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Easter colouring competition at newsXpress Milsons Point

Entrants for the Easter colouring competition at newsXpress Milsons Point have their artwork on display in the window for friends, family and the locals to see and admire.

There has been no shortage of entries for this popular competition. The friendly team at newsXpress Milsons Point have made the most of the opportunity to better connect with their local community and to show off the newsXpress difference.

newsXpress encourages members to show off the art in the window as it gives the artists an audience and it shows the community that the business cares.

Easter at newsXpress Mortdale

The team at newsXpress Mortdale (NSW) has a delicious selection of Easter eggs and chocolates on display along with newsXpress marketing collateral at the front of the business. The display looks stunning and is attracting plenty of attention and sales from happy customers.

The energy and focus of the team at newsXpress Mortdale, a new member of the newsXpress family is terrific to see and experience.

Easter colouring competition entries coming in

newsXpress members are reporting receiving good numbers of entries in the 2010 Easter Colouring Competition. With wonderful local prizes up for grabs, newsXpress members are taking the opportunity to promote their community connection with this event. They are doing this by promoting through schools, clubs and other community groups. Entries are being put =on display (without breaching privacy) and showing shoppers the works of art.

newsXpress has provided collateral to support the competition with members deciding the rules and prizes which best suit their situation.

Ernest Hillier eggs at Knox City (VIC)

newsXpress Knox (VIC) is promoting part of its Ernest Hillier Easter egg range on the dance floor at the front of the shop. This terrific looking display has been up for two days and is already drawing good interest and sales. We have selected a range of Easter products on the display spanning all ages. This approach will drive a more efficient basket for the store.

In addition to our Easter colouring competition, we are running a Hallmark sponsored promotion giving away a Crayola hamper to one lucky customer buying a hallmark licensed card. This promotion is part of the newsXpress / Hallmark relationship.

newsXpress members working together

Three newsXpress members on the Gold Coast worked together last month to promote their newsXpress Back to School offer. The full page colour advertisement in the Back to School supplement of the Gold Coast Bulletin worked well in driving traffic and building brand recognition.

The newsXpress marketing team welcomes opportunities to work with members who want to work together on promotions such as this. Our design and marketing people have a range of collateral opportunities for each promotion.

Win an iPhone, shop at newsXpress

Thanks to Optus and Jenlist, newsXpress has five Optus 8GB Apple iPhones to giveaway as prizes in a sales based competition. Every customer recharging their Optus mobile phone at newsXpress has an opportunity to win. newsXpress members have been sent marketing collateral to support this promotion. While it is early days, the promotion is proving to be a hit with newsXpress customers.

Back to Work at newsXpress Scott’s Lismore

The team at newsXpress Scott’s Lismore is promoting Back to Work at three locations in-store including inside the front door as shown in the photo. They are using this promotion to push brand name office supplies and high-end products. They are reporting excellent success and call Back to Work a winner.

While the promotion is called Back to Work, this promotion is working in a variety of situations including many which are not known for selling office supplies.

At newsXpress Scott’s Lismore, they are promotion the opportunity to win a Toyota Yaris by guiding customers to the newsXpress website to complete a competition entry.

Valentine’s Day outpost at newsXpress Riverlink

newsXpress Riverlink (QLD) ran a successful outpost for Valentine’s Day offering an excellent range of gifts, chocolates and cards from newsXpress suppliers. Jaclyn Potts is the newsXpress Riverlink team member in the photo running the outpost. As the photo shows, this was a warm and professional outpost – easy to shop.

newsXpress has a long tradition of success with outposts for Valentine’s Day.

Back to Work at newsXpress Beechworth

The team at newsXpress Beechworth (VIC) is promoting the newsXpress Back to Work promotion in their window. They have papered the walls of the window with A4 flyers promoting each of the products in the newsXpress Back to Work catalogue. This is a great idea where security might preclude including products in the window.

It is terrific to see the Back to Work A1 poster as well as the Toyota Yaris A1 poster being used in the window. These are the drawcards to attract people to the store to find our more about the deals and the competition.

Back to Work at newsXpress Ocean Keys

newsXpress Ocean Keys (WA) is promoting the newsXpress Back to Work offer in one of their mall windows. the window display promotes the brand name products on offer as well as the opportunity to win a Toyota Yaris or one of eight bikes.

What is great about Back to Work is that it works on various levels. It could be back to work at home, back to uni, back to school or back to work in the more traditional sense. The products on offer at newsXpress Ocean Keys and elsewhere in the newsXpress network satisfy a broad range of back to ‘work’ opportunities.

Window displays like this are crucial to showing that something special is going on inside the business.

Back to Work at newsXpress Sun Valley

newsXpress Sun Valley (QLD) is promoting the newsXpress exclusive Back to Work promotion with this excellent display in-store. Lara is holding a display box they have made promoting the Toyota Yaris which one lucky newsXpress shopper will win. The power end display in front of their stationery department draws attention to the terrific brand-name hot deals and the excellent prizes on offer with this promotion.

newsXpress members acorss Australia are embracing Back to Work and, winning new customers and selling mroe to existing customers.

