newsXpress Terrigal has been promoting Mother’s Day with this cross-aisle display offering Mother’s Day cards, Mother’s Day gifts and Mother’s Day books. Greeting customers as they enter the shop, the display is a perfect reminder, easy to browse and offers a good range for a variety of Mother’s Day giving situations.
Category: greeting cards
Mother’s Day at Mornington Central
newsXpress Mornington Central is promoting it’s Mother’s Day card range on the wall facing onto the high-traffic dance floor area of the store. Featured under a spotlight, attention is drawn to the range to all who enter the store. This featured position is reflected in sales of Mother’s Day cards. Click on the image for a larger version of the photo.
Mother’s Day at newsXpress Redcliffe
newsXpress Redcliffe tells a terrific Mother’s Day story with an excellent range of gifts and cards – with an attractive display right across the front of the business and running deep inside.
Capping the display with newsXpress collateral and working in with supplier collateral, the Mother’s day story at newsXpress Redcliffe is professional, bold and commercial.
Mother’s Day at newsXpress Deception Bay
newsXpress Deception Bay has had a wonderful variety of creative displays promotion Mother’s Day for weeks now. The display in the photo features the Kobo e-reader which one lucky newsXpress Deception Bay customer will win. Along with a range of gifts on the display, the Kobo reader box if there for shoppers to see.
This type of prime location at newsXpress Deception Bay is what helps drive major seasonal sales. Well done to the Deception Bay team.
Mother’s Day at newsXpress Gatton
newsXpress Gatton has a terrific multi-faceted display in place promoting Mother’s Day cards and gifts. The display faces customers as they enter the newsagency.
Capped with the newsXpress Mother’s Day marketing collateral and featuring cards and gifts from newsXpress preferred suppliers, the display serves a broad cross-section of Mother’s Day shopping opportunities.
With Mother’s Day just a week away, newsXpress members like newsXpress Gatton are embracing the season to make the most of the opportunity. They understand the importance of seasonal based marketing not only for the Mother’s Day season but all seasons.
Mother’s Day at Armidale
newsXpress Armidale (NSW) is promoting an excellent range of Mother’s Day gifts from newsXpress preferred suppliers along with their range of Hallmark Mother’s Day cards.
With a Kobo e-reader on offer to one lucky newsXpress Armidale shopper and an excellent range of gifts and cards, there is plenty to turn browsers into shoppers.
With Easter cutting into Mother’s Day time, newsXpress stores across Australia have moved quickly to give the next season appropriate focus in-store.
Free Kobo e-reader at a newsXpress store near you
newsXpress locations across Australia are each giving away a Kobo e-reader for Mother’s Day along with a voucher for buying books online. To get in the running, all a shopper has to do is purchase a Hallmark Mother’s Day card. It is as simple as that. In each participating location a Kobo e-reader will be given away.
What a wonderful gift for mum and a wonderful promotion from newsXpress and our strategic partner Hallmark.
In addition to collateral promoting the Kobo offer in-store, newsXpress has produced marketing for use in catalogues, for use by shopping centre management in their promotions and elsewhere externally to the business.
The free Kobo e-reader on offer through newsXpress locations is another reason to do your Mother’s Day shopping at newsXpress this year.
Easter selling well at Knox City in Victoria
newsXpress Knox has been promoting Easter at the front of the newsagency, facing out into the mall with this display for the last six weeks. The range looks different today to when the photo was taken at the start of the seasonal promotion.
With just a few days to go, Easter cards, gifts and eggs have been selling well at newsXpress Knox with many shoppers drawn to the range from the mall in front of the shop.
Beautifully blending newsXpress and Hallmark marketing collateral above the product display, the Knox team has taken care to maintain and adjust the range during the day as products have sold through.
The focus on seasons at Knox is part of the overall business plan for 2011, using seasons to attract new shoppers to the business. So far, looking at data for Valentine’s Day and Easter, the plan is working, this business is achieving double digit traffic and sales growth over the same period in 2010. This is a testament to the commitment of the team we have at newsXpress Knox.
Easter at newsXpress Sandgate
newsXpress Sandgate has been promoting Easter with this display featuring cards, gifts and eggs, capped by a 3D representation of our 2011 newsXpress Easter marketing collateral.
Located on the dance floor and being passed by all visitors to the newsagency inducing those who only browse, the Easter range is being well shopped through the season.
newsXpress Sandgate, like many newsXpress members, did their seasonal shopping with newsXpress preferred suppliers, making the most of newsXpress off invoice discounts and other benefits negotiated by the newsXpress merchandise team.
Easter at Frenchs Forest
newsXpress Frenchs Forest has a terrific window promoting an excellent range of Easter goodies to shoppers in their centre.
Using the newsXpress Easter collateral to border the window and their mix of products – eggs, gifts and plush – on the shelves, the result is a tempting and appealing Easter offer which is drawing shoppers into the store for the seasonal purchases.
While Easter is traditionally a last minute shopping season, newsXpress stores are reporting good sales already, before the last week had begun.
Easter at newsXpress Manly West
newsXpress Manly West (QLD) is promoting Easter with an excellent display of gifts, Easter eggs and Easter cards on the dance floor, facing customers as they pass and enter the newsagency. This bright display is already attracting shoppers and generating good business for newsXpress manly West.
