greeting cards | newsXpress Blog

Greeting card marketing

newsXpress members have started receiving marketing kits as part of the new Hallmark Alliance Program. newsXpress is funding the $1,250 annual cost of Hallmark Alliance for its members. The first program many members are running with is a free card offer – based on rewarding loyal customers. This program is tied in with the newsXpress Care and Friendship Month.

The newsXpress Hallmark relationship is unique in the newsagency channel in that it goes beyond rebates and promotions. Hallmark and newsXpress share research and other data to the mutual benefit of their stakeholders. This is one reason newsXpress stores are seeing excellent sales growth in the greeting card category.

Care and Friendship Month

Here is part o the campaign support for Care and Friendship Month – a greeting card and gift promotion developed and run exclusively for newsXpress newsagencies. All to often in our busy lives we do not take time to say thank you to those who help us: teachers, doctors, priests, friends. We created Care and Friendship Month o focus on saying Thank You. It is designed to help people find the right cards and the right words to show appreciation.

Having started some years ago, this campaign has built a strong following among newsXpress members. They like that they are able to focus attention on cards at a time of the year when card sales are flat. Bu this is not purely a commercial pitch. care and Friendship is also a reminded to our members to appreciate co-workers, family and friends. It reminds us to take a moment out of our busy schedules to show that we care too. For that reminder alone, this newsXpress exclusive program is worthwhile.

Care and Friendship month starts July 1, 2007.

newsXpress funds Hallmark Alliance for members

newsXpress, the premier marketing group for Australian newsagents, has announced free membership of the coveted Hallmark Alliance marketing program exclusively for its members.

Valued at $1,250 per store per year, the decision by newsXpress invests an additional $137,500 into the marketing of newsXpress newsagencies, taking the total annual marketing investment on behalf of newsXpress members to beyond $500,000 in value.

“This decision demonstrates our commitment to professional group-wide brand-based marketing” said Graham Randall, founding Director of newsXpress. “It is another reason newsXpress stores outperform other newsagencies”.

Through the Hallmark Alliance program, newsXpress members will have access to professional seasonal promotions, additional local area marketing and newsXpress exclusive value added marketing support.

“Never before has a group of newsagents had access to such a comprehensive and valuable national marketing campaign built around key seasons.” Randall commented.

The first season for which this program will operate is Father’s Day in September.

CONTACT: Mark Nagy – CEO (03)9524 8080 or 0409 880 526.