newsXpress difference | newsXpress Blog

HOTink! driving customer traffic and ink sales for newsXpress newsagency businesses

newsXpress members are loving the latest HOTink! promotion. The photo shows part of the HOTink! promotion at newsXpress Eli Waters. They are using the collateral provided for the tablet computer give-away in-store, a terrific price that will be won by one lucky shopper at newsXpress Eli Waters. We have shipped many tablet computers for similar in-store give-aways.

Driving additional traffic and achieving incremental sales and locking in new ink customers is a great way to start off 2014 for newsXpress members.

The latest HOTink! campaign shows off a real newsagency marketing group point of difference: good buying, excellent marketing, in-store engagement mechanics and extra special value for newsXpress shoppers and newsXpress members.

This is fun!

Newsagency marketing group helps newsagents grow their businesses

EXCLUSIVE TO NEWSXPRESS.

It’s one thing for a newsagency marketing group to negotiate excellent prices – as newsXpress does – and another to provide marketing merchandising and other insights to help move stock – as newsXpress cones. But these opportunities turn into excellent success when the products are EXCLUSIVE. newsXpress has more exclusive products, high in demand product, for its member newsagents.

Charming the Monkey is a very popular line in the highly sought-after collectible Beanie Boos range. It’s a Valentine’s Day special and it is EXCLUSIVE TO NEWSXPRESS.

More business development training opportunities for newsXpress members this week

newsXpress is this week running another business-building training opportunity for members of the proactive newsagency marketing group. This latest session was booked out in a day of being announced, causing newsXpress to make plans for a repeat of the session.

Providing small business newsagents with business management training is over of the many services provided by newsXpress above and beyond access to excellent products teams and exclusive products. The training provides insights into strategies and tactics that can be used to turn product opportunities into real cash that hits the bottom line.

Making newsXpress businesses more successful and therefore more valuable is a core goal of the newsXpress head office team. This latest training serves that goal. The take up indicates wonderful support from newsXpress members.

newsXpress national conference bookings filling

The newsXpress national conference in March this year at the hallowed MCG is set to be a busy and full few days with buying tours, Toy Fair tours and some excellent business sessions fulling the agenda.

newsXpress members are responding to the opportunity by booking early to ensure they lock in the various events that make up the three days in Melbourne.

Sure to provide excellent networking and business building opportunities, the first newsXpress national conference for 2014 is looking like it will be a valuable time in a busy year schedule.

More exclusive product success for newsXpress members

The reports from newsXpress members of success through Christmas of EXCLUSIVE product are fantastic to hear. Members are thrilled with the success they had as a result of the exclusivity. Besides price flexibility they also love the traffic generated by products unavailable from elsewhere. This is a great story of success for newsXpress members.

newsXpress has already announced product that is set to be a sure fire EXCLUSIVE success in 2014.

Welcome newsXpress Coomera

newsXpress Coomera opened a few weeks ago, bringing the newsXpress newsagency experience to the folks of Coomera in this new business in a terrific location.

This terrific looking shop is packed with excellent product from the traditional to the not so traditional. Well signed with newsXpress branding and staff in uniform – the shop is set to benefit from newsXpress brand promotion.

Welcome newsXpress Coomera!

Welcome newsXpress North Lakes

newsXpress North Lakes is now open in Queensland. This new business in a new centre is a fresh newsXpress offering in the North Lakes region. Packed full of stock from many newsXpress preferred suppliers and staffed with a friendly team, this business was open just a few days before Christmas. This was a massive challenge with many suppliers and others working to help get the business open so close to Christmas.

As the opening date changed suppliers adjusted plans to ensure they could respond when the shop was ready. Over the coming weeks the team will settle the business and bring newsXpress magic to the region.

newsXpress members loving EXCLUSIVE Valentines Ty Beanie Boos plush already!

The EXCLUSIVE TO NEWSXPRESS Ty Beanie Boos product for Valentine’s Day 2014 is selling well across our group of proactive newsagents.

Released a couple of weeks ago, customers have been purchasing this exclusive line so they don’t miss out. Ty plush collectors have been seeking out newsXpress locations since newsXpress stores are the only only retail outlets with this item.

This is one of the many benefits of newsXpress – exclusive product. It generates net new traffic and drives a more valuable shopping basket from existing traffic.

newsXpress landing these deals for newsXpress members is another example of us delivering real value to members.

Ready for Boxing Day

newsXpress members are getting ready for Boxing Day Sales with newsXpress exclusive collateral for the big day provided by the group to members.

With traditional Boxing Day Sales running for two weeks, the collateral provides members with posters to use right away from december 26 for promoting that their business is participating in this legendary sales event.

The collateral has been provided by newsXpress in several sizes for local store use.

newsXpress has released two other collateral opportunities to members this week.

newsXpress members benefit from central billing

newsXpress has offered central billing services to its members and to preferred suppliers for years. In addition to a discount off invoice benefit newsXpress members benefit from extended terms. In a recent comparison we discovered that for many central billing suppliers we offer the best deal in the newsagency channel in terms of a total package of discounts and time to pay.

This point of difference makes newsXpress even more valuable for newsXpress members.

newsXpress newsagent supplier forum a hit in Melbourne

On Friday in Melbourne we hosted more than 50 newsXpress preferred suppliers to a two-hour briefing on newsXpress, what we stand for and what our members look for in preferred supplier relationships.

