Category: Magazines

Magazine Display of the Week: Ascot Vale!

bazaar-ascotvale.JPGnewsXpress Ascot Vale has the best magazine display we have seen in our travels this week – for Harper’s Bazaar.

This stunning display confronts shoppers entering the store and makes an excellent statement not only about the magazine but also about the professionalism of the business.

Well done to everyone at newsXpress Ascot Vale for such a wonderful display and for showing off the newsXpress can-do approach to professional visual merchandising.

newsXpress will try and select a magazine display each week for special attention – especially a display which shows the newsXpress commitment to magazines in a bold way.  This display at Ascot Vale is perfect for kicking off the additional attention to magazine related visual merchandising.

I Love Magazines at newsXpress Ascot Vale

ilove-ascotvale.JPGnewsXpress Ascot Vale is promoting the I Love Magazines consumer campaign with a terrific display facing shoppers as they enter the store.  This high traffic location is perfect for promoting the consumer prizes on offer and driving incremental business for the ACP Magazines titles on the display.  It reinforces newsXpress Ascot vale as the go to place for magazines in Ascot Vale.

newsXpress stores across have embraced the I Love Magazines campaign by placing these display units in high traffic locations.  This commitment from the newsXpress network is another example of the value of the group working together on a common goal.

Promoting UFC magazine in Port Lincoln

ufc-ptlincoln.JPGnewsXpress Port Lincoln has been promoting the launch issue of UFC magazine on the dance floor as part of our newsXpress commitment to support the launch of this title across our proactive retail network.  The Port Lincoln display is in the window and is being used to attract shoppers and thereby leverage off the tremendous TV and other media coverage supporting the launch issue of UFC.

I Love Magazines at newsXpress Port Lincoln

ilovemags-ptlincoln.JPGnewsXpress Port Lincoln has got right behind the I Love Magazines campaign by ACP Magazines in a range of ways including the tactical placement of the promotion display unit on the dance floor facing customers as they enter the store.  The display has been regularly refreshed with current titles throughout the campaign.

Joy and the team at newsXpress Port Lincoln are a good example of the proactive newsagents we have within the newsXpress group, people who understand the traffic generating value of magazines.  This is why they so completely get behind campaigns such as I love Magazines.   They see the win for their business, for their customers and for their supplier partner.

newsXpress was able to access collateral and other support for newsXpress members to help the group leverage the I Love Magazines opportunity to its fullest.

Promoting I Love Magazines at Ocean Grove

ilovemags-ocean1.JPGnewsXpress Ocean Grove has been promoting the I Love Magazines consumer campaign on its main newspaper stand.

This high traffic location is a perfect place to promote this campaign and drive incremental magazine sales on the back of the cash prizes offered by the ACP promotion.

newsXpress stores across Australia have been promoting I Love Magazines in a consistent level of engagement which has been supported by newsXpress nationally and through our field team of Business Development Managers.

Promoting I Love Magazines in Bairnsdale

ilovemags-bairnsdale2.JPGnewsXpress Bairnsdale is promoting the I Love Magazines campaign on the front window to attract store traffic.  This terrific display makes good use of the collateral for the I Love Magazines campaign.

newsXpress has been encouraging its members to embrace this consumer campaign as it is the first of its type for the magazine category in many years.  The result is a network of newsXpress stores across Australia with displays promoting I Love Magazines externally, as at newsXpress Bairnsdale, and internally.

All newsXpress members received bonus collateral and other materials with which to support this campaign and to help their customers access cash prizes.

I Love Magazines at St Clair

ilove-stclair.jpgThe team at newsXpress St Clair in New South Wales is right behind the I Love Magazines promotion being run by ACP Magazines with the display unit at the front of the newsagency facing out into the mall.

All newsXpress stores received this display unit for the I Love Magazines promotion from ACP and are using it to promote the ACP range and the cash prizes available for lucky shoppers.

This campaign is a further demonstration of the compliance and associated value offered by a group like newsXpress to publishers and other newsagency suppliers.

I Love Magazines at Engadine

ilovemags-engadine.jpgnewsXpress Engadine is promoting the ACP I Love Magazines campaign at the counter between two two busiest sales points in the business.  Pursuing good impulse business and promoting the opportunity for customers to win cash, the tactical placement of the display unit is a win win for newsXpress Engadine.

newsXpress is actively promoting I Love magazines through all newsXpress stores as a great tool for growing magazine sales. We secured excellent collateral for our retail network as well as on the ground assistance through our exclusive Business Development Manager team.

I Love Magazines at Ocean Grove

ilovemags-ocean2.JPGnewsXpress Ocean Grove is promoting ACP Magazines’ I Love Magazines offer on the dance floor free of visual competition.  This tactical placement ensures that the opportunity is seen by all customers entering the store.

The benefit, in addition to driving sales of the promoted titles, is the promotion of the opportunnity for customers of newsXpress Ocean Grove to win cash prizes.

