newsXpress Inverloch has put together a nice range of Klutz books from preferred supplier Scholastic. They have put the range in the middle of their children’s books department next to their kids corners … an ideal placement.
The Klutz range of books comes packed in counter unit books so the team regularly rotates one of the ranges of books to the counter.
Scholastic offer excellent terms to newsXpress members along with ranging advice.
Well done newsXpress Inverloch.
newsXpress last week shared valuable magazine insights related to the Women’s Health title from Pacific Magazines. This information, which included valuable placement insights, will help drive sales of the important title in a strong category.
newsXpress understands the importance of a healthy magazine department to the success of a newsagency business and reflects this by sharing information such as that shared last week for Women’s Health.
In addition to excellent and exclusive deals from participating newsXpress preferred suppliers, the upcoming newsXpress one-day mini conferences offer access to cash prizes. Over the course of the four one-day events $3,500 in cash will be given away.
So, in addition to an excellent business centered agenda and great suppliers, there are prizes on offer for lucky participants.
newsXpress members and key employees are urged to BOOK NOW to attend, to unlock maximum value from the newsXpress relationship.
Attendance is free thanks to generous newsXpress supplier funding.
Non newsXpress members are welcome to book and attend, to see the newsXpress difference in action.
Non newsXpress members should speak with our General Manager, Ben Kay, on 0419 678 754.
newsXpress Bairnsdale has beeen promoting this PrePaid Optus Mobile Broadband offer on the shop floor, in high traffic locations. An excellent impulse purchase opportunity, the small format display unit is ideal for attracting sales of this Mobile Broadband offer.
The Optus Mobile broadband product is one of many communications and technology products available to newsXpress members through preferred supplier Jenlist.
The folks at Jenlist provide access to an excellent suite of support materials including a good range of collateral for in-store promotional use.
As newsXpress Bairnsdale has found, promoting technology products in high traffic areas of the business can be an easy way to leverage existing good traffic.
The newsXpress difference is that we not only source an excellent range of products at competitive prices, we help newsXpress members leverage these good deals into tangible business in-store.
newsXpress Singleton Heights is reporting excellent results from the expanded range of Optus products now offered in-store as part of the Optus Premium Pre-Paid Reseller Program sourced through newsXpress preferred supplier Jenlist. With the new cabinetry and Point of Sale materials, the business has achieved an excellent increase in sales of mobile phones, sim cards and mobile accessories. This is helping drive an excellent increase on sales of Optus/Boost recharge product.
newsXpress is working with Jenlist in a variety of engagement options for newsXpress members from simple cabinet units through to complete store-within-a-store concepts.
newsXpress Australia Fair on the Gold Coast is promoting Mother’s Day from this display at the front of the store through to more Mother’s Day products and offers deep into the newsagency.
As the photos on this blog have shown over the last couple of weeks, newsXpress locations across Australia have embraced Mother’s Day in a consistent way … offering access to an excellent range of products, supported with good visual merchandising and backed by good value consumer offers.
The newsXpress Mini Conferences which kick off in under three weeks will feature a HAPPY HOUR … offering SUPER deals from attending preferred suppliers. The deals will only be available for conference attendees on the day. These “HAPPY HOUR” offers will be separate from any other offers suppliers have on display.
HAPPY HOUR will from between 9am and 10am at each conference location.
This is another newsXpress exclusive initiative … making newsXpress membership even more valuable.
The free book offer running with the newsXpress Mother’s Day Book Sale has been driving good sales over the last couple of weeks. Run in association with a newsXpress preferred supplier, the book offer pitches a good value proposition to newsXpress shoppers.
The offer is simple, buy one of the nominated Mother’s Day featured books and you get another book of your choosing from a selection for free. More GREAT VALUE from newsXpress and its supplier partners.
newsXpress members have been provided access to a NRL poster pack sourced through one of our newsXpress preferred suppliers. This is a terrific offer. The posters make for great gifts for NRL fans as well as ideal purchase items for NRL supporters, these posters are sure to be a hit in major NRL states like NSW and QLD.
This offer further reinforces the diversity of the newsXpress product offer – outside of more traditional newsagency product offers.
Prior to Easter, newsXpress provided members with a customisable In Store Offers Newsletter – in plenty of time for sending with end of April customer accounts. This latest newsletter contains details of deals available through the newsXpress retail network including. By providing the newsletter well in advance of the month end, newsXpress is providing its members with another excellent marketing opportunity off of which members can leverage good business from a national network while maintaining a local business look.
This is an other example of the newsXpress difference in action … delivering creative and exclusive marketing tools which respect the value of newsXpress businesses in their local community.
newsXpress Salamander Bay is promoting The Sticker Family range out the front of the newsagency using the pull up banner with terrific success. Shoppers are drawn to the banner from where they can make their easy selection of the stickers they wish to purchase. By changing the location of the banner, newsXpress Salamander bay and other stores are able to continue to find new customers to purchase stickers from this wonderful and heartwarming range.
newsXpress is thrilled with the tremendous sales for The Sticker Family range being generated across our retail network. While others are chasing our coverage, we are streaking ahead with this successful range. Well done newsXpress members!
newsXpress members have just a few days to finalise their commitment for flyers to support our next HOT ink! campaign.
In this latest HOT ink! campaign, newsXpress will maintain its competitive position on price while also reinforcing its leadership position on offering access to the latest ink cartridges.
