newsXpress Riverlink (QLD) ran a successful outpost for Valentine’s Day offering an excellent range of gifts, chocolates and cards from newsXpress suppliers. Jaclyn Potts is the newsXpress Riverlink team member in the photo running the outpost. As the photo shows, this was a warm and professional outpost – easy to shop.
newsXpress has a long tradition of success with outposts for Valentine’s Day.
The team at newsXpress Beechworth (VIC) is promoting the newsXpress Back to Work promotion in their window. They have papered the walls of the window with A4 flyers promoting each of the products in the newsXpress Back to Work catalogue. This is a great idea where security might preclude including products in the window.
It is terrific to see the Back to Work A1 poster as well as the Toyota Yaris A1 poster being used in the window. These are the drawcards to attract people to the store to find our more about the deals and the competition.
newsXpress Ocean Keys (WA) is promoting the newsXpress Back to Work offer in one of their mall windows. the window display promotes the brand name products on offer as well as the opportunity to win a Toyota Yaris or one of eight bikes.
What is great about Back to Work is that it works on various levels. It could be back to work at home, back to uni, back to school or back to work in the more traditional sense. The products on offer at newsXpress Ocean Keys and elsewhere in the newsXpress network satisfy a broad range of back to ‘work’ opportunities.
Window displays like this are crucial to showing that something special is going on inside the business.
newsXpress Sun Valley (QLD) is promoting the newsXpress exclusive Back to Work promotion with this excellent display in-store. Lara is holding a display box they have made promoting the Toyota Yaris which one lucky newsXpress shopper will win. The power end display in front of their stationery department draws attention to the terrific brand-name hot deals and the excellent prizes on offer with this promotion.
newsXpress members acorss Australia are embracing Back to Work and, winning new customers and selling mroe to existing customers.
newsXpress Ocean Keys (WA) is promoting their Valentine’s Day offer into the mall with this terrific window display using collateral from Hallmark and newsXpress.
Drawing plenty of attention, the window shows off a selection of the Valentine’s Day product available in store.
The window also promotes the hamper which one lucky newsXpress Ocean Keys Valentine’s Day customer will win – this prize was arranged free through newsXpress.
The team at newsXpress Ascot Vale really embraced the Back to Work In Style theme as the display shows. The mannequin, as yet unnamed, looks stylish and draws attention to the Back to Work offer. This is a brilliant display!
It is creative displays like this which draw attention of shoppers to special offers and provide good retail theatre.
The team at Ascot Vale have embraced the Back to Work campaign to drive sales and draw entries in the opportunity for one lucky newsXpress customer to win a Toyota Yaris or one of eight premium bikes on offer.
The team at newsXpress Singleton has put together a wonderful range of gifts and delights for celebrating Valentine’s Day. The display in the photo is just one of several in the store promoting Valentine’s Day products. They are making excellent use of their dance floor with a large display as you enter the shop. Their product range is excellent, catering to all age groups and offering gifts from cards, traditional plush to naughty chocolates and cute key rings.
newsXpress Singleton has the Singleton area covered when it comes to Valentine’s Day.
From the front window, newsXpress Bairnsdale is spreading LOVE for valentine’s Day this Sunday. They are using the newsXpress supplied collateral to show that they are the go to place for all things Valentine’s Day. Along with the newsXpress Valentine’s Day collateral, the window promotes their range of gifts, packaging and cards available at newsXpress Bairnsdale.
Using the window to promote Valentine’s Day is smart since we know that for many a reminded is needed to get a card and gift. The Bairnsdale window looks terrific.
The Back to Work promotion at newsXpress Eli Waters is driving good business and plenty of entries in the competition to win a Toyota Yaris. Built around a good in-store display on the dance floor, the Eli Waters team is taking the opportunity to present new product to their customers and through this expand the appeal of their stationery offer.
Back to Work is proving to be an excellent opportunity for newsXpress locations to reconnect with office supplies customers following the summer break. Doing this around an opportunity to win a car really shows off the newsXpress difference.
Creating an impression in-store with posters requires some consideration of marketing principles and more specifically understanding of your store layout.
newsXpress Castle Towers has the benefit of a wide entrance to their shopping centre store wiht great visibility through to the back of their store. To maximise the potential of customers coming into the store they installed poster hangers across the ceiling in three rows directly down the length of the store.
