newsXpress EXCLUSIVE: Go Green and Gold promotion

ACP Magazines and newsXpress are proud to announce the launch on July 30 an EXCLUSIVE promotion for newsXpress shoppers and newsXpress members.

GO GREEN AND GOLD will leverage interest in the Olympics by offering the opportunity to win one of four entertainment packages being given away through the promotion.

The total prize pool is valued at over $17,000 for this four week promotion which is exclusive to our retail network.

The promotion will be supported with an extensive array of marketing collateral with which to promote the prize pool and the associated magazine titles.

To get in the running, newsXpress customers will need to purchase one of the following ACP titles:

  • Woman’s Day
  • Australian Woman’s Weekly
  • Australian House and Garden
  • Cosmopolitan
  • Street Machine
  • Zoo
  • Take 5
  • NW

At the counter and on marketing collateral in-store there will be details on how to enter. It’s easy … customers can go to the website or scan a QR code. In seconds they can be entered to win a highly-prized entertainment package.

newsXpress appreciates the support from ACP in making this exclusive opportunity available to us.

inkoos – the fun gift

inkoos have started arriving in stores following the recent round of members meetings and they are looking terrific on display. These wonderful cute things come packaged with everything you need to create a wonderful keepsake.

Shoppers buy inkoos for themselves or as a gift.

newsXpress members who have ordered are ahead of the curve and are getting established as the go to retailers to make the most of the opportunity.

newsXpress is leading and delivering wonderful opportunities for newsXpress members – great products backed with great merchandising ideas and supported with marketing assistance to drive traffic and sales. Talk about a win!

Second chance Lotterywest draw unites newsXpress WA members

newsXpress members in Western Australia continue to operate a much-loved and wonderfully successful second chance lottery draw. This drives sales for newsXpress members and helps them increase the rewards for customers who purchase Lotterywest products from newsXpress outlets.

This in-store marketing builds across the newsXpress group and adds value in-store and to Lotterywest. It’s a demonstration of genuine co-operation and partnership. It’s like the traditional second chance draw but on steroids thanks to newsXpress members working together – from organisation to promotion to prize draw.

Well done to our proactive newsXpress members in Western Australia for making this happen.

The phone shows some of our newsXpress members putting entries together for the latest prize draw. This was done at our member meeting in Perth just a few days ago.

Great retail results for newsXpress stores

newsXpress members have reported an excellent end to the 2011/12 financial year with many members sharing year on year sales data showing terrific sales growth in traditional categories and valuable business in new product categories.

Seeing year on year growth of 10% and more is not uncommon in newsXpress businesses.

The success makes us question the doom and gloom of the media and others talking out in the marketplace.

Of particular excitement is the valuable growth being achieved y newsXpress members in product categories the group has been guiding newsXpress members towards. The guidance around categories has helped newsXpress members discover new suppliers and through bonus revenue which is driving business profitability.

newsXpress does not force members to buy from preferred suppliers. newsXpress members choose to do this thanks to the commercial terms and the opportunities which drive sales success.

Sales data transparency from newsXpress

newsXpress has been sharing sales data by supplier with newsXpress members is the current round of member meetings. Such transparency is rare among newsagency marketing groups. The newsXpress data includes sales as well as newsXpress corporate margin.

In addition to sharing revenue data, newsXpress is also disclosing how this revenue is being spent on behalf of members.

This and other business performance data becomes invaluable for newsXpress members, demonstrating the value of acting as a group and the rewards of this for all stakeholders.

While some in the channel like to spin about their competitors, newsXpress welcomes the opportunity for strong sales performance numbers to speak for themselves.

Learning more about Beanie Kids at newsXpress member meetings

Skansen has been supporting the latest round of newsXpress member meetings and taking the opportunity to share product information, show off the latest Beanie Kids and help newsXpress members to understand how to tap into the Beanie Kid opportunity in their area.

The trade display which is an integral part of each newsXpress member meeting serves a dual purpose – offering excellent deals from newsXpress preferred suppliers and educating newsXpress members how to make the most from each spiller relationship. This often comes down to product knowledge … understanding the products and how to leverage their appeal to drive store traffic and sales.