We outlined our plans for 2014 and opportunities for their support of newsXpress members businesses.

Following the session several suppliers approached us with new opportunities for exclusive engagement. We’ll share more on that soon … very exciting.

We will share an overview of the newsXpress supplier forum content with members at our first round of member meetings in 2014. Watch for those dates soon.

We were thrilled that suppliers flew interstate to be at the session yesterday. We will be hosting one in Sydney early in 2014.

This session yesterday is an important point of difference for newsXpress. That’s what suppliers attending told us. We’re thrilled to have had the opportunity – especially at such a busy time of the year.

newsXpress well represented at Lovatts event

newsXpress appreciated the opportunity to network with many in the newsagency channel at the Lovatts Christmas drinks function in Sydney this week. newsXpress was the only newsagency marketing or franchise group represented at the event.

In the photo we have Warrick Hosking from newsXpress Gympie with newsXpress directors Mark Fletcher and Graham Randall.

newsXpress supports the magazine category for the valuable traffic it generates. beyond the sales of magazines, sales data is leveraged by our group to drive sales of other product categories.

Pacific Magazines is a strategic partner, working with newsXpress to maximise sales of their titles in our retail network.

Terrific newsXpress member meeting in Brisbane

Our Brisbane area members had an excellent members meeting this past week at the head office of preferred supplier Wild Republic. We were treated to some delicious hospitality, some excellent product insights and valuable networking with each other.

More and more members are engaging in our cluster meetings and the feedback following each is excellent.

Wild Republic is a valued supplier to the newsXpress family, offering quality products that connect with educational opportunities. From toys to large plush items the Wild republic line is proving to be a wonderful point of difference for newsXpress members.

Tents a hit in newsXpress stores

The Australian designed tents we launched in newsXpress stores earlier this year following the Melbourne gift fair have been a hit in the newsXpress locations where they have been taken on. Some stores have struggled to keep up with shopper demand as word of mouth spread about the excellent Christmas gift idea for families with kids.

Beautifully designed and well made the tents have been working very well in newsXpress locations – attracting shoppers to the businesses and delivering incremental sales.

Taking on these tents is another example of newsXpress leadership for the newsagency channel.

Promoting Movember in newsXpress stores

newsXpress members are embracing the Movember opportunity with products sourced from newsXpress suppliers and with collateral created by newsXpress for promoting the Movember connecting. The terrific Movember product and the collateral tell a great story connecting with the season and all it stands for.

Besides the fun of the Mo, Movember at participating stores is about connecting with fundraising and community engagement.

newsXpress sourced products and collateral for members from a range of suppliers.

newsXpress members meet in Sydney / Melbourne

newsXpress members in Melbourne and Sydney had terrific cluster meeting this week talking about business, discussing supplier deals and doing some good-value buying. These cluster meetings have gone very well and we have more planned in the coming weeks.

With contact determined by member engagement newsXpress members are able actively working with each other and learning from each other … facilitated by newsXpress.

newsXpress helping newsagents: Grow Your Own Way

Newsagency marketing group newsXpress is gaining traction with newsagents through its Grow Your Own Way call to action campaign.

Delivering access to a model of business flexibility backed by a broad range of valuable supplier options the Grow Your Own Way campaign is resonating with newsagents for its positivity, flexibility and recognition that newsagency businesses are local businesses with local needs.

newsXpress gives members flexibility to grow their businesses in areas appropriate to those businesses. Our job as a newsagency marketing group is to give members the tools and opportunities at the best possible terms.

More newsXpress members attracting shoppers through email and TXT message campaigns

More and more newsXpress members are attracting new shoppers thanks to free email campaigns that newsXpress helps members to create and send.

Sent as personal emails from each local business to local customers, newsXpress and its members are able to reach out to local known shoppers to attract them to the business for an offer, promotion or new product.

This free local area marketing is another way newsXpress is helping members attract more feet through the door without having to spend any money on advertising.

The newsXpress help includes training in access to the platform and content to send.

One member achieved additional sales worth in excess of $300 within 24 hours of sending one email we suggested to them. This is money in the back as the $300 in sales came with a GP of more than 65%.

What a great deal!

Hallmark Christmas Keepsakes at newsXpress

Some newsXpress members are reporting excellent early sales from the 2013 Hallmark Christmas Keepsakes. Positioned on the shop floor in an attractive display unit and featuring unique to 2013 designs, the Keepsake display unit is attracting shoppers and driving impulse purchases.

Thanks to clever visual merchandising insights from newsXpress our members have additional information on taking the display to a new level – beyond what Hallmark provided.

newsXpress announces more member cluster meetings

newsXpress last week announced details of more cluster meetings where members can network and discuss business with other newsXpress members and key management from within the business. These new cluster meetings offer an excellent business-building opportunity for newsXpress members.

The details of the next meetings are:

Brisbane – Monday 28^th October – MDI Head Office and Showroom.
Melbourne – Tuesday 29^th October – Korimco / Skansen Brands Head Office.
Sydney – Wednesday 30^th October- IS Head Office and Showroom.

Access to the cluster meetings is free.