Category: newsXpress difference

newsXpress Beechworth starts the crossword magazine display with a column of Lovatts titles – using this renowned brand as the beacon to mark the location of the crossword and puzzle section of the magazine department.

This key placement of Lovatts titles along with co-location elsewhere in-store is key to driving the titles to achieve maximum potential.

newsXpress Beechworth understand the value of investing time in supporting the best brands in their business.

Lovatts is a preferred supplier to newsXpress. Our members are making the most of the opportunity by engaging in a co-location strategy which places Lovatts crossword and puzzle titles with weekly magazines as well as other high traffic locations in-store. newsXpress is thrilled to have the opportunity of working with Lovatts on these and other exciting retail innovations.

The selection of Lovatts crossword and puzzle titles located in with weekly magazines is an important factor in success with these titles at newsXpress Ocean Grove. The placement in the photo is in addition to the placement in the regular location for crossword titles in this busy newsagency.

This additional investment in space in such a high traffic area is vitally important to achieving incremental business for newsXpress Ocean Grove as well as across the entire newsXpress group. 

This move is just a small part of the overall newsXpress magazine strategy, a strategy which drives good business results for our members.

Lovatts is a preferred supplier to newsXpress. Our members are making the most of the opportunity by engaging in a co-location strategy which places Lovatts crossword and puzzle titles with weekly magazines as well as other high traffic locations in-store. newsXpress is thrilled to have the opportunity of working with Lovatts on these and other exciting retail innovations.

newsXpress Inverloch is embracing newsXpress strategies including promoting Lovatts crossword titles with weekly magazines.

Chasing incremental business is easy with well known titles like the range from Lovatts. Finding a column for these titles at Inverloch gives the business an excellent opportunity for sales growth. The placement of Lovatts titles in the photo is in addition to stock on display in the usual location for crossword titles.

Being the best crossword brand, it makes sense to invest in Lovatts … the pay off is sales!

Lovatts is a preferred supplier to newsXpress. Our members are making the most of the opportunity by engaging in a co-location strategy which places Lovatts crossword and puzzle titles with weekly magazines as well as other high traffic locations in-store. newsXpress is thrilled to have the opportunity of working with Lovatts on these and other exciting retail innovations.

The new column created in the weekly magazine display for promoting Lovatts crossword and puzzle titles is working a treat at newsXpress Toronto.

This display represents newsXpress best practice for handling Lovatts titles and leveraging the commercial opportunities they present to newsXpress members  – especially with our Magazine Club Card.

The various Lovatts titles appeal to a broad range of crossword and puzzle title shoppers who may not have visited on the day to purchase a puzzle or crossword title.  This placement drives excellent impulse purchase business and this delivers magazine sales growth.

Lovatts is a preferred supplier to newsXpress. Our members are making the most of the opportunity by engaging in a co-location strategy which places Lovatts crossword and puzzle titles with weekly magazines as well as other high traffic locations in-store. newsXpress is thrilled to have the opportunity of working with Lovatts on these and other exciting retail innovations.

newsXpress Bairnsdale is embracing the new relationship between newsXpress and Lovatts with this Lovatts anchored crossword title display. You can’t miss the Lovatts branding on the titles and their well known and respected mastheads. This display is an excellent example of making a strong statement not only for the Lovatts titles but for the crossword category more broadly.

Well done to the newsXpress Bairnsdale team for this display.

We know from research that featuring crosswords in a bold display in a high traffic location will drive incremental business.