Mums across Australia have been collecting valuable Mother’s Day prizes from their local newsXpress this week thanks to a national competition with a prize pool valued at over $40,000. We are giving away more value in prizes than any other newsagency group in Australia and mums are happy!
newsXpress stores are participating in what we understand is the largest Mother’s Day promotion in the newsagency channel at the moment. With prizes valued at more than $50,000 on offer, newsXpress locations across Australia are rewarding newsXpress members with excellent opportunities. The key prize per store is a wonderful T2 hamper pack. The reaction from shoppers has been excellent.
newsXpress and its members are promoting Mother’s Day on social media, via emails, in-store and elsewhere using consistent branding exclusive to newsXpress. This approach is driving awareness of newsXpress and what it offers in support of Mother’s Day.
newsXpress members are loving the various versions of our iconic Mother’s Day collateral.
From posters to art for email footers to art for facebook and other users, newsXpress members are able to tell a consistent story for this important season.
newsXpress members have excellent collateral with which to promote Mother’s day. The materials from Hallmark are supported with materials from newsXpress including A1 professionally designed and printed posters.
In considering the message for Mother’s day, rather than a pure commercial play, we went with the simple Thanks Mum! This says it all and tested well when we put our pitch options to a panel for consideration.
We’re aware that for seasons like Mother’s day retailers bombard shoppers. We preferred to step back. It’s working well.
Check out the best practice approach to Mother’s day at newsXpress Woden in there ACT. From the clean and professional shop front you can see through to the rear of the store.
newsXpress Mother’s Day collateral handing from the ceiling highlights the Mother’s Day season within getting in the way of shopping.
newsXpress Woden is a wonderful looking shop where professional retailing delivers excellent results in a highly competitive shopping centre.
newsXpress Cooma made excellent use of the collateral provided for Mother’s Day 2012. We feel that their embrace of the season to make it the clear and dominant message throughout the store represents a good example of best practice use of the material.
In providing landscape and portrait posters, newsXpress presented members with collateral to suite a range of occasions. As the photo shows, this part of newsXpress Cooma made good use of the portrait posters down each aide of the newsagency in Cooma.
To all the mothers, grandmothers, friends, mentors and others who provide a mothering support and spirit…
newsXpress Woden has been offering an excellent range of gifts for Mother’s Day including this range from newsXpress preferred supplier Gibson.
Placed on a high-impact aisle end, the Gibson range faces shoppers as they enter the business. It’s a nice and valuable part of the Mother’s day range at the wonderfully stocked and merchandised newsXpress Woden store.
newsXpress members like the Gibson gift range for its diversity not only at peak seasonal times like Mother’s Day but also through the year for regular gift giving occasions.
newsXpress Woden represents best practice when it comes to gift ranging. Congratulations to the team.
newsXpress Cooma has been offering a terrific range of cards and gifts for Mother’s Day 2012, leveraging the opportunities form the newsXpress preferred supplier suite as well as from our friends at Hallmark Cards.
With clear branding in a high traffic area, shoppers at newsXpress Cooma are present an excellent range in an easy to shop manner.
Sales growth is the result and this is what retail is all about. Kudos to the team at newsXpress Cooma for their continued success in this business which is loved by Cooma shoppers.
newsXpress Dandenong Plaza, one of our newest newsXpress members, has been promoting Mother’s Day gifts and cards with this display in-store. The dance floor based range of gifts is framed professionally with the Hallmark Mother’s Day cards behind.
newsXpress members had access to an excellent range of gifts for Mother’s Day 2012 from a broad range of suppliers … and at special prices thanks to the work of our national merchandise team. newsXpress Dandenong Plaza took advantage of this as the photo shows.
With one day to go, Mother’s Day 2012 has been a hit right across the newsXpress group.
newsXpress Top Ryde City in Sydney is promoting Mother’s day 2012 with this display in the front window.
Featuring newsXpress and Hallmark collateral and promoting a wonderful range of Mother’s Day gifts, the display is all about attracting shoppers from the Top Ryde Shopping Centre into the store.
The opportunity to win a Breville food processor in store is a real draw card for newsXpress Top Ryde City and all newsXpress stores.
Each Hallmark newsXpress store has a food processor to give away – funded by newsXpress.
From the simple yet effective marketing collateral to the gifts below, the Mother’s Day offer at newsXpress Top Ryde City has been a key traffic driver this season.