Category: Ink

HOT ink! to the MAX

Warrick Hosking from newsXpress Gympie continues to innovate. By dropping several thousand HOT ink! brochures each campaign and by now backing up the advertising with an in-store display stand to leverage foot traffic, the store is on target to turn over $50,000 in Ink cartridges this year.

Warrick and his team are stoked at this new money revenue stream especially since there are 7 other newsagencies in a town of only 20,000 people. For this outstanding result and may others Warrick is considered the consummate newsXpresser.

No wonder he is Queensland retail newsagent of the Year and the reigning ACP newsagent of the Year.

gympie-it-apr08.jpg

Variety is the spice of life at newsXpress Eumundi

Manni Ribeiro manager of the quaint store in Central Queensland is never shy to take a chance by promoting several categories at once.

While his HOT ink! is steadily improving (see picture below highlighting the national TV advertisement) , the plush collectible Beanie kids are flying out the door. With over 40 sales in just two weeks at an excellent profit margin this trial is certainly paying its way.

picture-001.jpg

picture-003.jpg

Environmental Education continues at newsXpress

A national display competition and a genuine sense of social responsibility has led to newsXpress trailblazing the environmental cause amongst small businesses Australia wide. A branded and reusable red bag is not only a great marketing tool for your business but also a commendable alternative to plastic bags.

newsXpress Scott’s Lismore – Use a large red container and fill it with bags, placing it next to the front door. It is sharing space with the HOT ink! and proving a smash with customers.

scotts-lismore-red-bag-feb08.jpg

newsXpress Ballarat have merchandised their red bags on a double sided display at the front of the store. It has been put together this way to give a different message depending on whether the customer is entering or exiting the store.

ballarat-red-bag-feb08_1-v2.jpg

ballarat-red-bag-feb08_2-v2.jpg

newsXpress Thornlie Square have appealed to the emotive side of their customers by asking if they ‘love their environment’.

thornlie-square-red-bag-feb08.jpg

HOT ink! #5 – ON SALE NOW

The promotion behind HOT ink! #5 has been live for almost a week and stores are already reporting great sales. The largest participation of stores in a newsXpress promotion have distributed hundreds of thousands of flyers all across Australia. As well as the flyer strategy stores have begun introducing HOT ink! destination signage and posters to their stores to really grow brand recognition of this fast growing sub-brand.

All stores participating and their details can be found at www.hotink.com.au

hot-ink-_5-sample.jpg

Some other stores have gone a step further and had local area print marketing commissioned to support their HOT ink! #5 promotion. Featured below are newspaper advertisements from newsXpress Westpoint and newsXpress Glendale.

westpoint-hot-ink-5.jpg

glendale-hot-ink-5.jpg


HOT ink! Driving New Money

The Carson Group which has five stores under the newsXpress banner on the Sunshine coast have participated in all HOT ink! promotions. Not only have they found a new money stream for their stores they have driven more customers into their businesses through the HOT ink! brochures being widely distributed in their stores catchment areas. As progressive retailers not just newsagents the Carson Group is a model for all newsagents Australia wide in the way they embrace new money categories and drive their businesses to the limit to not only increase their good will but extract operational profit everyday.

buderim-group-hot-ink-feb08-v2.JPG

buderim-group-hot-ink-feb08_1-v2.JPG

HOT ink! sizzles at newsXpress Gympie

Never to do things by halves, Warrick Hosking at newsXpress Gympie has commissioned a massive HOT ink! sign to be hung below his main store branding outside his shop.

This type of pro-activity has resulted in Gympie’s sales increasing from virtually nothing to a potential $80,000 for the year. Embrace technology and it will work for you.

gympie-it-feb08-v2.jpg

newsXpress Arana Hills are having great success with the ‘new money’ category of Ink & Toner.

Brett and Kaylene Connelly offered this testimonial:

“We have had Ink & Toner in our store for about 11 months.

We got into the product because we wanted something new and with ink we saw enormous growth potential. To accommodate the space required for the cartridges we moved Darrell Lea and exposed a perfect area near the front counter that was highly visible and secure. As soon as we installed some hang sell fixtures we were up and running.

aranahills210907-18.JPG

We have participated in each of the five newsXpress HOT ink! promotions. We have found that the sales do spike during the on-sale periods, but pleasingly sales remain strong once the promotion ends.

We have identified a further opportunity for extra sales with associated products and look forward to the merchandising challenge to create a full technological offer.

