Congratulations to Warrick and his team at newsXpress Gympie for reaching the number 1 spot in the ACP Emerald Club. newsXpress Gympie is one of 7 newsagents in the town of Gympie and competes with all the major retailers in the area. This result has been achieved by participating in every promotion with ACP and continually driving sales of his magazines through Beacon Branding, the use of the Magazine Club Card and local store marketing. It is Warrick’s relentless focus on in store promotions and marketing that make newsXpress Gympie a credit to the newsXpress brand and we look forward to seeing more of the wonderful ideas and promotions that come from Warrick and his team.
Category: newsagency marketing
Care and Friendship Month
Here is part o the campaign support for Care and Friendship Month – a greeting card and gift promotion developed and run exclusively for newsXpress newsagencies. All to often in our busy lives we do not take time to say thank you to those who help us: teachers, doctors, priests, friends. We created Care and Friendship Month o focus on saying Thank You. It is designed to help people find the right cards and the right words to show appreciation.
Having started some years ago, this campaign has built a strong following among newsXpress members. They like that they are able to focus attention on cards at a time of the year when card sales are flat. Bu this is not purely a commercial pitch. care and Friendship is also a reminded to our members to appreciate co-workers, family and friends. It reminds us to take a moment out of our busy schedules to show that we care too. For that reminder alone, this newsXpress exclusive program is worthwhile.
Care and Friendship month starts July 1, 2007.
Newsagents joining newsXpress
It has been a busy few weeks with members joining newsXpress in VIC, NSW and QLD. Since we have a strict membership criteria and an evaluation process to manage, bringing new members on is not something which happens overnight. So, the eight new members reflects considerable time in the field and in the office checking to make sure that newsXpress and the newsagents are good fit. With our same store growth being above average for newsagencies in several key categories, it is important that we ensure we partner with people who want to push that further.
newsXpress members cheer Hallmark Alliance
newsXpress members have been contacting our team over the last few days, full of praise for our decision to fund their participation in the Hallmark Alliance program. Our corporate decision means that our network of newsXpress stores will run consistent campaigns around the Hallmark brand at least five times a year. This is the most consistent local area marketing campaign undertaken by a group of newsagents ever. We are confident that time will show it to also be the most valuable.
newsXpress funds Hallmark Alliance for members
newsXpress, the premier marketing group for Australian newsagents, has announced free membership of the coveted Hallmark Alliance marketing program exclusively for its members.
Valued at $1,250 per store per year, the decision by newsXpress invests an additional $137,500 into the marketing of newsXpress newsagencies, taking the total annual marketing investment on behalf of newsXpress members to beyond $500,000 in value.
“This decision demonstrates our commitment to professional group-wide brand-based marketing” said Graham Randall, founding Director of newsXpress. “It is another reason newsXpress stores outperform other newsagencies”.
Through the Hallmark Alliance program, newsXpress members will have access to professional seasonal promotions, additional local area marketing and newsXpress exclusive value added marketing support.
“Never before has a group of newsagents had access to such a comprehensive and valuable national marketing campaign built around key seasons.” Randall commented.
The first season for which this program will operate is Father’s Day in September.
CONTACT: Mark Nagy – CEO (03)9524 8080 or 0409 880 526.
Eight more newsagents join newsXpress
It has been a busy couple of weeks for the newsXpress team with another eight newsagents signing to join the group – five in Victoria.
We do not accept all who wish to join the group and have a well developed set of criteria – to ensure that the relationship is mutually beneficial. In addition to the eight who have just signed we have more we are working with to establish whether a relationship with newsXpress is right for their business.
Supporting newsagents
newsXpress is proud to have been a Gold Sponsor of the 2007 Australian Newsagents Federation conference on the Gold Coast last week. We welcomed the opportunity to put our money into an event focused on guiding and motivating newsagents to be better business operators.
The Board of newsXpress felt that it was important to lead on this issue and encourages other marketing groups to put similar funding on the table to develop better newsagents.
newsXpress has also financially supported the Queensland Newsagents federation State Conference this and previous years for the same reasons – to foster better newsagents.
We feel that there is no better proof of our commitment to the newsagency channel than to support the institutions to which newsagents turn for business support.
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