newsagency marketing | newsXpress Blog

Great Easter Book Sale at Watergardens

newsXpress Watergardens is having a terrific time with the newsXpress Easter Book Sale. The main Book Sale display is on a layered table faacing out into the shopping mall, offering books at excellent prices. This store is directly opposite a Dymocks so the book category is highly competitive. The Book Sale offer from our newsXpress preferred supplier enables newsXpress Watergardens to deliver a high margin highly compelling book offer.

The Easter Book Sale is a great opportunity for driving new traffic to the store … as many newsXpress members are finding. This well established annual offer is an important part of the newsXpress marketing calendar. newsXpress assists with ranging, marketing, visual merchandising and tactical engagement.

Ernest Hillier eggs for Easter at East Maitland

newsXpress East Maitland is offering a terrific range of Ernest Hillier chocolates and eggs for Easter this year. They are using a Hillier provided display unit to uphold the brand and make shopping for their customers easier.

The Easter Egg display unit at east Maitland is on the dance floor, an ideal location for impulse purchases.

Supporting such a well known (and delicious) Australian owned chocolate brand such as Ernest Hillier is good for business, as many newsXpress stores are finding.

My Family stickers from The Sticker family a hit at Toorak

newsXpress Toorak is promoting the My Family sticker range from The Sticker Family with this display in store, facing customers as they enter the business. The Sticker Family range is a popular new product offered through the newsXpress retail channel right across Australia … delivering tremendous success. Some newsXpress stores are reporting $1,000 in sales a week – excellent value for a new category of products for a newsagency.

Toorak residents, like others across Australia, are having fun identifying their families using these stickers on the rear windows of cars – there are stickers for all situations.

Full Optus range now available in Yarram

newsXpress Yarram in Victoria has introduced an Optus store within a store, continuing a project launched by newsXpress last year. Developed with newsXpress preferred supplier Jenlist as well as with Optus, newsXpress Yarram has brought to Yarram and the surrounding district a full range of Optus products and services, a much needed fillip for the local community.

Created to strict guidelines established and monitored by Optus, the Optus store located inside newsXpress Yarram is a demonstration of real innovation for the newsagency channel, innovation supported and driven by newsXpress.

newsXpress is proud to be leading the newsagency channel on this communications opportunity.

There are plenty of people complaining about challenges facing newsagents yet few investing time and money in helping newsagents find a bright new future. newsXpress prefers to invest in the future rather than dwelling on the past.

April 2011 In-Store Offers Newsletter Published

Late last week we have published our April In-Store offers newsletter for our members so that they can use prepare this for mailings this coming week to customers. By publishing prior to the last weekend of the month we help our members make the most off the marketing opportunity from our professional newsletter.

The feedback from members for our In Store Offers newsletter is wonderful. newsXpress members like the professionalism, that they can personalise it with their details and that it promotes products from newsXpress preferred suppliers.

newsXpress Yarram using the windows

newsXpress Yarram has run another successful window campaign by framing each of the two front windows to connect with in-store promotions. The framing is aa teerrific ideas since it does not detract from the view into the store. In the example in the photo you can see the window promoting the March Book Sale and there, just inside the window, is the display table packed with books from the book sale. The framing is subtle yet noticeable … very professional.

Easter takes off at Knox City

newsXpress Knox has created several Easter displays including the store of store display shown in the photo. Promoting a range of plush, Easter eggs, easter cards and other gifts from newsXpress preferred suppliers, the Easter range at Knox is already attracting traffic from the shopping mall and driving good sales. The team at Knox has been careful to develop an Easter offer which appeals across generations.

newsXpress offered a broad range of Easter products to members last year. Many were offered on terms which were more competitive than the terms available to other newsagents. This is a valuable newsXpress difference – delivering access to sought after products at better prices than other newsagents with the same products.

By offering products from a range of suppliers, newsXpress has helped its members offer a depth of range for Easter and thereby more easily compete with bigger retailers.

