newsXpress members are participating in Father’s Day in-store giveaways valued at more than $65,000 in Samsung galaxy Tablet 2 devices to be given away.
This is a newsagency channel leading Father’s Day prize pool. It will make many newsXpress shoppers very happy and provide newsXpress members another opportunity to show off their local point of difference.
newsXpress funds the giveaway for members.
newsXpress members around Australia are preparing for our second national conference of the year. This time we are meeting on the Gold Coast next week for a day of team building, learning, buying and rewarding. There’s be some laughs, some celebrating and plenty of excitement heading to Christmas 2013 and on into an exciting 2014.
newsXpress connected with some excellent new member prospects at the Sydney GNS trade show on the weekend. Our stand was busy showing off the newsXpress difference – the supplier relationships, business strategies and marketing support from the group that combine to help newsXpress members enjoy their businesses more … financially and operationally. newsXpress appreciates the opportunity from GNS to connect.
newsXpress is thrilled to announce that Peter Francis is joining our team as National Sales Manager of newsXpress from today.
Formerly National Sales Manager with For Arts Sake and prior to that with John Sands, Peter brings to this senior management role at newsXpress excellent newsagency rooftop acquisition experience along with an energy and positivity for the future of newsagencies from which we are certain to benefit.
Working from a Sydney base and reporting direct to the Directors of newsXpress, Peter’s remit is to bring on newsXpress members nationally.
Coinciding with the recruitment of Peter Francis to this role newsXpress is undertaking a series of marketing initiatives to introduce our enhanced model to the newsagency channel. We will share details of a series of marketing events and fresh marketing literature in the coming weeks.
There won’t be a newsagent in Australia who has not heard from newsXpress at least four times between now and mid October. Each communication will of itself potentially add value to newsagency businesses – we are showing off our point of difference in a practical way.
The ideal newsXpress member is a newsagent keen to grow their business beyond the traditional to a model of strong gross profit and best-practice operational efficiency … and to do this while helping all involved in the business to enjoy it more.
Please join with us in making Peter Francis welcome to the newsXpress family and help him to unlock for newsXpress member growth as we grow our own way.
newsXpress members are reporting excellent sales of the car in a can, a newsXpress preferred supplier initiative that is helping newsXpress members play in a unique space in the marketplace – attracting shoppers as well as getting existing shoppers to spend more in the business on this unqiue gift … a perfect Father’s Day gift for a Dad who likes gadgets.
This product brightens the store!
Right across the country in all sorts of newsXpress locations we are hearing of success of the car in a can!
The newsXpress stand at the Melbourne GNS Market Fair was an excellent event from the perfect location of our stand next to the GNS showroom thrugh to the new leads from Victorian newsagents keen to join our proactive community of newsagents.
The newsXpress pitch captured the interest of Victorian newsagents looking for help in navigating change and for someone to help with core issues that are holding their businesses back.
The exclusive deals we have with more than 130 preferred suppliers got some newsagents very excited when they compared what we offer to the margin they make today for similar products.
We’re expecting good membership growth in Victoria as a result of this action-packed weekend in Melbourne.
newsXpress has announced details of several exclusive import product opportunities for newsXpress group members.
Available for pre order, these products offer newsXpress members a valuable and exclusive product mix point of difference. This is achieved by group buying among newsXpress members only.
These exclusive import products are an opt in opportunity – newsXpress members choose whether they participate. They also set the selling price appropriate to their stores and thereby control margin.
More and more newsXpress members are embracing the plush wall opportunity researched and promoted by the newsXpress group. Offering plush from three or four preferred suppliers at newsXpress special pricing and packaging this in a format that is easy to setup and operate, engaged newsXpress members are finding plush is generating net new traffic for the business. This is money in the bank since plush customers are valuable not only in terms of the items themselves but also with additional products they purchase.
The plush wall approach is a good example of the newsXpress point of difference. We developed and tested the concept, worked with fixture people and negotiated with suppliers. The results have been shared with newsXpress members as a package. And now with success stories flowing we are sharing the results. This holistic approach is far more valuable than just telling members to buy product from supplier x.
newsXpress newsagency marketing group members are loving the exclusive Hallmark AFL card promotion. This latest display is from newsXpress Hallmark where one in-store Collingwood fan has set their beloved team up to be ahead of arch rival Carlton on the scoreboard. This positioning of Collingwood against Carlton is contrary to newsXpress corporate policy and not supported by the group. newsXpress will be dealing with the recalcitrant employee promoting the dasatardly Collingwood.
We’re having fun with this exclusive AFL greeting card promotion from our friends at Hallmark.
A newsagent who had recently left newsXpress called our National Account Manager at Big Balloon to place a Beanie Boo order. Big Balloon advised the store that they could no longer honour the newsXpress exclusive discounted pricing offer now that they have left newsXpress. It was also mentioned to this store that they will need to open a new account and go on pro forma for 3 orders.
We are told the newsagent was disappointed, claiming they were lead to believe that the group they had joined could get the same offer. This is not the case.
Big Balloon has no other national relationship with any other group outside of newsXpress.
