Newsagency marketing group | newsXpress Blog

Promoting Australia Day in newsXpress stores

Check out one of the posters created by newsagency marketing group newsXpress for our members for promoting Australia Day.

This exclusive collateral coupled with access to products from several preferred suppliers has enabled newsXpress members to tap into the spirit and commercial opportunity of the day.

newsXpress provides a range of collateral for what we’d call minor seasons, collateral to suit the various needs of newsXpress members in shopping centres, on the high street and in rural locations.

Newsagents embrace newsXpress cluster meetings

Newsagency marketing group newsXpress has filled all available places for the regional cluster meetings to be held in the next couple of weeks. This is an excellent response from newsXpress members seeking to network with other newsXpress members and to engage in business development discussion.

The cluster meetings are being held on the Sunshine Coast (Nambour), Townsville and Newcastle over the last week of January and the first week of February.

These are not buying meetings, they are about business development … a unique and competitive positioning from newsXpress as it helps members grow more valuable businesses in 2013.

The sessions are not a traditional member meeting, they will be more free-flowing, less formal.

Participation for newsXpress members is free.

newsXpress members promoting marie claire magazine

The latest issue of marie claire magazine is being promoted across the newsXpress network right now. It’s packed with excellent content plus bonuses.

FREE Aveeno Moisturiser, plus 20% off online fashion hub ASOS – wonderful bonuses.

newsXpress customers are sure to love the 24-page marie claire at work special with career tips, style hits and the secrets of successful women. They will also have the chance to WIN a $1,000 beauty-floor shopping spree by voting in the Prix de marie claire Readers’ Choice Awards.

The launch of this special issue has been promoted with emails to tens of thousands of shoppers located near newsXpress stores – with emails detailing local store locations.

newsXpress 2013 conference bookings filling

newsXpress members from across Australia are booking to attend and participate in our 2013 conference. With travel subsidised by newsXpress, we are making it easier for members to share in this important event.

The agenda is developing as practical and insightful with excellent business growth opportunities to flow. Equally important is the networking opportunities plus the exclusive buying opportunities at the conference and the newsXpress exclusive buying tour of the Toy Fair the day prior to the conference.

newsXpress 2013 National Conference. Tuesday March 5th, 2013. Melbourne Cricket Ground. 9.00am -5.00pm.

2013 Conference Cocktail Evening. Rivers Edge. 7.30 pm – midnight.

Both events are fully funded by newsXpress.

Newsagents joining newsXpress newsagency marketing group

newsXpress ended 2012 with some terrific businesses joining our newsagency marketing group. These latest newsagency member acquisitions capped a busy year of member acquisitions for newsXpress … across a number of states.

newsXpress welcomes member businesses of all sizes in all situations – capital city, country and rural … high street, regional centre and major capital centre. Our membership base is spread across these platforms.

The key we look for in newsXpress members is people who are proactive, who want to grow their businesses and who enjoy pursuing change. These principles are central to the unique newsXpress offer.

So, welcome new newsXpress members – may 2013 be a year of wonderful growth and valued friendship as you become more connected with the newsXpress family.

newsXpress launches fun Christmas wrap-up video

Newsagency marketing group newsXpress continues to innovate with the release yesterday of a video for members wrapping up Christmas opportunities and sharing insights members can use in the run up to Christmas Day.

This video is another example of excellent communication between newsXpress and members. It’s a wonderful point of difference for our newsagency marketing group.

While people can say they offer better services, newsXpress lets its actions – such as this video – speak for themselves.

Gummi night lights show off newsagency marketing group innovation

newsXpress newsagency marketing group members have access to an excellent range of products from preferred suppliers. Many suppliers offer products with which newsXpress members can redefine the newsagency shopping experience and through this buils a healthier margin story.

Take the gummi lights available through one of our preferred suppliers. While some newsagents diss these as not appropriate to a newsagency, they are generating traffic and sales and have earned their place in a newsagency of the future, a newsagency that is targeting a broader cross-section of shoppers than the old school newsagency.

While the gummi products of themselves will not make a business successful, they are another step in the redefinition of the business and the shoppers it is attracting, they are a product around which wonderful business success can be built.

Our new Westfield Southland store is building terrific success with these.

The plush wall success at newsXpress Southland

New newsXpress store newsXpress Southland is enjoying terrific sales from its innovative and ever growing plush wall. Featuring plush from newsXpress preferred suppliers and engaging with shoppers in a unique (for Australia) way, the wall is driving excellent traffic and sales for the business and helping it to stamp its position in the Westfield centre as plush-central. The wall is appreciated by shoppers of all ages.

The commercial results of the plush wall go beyond the wall itself with sales elsewhere in-store attributes to traffic generation by the plush wall. newsXpress will share the results of its research early next year.

The Christmas window difference

newsXpress Canterbury in Victoria is a proud member of our newsagency marketing group, representing newsXpress professionally in the respected and premium Maling Road shopping street in Canterbury. The photo shows the window display for Christmas, featuring newsXpress products and opportunities for Canterbury shoppers.

You can see gifts from our Christmas catalogue, gifts from preferred suppliers and wonderful use of our exclusive Christmas collateral.

This is a wonderful Christmas window display. It has been up for some weeks and has been working well for newsXpress Canterbury.

newsXpress phonecard offers expanded services

newsXpress was proud recently to announce to members of its newsagency marketing group that thanks to diligent work there are now three uses for the newsXpress phone card product. These three valuable reasons are:

Call international for as cheap as 1c per minute with no additional fees or hidden cost,
Make Australia wide STD calls to landlines for 25c untimed. Landline providers usually charge 25c per minute, where we charge only 25c per call…… UNTIMED!!
Then our newest feature, the Global App which now gives customers access to use the card from overseas while travelling to make calls using their newsXpress calling card from a smart phone, laptop or tablet for the same price as if they are in Australia. So call back from overseas to an Australian landline for only 25 cents un-timed.

These opportunities demonstrate the value of the newsXpress phone card as what we call the best value phone card in Australia.

Excellent Australia Day marketing opportunities from newsXpress

Newsagency marketing group newsXpress last week launched details of Australia Day product opportunities, enabling newsXpress members to be ready to a terrific mix of products with which to promote the big day. By getting in now with stock orders, newsXpress members will be well prepared.