newsXpress, the premier marketing group for Australian newsagents, has announced free membership of the coveted Hallmark Alliance marketing program exclusively for its members.
Valued at $1,250 per store per year, the decision by newsXpress invests an additional $137,500 into the marketing of newsXpress newsagencies, taking the total annual marketing investment on behalf of newsXpress members to beyond $500,000 in value.
“This decision demonstrates our commitment to professional group-wide brand-based marketing” said Graham Randall, founding Director of newsXpress. “It is another reason newsXpress stores outperform other newsagencies”.
Through the Hallmark Alliance program, newsXpress members will have access to professional seasonal promotions, additional local area marketing and newsXpress exclusive value added marketing support.
“Never before has a group of newsagents had access to such a comprehensive and valuable national marketing campaign built around key seasons.” Randall commented.
The first season for which this program will operate is Father’s Day in September.
CONTACT: Mark Nagy – CEO (03)9524 8080 or 0409 880 526.