Valentine’s Day at newsXpress Ocean Keys

newsXpress Ocean Keys (WA) is promoting their Valentine’s Day offer into the mall with this terrific window display using collateral from Hallmark and newsXpress.

Drawing plenty of attention, the window shows off a selection of the Valentine’s Day product available in store.

The window also promotes the hamper which one lucky newsXpress Ocean Keys Valentine’s Day customer will win – this prize was arranged free through newsXpress.

Back to Work at newsXpress Ascot Vale

The team at newsXpress Ascot Vale really embraced the Back to Work In Style theme as the display shows. The mannequin, as yet unnamed, looks stylish and draws attention to the Back to Work offer. This is a brilliant display!

It is creative displays like this which draw attention of shoppers to special offers and provide good retail theatre.

The team at Ascot Vale have embraced the Back to Work campaign to drive sales and draw entries in the opportunity for one lucky newsXpress customer to win a Toyota Yaris or one of eight premium bikes on offer.

Valentine’s Day at newsXpress Singleton

The team at newsXpress Singleton has put together a wonderful range of gifts and delights for celebrating Valentine’s Day. The display in the photo is just one of several in the store promoting Valentine’s Day products. They are making excellent use of their dance floor with a large display as you enter the shop. Their product range is excellent, catering to all age groups and offering gifts from cards, traditional plush to naughty chocolates and cute key rings.

newsXpress Singleton has the Singleton area covered when it comes to Valentine’s Day.

Valentine’s Day love at newsXpress Bairnsdale

From the front window, newsXpress Bairnsdale is spreading LOVE for valentine’s Day this Sunday. They are using the newsXpress supplied collateral to show that they are the go to place for all things Valentine’s Day. Along with the newsXpress Valentine’s Day collateral, the window promotes their range of gifts, packaging and cards available at newsXpress Bairnsdale.

Using the window to promote Valentine’s Day is smart since we know that for many a reminded is needed to get a card and gift. The Bairnsdale window looks terrific.

Back to Work at newsXpress Eli Waters

The Back to Work promotion at newsXpress Eli Waters is driving good business and plenty of entries in the competition to win a Toyota Yaris. Built around a good in-store display on the dance floor, the Eli Waters team is taking the opportunity to present new product to their customers and through this expand the appeal of their stationery offer.

Back to Work is proving to be an excellent opportunity for newsXpress locations to reconnect with office supplies customers following the summer break. Doing this around an opportunity to win a car really shows off the newsXpress difference.

Using marketing materials to maximise results in Newsagents

Creating an impression in-store with posters requires some consideration of marketing principles and more specifically understanding of your store layout.

newsXpress Castle Towers has the benefit of a wide entrance to their shopping centre store wiht great visibility through to the back of their store. To maximise the potential of customers coming into the store they installed poster hangers across the ceiling in three rows directly down the length of the store.

This configuration allows the team to feature nine (9) A1 posters at any given time, presenting a strong message in space normally wasted in the retail environment. In the example displayed to the left they have the newsXpress 2010 Diaries, 2010 Calendars, and Merry Giftmas posters strategically positioned so that each are visible for any vantage point in or outside of the store.

While most other stores do not enjoy the same advantages of the Castle Towers shopfit they can certainly adapt the same principles in their individual situations. Another simple example is rather than spread the posters far and wide around your store, congreagate them in the department where the product is being displayed, this indicates to the customer some truly interesting is taking place.

Entries rolling in for Back to Work promotion

newsXpress stores are reporting an excellent response to our exclusive Back to Work promotion. It seems everyone wants to win a car or one of the bikes on offer. Driven by brilliant in-store merchandising displays, the promotion makes customers happy. It also makes newsXpress members happy with the new traffic the flyers are generating. In-store theatre is helped by the broad range of collateral provided by newsXpress from the A1 double-sided posters to the A4 “air” signs as shown in the photo from our new corporate store at Knox City in Victoria. These signs promote brand and price – key factors in attracting people to the display.

Strong BTW promotion at newsXpress Toronto

newsXpress Toronto have embraced the industry first newsXpress promotion which will give one lucky customer a brand new Toyotoa Yaris by strongly featuring the newsXpress marketing material at the front of their store as customers enter and exit.

In addition to the effort they are putting in to this newsXpress marketing event, The newsXpress Toronto team have also reported they are recording exceptional sales for the BTS SBG Spencil range of book coverings as introduced in this blog post.

Toyota Yaris on show at newsXpress Pakenham

In an excellent show of retail theatre, newsXpress Pakenham had a Toyota Yaris on the shop floor, promoting the main prize for the newsXpress Back to Work promotion. Customers completed their entry forms and lodged them by putting them in the car. Entry forms splashed across the driver and passenger seats and this drove more entries being lodged.

newsXpress Pakenham, like many newsXpress stores, is reporting excellent business around the Back to Work promotion.