Category: HOTInk!

The latest HOT ink! campaign launched by newsXpress this week beats ink prices at Big W, Officeworks, Harvey Norman, Australia Post, JB Hi Fi and newsagents. newsXpress members are being competitive while maintaining good margins. they are generating net new traffic using a range of marketing tactics and in-store engagements.

This HOT ink! has been timed to connect with the end of back to school and the thrust of back to uni and back to work.

newsXpress has just released marketing collateral for another newsXpress EXCLUSIVE: A free Amicro Touch Pad tablet computer to be given away in each of the participating stores. This is a campaign being offered at no cost to newsXpress members, demonstrating the value newsXpress drives for its members thanks to generous supplier relationships.

Each newsXpress store participating is being given eight A2 posters, the tablet computer, entry forms and terms and conditions – in a kit ready to drive in-store engagement with this exciting ink promotion.

Outside the store, hundreds of thousands of flyers are being sent to homes and businesses. Plus newsXpress is running creative and engaging social media marketing to drive traffic and success of HOT ink! for 2014.

We are thrilled to be starting 2014 with such an exciting, compelling and engaging campaign for newsXpress members and their customers.

This campaign has all the elements of success: excellent pricing for brand name ink, engaging out of store marketing, visually powerful shelf talkers, online marketing, an in-store bonus for volume shopping and a gift as a prize for one lucky shopper in each participating store.

Providing all the material and the prize and the supporting collateral is a pleasure for newsXpress as it helps members reach out beyond their shops for more success in 2014.

newsXpress earlier this month locked in a re-launch of its HOT ink! offer for 2014. The re-launch includes new marketing activity, new in-store engagement opportunities and customer prize opportunities. The HOT ink! catalogue also offers access to a broader range of product – all being pitched at highly competitive prices.

The catalogue offers access to the customer-engaging ink card that provides customers with a tool to make buying ink easier.

HOT ink! is exclusive to newsXpress. It generates excellent traffic and provides newsXpress stores with a cost-effective way of promoting their businesses to homes and businesses in their area.

Pacific Magazines through their nexus newsagency marketing and support program and newsXpress recently partnered to promote the latest HOT ink! newsXpress ink campaign and our excellent range of Hallmark boxed christmas cards.

developing a newsXpress specific email sent to an extensive email database, this campaign is another in a string of excellent nexus driven campaigns designed to reinforce brand awareness and to drive in-store traffic.

The success of the nexus sent emails to consumers is excellent with plenty of newsXpress members having success stories of local store campaigns that have worked for them.

The team at Pacific Magazines worked hard to incorporate HOT ink! collateral inso that it connected with the hundreds of thousands of catalogues delivered to homes near newsXpress stores. The email also contained ak! catalogue.

newsXpress and its member appreciate this practical support from Pacific Magazines – nationally and at the store level.

newsXpress has announced details of the first HOT ink! promotion for 2014. Included with this promotion is a shopper prize opportunity per store plus a shopper gift voucher for spends over a set basket value. These promotions plush some very compelling HOT ink! pricing will kick off 2014 excitingly for newsXpress.

newsXpress members are jumping at the opportunity to be part of something great here.

Participation is not mandatory. newsXpress encourages its members to GROW YOUR OWN WAY. Members love that they have control.

We expect to reach more than 100,000 Facebook users with our latest ad campaign on Facebook. Started yesterday and running for this week, the latest ad campaign is supporting the new HOT ink! catalogues that is out how hitting hundreds of thousands of letter boxes.

The new ad campaign leverages other successful Facebook campaigns we have already run this year.

The HOT ink! offer from newsXpress offers brand name ink at competitive prices. Since our businesses are locally owned it keeps more dollars in the local community.

newsXpress members have been given access to bonus margin by newsXpress thanks to valuable work by our national merchandise team.

This unexpected move of even better margin on ink is another example of value delivered by newsXpress to newsXpress members, value that is banked in the form of better margin dollars.

HOT ink! is another newsXpress success story – driving traffic and margin dollars.