This configuration allows the team to feature nine (9) A1 posters at any given time, presenting a strong message in space normally wasted in the retail environment. In the example displayed to the left they have the newsXpress 2010 Diaries, 2010 Calendars, and Merry Giftmas posters strategically positioned so that each are visible for any vantage point in or outside of the store.
While most other stores do not enjoy the same advantages of the Castle Towers shopfit they can certainly adapt the same principles in their individual situations. Another simple example is rather than spread the posters far and wide around your store, congreagate them in the department where the product is being displayed, this indicates to the customer some truly interesting is taking place.
newsXpress stores are reporting an excellent response to our exclusive Back to Work promotion. It seems everyone wants to win a car or one of the bikes on offer. Driven by brilliant in-store merchandising displays, the promotion makes customers happy. It also makes newsXpress members happy with the new traffic the flyers are generating. In-store theatre is helped by the broad range of collateral provided by newsXpress from the A1 double-sided posters to the A4 “air” signs as shown in the photo from our new corporate store at Knox City in Victoria. These signs promote brand and price – key factors in attracting people to the display.
newsXpress Toronto have embraced the industry first newsXpress promotion which will give one lucky customer a brand new Toyotoa Yaris by strongly featuring the newsXpress marketing material at the front of their store as customers enter and exit.
In addition to the effort they are putting in to this newsXpress marketing event, The newsXpress Toronto team have also reported they are recording exceptional sales for the BTS SBG Spencil range of book coverings as introduced in this blog post.
In an excellent show of retail theatre, newsXpress Pakenham had a Toyota Yaris on the shop floor, promoting the main prize for the newsXpress Back to Work promotion. Customers completed their entry forms and lodged them by putting them in the car. Entry forms splashed across the driver and passenger seats and this drove more entries being lodged.
newsXpress Pakenham, like many newsXpress stores, is reporting excellent business around the Back to Work promotion.
newsXpress Sarina have created a Valentine’s Day display in-store that ties in perfectly with the newsXpress created marketing materials for this major newsagency season.
The newsXpress message reads – “A new love, a secret admirer or an established union – this Valentine’s Day newsXpress has the perfect card or gift for every relationship. Cute plush toys, delicious chocolates, heartfelt messages and even something naughty and fun”. As can be seen in the photos from the store Shelley and the team at newsXpress Sarina truly have ‘everything to say – I love you…‘
newsXpress is presenting a helpful workshop tomorrow at the Queensland Newsagents’ Federation training school for people buying a newsagency.
Drawing on years of help given to new newsagents, the newsXpress presentation will share marketting and management tips to help make the new venture more successful.
newsXpress is grateful yo the QNF for the opportunity to help new newsagents.
One of the benefits of being a member of a pro-active newsagency group such as newsXpress is the access to professional promotional marketing materials and related product. newsXpress Wetherill Park perfectly illustrated the correct manner in which to both encourage sales and create an easy shopping experience for their customers by linking common merchandising principles and using the marketing materials supplied in both an in-store and outpost application.
The SBG Spencil book coverings, impulse highlighters and subsidiary product featured at this power end complement the binders, display folders, exercise books and sheet protectors merchandised in their outpost.
The team at newsXpress Macarthur Square are winding up their BTS promotion for another year and have enjoyed great success with their bulk merchandising and prominent use of the newsXpress supplied marketing materials.
They have in particular taken advantage of the busy Campbelltown shopping centre with their strong presentation of exercise books and writing pads as seen on the trestle table to the left.
Back to work in style is the theme of our Back to Work campaign. Here’s the front page of the A1 posters we have sent to newsXpress stores to promote the campaign.
It’s a fun poster, reflecting the enjoyment of getting the year started – with newsXpress.
newsXpress is proud to be tagged in the School Zone Back to School campaign currently running on commercial radio across Australia. As the only newsagency grouptagged in the ads, newsXpress is extending brand reach thanks to its partnership with School Zone supplier ABW.
newsXpress has provided its members with marketing collateral and details of products and additional promotaional material with which to embrace St Patrick’s Day. Even though the day is two months away, March 17, 2010, our marketing team is working well in advance of seasons so that our stores haave a plan and are ready to make the most of these opportunities. The products for sale for St Patrick’s Day include hats, green hair, stickers and temporary tatoos.