Category: newsagency marketing

At the newsXpress national conference on the Gold Coast throughout the day members were able to engage in training for a new product service offering being promoted by newsXpress. The training provided a behind the scenes look at how to make an excellent margin product that will drive new traffic and facilitate cross over sales in other product categories.

The newsXpress conference on the Gold Coast yesterday featured a workshop on cash flow hosted by a CPA and a Financial Controller.  This workshop outlined cash flow processes and planning techniques to help newsXpress members run stronger businesses.

Run twice through the course of the conference this workshop was vary popular – delivering to newsXpress members professional quality financial planning skills that will help them run more valuable businesses.

A newsagent recently approached newsXpress for help on discovering that the newsagency marketing group they had joined had first right of refusal to buy their business. This other group, no newsXpress, has it in their contract that they have the first right to buy out the business should the owner want to sell. This makes selling then business difficult as it has to be navigated should another party express interest in purchasing the business.

Our view is that such a position  in the newsagency franchise agreement benefits the franchisor as ti is a barrier to the sale of the business and seems to lock the business into the franchise regardless of what purchaser / vendor may want. This could hurt the return a newsagent gets for the sale of their business.

Newsagencies are small businesses. The owners need the freedom to sell their businesses when they want and to parties they want. Other parties, like franchise groups, getting in the way of the sale process risk diluting the value achieved for the sale of a business.

This is another reason newsagents need to carefully look at the franchise agreements before they sign them.

Newsagency marketing group newsXpress yesterday continued years of tradition and newsagent support with a strong and professional presence at the GNS Market fair in Perth.

Visitors to the stand were greeting with the newsXpress pitch, a point of difference among newsagency marketing groups – business marketing and management strategies that have for years been used successful by newsagents to build healthier and more successful newsagencies.

The newsXpress stand at the newsagent trade show also featured wonderful innovation from newsXpress strategic partner Hallmark.

For years newsXpress and Newspower were the only newsagency marketing groups supporting the GNS Market Fairs.

newsXpress team members have a busy weekend in melbourne this weekend working the floors of the Gift Fair and the Home & Giving Fair in Melbourne. They’re meeting with existing suppliers and discussing opportunities with possible new suppliers.

Our team members are also guiding some newsXpress members around the fair to introduce them to gift and homewares opportunities.

Those newsXpress members who are unable to get to the fair are seeing product opportunities through a confidential and closed technology feed we have established for them.

newsXpress last week provided members with the August IN STORE customer newsletter. The August newsletter is all about sharing warmth using the latest card ranges from Hallmark cards – like the range featuring photos by Australian Bruce Postle.

The newsletter is not your usual marketing blurb from a retailer. No, this newsletter, like all our IN STORE newsletters in 2013, weaves a narrative of newsXpress as encourage people to express themselves either directly or using products we offer in store.

The newsletter series this year shows newsXpress as connecting with retailers in a practical and useful way newsXpress members appreciate.

newsXpress Maryborough in Victoria has taken out the prestigious Hallmark Alliance Retailer of the Year Award.  This is a well-deserved win for an excellent retail business run to the highest standards in Maryborough.

Ross and Cheryle Forster run an excellent business at newsXpress Maryborough. They plan carefully, assess their business data and make strategic decisions to grow the business.  They robustly engage with newsXpress too, embracing new product opportunities.

In the last year they have implemented the Hallmark NCRE strategy with excellent success.

Congratulations to Ross, Cheryle and the team at newsXpress Maryborough.