newsagency marketing | newsXpress Blog

newsXpress Helps More Newsagents

newsXpress General Manager Ben Kay is set to announce a series of new member acquisitions as a result of wonderful word of mouth shared by newsXpress members about their experiences with the group. Ben has, in his role as General Manager, met with each of the soon to be announced new members to ensure that they have the outlook, drive and desire to uphold the principles of newsXpress and to add to the overall value of our newsagency marketing group.

Any newsagent interested in building a stronger and more valuable newsagency is welcome to speak with Ben about newsXpress on 0419 678 754.

My Family stickers from The Sticker Family a success at Ballarat

newsXpress Ballarat is using a multi-faceted approach to promoting the My Family stickers from The Sticker Family – with terrific success. In addition to a strategically placed window display drawing customers in, they are promoting the range at the service desk – with a sign as well as a mat placed on the counter. Engaging with customers in a number of ways is helping them maximise the opportunity from this excellent margin product.

newsXpress is leading the newsagency channel on this excellent new category product. Our success has been so good that another group have been scrambling to access the range of its stores. Imitation is the best form of flatter, or so they say.

Great Newsagency Deals for newsXpress Members

Newsagency marketing group newsXpress last week released details for more special offers and product deals for newsXpress members from some of our suite of preferred suppliers. These special deals mean that newsXpress newsagents are able to buy better and therefore improve margin or pass on savings to customers.

newsXpress is committed to helping newsXpress newsagents buy stock at competitive prices. Rather than keeping bonus margin for itself, newsXpress prefers to help members access the financial rewards of good our group wide negotiation.

Suppliers like newsXpress because of its commitment to helping members sell preferred supplier stock. It is one thing to negotiate a good deal for stock and another altogether to sell that stock in a timely manner, to maximise the financial return for the newsagency.

newsXpress supports preferred supplier stock with tactical placement advice, visual merchandising advice, marketing support and other assistance. The result is an increased bankable margin from special offers.

Sure the deal is important. However, a deal which does not sell or does not sell quickly is not as valuable as a deal which sells the way many newsXpress deals sell.

These are newsXpress differences in action.

Ink Sale Growth at newsXpress Maryborough

newsXpress Maryborough is recording excellent growth in ink sales thanks to the latest HOT ink! promotion launched at the start of the month. Customers are coming in with the flyer, seeking out the excellent deals on offer.

This latest HOT ink! flyer continues the leadership of the newsXpress retail network for ink. We are supporting quality national brands with professional and success driving marketing.

In addition to excellent prices for ink, our newsXpress team of stores provide excellent customer service.

Our stores are banking excellent margin dollars thanks to the negotiation skills of our merchandise team. We ensure that we help our members make the maximum margin possible. Too often we see national buyers keep margin for themselves.

HIT ink! at newsXpress is a real winner. The success at newsXpress Maryborough is an excellent example.

New Hallmark Gift Trim at Hit at Melton

newsXpress Melton is reporting excellent sales of the new range of peel and stick gift trims from Hallmark cards. This innovative product stands out and is delivering excellent incremental to the card and gift shopper. The trims are ideas for taking a gift bag or package to a new level. There are bright and attractive trims for a range of occasions.

newsXpress stores have been offered access to the rim as part of our Hallmark preferred supplier relationship. We are thrilled to have access to the range.

St Patrick’s Day in Emerald, QLD

newsXpress Emerald had a terrific St Patrick’s Day, bringing the luck (and fun) of the Irish to the town on Thursday last week. Dressing the store and the team, it was a terrific piece of retail theatre.

In the photo you can see Sally (Store Owner), Sharon & Marguerite.

Making the Most of the HOT ink! Opportunity

newsXpress Yarram has been promoting the newsXpress HOT ink! range with an excellent window display … offering a real sense of retail theatre.

Bright and bold, this display is a real eye catcher in the main street of Yarram, Victoria. It says that newsXpress Yarram is the go to place for ink. It connects the store with the HOT ink! flyers sent out promoting the latest ink specials.

Well done to everyone involved! This is a terrifically creative window display.

newsXpress newsagencies across Australia are offering great-value highly competitive deals on ink. Shoppers who compare are seeing the genuine savings delivered by shopping at newsXpress. newsXpress members who compare are thrilled at their competitive position and the excellent margin they are making from ink thanks to newsXpress commercial deals.