The catalogues are distributed to the homes in the suburbs surrounding Arana Hills by a letterbox drop company with the remainder being used as bag stuffers in store.

Our advice to any store starting out in this exciting category is to only stock the products suggested and advertised by newsXpress, and even then watch the sales and adjust orders to suit your market”.

aranahills210907-17.JPG

Ink & Toner at newsXpress Arana Hills, featured in this photo is the unique Cartridge Rescue recycling bin.


newsxpress Rutherglen is embracing HOT ink!

Since joining newsXpress Jim O’Toole from newsXpress Rutherglen has swapped from newsink to HOT ink! With the superior brochures, marketing and supply chain offered by newsXpress, Jim has seen his sales go through the roof.

He is running down old Keytek stock and only going with genuine product. www.hotink.com.au

rutherglen-hot-ink-jan08.jpg

HOT ink! powering along at newsXpress Orange

Since leaving newsink, Paul Blunden’s ink and technology sales have sky rocketed. Not only is he selling more ink cartridges but his media, technology and allied stationery has gone up as a result. Not only is he cheaper than the majors the impact is lifting the traffic to the store.

orange-hot-ink-jan08.jpg

Marketing is key to Paul and newsXpress Orange’s ink success. By embracing HOT ink! and driving his sales the whole team is confident in this ‘new money’ category and the store is reaping the rewards. www.hotink.com.au

 

HOT ink! gets HOT results!

The following testimony is from Paul Martin at newsXpress Toowong in Brisbane.

imgp1215.JPG

Hot Ink catalogue #1 gave Paul from newsXpress Toowong the lever he needed to enter the Ink market with compelling strategies of best cost price and selling price, a professional flyer, great service and back up, and the knowledge of which product to stock. Having just ordered his 5th consecutive flyer he commented that You have to be patient the first time, but then results compound, he has seen a 30% growth each catalogue. Getting the message through to customers and watching sales expand has been great, – “My team hand deliver catalogues to our local businesses around the Village twice during each campaign and this has great results”. “Once customers know the prices are so good, they have confidence that my other stationery product is also well priced, and so sales become linked as customers buy other stationery product in the same purchase. Why give your customers an excuse to shop elsewhere, once they can buy ink from you, they buy their other product as well”.

The right ink for your printer

Companies like HP, Epson, Canon, Lexmark and Brother spend many millions on research and development for each new printer and the ink and toner used in each printer. They are like car manufacturers – they fine tune their hardware to the fuel (ink) to be used. This is why it can be dangerous to use recharged product. It is also why newsXpress is committed to the highest quality branded ink and toner for printers. We offer these products at the bst possible prices – setting benchmarks compared to Officeworks, Big W, Dick Smith and JB HiFi.

Hot ink deals make for hot business

hot_ink_june07.JPG

newsXpress stores across Australia are winning new customers with our Hot Ink promotional campaign. Based around smart brochures (pictured) newsXpress newsagencies are luring new customers to their stores in search great prices and exceptional service in the ink and toner space.

Some newsXpress newsagencies are supporting the brochure campaign with radio and newspaper advertising. They see this as a good opportunity to separate their newsXpress business from other newsagencies.

While other newsagent groups are offering flyers to drive ink and toner sales, the newsXpress offering goes beyond marketing and encompasses ranging, pricing, employee training and supplier arrangements. The group’s holistic approach is aimed at winning stationery business back for its members.

So, for the best deals backed by fantastic customer service in ink and toner for your printer, contact your local newsXpress newsagency today. Experience the difference.

BACTRIM (Sulfamethoxazole, Trimethoprim) drug information for Bronchitis, chronic, Infections, bacterial~systemic antiinfectives, Pneumonia from MPR bactrim online Bactrim dug interactions is bactrim safe during pregnancy, bactrim foods to avoid bactrim otc, bactrim ds ok while pregnant, drug bactrim,
Purchase two salbutamol ventolin inhalers – one of the most popular asthma inhalers – online from Anytime Doctor. ventolin price Ventolin accuhaler, evohaler, nebules, respirator solution, syrup and injection all contain the active ingredient salbutamol, which is a type of
Comprehensive and accurate Plavix side effects information for consumers and healthcare professionals. plavix generic Plavix is taken by patients with a risk of blood clot formation if those patients have any heart problems, a recent history of a heart attack or stroke, circulatory