Category: Lotto

Amazing lottery wins at newsXpress stores

newsXpress stores achieved extraordinary success with Wednesday’s Gold Lotto draw.  newsXpress Runaway Bay and newsXpress Pacific Pines each sold a division one winning ticket.  They were the only two stores to do so.  Of the six division two winners, two were sold at newsXpress stores: newsXpress Emerald and newsXpress Browns Plains.  Well done newsXpressers!

$3,000 second chance lottery prize on offer in WA

second-chance-draw.jpgIn a bold and unifying move, newsXpress members in Western Australia are running a second chance lottery draw offering a prize of $3,000 to one lucky customer from entries collected in participating stores between now and January 2011.  This exclusive and high value promotion is sure to drive lottery sales and reinforce newsXpress as the lucky place to shop when it comes to lottery tickets.

Congratulations to our WA members for driving this initiative.

Eli Waters leverages NRL Grand Final

eliwaters-nrl.jpgnewsXpress Eli Waters is leveraging customer allegiances again this week with more AFL Grand Final syndicates as well as syndicates promoting Sunday’s NRL Grand Final.

These team focused promotions generate excellent customer interest and drive incremental sales. They are a great way of showing off the newsXpress Point of difference locally.

Well done Eli Waters!

Leongatha celebrates $1 million lottery win

leongatha_tatts.jpgnewsXpress Leongatha is celebrating selling a $1 million winning lottery ticket with this bold sign on the front window.  This is a great story which is leveraged well with the window marketing.

We especially like the LUCKY PETE’S note in the sign.

Well done newsXpress Leongtha for selling the ticket and making the most of the luck!

Great uplift in instant lottery ticket sales

watergardens-scratchie.jpgnewsXpress Watergardens achieved an excellent uplift in sales of instant scratch tickets thanks to this smart front of store display as well as employee engagement with Intralot caps and the offering of a reward for customers buying a certain number of consecutive tickets without achieving at least one win.

There was an immediate and sustained lift in sales as a result of the well co-ordinated and managed campaign. This lift is sales was achieved from existing customers as well as from new customers attracted by the impressive display.

Well done to Renee for developing the campaign with Intralot aand to the team at enwsXpress Watergardens for such a successful campaign which represented newsXpress so well.

newsXpress supports members across a range of product categories including lotteries. This support can be in the form of co-ordinated campaigns like this one at Watergardens or more tactical offers designed to drive basket growth.

New Golden Casket corporate image launched

golden-casket-corp-image-robina.JPGThe new Golden Casket corporate image was launched at newsXpress Robina with the opening of their new store.

Looking very professional with smooth and clean lines, the new image is the result of considerable work within Golden Casket and working with proactive retailers such as Chris, Tony and the team at newsXpress Robina in Queensland.

A strong corporate image is important in retail.  newsXpress is grateful to Golden Casket for their innovation.

newsXpress Station Square celebrate $300,000 Scratch-It win!

300kwin.jpgOne lucky customer has 300,000 reasons to be excited after purchasing an instant Scratch-It from newsXpress Station Square and discovering they had won the major prize of $300,000!

The team (some of them pictured to the left) are understandably rapt to be able to play a part in making their customer’s day, and hope that this luck can rub off on other customers purchasing lotto products from them.