The latest HOT Ink! sale at newsXpress stores is delivering excellent traffic and sales for newsXpress members.
Ending later this week, the HOT Ink! sale has enjoyed a terrific run and has further cemented our position as leaders in the ink and toner space among newsagents.
We are flattered that a couple of others are trying to copy the newsXpress model. This focuses our attention on delivering even better deals backed by more effective marketing.
Four pro-active newsXpress members in the Gippsland area of Victoria have joined forces and recruited newsXpress Marketing Manager, Trent Shields to develop, design and create a Television commercial in their local region to support the current HOT ink! 14 promotion.
newsXpress Pakenham, newsXpress Leongatha, newsXpress Bairnsdale & newsXpress Yarram commenced a TV campaign on the 3rd May with the following advert featuring on programs such as: Sunrise, The Morning Show, Deal or No Deal, AFL Game Day, Sunday Afternoon AFL, Oprah, Ready Steady Cook & Judge Judy.
The advert contains an exclusive end-user offer, with customers going into one of the four participating stores and mentioning the ad eligible to a FREE packet of Gloss Photo paper wiht the purchase of any of the promoted ink cartridges. The stores involved are already reporting excellent sales and customer numbers to support the earlier flyer distribution.
newsXpress members are reporting excellent sales from the latest HOT Ink! campaign. HOT Ink! has been promoted by close to 1 million flyers into letterboxes as well as a mixture of some local print and radio. This is bringing new traffic to newsXpress stores. Each new customer is an opportunity for sales beyond ink. They are also an opportunity for repeat business – we understand the loyalty of ink customers once they have found a retailer offering what they want at a competitive price. This is what HOT Ink! drives for newsXpress members.
In-store, HOT Ink! is supported with flyers as well as professional shelf talkers.
newsXpress is proud to be the innovator when it comes to driving traffic for printer ink and toner for newsXpress locations right around Australia. Our members are banking terrific rewards.
newsXpress Gympie (QLD) is promoting the latest newsXpress HOT Ink! deals on large posters placed on the footpath in front of their business. The brilliant posters draw attention to hero brand-name ink and toner products which feature in the HOT Ink! #14 catalogue produced by newsXpress and which has just been distributed to a million homes around the country.
Warrick and the team at newsXpress Gympie are demonstrating the importance of markeing by promoting the latest ink deals through flyers, posters in-store and these posters out the front of the shop. The co-ordinated saturation campaign makes it clear to everyone in Gympie that the best placefor printer ink locally is newsXpress Gympie.
newsXpress has announced a valuable rebate for the latest HOT Ink! offer being run by the business. Supported by an anticipated 1,000,000+ brochure being delivered to homes and businesses, HOT Ink! #14 is more valuable than ever thanks to this latest newsXpress initiative and the support of national brands.
In addition to driving new traffic, as every HOT Ink! campaign does, we are building a better margin story while maintaining an excellent competitive position for newsXpress stores.
HOT Ink! is an exclusive to newsXpress offer. It positions newsXpress outlets as more competitive and better resourced than many other ink outlets. Just ask a newsXpress member how good it is for their business.
newsXpress is proud to be offering free Advanced Photo Paper from HP through participating newsXpress stores. This free gift is available with the purchase of selected HP cartridges. This is another example of the value of buying genuine ink and toner for your printer as this offer is not available for grey market products. newsXpress has regular access to supplier supported deals which add value to sales and deliver better margin to our stores. This Advanced Photo Paper is one of several examples already this year.
The latest newsXpress exclusive HOT Ink! promotion is driving excellent traffic to participating stores. Based around brand name ink and toner, we are promoting our HOT Ink! offer through catalogues delivered to close to one million homes around Australia. This marketing drives new traffic as well as more business from existing customers.
HOT Ink! is a perfect example of the newsXpress difference at work. Our merchandise team works with key brands such as Epson and HP and our wholesaler to create a campaign with in-store and external elements. The overall HOT Ink! package helps newsXpress compete effectively with major retailers and win new customers.