newsXpress is doing what every newsagency marketing group should be doing and helping newsagent members promote the 2011 diary range. In addition to providing access to excellent deals and helping stores with range and in store management advice, we have delivered to every newsXpress store double-sided A2 colour posters for promoting the diary range:
These posters and and our other 2011 diary support will help newsXpress leverage an excellent 2011 diary season.
The 2011 diary display at newsXpress Ocean Grove looks terrific on the dance floor. It is bold and cannot be missed. Offering an excellent range of diaries from newsXpress preferred suppliers, the display poisitions the store well to make the most of the diary season. Anyone in the Oceean Grove region will know where to go for their 2011 diaries.
newsXpress is providing all stores with exclusive 2011 A1 double sided diary marketing collateral in the coming weeks.
newsXpress Crows Nest is promoting diaries in their window using the free marketing collateral provided by newsXpress. The simple pitch of the poster in the window facing a busy street makes the offer clear and certain to pull traffic. newsXpress coollateral helps our members better zone their offers in-store and in display areas – such as the window at newsXpress Crows Nest.
newsXpress members are about to receive A1 size collateral for promoting 2010 diaries in-store.
The collateral is being sent without cost to newsXpress members as part of our continuing commitment to helping newsXpress locations professionally merchandise key categories in their businesses.
The diary collateral follows the corporate image theme which is running through all newsXpress seasonal marketing. This drives a visual consistency across visual merchandising in newsXpress locations and in our consumer marketing – a consistency which demonstrates the strength of disciplines within the group.
newsXpress has sent details of 2010 diary offers from three preferred diary suppliers to all members. The order forms can all be completed electronically – saving member time.
Our preferred 2010 diary suppliers are Collins Debden, The Last Diary Company and Tai Shing.
Get organised for 2009 is the call to action in our marketing collateral around diaries and calendars this year. newsXpress is helping its members leverage excellent diary and calendar sales this year through marketing collateral like the A5 brochure in the photo. Many of our members are using this to draw shoppers in. The key brands focus as well as a strong environmental message are helping to drive success.
Thanks to excellent negotiation by newsXpress we have been able to deliver very competitive pricing to our members and thereby strengthened the economic value of the diary and calendar categories. Some new members find that their entire year’s membership fee is funded from the additional margin they make from one season of calendars.
newsXpress has produced a brochure promoting calendars and diaries for our members. This handy brochure promotes range – critical in the specialist calendar marketplace. The brochure is another of the resources our merchandise and marketing teams creates for members to use in-store and externally to drive traffic and achieve more profitable baskets.
Calendars have been a focus of newsXpress since the group started seven years ago. Our calendar strategy is more developed than any other newsagency marketing group from what we can see. Our members make better margins and have access to category specialists who help drive better margin and guide ranging decisions. The bottom line is, well, the bottom line. Calendars can be very lucrative for newsagents who embrace the newsXpress / calendarXpress strategies wholeheartedly.
The brochure features respected brands such as Hallmark, Collins Debden, Bartel and Browntrout to name a few.
Further to the post on September 15 ‘Calendar Season in Full Swing‘, newsXpress Beechworth have forged full steam ahead with their Calendar and Diary displays.
Using the advice, experience and supplier relationships negotiated through newsXpress and in particualr our resident calendar expert Michelle Caia coupled with innovative local area marketing that has seen newsXpress Beechworth take out several prestigious industry awards in recent times. Tracy and her team have developed an early strategy to capture new sales as well as satisfying regular customers, such as the local council who like to organise their calendar & diary requirements very early.
