Category: marketing

Newsagency marketing group promoton reaches 120,000

10730858_10153290749469112_7483969859058254106_nnewsXpress newsagency marketing group promoted the Ty Beanie Boos range on facebook this week and reached more than 120,000 people directly and indirectly thanks to likes, shares and comments.

This terrific engagement is another newsXpress social media success story for the group promoting newsXpress members and an international brand success.

newsXpress is the only newsagency marketing group with a group deal promoting Ty beanie Boos products across all group members and with excellent exclucisve products and pricing.

This is a valuable difference for newsXpress newsagency marketing group members.

Melbourne Cup day in Bairnsdale

nxbairnsnewsXpress Bairnsdale is promoting the business and the newsXpress brand at the finishing post of Bairnsdale Racing Club for today’s Melbourne Cup race day. This is excellent local marketing for the business – showing strong support for a much-loved community activity.

In Race 1 we like Valjean, Race 2 Poet’s Ghost, Race 3 One Fine Cat, Race 4 Trevor, Race 5 Secret Wand and Race 6 Suave Hero.

Happy punting newsXpress Bairnsdale.

newsXpress Eli waters promotes Better Homes & Gardens Christmas tin offer

Screen Shot 2014-10-30 at 7.05.50 amnewsXpress Eli Waters, our newsXpress Retailer of the Year, is promoting the Christmas tin gift with Better Homes and Gardens at the counter, driving excellent sales for the title. This prime position promotion shows the business with a point of difference over supermarkets and others who do not have access to the tin. The display looks terrific and we share it here as a best practice example for all the newsagents who visit this blog.

newsXpress members leveraging TV commercials

tvcnewsXpress members are embracing TV commercial opportunities thanks to strong partnerships with key suppliers who engage in TV and provide newsXpress with advice on schedules and TV campaign opportunities. One such campaign is for Sylvanian Families – a brand newsXpress members have been appreciating in-store for some time.

HOT ink! Flyer driving ink traffic in newsagency businesses

inksaleflyerHere is one side of the HOT ink! Flyer being distributed to hundreds of thousands of homes around participating newsXpress outlets.

Focussing only on brand name ink, this catalogue offer is a genuine sale which demonstrates to shoppers that newsXpress members can work together to deliver pricing that beats the majors. It pushes back on the idea that newsagencies are expensive – well not all thanks to newsXpress HOT ink!

HOT ink! is a an EXCLUSIVE TO NEWSXPRESS campaign.

New newsXpress HOT ink! Campaign driving newsagency business traffic

inkposterShoppers around participating newsXpress stores are being treated to excellent hot ink prices thanks to good buying, cunning pricing and excellent marketing by the team at newsXpress on behalf of members.

Being promoted with a striking black and white campaign of posters, shelf talkers, floor decals and catalogues, the latest HOT ink! Is generating net new traffic as reported by newsXpress members.

newsXpress continues to innovate on behalf of its members – driving traffic, sales and margin.

newsXpress offers the biggest prize pool for Father’s Day prizes in the newsagency channel

bbqOf all the newsagency marketing groups and all the newsagency brands, newsXpress is offering a total prize pool which is more valuable than any other. With prizes worth more than $55,000 op for grand, shoppers visiting a newsXpress store have excellent opportunities to win an outdoor portable chef BBQ with the prize fully funded by newsXpress for its members.

A check of the prizes on offer for newsagency shoppers will show the total prize value investment is bigger in newsXpress than anyone else.

This is another terrific point of difference from newsXpress.

newsXpress promoting Pacific Magazines competition

pacmagspromonewsXpress stores across Australia are promoting the new competition being run by Pacific magazines.

This promotion is part of the Nexus program and newsXpress members are thrilled to be Nexus members – embracing the opportunity to grow magazine sales using marketing like this.

newsXpress members have been encouraged by newsXpress to actively promote this as we know the tremendous success available from harvesting shopper details.

Promotion of the campaign also reaches to our social median engagement with newsXpress running a national campaign promoting its stores and the prize opportunity on offer.

newsXpress members loving the Win a Tablet promotion from Pacific Magazines

wintabnewsXpress members are embracing the Pacific Magazines Win a Tablet competition promotion at the counter, with magazines and front of store and in the front window. This promotion is also being marketed through newsXpress member Facebook pages and by newsXpress in a paid Facebook ad campaign that promotes newsXpress retailers as the retailers to purchase from to get in the running to win a Tablet.

