Local Area Marketing | newsXpress Blog

Creating an ‘ART’ destination at newsXpress Beechworth

The photos below illustrate perfectly the window display at newsXpress Beechworth for the first Canson Create ART promotion. This window merchandising has been fantastic as it has highlighted the new range to their customers who are overall an artistic community.

Customers have expressed to Tracy in the store that they cannot get the beginner pads (watercolour, Canvas etc) cheaper anywhere else. Word of mouth and the letterbox drop of the catalogues around town should get this information around very quickly.

Adapting to suit changing needs of consumers

Brett and Alexandra Carey of newsXpress Deception Bay have done a magnificent job combining two very different promotions and also introducing a new ‘kid’s corner’ initiative.

The Care & Friendship Promotion exclusive to newsXpress through the Hallmark Alliance relationship builds sales by encouraging customers to purchase multiple products in the Forever Friends and Welloington Bear range – the prize a giant 36″ cuddly Forever Friends Bear!

The ABW Mid-Year Book promotion as seen in the photos has proved a great success throughout our network of stores.

And finally the introduction of a ‘kiddies corner’ which encourages greater duration of time shopping the store, while also providing a conscientious and creative local community service.

The Dynamic Duo visit newsXpress Drewvale

The ever popular Diddl and Forever Friends Bear made a special guest appearance at the newsXpress Drewvale store much to the elation of the many young customers.

As you can see from the photos not all the fun was confined to the kids with proprietor Terry Augustine getting in on the act!

newsXpress Orange lead the way

These are some pictures taken at newsXpress Orange last Monday, Karen is seen pictured with Paul & Maureen Blunden’s cute little grandson son Sam in his very special newsXpress T-shirt!

Great innovation all round in Paul & Maureen’s store, they are great ambassadors for newsXpress!

Success with concurrent promotions

Manni Ribeiro is an enthusiastic newsXpress proprietor. Eumundi is a small market and to excel in a retail business you need to show energy, a point of difference and an ability to adapt to changing needs and tastes.

The following photos show Manni’s store with three concurrent promotions. While some might say this can detract from each event, others will point out that he is trying to maximise exposure and interest in three very different categories. This can not only generate new sales but also encourage multiple purchases across his entire range.

Photos depict the following promotions:

ABW Mid-Year Book Promotion
Create ART Mid-Year Promotion
Care & Friendship Month

Buy in a key to the ‘upsell’

newsXpress Kin Kora are always one of the first to share their great merchandising standards and ideas with the rest of the network and the current care & Friendship Promotion is no exception.

Proprietors Sarah and Ian have been able to convey the promotion excitement to their key team members who have enthusiastically outlined the event to all customers especially trying to upsell product when one qualifying purchase has been made.

Creating some noise with ‘Create ART’

newsXpress Chancellor Park took advantage of the first newsXpress and Canson Create ART flyer promotion by dedicating a specific area of the store for the range.

With the event designed to coincide with school holidays and a high quality marketing flyer distributed to homes in their local market, this newsXpress store was certain to see some very positive results for this ‘new money’ category.

Forever Friends and Wellington land in Wagga

newsXpress Wagga Wagga have supported the newsXpress exclusive Care & Friendship event with this spectacular display at the front of their store. Using the engaging Hallmark Alliance marketing materials they have carefully arranged the range of products in an attention grabbing manner.

Retailers are presented with many seasonal and promotional opportunities, how successful they they are often depends on the store’s willingness to embrace the event and live the promotion in the way the team at Wagga Wagga undoubtedly have.

Much to celebrate at newsXpress Woden

newsXpress Woden had double reason to celebrate this week with the Hallmark Alliance exclusive Care & Friendship Promotion and the 40th Birthday of proprietor Anthony McCormack.

The team went to great lengths to put the display together and customers enjoyed the event as well as the personal touch.

COMPETING AGAINST BIG BUSINESS – YOU CAN DO IT!

The article posted here discusses results of a study that examined successful strategies and tactics used by businesses in smaller communities to compete against major discount chains. The majors are happy to take your business. If you want you can take it back! Read the article via the attached link.

stalking-goliath.pdf

6-Pack translates to success at newsXpress Lowood

newsXpress Lowood have come up with an innovative idea to stimulate sales of their Lotto Syndicates. The recent OZ Lotto Draw saw them set up each Syndicate as a System 11 with 21 shares available, each share costing $11.22.

For each Lotto draw the store sets up at least six Syndicates and have begun promoting a ‘6-Pack’ sale. The intrigued customers are then offered a share in six System 11’s at a cost of $67.32.

Calling it a six pack has really got a great sales punch. and Lowood Team Members have now moved on to selling multiple six packs where they sell a six pack for each night.

Sales thus far have been extraordinary and the team have greatly enjoyed making and decorating the store with some simple marketing materials.

CONNECTING WITH YOUR LOCAL COMMUNITY

The team at newsXpress Glendale have chosen to connect with the local community by sponsoring a local sporting team, it shows that the store is putting back into the community that supports the store.