We have seen Easter sales grow in newsXpress stores over the years … thanks to our product and marketing support.

newsXpress Helps More Newsagents

newsXpress General Manager Ben Kay is set to announce a series of new member acquisitions as a result of wonderful word of mouth shared by newsXpress members about their experiences with the group. Ben has, in his role as General Manager, met with each of the soon to be announced new members to ensure that they have the outlook, drive and desire to uphold the principles of newsXpress and to add to the overall value of our newsagency marketing group.

Any newsagent interested in building a stronger and more valuable newsagency is welcome to speak with Ben about newsXpress on 0419 678 754.

My Family stickers from The Sticker Family a success at Ballarat

newsXpress Ballarat is using a multi-faceted approach to promoting the My Family stickers from The Sticker Family – with terrific success. In addition to a strategically placed window display drawing customers in, they are promoting the range at the service desk – with a sign as well as a mat placed on the counter. Engaging with customers in a number of ways is helping them maximise the opportunity from this excellent margin product.

newsXpress is leading the newsagency channel on this excellent new category product. Our success has been so good that another group have been scrambling to access the range of its stores. Imitation is the best form of flatter, or so they say.

Great Newsagency Deals for newsXpress Members

Newsagency marketing group newsXpress last week released details for more special offers and product deals for newsXpress members from some of our suite of preferred suppliers. These special deals mean that newsXpress newsagents are able to buy better and therefore improve margin or pass on savings to customers.

newsXpress is committed to helping newsXpress newsagents buy stock at competitive prices. Rather than keeping bonus margin for itself, newsXpress prefers to help members access the financial rewards of good our group wide negotiation.

Suppliers like newsXpress because of its commitment to helping members sell preferred supplier stock. It is one thing to negotiate a good deal for stock and another altogether to sell that stock in a timely manner, to maximise the financial return for the newsagency.

newsXpress supports preferred supplier stock with tactical placement advice, visual merchandising advice, marketing support and other assistance. The result is an increased bankable margin from special offers.

Sure the deal is important. However, a deal which does not sell or does not sell quickly is not as valuable as a deal which sells the way many newsXpress deals sell.

These are newsXpress differences in action.

Ink Sale Growth at newsXpress Maryborough

newsXpress Maryborough is recording excellent growth in ink sales thanks to the latest HOT ink! promotion launched at the start of the month. Customers are coming in with the flyer, seeking out the excellent deals on offer.

This latest HOT ink! flyer continues the leadership of the newsXpress retail network for ink. We are supporting quality national brands with professional and success driving marketing.

In addition to excellent prices for ink, our newsXpress team of stores provide excellent customer service.

Our stores are banking excellent margin dollars thanks to the negotiation skills of our merchandise team. We ensure that we help our members make the maximum margin possible. Too often we see national buyers keep margin for themselves.

HIT ink! at newsXpress is a real winner. The success at newsXpress Maryborough is an excellent example.

New Hallmark Gift Trim at Hit at Melton

newsXpress Melton is reporting excellent sales of the new range of peel and stick gift trims from Hallmark cards. This innovative product stands out and is delivering excellent incremental to the card and gift shopper. The trims are ideas for taking a gift bag or package to a new level. There are bright and attractive trims for a range of occasions.

newsXpress stores have been offered access to the rim as part of our Hallmark preferred supplier relationship. We are thrilled to have access to the range.

St Patrick’s Day in Emerald, QLD

newsXpress Emerald had a terrific St Patrick’s Day, bringing the luck (and fun) of the Irish to the town on Thursday last week. Dressing the store and the team, it was a terrific piece of retail theatre.

In the photo you can see Sally (Store Owner), Sharon & Marguerite.

Making the Most of the HOT ink! Opportunity

newsXpress Yarram has been promoting the newsXpress HOT ink! range with an excellent window display … offering a real sense of retail theatre.