Newsagency marketing group newsXpress helps members ride the wave of success with retail trends

loombandsNewsagency marketing group newsXpress introduced members to the opportunity of Loom Bands ahead of the wave of success, presenting leading advantages with supply, pricing and promotion. We supported active sales with newsXpress exclusive collateral – helping newsXpress members position themselves well competitively. We continued ahead of the trend with information on the progression of the trend and appropriate warnings as the trend started to slow.

In addition to negotiating excellent supplier deals, newsXpress provides members with timely trusted advice.

newsXpress wants a world with more hugs

NXPPosters_Page_03Newsagency marketing group newsXpress is encouraging people visiting its network of stores to share hugs. With many of the products we offer being hug friendly we’re in the business of sharing and encouraging hugs.

It makes us feel good.

This poster is part of a broader campaign aimed at helping people to understand the opportunities in the emotional connection in plenty of what we sell in newsXpress stores.

This collateral is exclusive to newsXpress for member use.

newsXpress is encouraging gift buying for kids

NXPPosters_Page_02newsXpress has released new collateral for members to use between seasons. This collateral includes posters that can be used by newsXpress members at times appropriate to local needs of the businesses.

This KIDS LOVE OUR GIFTS is an ideal example of how newsXpress helps members play outside the major seasons – with opportunities to show and encourage people in relation to who they are buying for.

Without being noisy or aggressive, our marketing shows shoppers the way.

This is exclusive to newsXpress.

newsXpress newsagents connect with TV campaigns

astvnewsXpress newsagents have several opportunities for connecting with high-profile commercial free-to-air TV campaigns right now thanks to engaged preferred supplier relationships. With two new TV campaigns starting in the last week, newsXpress members have been given information that helps them make the most of immediate brand awareness opportunities.

Not only does newsXpress help members buy better, it also helps them turn good buying into cash through timely information, advice and insights.

newsXpress Bairnsdale promoting their Facebook page

NXPbairnsdaleFacebookPosternewsXpress Bairnsdale in Victoria is one of several newsXpress members to take up the opportunity to use a QR Code to promote Likes for their Facebook page. Professional collateral like this – created by newsXpress for members – helps pitch the professionalism of the newsXpress business. This graphic design marketing service is another from newsXpress for its members.

Newsagents help shoppers say thank you

NXPPosters_Page_05Say Thank You and feel good.

This is a simple yet powerful message from newsXpress in fresh collateral provided to newsagency marketing group members for use in-store and external marketing campaigns.

newsXpress released the collateral last month at its national conference – giving members more ways to connect with shoppers and to make a deeper emotional connection.

Another terrific newsXpress difference.

Easter colouring competition at newsXpress newsagents

colourMany newsXpress members are running and easter colouring competition, offering opportunities for fun engagement with younger shoppers while at the same time drawing attention to the Easter range of cards and gifts in-store.

Organised through our newsXpress marketing team and deployed through our weekly email to members as well as on our private Facebook page, the colouring competition opportunity is just part of newsXpress shopper engagement opportunities designed to connect our member locations with local shoppers.

We’re making Easter fun.

Newsagency marketing group newsXpress pitchers: GROW YOUR OWN WAY

NXPGrowYourOwnWayPullUpHere at newsXpress our commitment is to helping newsagents to grow their own way.

Hence our marketing pitch.

GROW YOUR OWN WAY.

We offer help, advice and support. You have many choices. Ultimately, we understand that it’s your business.

This is why we are committed to our message in all we do for newsXpress members:

GROW YOUR OWN WAY.

2014 is proving to be a terrific year!

107,000 view newsXpress Facebook ad

nxpfacebookOur newsXpress Facebook ad promoting newsXpress outlets as the places to purchase a range of Pacific Magazines titles and get into the running for a new car has been seen by more than 107,000 according to Facebook data.

This is an excellent result, promoting the newsXpress brand widely on the popular social media website and through its apps – connecting our retail locations with the opportunity to win a car.

newsXpress actively uses social media in support if its member businesses.