This round of ewnsXpress member meetings is proving to be very valuable to members and suppliers.

Today, our member meeting roadshow is in Brisbane.

Exclusive Olympics promotion at newsXpress

newsXpress is proud to be sharing details of an EXCLUSIVE olympics themed promotion to run in newsXpress locations starting across Australia later this month.

With close to $20,000 in consumer prizes on offer, this is a wonderful mid-winter promotion to drive traffic and sales in newsXpress stores.

This promotion is being made available to newsXpress members at no cost. It will be promoted in-store with professional collateral along with active promotion in-store on our live newsXpress radio.

newsXpress is thrilled to be delivering to newsXpress members such a valuable and shopper inspiring in-store promotion.

newsXpress member meetings driving business value

The latest round of newsXpress member meetings are driving terrific value for members and suppliers with plenty of time available for supplier interaction and good time allocated for presentation and discussion of business building ideas and inspirations.

The content is positive as is the mood in the room. It’s a delight to be part of a community of like-minded positive business owners and operators. Very exiting and inspiring…

The photo shows part of the room for the Melbourne member meeting held yesterday at the prestigious Kooyong tennis facility.

Free live in-store radio connects newsXpress members

newsXpress continues to provide free live in-store radio to newsXpress members. Playing music, news and sharing information, our live in-store radio offer is delivering excellent benefits to newsXpress members … connecting them as a network, ensuring consistency around in0store promotions and offering a platform through which newsXpress preferred suppliers can promote uniformly across our network of proactive retail businesses.  newsXpress radio delivers:

  • Brand messages supporting the newsXpress brand.
  • Brand messages supporting our partners.
  • Community messages – through shout outs.
  • Call to action promotions supporting very specific prodcts
  • News updates – keeping shoppers informed of major events.

Delivering in-store radio free to newsXpress members adds close to $1,000 worth of promotional value of newsXpress members … driving sales, encouraging smiles and more deeply connecting the newsXpress  brand with shoppers in-store.

Looking at retail in New York

A group of newsXpress members and management have been in New York this week looking at a range of retail businesses from big box to national brands to neighbourhood shops. The trip is providing insights into customer experiences and retail owner innovation in a very tough retail environment.

The insights gained will help inform newsXpress strategy and options the group presents to members.

Exclusive Hallmark Gold Crown experience for newsXpress

A team of newsXpress members and management has been immersed in all things Hallmark and Las vegas over the last week as the guests of Hallmark at the Hallmark Gold Crown summit, a premium conference and networking event for Hallmark Gold Crown stores in the US.

From the accommodation at the Bellagio to the value-packed business sessions to the networking events to our own retail study experiences away from the conference, the takeaways from the week here will be long felt as we make the most of the opportunity to learn from others and reflect on the business model back in Australia.

The investment by newsXpress in learning about and from retail experiences overseas will help reinforce our point of difference corporately and at the store level.

New In Store Offers newsletter to promote newsXpress newsagency outlets

newsXpress provided its July In Store Offers newsletter to newsXpress members earlier this week, in time for end of month mailing.

Bringing together content from a range of suppliers, this newsletter has some excellent opportunities for newsXpress shoppers. It also reinforces the connection each newsXpress store has with its customers.

The big feature of the newsletter are two newsXpress exclusives: the One Direction 2013 calendar which will be in our stores ahead of others and the release of a funky, fun and practical gift for any iPhone or iPad user.

newsXpress provided the In Store Offers newsletter free to members every month in plenty of time for local marketing. It is provided in the form of a fillable PDF, a document that can be changed in-store to include store details – making this a personal newsletter for promoting the local newsXpress business.

newsXpress members engage with the newsletter in a range of ways including:

  • Placement on a stand at the entrance to the business.
  • On display at the counter.
  • In shopper bags with purchases.
  • Mailed with monthly accounts.
  • Delivered with product deliveries.

The content of the newsletter is coordinated with newsXpress radio to drive value from using multiple newsXpress exclusive touch points.