I Love Magazines is proving to be a very successful magazine promotion across newsXpress stores.  We’re loving it!

newsXpress prize packs for lucky UFC magazine customers

ACP Magazines and newsXpress offered members a valuable prize pack as a giveaway to a lucky UFC magazine customer as part of the launch strategy for the new title through our group.

Packed with UFC merchandise, the pack was offered across the newsXpress network last week to members.  The prize packs will be in store in the next day or two to help promote sales of the title.

Only a limited supply of prize packs was available.  Proactive newsXpress members jumped on the opportunity to show off their point of difference.

newsXpress featured in I Love Magazine TVC

newsXpress is tagged in the I Love Magazines TV commercial currently running promoting this popular consumer campaign.  We are one of only two newsagency marketing groups tagged in this way.

Being supported in this way is kudos for our structured and exclusive approach to the management and promoting of the overall magazine category across the newsXpress retail network.  It demonstrates the value ACP magazines sees coming from our point of difference.

Newsagents belonging to the groups not tagged will certainly be asking questions.

newsXpress members do the newsXpress brand proud when they engage with our points of difference around magazines.

I Love Magazines at Knox City

ilove-knx.JPGnewsXpress Knox City is promoting the I Love Magazine campaign behind the counter as well as using the display unit from ACP magazines.

The display unit is being used to attract shoppers from the mall into the store while the behind-the-counter display is used to drive impulse purchases of these titles.

The co-location approach engaged by newsXpress Knox City is one of the pillars of the exclusive newsXpress magazine strategy.  Pretty displays are one thing, tactical engagement which leverages a campaign like I Love Magazine to its maximum commercial is another.

This is the another example of the newsXpress difference in action … driving value for our member businesses and for our suppliers.

Shopping at newsXpress delivers more rewards than Woolworths and Coles

magclubcard.jpgA  Current Affair on the nine network last night ran a story about loyalty programs by major retailers.  The story included the fact that a survey last year by consumer group Choice found that to get a $50 gift card, you’d need to spend $15,700 at Coles, $10,969 at Woolworths and $5,000 at Franklins.  These numbers are shocking and demonstrate that the major supermarkets are not serious about delivering shopper rewards.

Here at newsXpress we believe in rewarding loyal customers.  or the last five years we have offered the BEST VALUE MAGAZINE LOYALTY REWARDS PROGRAM in Australia.  Our newsXpress magazine Club Card gives newsXpress shoppers access to a FREE magazine up to the value of $10.00 if they purchase eleven magazines over eight weeks.

An average newsXpress magazine shopper is redeeming a free magazine after spending around $65.00.  The redemption value averages $5.00.

The newsXpress magazine Club Card drives store traffic, deepens the shopping basket, makes customers happy and reinforces the value of newsXpress stores as the go to places for magazines.

Now that is newsXpress value for you.

I Love Magazines at Wetherill Park

ilove-wetherill.jpgnewsXpress Wetherill Park has placed its I Love Magazines display from ACP Magazines at the front of the store on the dance floor where every customer entering the store passes the unit.

This excellent location leverages the best traffic opportunity for the promotion and for encouraging customers to engage with the cash prizes on offer.

It makes sense to promote I Love Magazines at the front of a shopping centre newsagency since you will be the only magazine outlet in the centre with the offer.  Supermarkets and majors do not have these prizes on offer.

I Love Magazines at Woden

woden-ilove.jpgnewsXpress Woden is promoting the I Love Magazines competition from ACP Magazines and range at the front of the shop, facing into the shopping mall, next to the lottery counter.

This is another well located promotional display from a proactive newsXpress member.  They understand the value off the promotion and the start for driving incremental business.

newsXprss members across the country are reporting great traction from this I Love Magazines campaign.

I Love Magazines at Kin Kora

ilovemags-kinkora.jpgnewsXpress Kin Kora is having fun with the I Love Magazines campaign from ACP. They have been changing the title mix every two days to achieve maximum results.

One of their team members, Hannah, was so pumped about this promotion she jumped in the picture!

newsXpress members across the country and getting behind the I Love Magazines campaign, leveraging the opportunity for good value incremental business while giving shoppers an opportunity to win cash prizes.  The consistency of support for the campaign is proof of the value newsXpress offers ACP for driving national promotions such as this.

Magazine promotion at newsXpress Ballarat

mags-ballarat.JPGnewsXpress Ballarat has won awards for magazine displays as well as enjoying excellent additional business they have been promoting the Wheels car of the Year edition of Wheels magazine with this window display facing out into their shopping mall.  designed to attract people who may be infrequent purchasers of the title, the promotion has been working a treat for the store.

newsXpress Whittlesea and I Love Magazines

ilove-whittlesea.JPGnewsXpress Whittlesea is promoting the ACP I Love Magazines campaign by placing the stand out the front of the business facing excellent foot traffic.  This premium placement is set to drive good incremental business for the promoted titles and draw good local attention for the consumer campaign.

newsXpress locations are known for their promotion of magazines.  Our group is regarded as the premium newsagency marketing group when it comes to proactively supporting magazines in Australia.  On critical mass and professional engagement we stand apart thanks to practical engagement like we see at Whittlesea and in other newsXpress locations.