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Father’s Day at newsXpress Kin Kora

The team at newsXpress Kin Kora are no strangers to their promotional displays being highlighted on this blog, and a quick search would illustrate the amazing talent they have in this area. Their Father’s Day display for 2010 is no exception to this rule, and Sarah Coombs and her team have again cross promoted some of the major categories, Books, Confectionary, Gifts and Cards to great effect.

They have already recorded significantly increased sales for books based on last year’s results, and the Hallmark Sound Cards (featured left) are walking out of the door! With the right amount of stock on display and an inviting promotional strategy, they are primed for a big rush leading up to Sunday’s big day!

Father’s Day at newsXpress Harbour Town

newsXpress Harbour Town, in the Harbour Town shopping centre at Biggera Waters, is promoting Father’s Day right across the front of the store. The brilliant display surrounds shoppers as they enter the store – as it should for which is the most important week in the Father’s Day retail season.

Featuring the Hallmark Father’s Day sound cards at the front of the store through to an excellent range of Father’s Day gifts, newsXpress Harbour Town does the newsXpress brand proud with an excellent retail pitch for what is shaping up to be a good season.

Father’s Day at newsXpress Wetherill Park

Father’s Day features on the dance floor at newsXpress Wetherill Park, located in Stockland Mall Wetherill Park in Sydney.

From the gift table featuring good margin gifts, including the Top Gear range, from newsXpress preferred suppliers through to the Hallmark Father’s Day card range, newsXpress Wetherill Park is a one stop shop for Father’s Day.

The newsXpress merchandise team sourced an excellent range of Father’s Day products to suit a broad range of economic situations. newsXpress members get to choose products from the range, there is no mandatory supply.

newsXpress Cooma promotes Father’s Day

Cooma residents are in for a treat when they visit newsXpress Cooma and see the range of Hallmark Father’s Day cards. The Hallmark sound cards feature original artists giving voice to a wonderful Father’s Day message. At 38 Vale Street Cooma, newsXpress Cooma is a great place to shop for Father’s Day 2010.

Blending the newsXpress and Hallmark collateral gives the store a stronger pitch for the Father’s Day season.

Father’s Day at newsXpress Maryborough

At newsXpress Maryborough (VIC) Father’s Day starts on the dance floor (one of the most important places in any retail business) with an excellent range of gifts on the gift table and leads customers deep into the store.

Blending the Hallmark and newsXpress marketing collateral as they have done at newsXpress Maryborough makes for a professional and compelling pitch for the important retail season.

We are thrilled that newsXpress is made up of a community of committed, skilled and valuable retailers.

Father’s Day at newsXpress Robina

newsXpress Robina (QLD) starts their Father’s Day message facing into the mall, attracting shoppers with an excellent display which also promotes the MP3 player and sound system.

The blocking of the display under the newsXpress brand is professional and strong – it links the season with the retail brand.

The sound system prize for one lucky newsXpress Robina shopper is funded by newsXpress head Office as part of our commitment to provide high value shopper prizes to our members for key seasons.

newsXpress Sunbury Square takes Father’s Day in-store

Running the length of the card display, newsXpress Sunbury Square, is promoting Father’s Day deep into their store. Given the excellent range of gifts on offer at newsXpress Sunbury Square, this promotion of the next big card and gift season makes perfect retail sense. Like most newsXpress outlets, they have a free sound system on offer for one lucky dad this Father’s Day. This sound system has been provided free through the newsXpress / Hallmark cards relationship.

Hallmark recordable storybooks a hit

newsXpress Browns Plains is proudly promoting the entertaining and innovative Hallmark recordable children’s books.

Grandparents, parents, aunts and uncles all have an opportunity to create a truly unique gift of their loved one thanks to these innovative products.

newsXpress is 100% behind the Hallmark storybooks and has encouraged members to run with them. newsXpress Browns Plains was one of the first to take up the offer and is proudly displaying them in a high traffic location.

Hallmark campaign drives incremental business

The newsXpress endorsed Hallmark promotion offering a free photo frame to customers buying three Hallmark greeting cards is working well for many newsXpress members.

This limited time offer is proving to be an excellent way to increase greeting card sales in between major card buying seasons.

We are thrilled to be working with Hallmark to achieve incremental revenue without cutting margin. Watch for more initiatives in this space soon.

Mother’s Day at newsXpress Sun Valley

newsXpress Sun Valley have created a Mother’s Day destination in store using a four sided slatwall gondola. The main side features Hallmark’s range of Mother’s Day cards, including the new and wildly popular recordable greeting cards, while the front end contains perfcet gift ideas from suppliers such as Hallmark, Ernest Hillier, The Book Seat & hiPP.com.au.

The photo to the left illustrates the reverse side from the card display and features great product from newsXpress preferred suppliers including: Keyrings from Alexander Brands, KTwo range of DIY Binders also frm Alexander brands, Forever Friends, Gift Bags, Ribbons & Decorative Bows from Hallmark, Inspirational Plaques and Mugs from Artique, Photo Frames from Gibson Unity and Lako Digitla Photo Key rings available through LDC.

The last side of the display features seasonally relevant magazines, such as Women’s Weekly, Lovatt’s Big Crossword, Better Homes & Gardens and an assortment of AWW cookbooks.

newsXpress Members can order products featured and many more at great terms by visiting the newsXpress website and logging into the preferred supplier section.

Mother’s Day gift hamper on offer at newsXpress

newsXpress stores across Australia are gathering entries for their local Mother’s Day giveaway. The prize this year is a luxury hamper packed with pampering goodies for mum. To enter, all you need to do is purchase a Hallmark Mother’s Day card, complete the entry form and place it in the specially marked entry box. The Hallmark range for Mother’s Day 2010 is extensive and includes the popular Hallmark sound cards and the recordable Hallmark sound cards.

