newsXpress members in Melbourne and Sydney had terrific cluster meeting this week talking about business, discussing supplier deals and doing some good-value buying. These cluster meetings have gone very well and we have more planned in the coming weeks.
With contact determined by member engagement newsXpress members are able actively working with each other and learning from each other … facilitated by newsXpress.
Newsagency marketing group newsXpress is gaining traction with newsagents through its Grow Your Own Way call to action campaign.
Delivering access to a model of business flexibility backed by a broad range of valuable supplier options the Grow Your Own Way campaign is resonating with newsagents for its positivity, flexibility and recognition that newsagency businesses are local businesses with local needs.
newsXpress gives members flexibility to grow their businesses in areas appropriate to those businesses. Our job as a newsagency marketing group is to give members the tools and opportunities at the best possible terms.
More and more newsXpress members are attracting new shoppers thanks to free email campaigns that newsXpress helps members to create and send.
Sent as personal emails from each local business to local customers, newsXpress and its members are able to reach out to local known shoppers to attract them to the business for an offer, promotion or new product.
This free local area marketing is another way newsXpress is helping members attract more feet through the door without having to spend any money on advertising.
The newsXpress help includes training in access to the platform and content to send.
One member achieved additional sales worth in excess of $300 within 24 hours of sending one email we suggested to them. This is money in the back as the $300 in sales came with a GP of more than 65%.
What a great deal!
Some newsXpress members are reporting excellent early sales from the 2013 Hallmark Christmas Keepsakes. Positioned on the shop floor in an attractive display unit and featuring unique to 2013 designs, the Keepsake display unit is attracting shoppers and driving impulse purchases.
Thanks to clever visual merchandising insights from newsXpress our members have additional information on taking the display to a new level – beyond what Hallmark provided.
newsXpress last week announced details of more cluster meetings where members can network and discuss business with other newsXpress members and key management from within the business. These new cluster meetings offer an excellent business-building opportunity for newsXpress members.
The details of the next meetings are:
Access to the cluster meetings is free.
More newsXpress members have been enjoying sales success driven by free email marketing from the nexus newsagency marketing platform funded by Pacific Magazines. In the latest round of marketing newsXpress members are reporting specific sales successes attributable to nexus.
newsXpress worked with Pacific in trialing nexus several years ago and today all newsXpress members have fee access to this excellent marketing platform.
newsXpress businesses across Australia are embracing the Halloween opportunity with products appealing to all ages and tastes. From the low cost kids items through to centrepieces for Halloween dinners through to zombie party requirements, Halloween 2013 is in full flight with newsXpress.
Thanks to a broad range of good-margin supplier relationships, newsXpress members are able to take their Halloween pitch to a more creative place than you see in traditional retail. They are also able to more effectively compete with the major retailers as we can access some Halloween product they do not have access to.
Attracting new shoppers and driving a deeper basket from existing shoppers, Halloween continues to be an excellent newsXpress success story.
In addition to being commercially valuable, Halloween plays a vital role in attracting additional shoppers in the lead up to Christmas. This works a treat for newsXpress members and has done so for many years.
In the newsagency channel, newsXpress owns Halloween.
The latest brochure from newsXpress shows off some of the marketing collateral produced by the group in A1 size (landscape and portrait) and provided to members for use during major and minor seasons through the year. All the marketing artwork is newsXpress exclusive and helps connect newsXpress retail locations with these wonderful seasonal opportunities.
Feedback from newsagents to the GROW YOUR OWN WAY marketing campaign being run by newsXpress has been terrific this week. Newsagents have contacted us to find out how we can help them grow. Others have let us know they love the positivity of the campaign and that it’s inspired them to look at their business differently.
Designed by newsXpress to encourage all newsagents to love their businesses more, GROW YOUR OWN WAY is an excellent example of the forward-thinking approach of newsXpress on behalf of its member newsagents.
Inside the four page brochure spearheading the campaign are ideas and thoughts to help newsagents look at their businesses differently and positively.
Developed internally by the creative team in Newsagency marketing group newsXpress, the feedback is that this campaign inspires newsagents to follow their instincts, to pursue change and to make their own success.
Inspired by the Go Your Own Way song from Fleetwood Mac, GROW YOUR OWN WAY is a call to positivity for newsagents.
To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.
GROW YOUR OWN WAY an inspiring call to action marketing campaign from newsXpress is encouraging ALL newsagents to chase growth.
This is an uplifting campaign designed to encourage all newsagents, not just newsXpress members. It’s another way newsXpress is putting back into the newsagency channel – by encouraging all newsagents to chase growth for the sake of their own future.
