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Hallmark recordable storybooks selling well in newsXpress outlets

The Hallmark recordable Christmas storybooks are continuing to sell well right up to Christmas. The Hallmark national TV campaign and the excellent in-store collateral provided to newsXpress members along with out special pricing opportunity are driving excellent sales.

newsXpress Runaway Bay has been open just a couple of days and their recordable storybook display is working a treat. The have more than The Night Before Christmas recordable storybook.They have the full range of innovative and enticing recordable products from Hallmark. We are seeing this strategy deliver excellent results across the newsXpress group with customers purchasing two and three books at a time.

newsXpress had early access to this range from Hallmark thanks to our strategic partnership with the best known greeting card company in the world.

newsXpress Riverlink wins display award

Congratulations to newsXpress Riverlink for being voted the best decorated store in Ipswich for Christmas – both indoor and window.

Well done to everyone involved in earning this award. newsXpress is thrilled to have been involved in creating a stunning look for newsXpress Riverlink for this Christmas.

While awards are wonderful kudos, the real benefit is reflected in sales. newsXpress Riverlink is having a terrific Christmas thanks in part to the excellent visual merchandising in their window and in-store.

Haly Street refresh drives sales

newsXpress Haly Street embraced change this past week with gifts, books and other departments being moved around with on the ground assistance from our newsXpress Business Development Manager.

The result of the product relay and refresh is better grouping of products – designed to drive a better shopping experience and a deeper shopping basket.

newsXpress Business Development Managers provide in-store practical advice and assistance to members from tactical product placement through to major relays. This advice and assistance is included in the standard newsXpress membership package. Our network is full of stories of success driven by newsXpress Business Development Manager engagement.

Gift refresh at newsXpress Gladstone Park

newsXpress Gladstone Park (VIC) last week benefited from a refresh of the gift department to make the most of sales in this last week before Christmas.

A newsXpress visual merchandising expert worked on-site with the store to create a fresh look for the range of gifts in store – including many from newsXpress preferred suppliers.

The refresh included careful planning which focused on the goals of attracting more shoppers to the gift displays and achieving a deeper and more efficient shopping basket.

The photo shows just a small part of the work done during the newsXpress VM visit to Gladstone Park last week.

newsXpress Jamison driving impulse business

newsXpress Jamison (ACT) has been driving good impulse Christmas business around the newsXpress book offers with this display facing customeers as they enter the store. The photo was taken a few weeks ago while there was still reasonable stock from the book offer.

The Christmas and other books have been heavily promoted in the newsXpress Merry Giftmas catalogue which newsXpress members have bene using in-store as well as being distributed to homes nearby.

Shopping at newsXpress better value than David Jones this Christmas

This Doggy Bank has been a hit this Christmas for newsXpress stores. Our catalogue price is $29.95. This provides our stores with a good margin. Our national pricing decision has also resulted in excellent sales and stores reordering stock.

The David Jones price for the same item is $39.95. A check with their flagship Sydney store yesterday indicated that it has not been selling all that well.

The newsXpress pricing approach and our external and in-store marketing have combined to make this product a hit.

Margin percentage is great … for dreams. Margin dollars are what matter … money in the bank.

newsXpress members are better off with the newsXpress merchandise strategies than they would be if they followed the David Jones approach.

The Doggy Bank is another example of the great value of shopping at newsXpress and the benefit for newsXpress members of the work put in by our marketing and merchandise teams.

Promoting books at newsXpress Eumundi

Manni Ribeiro of newsXpress Eumundi is checking out the collateral from newsXpress for promoting the book sale which is part of the newsXpress Merry Giftmas catalogue offer.

These A3 posters are in addition to eight A1 double sided posters promoting the overall campaign which were provided by newsXpress at no additional cost to members.

The book sale this year has been a big hit of the Christmas campaign – delivering excellent good margin sales. Many newsXpress members are already planning for their next newsXpress Book Sale.

Hallmark recordable storybooks a hit at Ocean Grove

newsXpress Ocean Grove has the full range of wonderful and innovative Hallmark recordable storybooks on show with this high-impact aisle end display.

As the only store in town with the recordable storybook range, newsXpress Ocean Grove is making the most of the opportunity.

newsXpress identified the recordable storybooks as an early opportunity for newsXpress members and ensured access to the full range for our stores.

While the Hallmark TV campaign is driving good traffic for the range, it is displays like this one at Ocean Grove which delivered excellent impulse purchase business.

Christmas success for newsXpress newsagents

newsXpress newsagents across the country are reporting excellent sales with products featured in our exclusive Merry Giftmas catalogue. While many products have done well, the stand out hero products are:

Doggy Bank. A fun and interactive gift! Stores are selling out and reordering.

M-Cups. Price competitive with major retailers. Taps into interest in food.

App Magnets. Funky. Great for guys and gadget lovers.

Hallmark recordable storybook. Great TV campaign. Traffic generator. Great margin dollars story.

Christmas trees with baubles. The instant Christmas decorations. These are selling well to offices and people with small places to decorate.

Christmas bon bons. Our quality range is a hit with customers.

Junior MasterChef cooking set range. While not in the Christmas catalogue, this range was sourced for Christmas gifts. It is selling like hotcakes (excuse the pun).

Tamarr plush animal babies. Cute looking plush selling out right across the country.

Lipsmacker tins. Great gift for girls. Selling well at the counter.

What a wonderful Christmas for newsXpress stores!

The success with this Christmas range is further proof of the value newsXpress brings to members. Our merchandise team has sourced excellent deals, backed this with professional cut-through marketing and delivered valuable margin dollars to our members.