My Family stickers from The Sticker Family Selling Well at Whyalla Plaza

Placed on the dance floor and facing newspaper and greeting card customers, the promotion of the My Family stickers from The Sticker Family is working a treat at newsXpress Whyalla Plaza.

The Sticker Family range is ideal for the newsagency shopper. They are a perfect family product … for families of all sizes and configurations. We are thrilled to have the range as part of our newsXpress preferred supplier range.

newsXpress Whyalla Plaza is making the most of high traffic locations to drive sales by moving the banner.

Easter Hampers a Treat at newsXpress KinKora

newsXpress KinKora is continuing with a successful tradition of offering an excellent range of hampers for Easter. Located at the counter, these hampers are set to drive excellent impulse business in the lead up to Easter. By going out early, they are able to grab early sales for the season.

Easter is an excellent season for creating hampers of eggs and plush … all of which are available from our newsXpress preferred suppliers.

My Family stickers from The Sticker Family a Winner in Maryborough

The My Family sticker range from The Sticker Family is on offer at newsXpress Maryborough. Promoted via a pull up banner tactically placed at the busy sales counter, this is an excellent impulse purchase product appealing to people of all ages. Soon family cars from Maryborough and surrounds will be sporting My Family stickers from newsXpress Maryborough.

Easter eggs on show at newsXpress Toowong

newsXpress Toowong has established an excellent display of Easter eggs or other delights from newsXpress preferred supplier Ernest Hillier for the 2011 Easter season. The bright and appealing display is sure to make newsXpress Toowong the go to place for Easter egg delights in their shopping mall. Ernest Hillier offered newsXpress stores the full Ernest Hillier branded Easter range as well as the wonderful Newmans Easter range.

As the photo shows, the Easter range at newsXpress Toowong is as diverse as it is attractive. Well done to everyone involved in creating such as excellent display.

Buying a newsagency? Choose the right marketing group.

newsXpress today is having a lot more engagement from prospectives, people who are looking at buying a Newsagency. This is mainly due to the suite of services provided by newsXpress as in, in store support through our Business development Managers, innovative and successful, low membership fees and group buying power. No other group comes close to these combined benefits.

Compared to a full franchise model like Supanews, newsXpress provides the support with the added benefits of having control of your business which means as sales grow you are not penalized by extra franchise fees.

Understandingly, a lot of people feel out of their depth when entering a new industry and look for the support a full franchise model provides, the big difference newsXpress provides is that you get the support without having to pay the ongoing costs associated with any franchise.

newsXpress, unlike other Marketing groups like Nextra and The Lucky Charm, retains members by performance not by long term can’t get out of contracts.

We get a lot of enquiries from people who have just purchased a Newsagency and decide after they are familiar with the industry and see what is available they would like to join newsXpress and tap into the benefits provided. Unfortunately, some realise they have signed a contract that won’t allow them to swap marketing groups this is where newsXpress stands out as it only requires one months notice so if you join and don’t receive the benefits you are free to leave.

When buying a newsagency, before you sign any agreement or contract, research all options available before signing a marketing group contract. Different groups provide different outcomes for your business and offer different terms.

This is not about promoting one group over another, our advice is when looking at any Newsagency for sale is to do your research before signing any Marketing group contract as in some cases this will be your only chance to get out of existing contracts.

If you are new to the Newsagency industry and are unsure hold of signing on with ant Marketing group until you understand the full benefits provided, an article that will help you in this process is: How to choose a marketing group for your newsagency.

My Family stickers from The Sticker Family in North Sydney

newsXpress Northpoint has brought the My Family sticker range from The Sticker Family to North Sydney. At newsXpress Northpoint at 100 Miller Street, the full My family sticker range is available. It is being promoted with the pull-up banner on show in a high traffic location on the dance floor.

Across Australia from country towns to major shopping centres and in business shopping situations such as the Northpoint Centre in North Sydney, newsXpress stores are promoting the My Family stickers from The Sticker Family with terrific success.

Indeed, the commitment from newsXpress members and newsXpress corporately in evidence of the strength of our group. We are delivering consistency and showing off the value of working together in support of a newsXpress preferred supplier.

