newsXpress difference | newsXpress Blog

newsXpress newsagent supplier forum a hit in Melbourne

On Friday in Melbourne we hosted more than 50 newsXpress preferred suppliers to a two-hour briefing on newsXpress, what we stand for and what our members look for in preferred supplier relationships.

We outlined our plans for 2014 and opportunities for their support of newsXpress members businesses.

Following the session several suppliers approached us with new opportunities for exclusive engagement. We’ll share more on that soon … very exciting.

We will share an overview of the newsXpress supplier forum content with members at our first round of member meetings in 2014. Watch for those dates soon.

We were thrilled that suppliers flew interstate to be at the session yesterday. We will be hosting one in Sydney early in 2014.

This session yesterday is an important point of difference for newsXpress. That’s what suppliers attending told us. We’re thrilled to have had the opportunity – especially at such a busy time of the year.

newsXpress well represented at Lovatts event

newsXpress appreciated the opportunity to network with many in the newsagency channel at the Lovatts Christmas drinks function in Sydney this week. newsXpress was the only newsagency marketing or franchise group represented at the event.

In the photo we have Warrick Hosking from newsXpress Gympie with newsXpress directors Mark Fletcher and Graham Randall.

newsXpress supports the magazine category for the valuable traffic it generates. beyond the sales of magazines, sales data is leveraged by our group to drive sales of other product categories.

Pacific Magazines is a strategic partner, working with newsXpress to maximise sales of their titles in our retail network.

Terrific newsXpress member meeting in Brisbane

Our Brisbane area members had an excellent members meeting this past week at the head office of preferred supplier Wild Republic. We were treated to some delicious hospitality, some excellent product insights and valuable networking with each other.

More and more members are engaging in our cluster meetings and the feedback following each is excellent.

Wild Republic is a valued supplier to the newsXpress family, offering quality products that connect with educational opportunities. From toys to large plush items the Wild republic line is proving to be a wonderful point of difference for newsXpress members.

Tents a hit in newsXpress stores

The Australian designed tents we launched in newsXpress stores earlier this year following the Melbourne gift fair have been a hit in the newsXpress locations where they have been taken on. Some stores have struggled to keep up with shopper demand as word of mouth spread about the excellent Christmas gift idea for families with kids.

Beautifully designed and well made the tents have been working very well in newsXpress locations – attracting shoppers to the businesses and delivering incremental sales.

Taking on these tents is another example of newsXpress leadership for the newsagency channel.

Promoting Movember in newsXpress stores

newsXpress members are embracing the Movember opportunity with products sourced from newsXpress suppliers and with collateral created by newsXpress for promoting the Movember connecting. The terrific Movember product and the collateral tell a great story connecting with the season and all it stands for.

Besides the fun of the Mo, Movember at participating stores is about connecting with fundraising and community engagement.

newsXpress sourced products and collateral for members from a range of suppliers.

newsXpress members meet in Sydney / Melbourne

newsXpress members in Melbourne and Sydney had terrific cluster meeting this week talking about business, discussing supplier deals and doing some good-value buying. These cluster meetings have gone very well and we have more planned in the coming weeks.

With contact determined by member engagement newsXpress members are able actively working with each other and learning from each other … facilitated by newsXpress.

newsXpress helping newsagents: Grow Your Own Way

Newsagency marketing group newsXpress is gaining traction with newsagents through its Grow Your Own Way call to action campaign.

Delivering access to a model of business flexibility backed by a broad range of valuable supplier options the Grow Your Own Way campaign is resonating with newsagents for its positivity, flexibility and recognition that newsagency businesses are local businesses with local needs.

newsXpress gives members flexibility to grow their businesses in areas appropriate to those businesses. Our job as a newsagency marketing group is to give members the tools and opportunities at the best possible terms.

More newsXpress members attracting shoppers through email and TXT message campaigns

More and more newsXpress members are attracting new shoppers thanks to free email campaigns that newsXpress helps members to create and send.

Sent as personal emails from each local business to local customers, newsXpress and its members are able to reach out to local known shoppers to attract them to the business for an offer, promotion or new product.

This free local area marketing is another way newsXpress is helping members attract more feet through the door without having to spend any money on advertising.

The newsXpress help includes training in access to the platform and content to send.

One member achieved additional sales worth in excess of $300 within 24 hours of sending one email we suggested to them. This is money in the back as the $300 in sales came with a GP of more than 65%.

What a great deal!

Hallmark Christmas Keepsakes at newsXpress

Some newsXpress members are reporting excellent early sales from the 2013 Hallmark Christmas Keepsakes. Positioned on the shop floor in an attractive display unit and featuring unique to 2013 designs, the Keepsake display unit is attracting shoppers and driving impulse purchases.

Thanks to clever visual merchandising insights from newsXpress our members have additional information on taking the display to a new level – beyond what Hallmark provided.

newsXpress announces more member cluster meetings

newsXpress last week announced details of more cluster meetings where members can network and discuss business with other newsXpress members and key management from within the business. These new cluster meetings offer an excellent business-building opportunity for newsXpress members.

The details of the next meetings are:

Brisbane – Monday 28^th October – MDI Head Office and Showroom.
Melbourne – Tuesday 29^th October – Korimco / Skansen Brands Head Office.
Sydney – Wednesday 30^th October- IS Head Office and Showroom.

