Check out the amazing, wonderful, brilliant window display created by the team at newsXpress Bairnsdale for promoting the 2013 diary range.
Click on the photo to see the detail – how they created a page from a calendar. The work they have put in to create a classy and visually stunning promotion for their 2013 diary range.
This is excellent visual merchandising and is sure to drive traffic for the newsXpress business and sales across the counter.
Well done to everyone involved.
newsXpress Bairnsdale is making excellent use of newsXpress collateral for promoting the 2013 newsXpress diary offer.
Using the collateral to headline the display brings the display together visually, making it more noticeable to shoppers. This and the colour blocking of the diaries makes for a display with impact.
The 2013 diary season is in full swing right across the newsXpress retail network.
From exclusive newsXpress branded diaries to national banded product, newsXpress stores are the go to stores for diaries for 2013.
newsXpress Yarram is promoting their range of 2013 diaries using the newsXpress provided diary collateral. The diaries are placed on the wall in a good location for all to see.
Designed to give diaries more attention, our newsXpress exclusive 2013 diary collateral makes a nice signpost for the diary section of any newsXpress store.
newsXpress Maffra in Victoria has an excellent range of 2013 diaries on show in prime position in store … diaries they are promoting with newsXpress exclusive 2013 diary collateral.
The 2013 diary range, including the newsXpress branded diaries, is already selling well thanks to the wonderful point of difference on show.
newsXpress provided members with a terrific selection of marketing collateral with which to promote the 2013 diary range.
newsXpress members are proudly promoting the newsXpress branded diaries in-store following their release a week back.
These quality diaries provide newsXpress members with something no other retailer has and continues the groups delivery of a key commitment to members of a commercial and valuable point of difference.
The photo shows part of the 2013 newsXpress diary display at newsXpress Knox.
Early sales data indicates the diaries will be a terrific success.
newsXpress members have been sent details of an exclusive diary offer delivering premium margin and excellent trading terms … giving newsXpress members an opportunity to make even more money from 2013 diaries. This offer has come to newsXpress from one of our preferred suppliers and reflects the premium nature of the members of newsXpress. Orders close soon.
newsXpress last week released collateral to newsXpress members for use in promoting the range of financial year diaries. Provided in two sizes for colour printing, the collateral is part of the newsXpress range of minor seasons collateral material which can be used to drive business growth.
The newsXpress exclusive collateral was designed to contrast to the relatively dark and monochromatic colours one usually sees for financial year diaries and thereby help draw attention to the range.
Despite gloomy reports from some quarters, newsXpress members are enjoying good early sales from financial year diaries.
newsXpress Castle Towers is making the most of the opportunity with a product-focused display at the front of the newsagency facing into the shopping mall.
Range and brand are key to diary success … as newsXpress Castle Towers has focused on.
newsXpress Melton in Victoria has been promoting diaries along with crosswords in full view for all customers to easily see … and purchase. This display facing the dance floor is ideal for driving impulse purchases of both categories of products.
The result has been excellent sales.
The diaries are from one of our newsXpress preferred suppliers and the crosswords support two newsXpress preferred supplier relationships.
The 2012 diary range at newsXpress stores is selling well right across Australia. We are hearing from newsXpress members of excellent growth of last year’s sales – well over double digit. From pocket diaries through to business diaries, the reports of excellent sales spread right across the range. newsXpress members have been thrilled not only with the range sourced by newsXpress but also the support from suppliers in organising extra stock when the initial order is selling out.
The photo shows just part of the 2012 diary range available from newsXpress preferred suppliers at our newsXpress Redcliffe store in Queensland. Like right across the newsXpress group, diary sales have been excellent this season.
Check out the excellent diary display at newsXpress Glendale. This is what we would consider a best-practice display as it shows off an excellent range, is easily shopped and uses the newsXpress provided marketing collateral.
Thanks to the excellent ranges available from newsXpress preferred suppliers and the terrific pricing, newsXpress stores have everything they need to make the most of the 2012 diary season. And this is what is happening. The sales reports we are receiving are excellent … 2012 diary sales are well up on the same time last year.
The sales success of diaries for 2012 shows the value of having access to an excellent range of products at competitive prices and backing this with good marketing collateral and in-store displays.
