newsXpress Village Mackay was an advertiser at the races yesterday in Mackay. Troy Ross and the team has advertised at the over the last five or six years. This year they had up to fifty people attending the newsXpress marquee. Graham Randall, founding Director of newsXpress was there (left in the photo) to support the promotion and engage in some good newsXpress networking.
newsXpress encourages local brand-building marketing initiatives like this.
Mackay’s winter horse racing carnival culminated last Saturday with the running of the Mackay Cup proudly sponsored by newsXpress Village.
As the main sponsor for the day newsXpress Village received saturation advertising on radio, television and in the newspapers leading up to race day. The day attracted over 3,000 festive race goers in their traditional racing finery and a beautiful winter day weather wise ensured everyone had a fantastic time. Troy Ross, owner of newsXpress Village was on hand to give a short speech and present the pewter trophy and winners blanket to Black Gelding, Flying Start out of Legendary racer Testa Rossa.
Troy was further excited by the prospect that the main entrance to the Mackay race track will now be permanently renamed the ‘newsXpress Village entrance’. It was by all reports a brilliant day and a perfect application of local area marketing to increase your brand awareness.
A beaming Troy Ross stands alongside a victorious ‘Flying Start’ in the photo above.
newsXpress has acted swiftly to the news of the record breaking OZ Lotto jackpot and created four ‘Super Group’ syndicates in the Queensland market. These have already started driving impressive traffic and entreprenurial members are capitalising on this opportunity by promoting relevant ranges in store to increase basket size.
State Lotto organisations have provided quality point of sale materials and individual stores have complimented these with balloons and other decoration to create enticing displays in store. The lure of becoming the biggest winner in Australia is certain to have the registers working overtime in the lead up to Tuesday night.
newsXpress Kin Kora featured above have coupled the Golden Casket collateral with colorful balloons, streamers and oversized cut out letters spelling out $90 MILLION.
While newsXpress Eumundi (below) have highlighted the vast array of syndicates available in their store. Both stores are already reporting a massive surge in sales.
In retail it is important to tell a story, whether this is a price story, a range story, or a theme story. Creating a promotion with a story in mind increases your potential to attract customers to make sales.
newsXpress Beechworth had this focus in mind when designing their front window display for the HOT ink! 11 promotion. Beechworth is well known as a beautiful Australia historic town and a popular holiday destination, the residents and local businesses put considerable effort into local events and using this as a basis for promotions makes good business sense.
Ian and Tracy’s daughter Rachael incorporated the exceptional point of sale posters supplied by newsXpress along with the oversized autumn leaves celebrating the local Harvest Festival to spectacular effect in creating this front window display – so well in fact she has been appointed to oversee all window displays from now on.
newsXpress is hosting an online workshop on Local Area Marketing next week, on Tuesday March 24.
How to grow your sales using Local Area Marketing will be facilitated by Trent Shields, our National Marketing Manager. This is set to be an informative session and is sure to deliver tools newsXpress members can use to grow their businesses. Crucially, the session will connect members from various states in a discussion abut local marketing – it is networking like this which newsXpress members love.
Bookings are via the members area of the newsXpress website.
Luke Scott and the team at newsXpress Scott’s Lismore are pleased to have the offers and resources of newsXpress to help drive their business. As their front window shows, they are leveraging the newsXpress ink offer to make a bold statement they they are the INK AND TONER DESTINATION in Lismore.
The newsXpress philosophy is provide access to good product at competitive prices, to support this with professional national marketing and to provide in-store face to face advice on execution. Luke and the team have embraced all these newsXpress deliverables to drive an excellent ink and toner offer for everyone in Lismore and surrounding areas. The result is excellent growth for the business through Christmas and January. What a great business story!
newsXpress Silver Sands have fully embraced Halloween and have looked at innovative methods to draw more foot traffic. The newspaper advertisement below invites a new (and very strong minded – just ask the parents!) generation of shoppersby offering a FREE face painting service.
Nothing says Halloween more than a good costume and Phil Foo and his team are doing what they can to spread the word. They have also invested in a small doscument about the origins of Halloween and it’s Australian application to educate their customers who may have had anti-American perceptions.
We are constantly encouraging our members to embrace the idea of becoming more entrepreneurial to capitalise on innovation to drive new sales. While this example is considerably removed from the newsagency channel it is a perfect illustration of understanding your local community and backing your judgement to ultimately make a profit.
For the uninitiated Melbourne is in the grip of ‘Finals Fever’ and the Mighty Brown & Gold of Hawthorn are playing off in their first Grand Final for 17 long years. The two boys in the photo, neither born the last time the Hawks were kings of Football read the mood of their community (around the corner from Hawthorn’s training base in Waverley) and promptly set up a lemonade stand like you see in old American movies.
With well over 10,000 excited supporters walking past on a beautiful sunny day towards the final training run they made a killing!
The simplicity of the idea and execution is the lesson each of us can replicate in our daily business coupled with their obvious savvy in approaching gridlocked cars with a taste of the lemony treat and their glowing endorsement of a Hawks victory despite the fact neither of them actually supported the team.
