Attached is our TV commercial which starts on air tomorrow. This is a proud moment for the newsXpress family. We’re going to be on TV promoting our brand in a way no other newsagent marketing group has ever done nationally.
Category: ink and toner
HOT ink! #5 – ON SALE NOW
The promotion behind HOT ink! #5 has been live for almost a week and stores are already reporting great sales. The largest participation of stores in a newsXpress promotion have distributed hundreds of thousands of flyers all across Australia. As well as the flyer strategy stores have begun introducing HOT ink! destination signage and posters to their stores to really grow brand recognition of this fast growing sub-brand.
All stores participating and their details can be found at www.hotink.com.au
Some other stores have gone a step further and had local area print marketing commissioned to support their HOT ink! #5 promotion. Featured below are newspaper advertisements from newsXpress Westpoint and newsXpress Glendale.
HOT ink! is getting hotter!
By driving genuine brands at great prices. Our stores are selling massive amounts of Canon, HP, Lexmark, Brother & Epson ink cartridges and accessories. HOT ink! #5 is well under way. Check out newsXpress Eumundi and see what they do to drive ink & technology sales. www.hotink.com.au
Simple is effective!
This new sign directs customers into the newsXpress Albany Creek Copy Centre area where the Ink and Toner display is.
Can’t miss it!!
HOT ink! Driving New Money
The Carson Group which has five stores under the newsXpress banner on the Sunshine coast have participated in all HOT ink! promotions. Not only have they found a new money stream for their stores they have driven more customers into their businesses through the HOT ink! brochures being widely distributed in their stores catchment areas. As progressive retailers not just newsagents the Carson Group is a model for all newsagents Australia wide in the way they embrace new money categories and drive their businesses to the limit to not only increase their good will but extract operational profit everyday.
HOT ink! sizzles at newsXpress Gympie
Never to do things by halves, Warrick Hosking at newsXpress Gympie has commissioned a massive HOT ink! sign to be hung below his main store branding outside his shop.
This type of pro-activity has resulted in Gympie’s sales increasing from virtually nothing to a potential $80,000 for the year. Embrace technology and it will work for you.
newsXpress Arana Hills are having great success with the ‘new money’ category of Ink & Toner.
Brett and Kaylene Connelly offered this testimonial:
“We have had Ink & Toner in our store for about 11 months.
We got into the product because we wanted something new and with ink we saw enormous growth potential. To accommodate the space required for the cartridges we moved Darrell Lea and exposed a perfect area near the front counter that was highly visible and secure. As soon as we installed some hang sell fixtures we were up and running.
We have participated in each of the five newsXpress HOT ink! promotions. We have found that the sales do spike during the on-sale periods, but pleasingly sales remain strong once the promotion ends.
We have identified a further opportunity for extra sales with associated products and look forward to the merchandising challenge to create a full technological offer.
The catalogues are distributed to the homes in the suburbs surrounding Arana Hills by a letterbox drop company with the remainder being used as bag stuffers in store.
Our advice to any store starting out in this exciting category is to only stock the products suggested and advertised by newsXpress, and even then watch the sales and adjust orders to suit your market”.
Ink & Toner at newsXpress Arana Hills, featured in this photo is the unique Cartridge Rescue recycling bin.
newsxpress Rutherglen is embracing HOT ink!
Since joining newsXpress Jim O’Toole from newsXpress Rutherglen has swapped from newsink to HOT ink! With the superior brochures, marketing and supply chain offered by newsXpress, Jim has seen his sales go through the roof.
HOT ink! powering along at newsXpress Orange
Since leaving newsink, Paul Blunden’s ink and technology sales have sky rocketed. Not only is he selling more ink cartridges but his media, technology and allied stationery has gone up as a result. Not only is he cheaper than the majors the impact is lifting the traffic to the store.
HOT ink! gets HOT results!
The following testimony is from Paul Martin at newsXpress Toowong in Brisbane.
Hot Ink catalogue #1 gave Paul from newsXpress Toowong the lever he needed to enter the Ink market with compelling strategies of best cost price and selling price, a professional flyer, great service and back up, and the knowledge of which product to stock. Having just ordered his 5th consecutive flyer he commented that You have to be patient the first time, but then results compound, he has seen a 30% growth each catalogue. Getting the message through to customers and watching sales expand has been great, – “My team hand deliver catalogues to our local businesses around the Village twice during each campaign and this has great results”. “Once customers know the prices are so good, they have confidence that my other stationery product is also well priced, and so sales become linked as customers buy other stationery product in the same purchase. Why give your customers an excuse to shop elsewhere, once they can buy ink from you, they buy their other product as well”.
Ink and toner offer success
With more newsXpress locations embracing our successful Hot Ink strategy, we are able to draw on a broad variety of success for almost any situation.
We have had several newsagent locations replace tobacco products from behind the counter with a bold ink and toner offering. The benefits are that ink can be advertised and tobacco cannot. This sees ink being used to draw traffic to the store whereas tobacco relies on leveraging off existing traffic.
HP combo 27/28 $46.95
For a great price on genuine HP ink, this combo pack of HP 27 and HP28 ink is excellent value. $46.95 including GST is all you’ll have to par at a participating newsXpress location. They are listed on the Hot Ink website.
Lexmark black 82 – great price
Tanks to our Hot Ink deal, the Lexmark Black 82 is only $41.85 at participating newsXpress outlets. The product is genuine and endorsed by Lexmark.
Canon BCI-6, just $15.25
newsXpress is setting the pace with its latest Hot Ink deals. The Canon BCI-6 for just $15.25 is a good deal – but only from participating newsXpress outlets listed here.
Epson T046 cartridge deal
At $18.45, Epson T046 cartridges from participating newsXpress stores make for a good deal. Be sure to see the list of stores on this page for your nearest stockist.
Brother LC-47 Colour Tri Pack
At $43.95, the Brother LC-47 Colour Tri Pack is a great deal from newsXpress. Check the store list on the Hot Ink website for participating stores.
HP 56 / 57 combo pack
At just $62.95, the HP 56/57 combo pack at participating newsXpress stores is an excellent deal. Look out for the Hot Ink flyers with more great deals from newsXpress.
Hot Ink flyer page 2
Here is page 2 of our Hot Ink flyer. More great deals around brand name ink. Exclsuive to participating newsXpress stores.
Hot Ink flyer page 1
Here is the front page of our new Hot Ink flyer. More than 70 newsXpress stores are participating in what has become a great success story for this group of proactive entrepreneurial newsagents.
Hot printer ink deals
More newsXpress stores are getting into selling HP, Canon, Brother, Lexmark and Epson branded ink. Using some excellent resources from newsXpress, our members are able to professionally display the range and this helps boost customer confidence.
Success with ink and toner starts with the right range displayed professionally and that is where the newsXpress team helps.