Exclusive greeting card management advice published

newsXpress has published to newsXpress members carefully considered advice on the management of the greeting card department for efficiency, sales and profit.

Developed solely by newsXpress and for the confidential and exclusive of newsXpress members, the greeting card management advice bring together into one place best practice advice on greeting cards. By following the advice, newsXpress members are set to benefit from a sales lift as well as valued gains in commercial efficiency.

With greeting cards playing a vital role in driving traffic and delivering sales for newsagencies, publishing this latest professional advice by newsXpress is timely. Already newsXpress members have responded with appreciation to the newsXpress initiative.

Member meetings set to deliver genuine value to newsXpress members

The next round of newsXpress member meetings is just two weeks away and bookings are already strong for participation.

Key to this round of member meetings will be practical, newsXpress exclusive, advice which newsXpress members will be able to take back to their businesses and implement for the benefit of the business.

While excellent supplier deals will be enticing and the networking as valuable as ever, is the practical business-building advice to be shared in the business sessions which is set to give newsXpress members some prized take-aways for committing time to attend the member meetings.

newsXpress members can book to attend the member meetings through our website.

Top secret product launch for Father’s Day

Last week, newsXpress announced details of a top secret product launch for newsXpress members for father’s Day this year. To be promoted on TV, through social media and a range of other outlets, this very special and highly sought after product is set to drive wonderful traffic for newsXpress members and deliver excellent sales.

More details on this exciting product will be announced to members this week.

newsXpress members are likely to receive calls from people pressing for more information. This is an opportunity to play them.

Discount homewares offer for newsXpress members

newsXpress members have been given an excellent opportunity to to access a wonderful range of homewares gifts at a specially reduced price. This latest offer is another example of the commercial value of the group … when suppliers make available special buying opportunities for newsXpress members to access deals which help drive wonderful GP opportunities.

Offers like this latest one are communicated through our communications network directly to newsXpress members and through our in-house and store contact support team.

Just a few months ago newsXpress members has a product offer which delivered 80% GP and those who took up the deal quickly sold out – banking excellent margin dollars as a result.

Exclusive Father’s Day offer out

newsXpress members have received details of preferred supplier Father’s Day ranges including a exclusive to newsXpress products offer of a product which will be promoted nationally on TV and which absolutely will only be available in newsXpress stores.

The high margin product is unique, fun and much needed by just about every dad. There is nothing like it in Australia.

And newsXpress members have this product exclusively.

Based on confidential presentations and evaluations, we expect our hero Father’s Day product to sell very well and drive ne traffic to newsXpress locations around Australia.

Excellent sales results for newsXpress members

newsXpress regularly receives confidential sales data from a range of supplier partners. This data is provided on a confidential basis and is therefore not published here or elsewhere.

Just this last week we have received data from a major supplier showing newsXpress stores achieving double the growth over other newsagencies.  This growth has been achieved with newsXpress stores not having to spend any extra money – all the marketing was newsXpress and supplier funded.

So, newsXpress members have increased the dollars they bank by a greater percentage than other newsagencies. This is the newsXpress difference … more money in the bank as a result.

We will share more of this great news at the next round of confidential newsXpress member meetings.

Exclusive Father’s Day and Christmas products

newsXpress has sourced several exclusive products lines for Father’s Day and Christmas.  The products are exclusive to newsXpress for Australia.  that is, no other retailer will have these products.

To be promoted nationally on TV and in-store with terrific collateral, newsXpress is preparing to provide newsXpress with everything they need to make the most of the opportunity.

The products have been carefully selected and thoughtfully prices. Our member merchandise committee has also been briefed to provide an opportunity for gathering opinions.

In selecting exclusive product for newsXpress members, the newsXpress merchandise team has been careful to source products which fill gaps in the current preferred supplier product range. The result is valuable range extension and appreciated traffic generation from exclusivity.

It is researched and considered product development work like this which sets newsXpress apart.  It provides our members with products which bind us together, opportunities unique to the newsXpress brand, success stories we will be able to widely share as we develop the newsXpress story further.

We are thrilled to be in the position to deliver the benefits of exclusivity to newsXpress members.