Big Balloon made it clear to this store that the newsXpress relationship is paramount and that the offer integrity will remain for newsXpress members only . We share this to highlight to members that by acting as a group this is the type of support we can get, it also highlights that Big Balloon are towing the line and acknowledging the relationship forged with newsXpress.
Newsagency marketing group newsXpress continues to reach out to members with local area cluster meetings, offering members opportunities to connect with each other and newsXpress team members.
These business building sessions are unique to newsXpress and loved by members. The focus of each meeting is about business growth.
Here are the details of the next round of cluster meetings for newsXpress members:
newsXpress has helped members make the most of the Robo Fish TV commercials currently airing by providing heads up advice last week – so newsXpress members could refresh displays and ensure they were in prime position to connect with the high profile TV campaign.
Sharing insights like this help newsXpress members move stock faster and this helps them make better use of excellent supplier deals negotiated by the group.
Through private and confidential information, newsXpress members are guided to making moves like this in-store that are financially rewarding.
newsXpress members across Australia supported the fun raising efforts of Red Nose Day through June, culminating in the day last week. As the only newsagency marketing group supporting the event, newsXpress members engaged in a range of ways including promoting red Nose fundraising products on the counter. This sales counter promotion also raised awareness of the important work undertakes with funds raised from Red Nose Day products and events.
Here at newsXpress we are proud of the engagement of our members on this event. Thank you.
The latest InStore new newsletter published by newsXpress for members in a way that can be personalised at the store level is all about smiling.
Offering encouragement for all of us – in store and customers – to smile, the newsletter also connects with products we sell in newsXpress that help us smile more. It’s an uplifting newsletter with a subtle sales pitch – demonstrating a professional approach by newsXpress helping its members connect with shoppers in a unique way.
Feedback from newsXpress members has been terrific for the range of newsletters this year – they are loving our different approach to connecting with shoppers. We’re thrilled with the feedback.
Newsagency marketing group newsXpress last week announced two more lucrative exclusive opt-in deals for members, presenting more opportunities around high-margin product that will certainly appeal to the average newsagency shopper.
Each opt-in offer is 100% optional for newsXpress members. This provides excellent flexibility and allows local businesses to make decisions that are appropriate to their circumstances.
Both product offers from last week have members talking as they are present excellent opportunities not well covered in newsagencies and gift shops. That they are exclusive is a terrific bonus for newsXpress members.
This is what newsagency marketing groups do – deliver exclusive high margin opportunities to members without a mandatory supply requirement.
Newsagency marketing group last week announced details of its 2013 retailer innovation awards. To be announced at the second national conference for the group in 2013, the awards will recognise success and excellence in retail.
In addition to a series of category based awards, the major award, newsXpress 2013 Retail Store of the year, will win a trip to attend the National Retail Federation Conference in New York in january 2014. This is the must-attend conference for retailers in the US, attracting 25,000+ attendees each year and featuring a roster of excellent speakers.
The awards are another differentiation for newsXpress as it continues to guide and encourage members to build stronger and more valuable businesses under the newsXpress banner.
Well in advance of the winter chills hitting many parts of Australia, newsXpress pitched a range of product ideas and marketing initiatives to newsXpress members to help prepare them for marketing opportunities in driving business performance.
As a fully engaged newsagency marketing group, newsXpress regularly promotes access to products, deals and marketing initiatives that combine to deliver competitive and business-defining value opportunities for newsXpress members.
This is a newsXpress difference, demonstrating further value for exclusive for the newsXpress newsagency marketing group membership.
newsXpress members are enjoying terrific success promoting the Top Model range of products in-store.
The feedback is that the shoppers for these items are also purchasing other items including magazines … making them efficient in terms of basket depth and margin dollars banked.
Finding items like Top Model at competitive newsXpress member pricing is just part of the strategy. Insights that help turn the investment into cash is the key. This is where newsXpress members make money from insights and advice, it’s where newsXpress excels and what attracts newsagents to join our group.
Two weeks ago, newsXpress members were presented an excellent range of zombi themed products. Our buying team had seen many of these at the Gift Fair in Hong Kong last month.
We knew these zombi themed products would be winner products because of the success of TV shows like The Walking Dead and the mega hit movies like WorldWar Z.
Thanks to relationships with our preferred suppliers, newsXpress taps into popular products that extend the reach of what is and sold in today’s modern newsagency. In pitching the products, which are optional for newsXpress members, we provide context to help members understand the opportunity.
The opportunity for the zombie products is for a themed range as well as adding them to the mix for key upcoming seasons.
This is the newsXpress difference, one pitched to members two weeks ago in our promotional communication.
Newsagency marketing group newsXpress is helping its member newsagents to promote end of financial year diaries with fresh collateral.
The marketing materials have been provided to newsXpress members for use in-store and externally. They can be adjusted for a range of uses – to drive sales of the diaries.
End of financial year diaries continue to be an excellent opportunity for newsXpress members. thanks to the advice of our merchandise team we are able to help make the most of the once a year opportunity.
This is a terrific newsXpress difference.