Gifts | newsXpress Blog

Understanding the Sales opportunity of Promotions

newsXpress Goulburn have enthusiastically merchandised their store with the supplied marketing materials for the Care & Friendship Promotion encompassing posters; wobblers; decals and the prize itself – a Giant 36″ Forever Friends Bear!

However they understand that in retail substance goes hand in hand with style. In close proximity and surrounding the impressive marketing they have located the vast range of Forever Friends and Wellington Bear product.

The mechanics of the competition require the purchase of any two of the afore-mentioned ranges and making the connection easier for the consumer is simply increasing your chances of achieving the sales to make the hard work worthwhile.

Forever Friends and Wellington land in Wagga

newsXpress Wagga Wagga have supported the newsXpress exclusive Care & Friendship event with this spectacular display at the front of their store. Using the engaging Hallmark Alliance marketing materials they have carefully arranged the range of products in an attention grabbing manner.

Retailers are presented with many seasonal and promotional opportunities, how successful they they are often depends on the store’s willingness to embrace the event and live the promotion in the way the team at Wagga Wagga undoubtedly have.

Refresh your store and add value to your business

newsXpress Goulburn has just finished installing their new Canson Creative Centre and completed a full stationery re-alignment with thanks to newsXpress Category Manager, Jeff Walsh.

The relay not only created enough space to accommodate the entire Creative Centre but also provided the room to introduce a new promotional area near the front entrance for seasonal gifts.

John & Sally Stein are getting new glass shelving and slat-wall fitted immediately and hope to sell much more high margin items as a result of this refit.

newsXpress Castle Towers supports Care & Friendship

newsXpress Castle Towers have transformed their iconic front window into a stunning Care & Friendship Display ulilising marketing materials and actual product.

The front of store display uses the giant 36″ Forever Friends bear as the centrepiece of their merchandising. This is complimented by more Forever Friends and Wellington product to encourage add on purchases.

newsXpress Bathurst share their plush secret

newsXpress Bathurst (Chip’n’Dales) does Plush very well, who could resist buying from these displays.

As a new member it is fantastic to see that they are bringing skills to the groups mix thus perpetuating the amazing network tool we have at our disposal.

INNOVATION AT THE NEW newsXpress CROWS NEST

The new newsXpress store at Crows Nest in Sydney is full of new innovation.
It’s worth traveling to, so you can check it out with plenty of new money revenue products on hand. In its first week of trading sales are very strong with new products introduced doing particularly.

Features include: HOT ink!, gifts built into magazine tierage, full face card area, large gift assortments, and an excellent use of space.

With some more refinement, everything should be completed by the end of the month.

TURNING OLD MONEY INTO NEW MONEY

Its amazing what you can learn from your proprietors. Mike Caffery from newsXpress Albany Creek talks about new money versus old money, a phrase that newsXpress has adopted and which is now it has now turned into a strategy which we are relentlessly pursuing. Have a look at what a difference some clever merchandising has made at newsXpress Wagga Wagga. Yes they still sell newspapers but have been located in a part area of the store.

EXCLUSIVE ALLIANCE PROMOTION WITH HALLMARK

In recognition of the massive volumes of Hallmark merchandise being driven by the newsXpress group of stores, Hallmark have decided to provide an exclusive Alliance promotion for newsXpress.

The Care & Friendship promotion is a newsXpress exclusive which has been running for a few years originally initiated by newsXpress proprietor Terry Augustine. Hallmark have seized the chance to partner in this promotion and the creative is nothing short of brilliant. Look out for some huge sales at newsXpress stores in July.

newsXpress gives back to its stores by providing the Hallmark Alliance program free of charge to its members. Hallmark Alliance Program

Trade advertisement for the newsXpress exclusive Care & Friendship promotion in conjunction with the Hallmark Alliance Program as featured in the June edition of National Newsagent.

BRIDGING THE GAP – NO STRESS AT newsXpress

The team at newsXpress The Gap are quiet achievers, low maintenance and get the job done! Rob and Matt and the team work all parts of the store and are the model of consistency. Incremental growth always adding a new string to the bow and growing nicely as a result.

STATE OF ORIGIN – GAME ON

The traditional rivalry continues. newsXpress Scott’s Lismore are onto a good thing by leveraging the massive media interest and located their display front and centre on the dancefloor.

Promote the rivalry to achieve maximum sales, historically consumers will continue to purchase strongly throughout the entire three game series.

GIFTS GENERATING BIG SALES AT DAPTO

newsXpress Dapto continue to impress. Cards and Gifts are their specialty.
The shop continues to amaze, and they are reaping the rewards.

WHEN YOUR ON A GOOD THING YOU STICK TO IT!

The team at newsXpress Castle Towers have always known the benefits of out-posting. For Mothers Day they did it again. The store also looked tip top.

OUTPOST YOUR WAY TO HUGE SALES

newsXpress Roselands cleaned up with their Mother’s Day campaign. Have a look at how they did it.

Creating a story all of your customers want to read

The two stores in the Central Coast township of Bargara, newsXpress Bargara & newsXpress Bargara Central have taken the gift route as several others have to capitalise on the strong card giving season of Mother’s Day.

As the photos below show a range of aspirational gifts, social stationery, gift bags all bound with Hallmark Alliance signage can be very inviting to potential customers.

A one stop Mother’s Day Shop

These photos highlight the great use of the Mother’s Day theme at Ascot Vale. The strong message of Card, Ribbon, Wrap, Gift & Packaging tells their customers that ‘we have the complete Mother’s Day solution for you’.

As an added bonus to their customers a fantastic reward for Mum that is exclusive to newsXpress Ascot Vale.

GIFTS GETTING RESULTS AT GOULBURN

newsXpress Goulburn are all in the pink, with Mothers Day only a couple days away sales are really picking up.

The gifts from newsXpress recommended suppliers they purchased as a trial for Mother’s Day were displayed early on and to their surprise they have had to reorder twice since just to have some stock for the originally planned promotion.

ALL SET UP FOR MOTHERS DAY

newsXpress Shellharbour have shown their background in card retailing with balloons suspended above the valley of Mother’s Day cards and gifts. All dressed in purple shirts, including the guys, they make a great team. Their kiosk is also performing well with the Hallmark Mother’s Day promotion posters.

You can even buy a cookbook to cook mum dinner …

GIFTS CONTINUE TO BRING IN NEW MONEY

Dominic and Connie at newsXpress Jamison just love presenting gift buying opportunities to their customers, its working well and bringing in a revenue stream traditional newsagents miss out on.

NEW BLOOD MEANS RENEWED ENERGY & FOCUS

newsXpress Woden are outposting for the first time, all signs are it’s a little ripper. Anthony and Nic are new to the industry, and are about to do a brand new shop fit.

What is impressive is the energy and focus they bring to the store and the newsXpress network. They are not held back by the past and take on board ideas and run with them which is exactly what a newsXpresser does being forward thinking and progressive.

NEWSAGENCY OR newsXpress RETAILER – WHICH ARE YOU?

newsXpress stores all over Australia do the brand proud with their thoughtful and innovative displays but none better than newsXpress Orange.

You cannot go into this store at any time of the year with money in your pocket as they will always get some of it. Everywhere you look and as you browse the different departments you get an alternative gift offering. A wonderful lesson to all retailers.