Access to the cluster meetings is free.

More newsXpress members embracing the nexus marketing program

More newsXpress members have been enjoying sales success driven by free email marketing from the nexus newsagency marketing platform funded by Pacific Magazines. In the latest round of marketing newsXpress members are reporting specific sales successes attributable to nexus.

newsXpress worked with Pacific in trialing nexus several years ago and today all newsXpress members have fee access to this excellent marketing platform.

Halloween in full swing for newsXpress stores

newsXpress businesses across Australia are embracing the Halloween opportunity with products appealing to all ages and tastes. From the low cost kids items through to centrepieces for Halloween dinners through to zombie party requirements, Halloween 2013 is in full flight with newsXpress.

Thanks to a broad range of good-margin supplier relationships, newsXpress members are able to take their Halloween pitch to a more creative place than you see in traditional retail. They are also able to more effectively compete with the major retailers as we can access some Halloween product they do not have access to.

Attracting new shoppers and driving a deeper basket from existing shoppers, Halloween continues to be an excellent newsXpress success story.

In addition to being commercially valuable, Halloween plays a vital role in attracting additional shoppers in the lead up to Christmas. This works a treat for newsXpress members and has done so for many years.

In the newsagency channel, newsXpress owns Halloween.

Newsagency marketing group marketing collateral on show

The latest brochure from newsXpress shows off some of the marketing collateral produced by the group in A1 size (landscape and portrait) and provided to members for use during major and minor seasons through the year. All the marketing artwork is newsXpress exclusive and helps connect newsXpress retail locations with these wonderful seasonal opportunities.

All Australian newsagents encouraged to GROW YOUR OWN WAY

Feedback from newsagents to the GROW YOUR OWN WAY marketing campaign being run by newsXpress has been terrific this week. Newsagents have contacted us to find out how we can help them grow. Others have let us know they love the positivity of the campaign and that it’s inspired them to look at their business differently.

Designed by newsXpress to encourage all newsagents to love their businesses more, GROW YOUR OWN WAY is an excellent example of the forward-thinking approach of newsXpress on behalf of its member newsagents.

Inside the four page brochure spearheading the campaign are ideas and thoughts to help newsagents look at their businesses differently and positively.

Developed internally by the creative team in Newsagency marketing group newsXpress, the feedback is that this campaign inspires newsagents to follow their instincts, to pursue change and to make their own success.

Inspired by the Go Your Own Way song from Fleetwood Mac, GROW YOUR OWN WAY is a call to positivity for newsagents.

To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.

Uplifting campaign helps all newsagents to focus on growth

GROW YOUR OWN WAY an inspiring call to action marketing campaign from newsXpress is encouraging ALL newsagents to chase growth.

This is an uplifting campaign designed to encourage all newsagents, not just newsXpress members. It’s another way newsXpress is putting back into the newsagency channel – by encouraging all newsagents to chase growth for the sake of their own future.

Inspired by the Go Your Own Way song from Fleetwood Mac, GROW YOUR OWN WAY is a call to positivity for newsagents.

To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.

Fleetwood Mac inspires newsXpress marketing campaign

Here’s the song that inspired the newsXpress GROW YOUR OWN WAY marketing campaign:

Positive marketing campaign for newsagents from newsXpress

GROW YOUR OWN WAY a positive-themed marketing campaign from Newsagency marketing group newsXpress inspires newsagents to follow their instincts, to pursue change and to make their own success.

Developed within newsXpress for the group itself and for members, this campaign is designed not only for newsXpress members but for all newsagents … to build a stronger and more motivated business channel.

Inspired by the Go Your Own Way song from Fleetwood Mac, GROW YOUR OWN WAY is a call to positivity for newsagents.

Being promoted in a professionally produced brochure arriving in every Australian newsagency business this week, this campaign will help newsagents feel more confident about their future individually and as part of a great community of newsagents … that’s what newsXpress is, a great community of newsagents.

To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.

newsXpress newsagency marketing group encourages newsagents to Grow your own way

Newsagency marketing group newsXpress has started an uplifting campaign designed to encourage newsagents to chase business growth opportunities.

GROW YOUR OWN WAY is a themed co-ordinated campaign that shows off the newsXpress difference, the benefits available for newsXpress newsagency marketing group members.

To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.

newsXpress The Gap voted most popular newsagency in Australia

Congratulations to newsXpress The Gap for being voted the most popular newsagency in Australia in the ANF funded Vote For Me campaign. $5,000 in prize money will be invested in the community of the business as a result. Congratulations newsXpress The Gap!

newsXpress social media campaign engages shoppers

newsXpress has again been using Facebook this week with two separate consumer-focused campaigns to drive awareness of the newsXpress brand around popular magazine titles.

The highly targeted marketing is producing measured results thanks to terrific back-end Facebook tools. these campaigns, tied in with mass email campaigns, are another part of how newsXpress reaches out to shoppers on behalf of its members, promoting popular magazine titles and the newsXpress point of difference.

Marketing newsXpress member locations and the newsXpress retail brand name using social media is driving our relevance as a destination retailer for the topics we cover in these campaigns.