencies sell compared to all other card retailers.

With such strong early sales, newsXpress members offering these very exclusive gifts from Hallmark are looking forward to the Christmas season.

Christmas range at Forest Hill

newsXpress Forest Hill has the Tamarr and Fancy Pals ranges on display in the main traffic thoroughfare of the store. The display has only been up for two days and is already registering good sales. The Tamarr and Fancy Pals ranges are through newsXpress preferred suppliers and are feature ranges in our exclusive Christmas catalogue.

Strong early sales indicate that the newsXpress merchandise team has picked more winners for Christmas 2010.

Hallmark Christmas ornament collateral

We have produced a poster to support the 2010 range of Hallmark Christmas ornaments.

This EXCLUSIVE collateral artwork is available to newsXpress stores selling the limited edition range of ornaments from Hallmark.

The new range of ornaments have out at our corporate stores for a week and have already delivered good sales – they are loved by collectors.

newsXpress members wanting access to this collateral need to contact the newsXpress National Support Centre.

Exclusive 2011 diary marekting collateral

newsXpress has shipped to all stores A2 double sided posters promoting the 2011 diary range:

These posters are being used in windows, in-store above diary displays and elsewhere in the store to promote the 2011 diary range.

The marketing collateral has been developed exclusively by newsXpress for our retail network.

The newsagency marketing group for the future

newsXpress is a newsagency marketing group focusing on the future, the future of businesses owned by our members, the future of the newsXpress retail network and the future of newsXpress itself.

newsXpress members have access to product and marketing initiatives which drive new traffic, excellent product deals which deliver excellent margins, business advice which guides business planning, lease advice which results in a competitive occupancy cost and in-store business assistance which helps with day to day issues.

In considering new members, newsXpress focuses on the people in the business more than size. We have seen some excellent members more than double their businesses in a few years with newsXpress by embracing the opportunities which newsXpress brings to the table.

newsXpress members who actively engage see healthy results on their P&L and this is what newsXpress relentlessley pursues through its initiatives.

App Magnets gift a hit Christmas gift

The App Magnets which were released as part of the newsXpress Merry Giftmas offer are proving to be a popular impulse / counter line in newsXpress stores.

One newsXpress store has sold out and another had sold 60% of stock in just over a week.

The App Magnets are working well when placed in an easy to see position at the counter. Customers comment that they have never seen anything like them before. This is what drives the impulse purchase.

They are a perfect gift for anyone with an iPhone or iPad.

newsXpress is proud to have sourced such an innovative and popular gift for Christmas 2010. We are excited about the entire Christmas gift range and the point of difference it drives for our stores compare to other newsagencies.

Driving 2011 calendar sales

newsXpress members are using the marketing collateral provided by newsXpress for promoting the 2011 calendar range in a number of ways. The professionally designed and exclusive to newsXpress A2 poster can be seen in newsXpress stores in the front window, hanging above the calendar display and in a variety of other situations.

newsXpress offers year round assistance to store to leverage the maximum opportunity from calendars. This work culminates in sales achieved over the next twelve weeks.

Recordable Christmas storybook a hit

The Hallmark Christmas recordable storybook is being promoted widely by newsXpress stores thanks to excellent marketing colateral provided by Hallmark.

The photo shows the display at newsXpress Knox, one of our corporate stores. The centrepiece is a sample book which customers can try.

The best opportunity for selling the storybooks is right now – so that grandparents and parents can record the story well in advance of Christmas.

Promoting the newsXpress phonecard

newsXpress Watergardens is promoting the newsXpress phonecard in a power end display right next to the counter in a high-traffic location. Backed by AT, the newsXpress phonecard is a product which newsXpress proudly stands behind and supports. The excellent rates, high call quality and no hidden fees make the newsXpress phonecard and excellent phonecard deal for consumers.

The newsXpress phonecard is available right across the newsXpress network.

newsXpress Phone Card wins in market comparison

The newsXpress phone card has just been subjected to a rigorous comparison with twenty two phonecards in the marketplace. On this comparison it wins on every single point of comparison.

Through this newsXpress branded product we are delivering value to our retail customers and value to our newsXpress members. newsXpress is helping drive the success with good marketing collateral and in-store sales tips.

newsXpress members are reporting excellent sales of this new phone card.