Developed internally by the creative team in Newsagency marketing group newsXpress, the feedback is that this campaign inspires newsagents to follow their instincts, to pursue change and to make their own success.
Inspired by the Go Your Own Way song from Fleetwood Mac, GROW YOUR OWN WAY is a call to positivity for newsagents.
To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.
Here’s the song that inspired the newsXpress GROW YOUR OWN WAY marketing campaign:
GROW YOUR OWN WAY a positive-themed marketing campaign from Newsagency marketing group newsXpress inspires newsagents to follow their instincts, to pursue change and to make their own success.
Developed within newsXpress for the group itself and for members, this campaign is designed not only for newsXpress members but for all newsagents … to build a stronger and more motivated business channel.
Inspired by the Go Your Own Way song from Fleetwood Mac, GROW YOUR OWN WAY is a call to positivity for newsagents.
Being promoted in a professionally produced brochure arriving in every Australian newsagency business this week, this campaign will help newsagents feel more confident about their future individually and as part of a great community of newsagents … that’s what newsXpress is, a great community of newsagents.
To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.
Newsagency marketing group newsXpress has started an uplifting campaign designed to encourage newsagents to chase business growth opportunities.
GROW YOUR OWN WAY is a themed co-ordinated campaign that shows off the newsXpress difference, the benefits available for newsXpress newsagency marketing group members.
Being promoted in a professionally produced brochure arriving in every Australian newsagency business this week, this campaign will help newsagents feel more confident about their future individually and as part of a great community of newsagents … that’s what newsXpress is, a great community of newsagents.
To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.
Congratulations to newsXpress The Gap for being voted the most popular newsagency in Australia in the ANF funded Vote For Me campaign. $5,000 in prize money will be invested in the community of the business as a result. Congratulations newsXpress The Gap!
newsXpress has again been using Facebook this week with two separate consumer-focused campaigns to drive awareness of the newsXpress brand around popular magazine titles.
The highly targeted marketing is producing measured results thanks to terrific back-end Facebook tools. these campaigns, tied in with mass email campaigns, are another part of how newsXpress reaches out to shoppers on behalf of its members, promoting popular magazine titles and the newsXpress point of difference.
Marketing newsXpress member locations and the newsXpress retail brand name using social media is driving our relevance as a destination retailer for the topics we cover in these campaigns.
Thanks to preferred supplier relationships and timely marketing and management advice, more newsXpress members are reporting excellent sales from Peppa Pig. With terrific product from some of our suppliers we have had access to excellent products with which to leverage the new Peppa Pig partwork into additional sales. newsXpress was first to market with the opportunity and our quick to engage members picked up stock, locking others out for a what. The early bird and all that.
Key to success with the Peppa Pig merchandise is placing it in the right location in the newsagency. This is where newsXpress can help since we’re in many newsagencies each week. We share this information privately with our members for their commercial advantage.
Congratulations to newsXpress retailer of the year award winners:
newsXpress Ocean Keys wins a trip to New York to attend the National Retail Federation Big Show 2013 in January – the premier event for retailers worldwide presenting stunning innovation for retailers large and small.
Two dinners featured on the newsXpress conference menu this week with an opening dinner at Benihana at the Marriott and a closing dinner at MooMoo. The photo shows just some of the group who took over MooMoo enjoying delicious steaks and one or two refreshing drinks and a decadent dessert plate. The dinners were good times. We got a chance to socialise with friends and colleagues.
Vicki Rossi, the Retail Rales and Circulation Director for Pacific Magazines was a featured speaker at our national conference this week, sharing valuable insights into magazine sales and discussing opportunities for newsXpress members to grow magazine sales. The session was backed up with a training breakfast hosted by Pacific the following morning at the Royal Pines resort on the Gold Coast.
newsXpress members from around Australia are heading to the Gold Coast for our second national conference this year. At the conference, being held this Tuesday at the Royal Pines Resort, we are set for a busy day plus a couple of dinners. This will be as much about business building sessions as it will be about networking with other newsagents in the newsXpress family.
A feature of the conference will be practical workshops with a CPA, a lease expert, retail experts and a product buying expert – these will provide practical learning opportunities for newsXpress members. We are also hosting training in in-store engagement with a new service to be offered through newsXpress members under a brand we have trade marked.
The supplier trade display will introduce new good-margin product opportunities for newsXpress members. The products on offer will help some members enjoy an even more successful Christmas 2013.
So, we’re excited for the opportunities we’ll see this week and the friendships we will renew.