Bright and bold, this display is a real eye catcher in the main street of Yarram, Victoria. It says that newsXpress Yarram is the go to place for ink. It connects the store with the HOT ink! flyers sent out promoting the latest ink specials.

Well done to everyone involved! This is a terrifically creative window display.

newsXpress newsagencies across Australia are offering great-value highly competitive deals on ink. Shoppers who compare are seeing the genuine savings delivered by shopping at newsXpress. newsXpress members who compare are thrilled at their competitive position and the excellent margin they are making from ink thanks to newsXpress commercial deals.

My Family stickers from The Sticker Family Selling Well at Whyalla Plaza

Placed on the dance floor and facing newspaper and greeting card customers, the promotion of the My Family stickers from The Sticker Family is working a treat at newsXpress Whyalla Plaza.

The Sticker Family range is ideal for the newsagency shopper. They are a perfect family product … for families of all sizes and configurations. We are thrilled to have the range as part of our newsXpress preferred supplier range.

newsXpress Whyalla Plaza is making the most of high traffic locations to drive sales by moving the banner.

Easter Hampers a Treat at newsXpress KinKora

newsXpress KinKora is continuing with a successful tradition of offering an excellent range of hampers for Easter. Located at the counter, these hampers are set to drive excellent impulse business in the lead up to Easter. By going out early, they are able to grab early sales for the season.

Easter is an excellent season for creating hampers of eggs and plush … all of which are available from our newsXpress preferred suppliers.

My Family stickers from The Sticker Family a Winner in Maryborough

The My Family sticker range from The Sticker Family is on offer at newsXpress Maryborough. Promoted via a pull up banner tactically placed at the busy sales counter, this is an excellent impulse purchase product appealing to people of all ages. Soon family cars from Maryborough and surrounds will be sporting My Family stickers from newsXpress Maryborough.

Easter eggs on show at newsXpress Toowong

newsXpress Toowong has established an excellent display of Easter eggs or other delights from newsXpress preferred supplier Ernest Hillier for the 2011 Easter season. The bright and appealing display is sure to make newsXpress Toowong the go to place for Easter egg delights in their shopping mall. Ernest Hillier offered newsXpress stores the full Ernest Hillier branded Easter range as well as the wonderful Newmans Easter range.

As the photo shows, the Easter range at newsXpress Toowong is as diverse as it is attractive. Well done to everyone involved in creating such as excellent display.

Buying a newsagency? Choose the right marketing group.

newsXpress today is having a lot more engagement from prospectives, people who are looking at buying a Newsagency. This is mainly due to the suite of services provided by newsXpress as in, in store support through our Business development Managers, innovative and successful, low membership fees and group buying power. No other group comes close to these combined benefits.

Compared to a full franchise model like Supanews, newsXpress provides the support with the added benefits of having control of your business which means as sales grow you are not penalized by extra franchise fees.

Understandingly, a lot of people feel out of their depth when entering a new industry and look for the support a full franchise model provides, the big difference newsXpress provides is that you get the support without having to pay the ongoing costs associated with any franchise.

newsXpress, unlike other Marketing groups like Nextra and The Lucky Charm, retains members by performance not by long term can’t get out of contracts.

We get a lot of enquiries from people who have just purchased a Newsagency and decide after they are familiar with the industry and see what is available they would like to join newsXpress and tap into the benefits provided. Unfortunately, some realise they have signed a contract that won’t allow them to swap marketing groups this is where newsXpress stands out as it only requires one months notice so if you join and don’t receive the benefits you are free to leave.

When buying a newsagency, before you sign any agreement or contract, research all options available before signing a marketing group contract. Different groups provide different outcomes for your business and offer different terms.

This is not about promoting one group over another, our advice is when looking at any Newsagency for sale is to do your research before signing any Marketing group contract as in some cases this will be your only chance to get out of existing contracts.

If you are new to the Newsagency industry and are unsure hold of signing on with ant Marketing group until you understand the full benefits provided, an article that will help you in this process is: How to choose a marketing group for your newsagency.