Our success is driving others to chase this product.

My Family stickers from The Sticker Family at Mt Martha

newsXpress Mt Martha is promoting the My Family stickers from The Sticker Family at the entrance to the newsagency. This is ideal placement as the promotional pull-up banner can be seen by people walking out the front of the business. While only a new product at Mt Martha, the My Family stickers are already selling well.

newsXpress is proud of the reach achieved across our retail network for the My Family stickers. The stickers are extending the reach of what shoppers thought they could purchase in a newsagency. We are showing off the newsXpress difference in our businesses.

Newsagency marketing group value on show at newsXpress

newsXpress newsagents located near Lucky Charm newsagents and Nextra newsagents are enjoying the latest HOT ink! campaign since the newsXpress prices are better than the Lucky Charm and Nextra prices … better than all for nextra and better than all but two for The Lucky Charm. What is even better is that newsXpress newsagents are banking excellent margin dollars while maintaining highly competitive prices.

This head to head competition between the three marketing groups is interesting in that Nextra and the Lucky Charm are claiming everyday low prices and best prices guaranteed respectively. Lucky Charm meets the claim by offering to beat other’s prices by 5%. We consider that to be lazy marketing. newsXpress stays away from such claims in its marketing materials and actually delivers better prices.

At newsXpress, when it come to ink, shoppers win, newsXpress members win and our preferred suppliers win.

There is a considerable difference when it comes to newsagency marketing groups as the current ink promotion being run by all three shows.

I Love Magazines promotion at Merrylands

newsXpress Merrylands hae been promoting the I Love Magazines consumer campaign at the front of the newsagency, facing shoppers in the mall. This has been an excellent promotion for drawing shoppers into the business – hence the appropriate and valuable placement of the display at newsXpress Merrylands.

newsXpress was fully briefed on the I Love magazines campaign late last year, enabling the group to fully prepare for the opportunity, engage newsXpress team members and ensure that member engagement was leveraged for maximum advantage for our group. newsXpress stores received easy access to collateral, display units and other materials with which to promote the offer.

At newsXpress Merrylands and right across the newsXpress retail network it has been terrific to see member engagement. This demonstrates the value of working together on a common goal. It also shows how we are able to leverage magazine traffic into other sales. It demonstrates a newsXpress difference.

My Family stickers from The Sticker family at Mornington Central

The My Family sticker range from The Sticker Family is a hit at newsXpress Mornington Central … as it is right across the newsXpress network.

Being promoted with a pull up banner facing all shoppers as they enter the store, newsXpress Mornington Central is making the most of the opportunity of exclusivity in Mornington for this fun and innovative range of products.

Families come in all shapes and sizes. The My family sticker range enables this diversity to be reflected on the rear car window and elsewhere. The sticker range is excellent. The family connection is ideas for family oriented newsXpress stores.

Promoting I Love Magazines at Rosebud

newsXpress Rosebud has been promoting the I Love Magazines campaign on the dance floor, facing customers as they enter the newsagency. They have been vigilant about promoting titles connected with the I Love Magazines campaign and ensuring that the stand is fully stocked at all times.

This is what good newsXpress newsagents do – ensure that they meet the requirements of all promotions such as this so that they can leverage the maximum incremental business the promotion can drive.

Publishers run promotions such as this to drive sales. newsXpress understands that and this is why we get behind them nationally – to connect newsXpress stores with the commercial benefits at the store level. It drives a good win win.

Excellent tactical placement at newsXpress Bairnsdale

The folks at newsXpress Bairnsdale made a smart move promoting the My Family sticker range from The Sticker Family just behind the stand promoting the I Love Magazines consumer campaign from ACP Magazines.

Customers entering the store were faced with an opportunity to win $5,000 and right behind that was this innovative syicker range which is exclusive to newsXpress Bairnsdale in Bairnsdale.

Using a high profile consumer competition to draw attention to a new product range as is being done at newsXpress Bairnsdale is a smart move. The two stands also visually compliment each other given their respective colours.

Working together across our retail network on consumer campaigns like I Love Magazines and promoting new ranges such as the My Family stickers is a real strength of newsXpress.