These photos highlight the great use of the Mother’s Day theme at Ascot Vale. The strong message of Card, Ribbon, Wrap, Gift & Packaging tells their customers that ‘we have the complete Mother’s Day solution for you’.
As an added bonus to their customers a fantastic reward for Mum that is exclusive to newsXpress Ascot Vale.
newsXpress Goulburn are all in the pink, with Mothers Day only a couple days away sales are really picking up.
The gifts from newsXpress recommended suppliers they purchased as a trial for Mother’s Day were displayed early on and to their surprise they have had to reorder twice since just to have some stock for the originally planned promotion.
newsXpress Shellharbour have shown their background in card retailing with balloons suspended above the valley of Mother’s Day cards and gifts. All dressed in purple shirts, including the guys, they make a great team. Their kiosk is also performing well with the Hallmark Mother’s Day promotion posters.
You can even buy a cookbook to cook mum dinner …
Dominic and Connie at newsXpress Jamison just love presenting gift buying opportunities to their customers, its working well and bringing in a revenue stream traditional newsagents miss out on.
newsXpress Woden are outposting for the first time, all signs are it’s a little ripper. Anthony and Nic are new to the industry, and are about to do a brand new shop fit.
What is impressive is the energy and focus they bring to the store and the newsXpress network. They are not held back by the past and take on board ideas and run with them which is exactly what a newsXpresser does being forward thinking and progressive.
newsXpress stores all over Australia do the brand proud with their thoughtful and innovative displays but none better than newsXpress Orange.
You cannot go into this store at any time of the year with money in your pocket as they will always get some of it. Everywhere you look and as you browse the different departments you get an alternative gift offering. A wonderful lesson to all retailers.
The team at newsXpress Beechworth have done a wonderful job with their visual merchandising and in integrating their card and gift areas to upsell for this huge season.
By working with Hallmark, hiPP and other suppliers to make a real statement and enhancing the shopping experience in the store.
When Hallmark re-launched the Forever Friends range a couple of years ago, they did not think that the range would sell as well as it has.
newsXpress through its strategic partnership with Hallmark is driving even greater sales with this wide range and at the same time increasing store average sales. Wait till you see what we have in-store for customers during Care & Friendship month, an exclusive newsXpress promotion coming soon…
The team at newsXpress Ivanhoe are making a lot of changes to their shop.
They have just changed over to Hallmark and with Mother’s Day in the next few days are well placed with gifts and other complementary products to really up sell to their customers.
As this shop is in a premium high street location, watch it really take off as it is fully rebranded and the shop goes through a realignment and more product is added. Its all about attitude and the way the team at Ivanhoe are going they will be reaping huge rewards in the not so distant future.
The team from newsXpress Indooroopilly do it so well, you would think the three shops had just opened. Clean, well merchandised and first class service whilst embracing the hiPP range, new giftware, ribbon by the meter, wrap, bags and bow, and the Willow Tree range of statues.
Have a look at this premium operation to see how to operate a retail store. Simply stunning 365 days a year, at all three stores.
newsXpress Thornlie have realised a very important retail lesson and listened to their customers.
With their loyal consumer base not totally enamored with the planned marketing theme for Mother’s Day, Jits and the team sought guidance from their Hallmark representative to create these stunning gift baskets. Which provide a magnificent visual merchandising statement as well as a convenient yet coveted gift appropriate to the season.
Mother Day is traditionally a good spike in revenue for newsagents. When you embrace it as newsXpress does and let the store and merchandising do the work, sales spike even higher.
newsXpress The Pines are a good example of this coordinating Hallmark product with gifts.
newsXpress Indooroopilly have set up a Mothers Day outpost outside their level 3 store. The centre piece is the Hallmark Mothers Day cards and Forever Friends range, with a mixture of other complementary gifts.
The pictures speak for themselves. No wonder these stores are looked upon as some of the best in the industry.
The team at newsXpress Toowong keep nailing new money revenue streams resulting in increased profits and satisfied customers who see something new every time they come into the store.
Whether it’s the Canson paper, cardboard and exclusive newsXpress Creative Centre Art ranges, Artee Supplies invitations, hIPP boxes and fashion stationery or massive growth from the Hallmark strategic partnership. Its great to see a store so well run and growing at a massive rate.
The team at newsXpress Reservoir have tuned their shop into a ‘yummy mummies’ paradise. Combining the proven Hallmark greeting cards with complimentary products will give customers an abundance of choice to chose a great present for their mums!
newsXpress Castle Towers is never satisfied with their presentation and have completely rebuilt their back wall with great products from Canson Colour, Canson Creative Centre, hiPP, Christina Re, Hallmark, and Ink & Toner.
They have completely changed the front of store as well with small displays on specially built units which allow the passer-by to look further into the shop and maybe be drawn to something not previously seen. This significantly increases the available front of store space so highly sought by suppliers.
Four newsXpress stores in Central Queensland: Kin Kora, Northside Plaza, Rockhampton & Sun Valley have joined together to produce a
co-operative television advertising strategy.
The following ad will be run for the two weeks leading up to Mother’s Day beginning this Monday, 28th April. While the generic advert featuring the Magazine Range and exclusive Loyalty Club Card; the HOT ink! category; and the Hallmark Greeting Card & Gift products will run at other times.
These adverts were a result of an exceptional collaboration between the stores and newsXpress Marketing department which have produced a professional result which can be utilised in other markets throughout the network.
newsXpress Toowong & Southport Park are continually looking for new ways to cultivate the younger generation and not just relying on the baby boomers or old money revenue providers to build their business.
Along with a lot of other newsXpress stores they have embraced Diddl product to attract new customers and expose their businesses to a new and upcoming customer base and at the same time transforming themselves from a local community newsagent to a retail outlet of choice by continually providing new products.
Freshness and variety by looking for new products and services to bring existing customers and capture a new customer base will increase your store average sale and increase gross margin which is paramount to a flourishing and ongoing retail business.
newsXpress Southport Park already attracting the target market within hours of installing the new product range.
newsXpress Toowong use a custom built mobile unit for their Diddl range so that they can move it around keeping the display fresh.
In a relentless pursuit of increased revenue streams, Mark & Shelley at newsXpress Sarina have moved their newspapers from prime space and converted their newspaper stand into a giftware display.
With huge margins available in giftware and relocating papers further into the store so customers have to walk past all the magazines, giftware and confectionery to purchase a newspaper. As magazines sell down during the day on the new stand they fill the space with giftware which is a great return on space initiative.
Having started it only a week or so ago the strategy is already paying dividends.
Luke Scott and his team at newsXpress Scott’s Lismore have created a wonderful display of Hallmark and Hipp products as part of their Mother’s Day gift range.
They have used their front of store dancefloor to really capture customer’s imagination with a sea of pink. Even though Mother’s day is still a month away sales are considerably up from the same time last year.