The excellent profits being banked y newsXpress members for diaries are a testament to the good work of many in the newsXpress family.
newsXpress Inverloch has embraced the 2012 diary opportunity with a terrific in-store display promoting a broad range of diaries.
Capped with our newsXpress collateral showing this as the location of diaries, the display presents an excellent opportunity for Inverloch shoppers.
newsXpress sources diaries from a range of suppliers to provide newsXpress members with options for personal and business diaries. This broad range positions newsXpress stores for a successful diary season.
Early indications are of a very successful 2012 diary season.
newsXpress stores across Australia have a terrific range of diaries on show. From small fashion oriented diaries through to large day to a page desktop diaries, the range from newsXpress preferred suppliers is excellent ands the opportunity for shop floor presentation is excellent.
In addition to good buying and excellent range display, newsXpress stores have guidance from the group on margin, to maximise the opportunity in terms of the business bottom line.
All of this is supported with newsXpress marketing collateral in-store to alert shoppers that you have an excellent range of diaries available.
The photo shows just part of the diary range at newsXpress Sunbury Square. You can see an excellent range easily shopped and appealing to draw in traffic.
newsXpress Mountain Creek is showing off diaries and calendars from newsXpress preferred suppliers with displays on either side of the entrance to the store as shown in the photo. Using calendars and diaries in this way is sure to attract shoppers as well as leverage purchases from those already heading to the newsagency. Both categories benefit from tactical placement like this.
Thanks to great deals and range guidance, newsXpress stores are reporting excellent results already from calendar an diary sales.
The collateral created exclusively for newsXpess stores promoting the 2012 diary range is proving to be invaluable in signposting and promoting the diary range.
By hanging the double sided posters above the 2012 diary offer, our stores are making shopping easy for diary customers. This placement is also turning browsers for other products into diary shoppers. Diaries are the type of product people will purchase once reminded that they need to get in early to find what they want.
newsXpress has provided excellent support for members in making the most of the 2012 diary opportunity. From product buying early this year through to in-store ranging and now to marketing, the newsXpress support and help is guiding members to make the most of this excellent seasonal product mix.
From our in-store Business Development Managers to our merchandise team, the newsXpress team works together to help newsXpress members make the most of not only diary opportunities but a broad range of merchandise opportunities. We help newsXpress members drive new traffic, achieve a deeper shopping basket and negotiate for better margin.
newsXpress Top Ryde City in NSW is promoting 2012 diaries with this terrific display at the front of the newsagency. Covering personal and business needs, this diary range is typical for what shoppers can expect in a newsXpress store across Australia.
Offering an excellent range and supported with newsXpress collateral, the 2012 diary range of Top Ryde City is sure to sell well as 2012 gets closer.
Diary sales are set to take off at newsXpress Runaway bay thanks to an excellent range merchandised well using newsXpress exclusive 2012 diary marketing collateral. This is an excellent display in a high traffic location at newsXpress Runaway Bay, perfect for leveraging existing good foot traffic in store and making the most of the opportunity.
The newsXpress merchandise team has done a great job ensuring that members have access to a broad range of diary product at excellent prices for this year.
newsXpress Beechworth is embracing the Diary 2011 opportunity with this terrific in-store display. They have an excellent range of diaries on offer from newsXpress preferred suppliers including The Last Diary Company and are backing this up with great use of our newsXpress marketing collateral. With 2012 diary sales already strong newsXpress members like newsXpress Beechworth are positioning themselves to drive excellent early sales from this opportunity.
newsXpress Beechworth is right in the thick of diary season with an excellent range of 2011 diaries on show in the body of the store.
Catering for all needs from personal through to business, the range of diaries at newsXpress Beechworth has been selling well.
newsXpress presented members with a range of diary options from several suppliers for the 2011 season. Good negotiating by our merchandise team delivered some excellent opportunities including some exclusive to newsXpress opportunities.
newsXpress has shipped to all stores A2 double sided posters promoting the 2011 diary range:
These posters are being used in windows, in-store above diary displays and elsewhere in the store to promote the 2011 diary range.
The marketing collateral has been developed exclusively by newsXpress for our retail network.