Category: Magazines

newsXpress members are actively supporting the Win a Car promotion from Pacific Magazines with prime location placement of the floor display unit at the front of the store in high traffic locations.

In addition to this prime floor placement, newsXpress is running a national social media campaign to leverage the opportunity of the prize. This social media engagement follows successful similar campaigns from newsXpress in the past for Pacific Magazines promotions.

newsXpress Eli Waters in Queensland like all newsXpress locations loves magazines. Check out their latest terrific window display.

newsXpress newsagencies across Australia are promoting the launch of the four-part AUSTRALIA THE STORY OF US from Pacific magazines.

newsXpress members benefit from our magazine layout and magazine relay advice.  Our team of retail Development Managers often help newsXpress members with hands-on magazine relays.

newsXpress have been engaging in magazines relays in a structured and professional way for many years. It’s one reason newsXpress members do well with magazines.

Here’s how newsXpress Helensvale in Queensland has been promoting the WIN A $5000 SHOPPING SPREE competition from Pacific Magazines.

This terrific display faces shoppers as they enter the business.

It’s big, bold and selling magazines!

From a visual merchandising perspective, this display ia best practice – building to a peak with no doubt as to the message.

Well done to all involved at newsXpress Helensvale.

newsXpress members are promoting Better Homes and Gardens magazine with high-profile displays and tactical placement of the title with newspapers and at the counter.

We know from history that bold BHG displays in good locations work – especially if customers can purchase off the display.

This display in the photo is the first display done by a new employee in one newsXpress location. The display is the first step in their training.

Sales are strong for this issue.

 

newsXpress Southland is promoting the pacific magazines WIN A $5.,000 SHOPPING SPREE competition in a range of places including on the shop floor with this high traffic placement.

As newsXpress members have heard this week, product placement is a key factory in sales success. This placement for the floor display unit next to newspapers is important for the promotion of the high-profile competition.

newsXpress Southland has been trading just over a year. It opened after the nextra newsagency in the Westfield centre went broke. The landlord approached us to open in the centre.

newsXpress Knox City  is promoting the 200th issue of Men’s Health with this aisle end display.

Men’s Health is a popular title. It is used by newsXpress members to draw attention to this important area of the magazine department.

newsXpress is encouraging all members to get behind this 200th issue of Men’s Health.

Check out the unlikely group of newsXpress members engaging in a sub regional cluster meeting on Fraser Island this week. yep it looks like it’s all business – working on a marketing plan for fishing magazines and fishing related gifts. Good on them!

newsXpress Southland is promoting the WIN A TABLET competition at the main sales counter with this placement of two top-selling Pacific Magazines titles at the counter with the entry details – making it very easy for shoppers to engage with this terrific promotion.

All newsXpress members are being encouraged by newsXpress to engage with this easy to understand promotion and enjoy the sales lift as a result.

This promotion at the counter is one of several touch points for the WIN A TABLET competition promotion in the store.

newsXpress caboolture is another newsXpress store actively promoting the Pacific Magazines Win a Tablet competition designed to drive shopper loyalty.

This display in the photo is in prime position in-store and is easily seen by all shoppers approaching the counter, offering an excellent opportunity for up-sell.

newsXpress encourages all members to support the Win a Tablet promotional opportunity.

Pacific Magazines is a strategic partner of newsXpress.

newsXpress members are reporting magazine sales results that buck the trend in the rest of the Australian newsagency channel, especially in the all-important and highly competitive women’s weeklies magazine category. Whereas your average newsagent is reporting a year on year decline of 8% and more, some newsXpress newsagents are reporting net year on year growth. The average growth for this category alone is 4% – giving hess newsXpress businesses a twelve-point difference over the newsagencies in decline in this category.

This is great news!

newsXpress newsagents have been actively supporting the launch of the new My Kitchen Rules cookbook, ensuring all visitors to these best-practice newsagency businesses know about the cookbook and the delicious food that awaits once they engage with the recipes from the popular TV series. Through terrific displays, tactical placement and other promotion, this is another magazine success for many newsXpress members.