Further to the post on September 15 ‘Calendar Season in Full Swing‘, newsXpress Beechworth have forged full steam ahead with their Calendar and Diary displays.
Using the advice, experience and supplier relationships negotiated through newsXpress and in particualr our resident calendar expert Michelle Caia coupled with innovative local area marketing that has seen newsXpress Beechworth take out several prestigious industry awards in recent times. Tracy and her team have developed an early strategy to capture new sales as well as satisfying regular customers, such as the local council who like to organise their calendar & diary requirements very early.
newsXpress Echuca is the latest Victorian regional member to rebrand and open. The Dye Family certainly engaged the community with a month of activity commencing with the sponsorship of a regional conference and culminating with the Gala Opening last Friday.
An alreadt great store has been further improved with the pro-active owners seeing strong growth in Hallmark cards and related product ranges, magazines and Canson Art. Their fun opening day was obvious to all as highlighted by the enthusiastic team. An ever popular sausage sizzle, promotional give-aways and the nromal newsXpress activities provided a great start.
Congratualtions to Steve, Liz, Andrea, Jo-anne and all the team at newsXpress Echuca!
newsXpress Bairnsdale opened under the newsXpress brand on Saturday and everyone came to town.
Promotions giving away free petrol, Accomodation, Show Bags, Lucky Dips etc were supported by Hallmark Forever Friends Bear, Coco the Clown (How do they make motorbikes out of Balloons?) and a lovely chamber ensemble of local musicians filled in a great day that could not even be marred by the cold, wind and rain!
Many people entered the store for the first time and were eager to come back again. This positive feeling was only strengthened thanks tothe local Lions club and the 300 + delicious sausages they gave away out the front of the store.
newsXpress Bairnsdale proprietors Gina and Taz epitomise the newsXpress mantra. As new members, their particiaption is strong and they are subsequently reaping the rewards for their efforts!
Congratualtions on a great day!
newsXpress Beechworth were already great business operators and entrepreneurs before they joined newsXpress as showcased by their multiple ‘Newsagent of the Year’ accolades.
However since joining the newsXpress group which prides itself on attracting, nurturing and challenging the ‘Best of the Best’, they have taken their performance to a new level!
The innovative and high performing HOT ink! sub-brand has been strongly embraced by Tracy, Vaughan and their team and as the photos below show they have tied the Olympic theme of the HOT ink! 8 event into another push on home and office printers.
Dubbing the iconic front of the store their “Green & Gold Window”, Tracy and team have highlighted the promotional product using some simple yet highly effective Olympic visual marketing materials.
newsXpress Bairnsdale proprietors David and Gina Brakey have left no stone unturned in their pursuit of advertising their newsXpress store opening. In a competitive market with several newsagents in a small town, the team at Bairnsdale stand proudly on a pedestal by their pro-active and enthusiastic approach.
Already embracing HOT ink! and developing an innovative signage solution for their display, they have also commissioned this enterprising newspaper advertisement and radio ad: 3380-newsxpress-aug11.mp3
newsXpress Sarina revealed an uncanny coincidence when communicating their Care & Friendship Grand Prize winner!
The local winner Walter shared his name with the Giant Forever Friends Bear as nicknamed by the team at Sarina. The Girls in the store were so excited about the fluke about the names that they ended up playfully fighting over who would call the original Walter with the good news.
Pictured in the below photo: Bec (who won out and got to call Walter!), Walter, Angela & Walter.
Serving the community is what newsagencies are renowned for, if you can tap into it using local icons even better.
Proprietor Donna and the team gave it some thought and declared that Pumpkin Scones were to be on the menu at newsXpress Kingaroy Mall and dutifully invited Flo Bjelke Petersen in to sign her new book (with her famous Pumpkin Scone recipe the highlight!).
A nice sales boost can do wonders, thinking outside the four walls at Kingaroy has brought joy and renewed sales…
Lisa the store manager at newsXpress Nambour recently asked the newsXpress marketing department for a copy of the ‘say NO to plastic bags’ artwork.
Little did we know what they had in store for it! As you can see from the photos a very creative mind has transformed our branded re-usable bags into cute little turtles to tie into the environmental message we have been supporting.
Great innovation often is often the result of good ideas and enthusiasm as shown in this example.
John Klemm at newsXpress Klemms Mildura has started trading with Hallmark as part of him joining newsXpress. The Hallmark strategic relationship has been extremely beneficial for all parties concerned and their strong and bold branding plus quality product have seen massive sales increases throughout the newsXpress network.
All John can say is that he is astounded with the growth in his greeting card sales. The pictures tell the story!
newsXpress Kin Kora received a special early allocation of one of the newsXpress Father’s Day promotional lines – the Gourmet’l cook book.
Sarah at Kin Kora has negotiated a local area cook up with the decidedly male influenced recipes on the menu! Below are some of the pictures of their first display!
newsXpress Woden in the ACT have spent the last three weeks operating off trestle tables in their shopping centre due to a brand new shopfit being completed in their store.
Despite the tight time-lines interfit retail completed on schedule and Anthony and Nicole were able to open on time today!
The shop looks sensational, and team at newsXpress Woden are equally excited, tired, proud and motivated!!!