Hallmark recordable storybooks at Wetherill Park

newsXpress Wetherill Park is promoting the Hallmark recordable storybook range with this aisle end display.

Notice the screen above the display? This is playing the TV commercial which Hallmark is running nationally to promote this innovative range.

The TV campaign is driving traffic to newsXpress stores right across Australia – people are visiting asking specifically for one or more of these products. What a hit!

Treasured memories are a perfect Christmas gift.

The playing of the TV commercial above the display is a smart move by the folks at Wetherill Park.

Crayola Glow Explosion a hit

newsXpress Knox is enjoying good sales of the Crayola Glow Explosion pack from this impulse purchase display on the dance floor.

Placed in front of the main magazine aisle and promoted in the Merry Giftmas catalogue, the simple display has been very effective for the Christmas season.

The photo was taken a couple of weeks ago. The store is close to selling out of this item … another great newsXpress Christmas merchandise success story.

newsXpress Noosa leverages counter opportunities

newsXpress Noosa Heads is making the most of their counter opportunity with this display featuring the Junior MasterChef mook and the Hallmark recordable storybooks on either side of their weekly magazine impulse purchase display.

The display is passed by everyone as they either go to the counter to make a purchase or leave the store. The display demonstrates how newsXpress stores across the country support key partners across multiple categories.

Like all good displays, this display is changed regularly to combat store blindness.

Junior MasterChef range at Whittlesea

newsXpress Whittlesea is promoting the Junior MasterChef mook along with the range of Junior MasterChef cooking kits.

This display is situated next to the main newspaper stand, attracting maximum eyeballs and driving good impulse business.

The newsXpress merchandise team sourced the Junior MasterChef cooking kits along with the cut-through display stand and stock of the Junior MasterChef mook for newsxpress members – to leverage the maximum opportunity flowing from the high rating TV series.

newsXpress is the only newsagency marketing group to leverage the MasterChef brand since the magazine first launched months ago – creating excellent exclusive opportunities for our members.

Ear Buds at hit at Sun Valley

newsXpress Sun Valley is selling plenty of these colourful and fun ear buds sourced through one of our newsXpress preferred suppliers by the newsXpress merchandise team.

Placed at the counter, these ear buds are proving to be a perfect counter impulse line for younger customers – a nice good margin add on to an already profitable shopping basket.

The fashionable ear buds are an excellent gift among friends and from parents and grandparents to younger kids. As the tag line with the product says, ear buds – accesorize your ears.

Junior MasterChef a hit at Noosa Heads

newsXpress Noosa Heads is another newsXpress location enjoying success with the Junior MasterChef range sourced for newsXpress members by our national merchandise team.

The Junior MasterChef range is delivering excellent margin dollars to newsXpress members.

We are the only newsagency marketing group with the product – further demonstrating the commercial value of newsXpress membership.We have backed the product with Visual Merchandising ideas as well as tactical placement ideas. newsXpress isnot onyl delivering great product but also showing our members how to leverage the opportunity to the max.

The Junior MasterChef cooking sets are a wonderful and ideal complement to the Junior MasterChef mook which is also selling very well in newsXpress stores.

Games selling well at Buderim

newsXpress Buderim is having a good Christmas with a range of games sourced through one of our newsXpress preferred suppliers. The display in the photo is a hit with customers at Buderim.

The range of popular games is available at very competitive prices while retaining a good margin – for newsXpress members.

newsXpress has been helping members right across Australia source great Christmas gifts like these games. They make an ideal and easy purchase this time of the year. We’re having a great Christmas 2010!

Wetherill Park wins award

Congratulations to newsXpress Wetherill Park for winning the Stockland General Retailer of the Year Award. Great kudos for a wonderful team … doing the newsXpress brand proud.

Christmas at newsXpress Redcliffe

newsXpress Redcliffe is all decked out for Christmas 2010 with Merry Giftmas collateral and products on display as well as ranges from several newsXpress preferred suppliers. Click on the image to see a larger version of this photo and you will see the detail of the display and the opportunities for Redcliffe shoppers. Front the front of the store and throughout, the Christmas offers are on show and attracting shoppers.

Like all good newsXpress displays, the Redcliffe team is making good use of the newsXpress supplied professional price tickets, the Merry Giftmas flyer as well as newsXpress A1 marketing collateral. A beautifully branded newsXpress Christmas story.

Wetherill Park promotes Junior MasterChef

newsXpress Wetherill Park is promoting the range of Junior MasterChef product with this terrific display at the front of the store. They are cleverly promoting the Junior MasterChef mook as well as other cooking related items in the same display.

While most newsagents only have the cookbook, newsXpress stores have access to a broader range of the product and will bank more from Junior MasterChef brand activity as a result. Yes, another example of the newsXpress difference in action.

newsXpress Riverlink Christmas window

newsXpress Riverlink engaged expert visual merchandising services through newsXpress to create a range of displays promoting the newsXpress cjristmas range.

This window display is drawing excellent interest as Belinda Williams (owner of newsXpress Riverlink) explains: the comments we have had have been outstanding. One store in the centre asked which Visual Merchandising Company did we use as they would like to get them to do their window.

The Riverlink Centre Manager and Operations Manager both personally came in store said they are normally happy with our window displays during the year, but this outshines everything they have every seen, and to continue build great displays like the current one.

Also I have lost count but roughly 6 reps from other company’s have commented on it and in store the staff are getting at least 10 comments a day from customers on how good it looks or that they want to buy product that is in the window – which incidentally is from the Merry Giftmas catalogue and majority of this product is on tables in front of store.

This is a terrific outcome for the newsXpress Riverlink team, for newsXpress suppliers and for newsXpress itself. Congratulations to everyone involved.