We know from years of experience that direct mail through our HOT ink! flyers is an excellent way of driving growth not only in ink sales but in sales of other products purchased by ink shoppers attracted by the flyers. The HOT ink! flyers are a key part of successful newsagency marketing. They attract new traffic, drive new money business and position the business as being price competitive and this encourages shoppers to deliver a deeper and more valuable shopping basket.
newsXpress members … finalise your HOT ink! commitment today.
Last week, newsXpress published the agenda for the May Mini-Conferences including the news that we will have a suite of suppliers attending and supporting the events with excellent and exclusive to newsXpress product deals.
newsXpress members and key employees are urged to BOOK NOW to attend, to unlock maximum value from the newsXpress relationship.
Attendance is free thanks to generous newsXpress supplier funding.
Non newsXpress members are welcome to book and attend, to see the newsXpress difference in action.
Non newsXpress members should speak with our General Manager, Ben Kay, on 0419 678 754.
newsXpress Beechworth is promoting this excellent Optus Mobile Broadband offer from newsXpress preferred supplier Jenlist on the dance floor.
Through Jenlist, newsXpress members can access a range of mobile phones and pre-paid cards as well as the innovative store within a store offer which newsXpress has been pioneering through severel outlets.
The Optus Mobile Broadband offer at newsXpress Beechworth is terrific as it offers something which most people could use yet often do not think of. It is proving to be a good impulse purchase item. Getting known for carrying items like this can drive good word of mouth – especially in a regional location like Beechworth.
newsXpress locations across Australia are each giving away a Kobo e-reader for Mother’s Day along with a voucher for buying books online. To get in the running, all a shopper has to do is purchase a Hallmark Mother’s Day card. It is as simple as that. In each participating location a Kobo e-reader will be given away.
What a wonderful gift for mum and a wonderful promotion from newsXpress and our strategic partner Hallmark.
In addition to collateral promoting the Kobo offer in-store, newsXpress has produced marketing for use in catalogues, for use by shopping centre management in their promotions and elsewhere externally to the business.
The free Kobo e-reader on offer through newsXpress locations is another reason to do your Mother’s Day shopping at newsXpress this year.
Easter is a perfect time for selling the newsXpress phonecard. It is a time when families, loved ones and friends who have distance between them reconnect and catch up. The newsXpress phonecard can be used for calls within Australia as well as overseas.
It is a perfect Easter gift … the gift of happy conversation.
Indeed, the newsXpress phonecard is the perfect gift all year round – as well as the perfect treat for yourself.
Untimed local calls for just 25 cents makes it easy for people to connect for good-value conversation.
newsXpress is proud to have the newsXpress phonecard as part of our offer in newsXpress locations right across the country.
newsXpress gives local shoppers opportunities to save when they shop at newsXpress.
Places are filling for the newsXpress May Mini-Conferences as members look forward to excellent supplier deals, valuable networking and good value presentations. newsXpress members and key employees are urged to BOOK NOW to attend, to unlock maximum value from the newsXpress relationship.
Attendance is free thanks to generous newsXpress supplier funding.
Non newsXpress members are welcome to book and attend, to see the newsXpress difference in action.
Non newsXpress members should speak with our General Manager, Ben Kay, on 0419 678 754.
With Easter products such as aster Eggs being so bright and colourful, the newsXpress creative team made a conscious decision develop collateral which let the products pull focus this year rather than our collateral.
Too often with major seasons, there is a competition between Easter posters and the products which ought to be the focus of customer attention. This is more often the case at Easter, thanks to brightly coloured Easter Eggs.
We found a certain sameness in Easter collateral when we reviewed 2010. This is true this year if you look around retailers and how they are promoting the season. We wanted a newsXpress point of difference.
The result of our consideration is a wonderful set of Easter collateral which beautifully signposts the season yet which does not pull focus from the product which is vital to the commercial success of the season.
We are thrilled with feedback from newsXpress members and new on the multitude of ways they have been using the collateral, especially the bonus collateral provided for the Easter season.
Sales of The Sticker Family range continue to grow through the newsXpress group. Right across the country newsXpress members are reporting excellent numbers for the first quarter off the year.
One way newsXpress stores are boosting sales of The Sticker Family is through the placement of a mat at the counter as shown in the photo. Shoppers see the pull up banner out the front of the store and are reminded of this when they come to the counter. being laminated, customers can circle, with a whiteboard market, the stickers they want. It becomes a shopping list.
We are seeing newsXpress locations sell 300 stickers a week and more by engaging with the recommended newsXpress tactics for The Sticker Family.
A useful ratio we are using is that sales of these stickers can be equal to 50% of greeting card sales. The key to achieving this is relentless focus on the newsXpress tactics for the range. newsXpress members should talk with their newsXpress Business Development Manager for a refresher of these tactics.
We are flattered that others have followed us into our campaign for The Sticker Family. The newsXpress difference is our tactics which are driving sales success … helping newsXpress members bank more margin dollars.
newsXpress arranged for all stores to receive a counter display unit and additional collateral for supporting the launch of 
My Kitchen Rules The Cookbook yesterday. Reports through the day indicated that this special treatment of newsXpress stores by the publisher, Pacific Magazines, has worked very well. Our back end replenishment program will enable newsXpress stores to ensure that all customer orders will be satisfied.
newsXpress is demonstrating its point of difference and the value of membership with My Kitchen Rules The Cookbook. Our members yesterday banked margin which many newsagents could not. newsXpress members did this thanks to work from our back office team and thanks to all newsXpress stakeholders working together to make the most of the MKR opportunity.