Mother’s Day at newsXpress Leongatha

Mother’s Day cards, books and gifts are being promoted on the dance floor at newsXpress Loengatha (VIC). These are all part of the newsXpress Mother’s Day offer – a broad range of good margin gifts catering to the interests of mums of all ages and situations. The team at newsXpress Leongatha has created a wonderful Mother’s Day environment by framing the gifts with cards as they have done.

Easter at newsXpress Emerald

Sally and Peter Murphy at newsXpress Emerald along with their team have created an amazing easter wall to display their range of plush toys and gift lines. The display stands out due to the use of the exceptional newsXpress A1 posters along with shelf wobblers promoting the range of Hallmark Easter greeting cards surrounding the product.

newsXpress newsagents have reported a strong focus on developing their gift range this year to complement the traditional chocloate and confectionery offering.

Easter at newsXpress Bathurst

Easter cards and offers greet shoppers as they pass by newsXpress Bathurst NSW). From Darrell Lea eggs to Hallmark cards, the Easter offer at newsXpress Bathurst is brand-based and acts to draw people into the business.

While Easter is one of those seasons where most of the sales are crammed into a few days, having the display out and in prime position early gets into the minds of shoppers that your business is the go to place for the season.

newsXpress Seymour celebrates Valentine’s Day

The team at newsXpress Seymour (VIC) has created a great display of gifts and cards for Valentine’s Day. This features marketing collateral from Hallmark as well as that supplied by newsXpress – all around the Valentine’s Day theme of LOVE. In among the gifts are products sourced by our newsXpress merchandise team.

newsXpress Seymour has undergone considerable change over the last year and a half, bringing a whole new shopping experience to Seymour. It is great to see the business refreshed and embracing for a terrific 2010.

Valentine’s Day at newsXpress Knox City

The team at newsXpress Knox City is promoting a range of Valentine’s Day products in front of cards at the entrance to the store. The gifts which include plush, keyrings, mugs and other items are already selling well as are the Hallmark Valentine’s Day cards. As part of the newsXpress / Hallmark strategic partnership, one lucky customer at Knox will win a luxury gift hamper. This is also on offer at most newsXpress stores.

The newsXpress Valentine’s Day collaterall is being used elsewhere in the store to promote Valentine’s day.

Henderson Greetings planogram drives party sales

The birthday and party related planograms developed by Henderson Greetings and embraced by newsXpress are driving good results for our members. They enhance the party related offer and present a strong visual message and this is what is helping to drive good business.

newsXpress is pleased to have the Henderson Greetings planograms in our planogram suite. Planograms represent best practice retail. They make it easier for comparison between businesses, easier to manage the space and more useful for driving supplier engagement.

newsXpress is leading the newsagency channel in planogram development and implementation. Our members are reaping the financial rewards of this effort.

Sometimes we see people get caught up in chasing a deal and ignoring a good margin opportunity in front of them. The key to success is sales. Planograms, like the new offers from Henderson Greetings, drive sales. The newsXpress commercial terms deliver a margin to make retailers happy.

newsXpress Wetherill Park: Card Retailer of the Year

newsXpress Wetherill Park has won the 2009 newsXpress Card Retailer of the Year Award. They achieved great sales growth through carefulattention to the card department and a close relationship with suppliers. Theirresults are a true stand out and based on an already strong sales base.Their success proves what can be done through proactive engagement with cardsuppliers and in-store through displays and promotions. Congratulations to Ginella Di Franco and Antonella Postaj and their team.

Antonella and Ginella are photographed with newsXpress Director Graham Randall.

Now dads will never get lost!

newsXpress and Hallmark Cards have combined to help more than one hundred dads across Australia never get lost again. Today, in many newsXpress stores, luck winners were drawn for the 100+ Sat. Nav. devices we have given away as part of our Father’s Day promotion. Already we have received reports of calls to excited customers sharing the news of their win.

Offering a local prize like this is good for the local community. It is another way newsXpress is demonstrating its understanding of the importance of the local community connection.

Watch for more local promotions like this from newsXpress and Hallmark – newsXpress customers are the winners!

For Arts Sake continues as preferred supplier

newsXpress welcomes For Arts Sake as a renewing preferred greeting card supplier to its group of 160 newsagencies.

The extended For Arts Sake newsXpress relationship wills see For Arts Sake cards, gifts and social stationery represented in more newsXpress retail locations.

“The unique range of For Arts Sake cards and other lines are a important in many newsXpress locations around Australia.” commented Graham Randall, Managing Director of newsXpress. “We are pleased to renew this relationship with For Arts Sake”

As a preferred supplier, For Arts Sake will be actively considered by newsXpress members in greeting card and related categories. The new relationship also provides For Arts Sake with access to newsXpress members at member meetings, Market Fairs and our National Conference in Melbourne in October.

“We are delighted to have this opportunity to work with such a proactive group of newsagents as we find at newsXpress. We are confident that our range will serve their businesses and their customer well.” said Richard McGilvray, General manager Sales For Arts Sake.

The newsXpress and For Arts Sake teams will start communicating details of the confidential offer to newsXpress members in the next week.

For Arts Sake distributes to over 5000 retail stores through out Australia and New Zealand and employs over 150 people. For Arts Sake is widely recognised as the largest Australian owned Greeting Card and Gift Company. In addition to its comprehensive Everyday card range For Arts Sake has a significant lifestyle range of cards and a comprehensive range of gift lines.