Notice the placement of the newsXpress exclusive Easter posters above and in front of the terrific Easter display. The newsXpress collateral pack contained these A1 double sided posters as well as A3 and A4 double sided collateral with which to promote the Easter season.
The seasonal collateral collateral pack of A1, A3 and A4 posters is provided without extra cost to newsXpress members.
Customers Love the New Hallmark Gift Trimmings
Customers at newsXpress Knox love the new Hallmark Gift Trimmings. Situated in a wonderful hang sell display in the giftwrap department, these new trimmings are bright and beautiful. They act as a magnet, drawing customers who want something extra to with which to dress up a gift package.
newsXpress stores across Australia are embracing the opportunity presented by these new trimmings. They are a new and unique product, bright in appearance, attractively prices and easy to display. They are a perfect way to show the innovation i the business when it comes to packaging products.
Covering a range of gift giving occasions, these peel and stick trimmings can be used easily to dress up a bag, wrapped gift or even an envelope. The bring a brightness and texture to the gift which can make it stand out on a table of gifts.
Hallmark is the strategic partner of newsXpress. It is through this relationship that newsXpress members have access to special pricing and ranging.
Easter on show at Mortdale
newsXpress Mortdale has a terrific range of Easter goodies on display next to their range of Hallmark Easter cards. This is perfect placement from which to drive sales of Easter cards and Easter gifts. It can be easily seen by everyone in the business. The Easter range is ideal for Mortdale shoppers. It gives the shop a particularly bright (and delicious) feel.
Great Easter display at newsXpress Orange
newsXpress Orange has put together a big, bold and appealing display promoting Easter gifts and products at the front of the business, facing into the shopping mall.
Beautifully layered and using height well, this display is sure to drive an excellent Easter season for newsXpress Orange. A big WELL DONE to everyone involved in creating this display.
newsXpress preferred suppliers have provided access to an excellent range of gifts and other items for celebrating and marking Easter this year. newsXpress is trilled to have access to such a broad range of products with which our members are able to create displays like the one in the photo from newsXpress Orange.
Easter Eggs on the Dance Floor at Leongatha
newsXpress Leongatha has a terrific display of Easter Eggs on the dance floor – facing customers as they enter the store. Placed adjacent to greeting cards, this Easter Egg range from Ernest Hillier and Darrell Lea is sure to tempt Leongatha shoppers. The display is perfectly situated to make the most of the opportunity leading up to Easter.
In addition to a wonderful range of eggs for Easter, newsXpress members were last year offered an excellent range of gift and celebration items themed for Easter.
Card Relay Drives Sales at Streaky Bay
newsXpress Streaky Bay has benefited from a greeting card relay organised by Hallmark Cards. The relay has resulted in a fresh look for greeting cards and better offer for Streaky Bay customers. The work by Hallmark included thorough assessment of sales performance and other factors in determining new cards ranged and category level weight for the business. Anyone living in beautiful Streaky Bay South Australia looking for a card should go to newsXpress Streaky Bay.
Hallmark is the strategic partner of newsXpress. Through this partnership newsXpress is able to access a range of benefits and support to help our members drive sale.
Click on the image to see a larger version of the photo.
Valentine’s Day Promotion at Watergardens
newsXpress Watergardens is promoting Valentine’s Day in several locations including this table display of plush from newsXpress preferred suppliers facing out into the shopping mall.
Sales are already strong with people getting in early to pick up their Valentine’s Day gifts. the display is drawing good attention from people walking past.
Hallmark Sound Cards making a noise this Valentine’s Day
newsXpress stores across the country are at the forefront of innovation this Valentine’s Day with a terrific range of Hallmark Sound Cards.
Sitting in prime position in among the broader Hallmark Valentine’s Day offer, the sound cards are a wonderful attraction for shoppers. Getting people engaged with cards is vitally important to driving incremental growth. The folks at Hallmark understand this. It is one of the reasons they have original playing and signing on their sound cards.
As a strategic partner of newsXpress, Hallmark supports newsXpress members with easy have easy access to the innovative sound card range from Hallmark. Our stores also have access to excellent business building support material including posters, prizes to give away and other tools with which we can drive good sales.
From an financial perspective, our Hallmark relationship delivers market leading financial benefits to our members, helping newsXpress stores bank better margin dollars from sales of the Hallmark range.
This Valentine’s Day, you can see the newsXpress / Hallmark partnership in action and delivering good results to to newsXpress members and their customers.
Great Christmas card range in Sunbury
newsXpress Sunbury Square has an excellent range of Christmas cards out on display. From the exclusive and popular Hallmark sound cards to the wonderful range covering many different captions, Sunbury shoppers are being spoilt for Christmas cards at newsXpress Sunbury Square. Click on the image for a larger version.
Gifts integrated with cards at Port Lincoln
Two weeks ago, newsXpress Beers Port Lincoln (SA) integrated gifts with cards as part of a strategy pursuing increased basket penetration. They have placed a selection of appropriate gifts near each key card category. Shoppers in Port Lincoln now have another reason to shop at newsXpress Beers Port Lincoln for cards and gifts.
Joy and David Whennen have been terrific innovators in their business, constantly evolving their offer to build a more enjoyable shopping experience and a more valuable retail business.