newsXpress Knox has Christmas offers on show across the entrance to the store and through the dance floor. From cards on the rigth to gifts on the left, the Christmas offer is a beacon to shoppers in the mall promoting the season and the good value shopping opportunities at newsXpress.
The table displays change weekly as part of the commitment to keep the offer fresh.
newsXpress Pakenham has Christmas offers running through the store, on both sides of the dance floor.
Covering the entire newsXpress Christmas range as well as the Hallmark Christmas card and gift range, the Christmas offer on the floor at Pakenham is bright, broad and appealing.
They are using some of the digital tools to create visual movement within the displays and thereby drive sales.
newsXpress Melton is having good success with the plush dogs and cats which are part of the newsXpress Christmas gift offer. Peeking out of handbags, they look great!
The stand, on one side of a column, is in a perfect location for impulse shopping. The other side of the column offers the Hallmark recordable storybook range, another great success for newsXpress stores.
Both items appeal to similar shoppers.
The dogs and cats are particularly appealing because they brighten the store with colour and personality. Customers love them!
They dogs and cats will drive traffic as they are in our catalogue.
newsXpress Orange put Christmas on display earlier than usual and enjoyed good sales as a result. Click on the image for a larger version. Using newsXpress collateral and products from newsXpress preferred suppliers, newsXpress Orange has put on an excellent display promoting the season.
What a perfect way to promote newsXpress Radio and a hip Christmas gift! Anthony at newsXpress Knox came up with the great idea is playing newsXpress radio through the DJ-Bears. Mini speakers are located in the feet of the bears.
There is a cable running from the bear which can be connected to anything from an iPod to your computer to the newsXpress Radio reception box.
Promoting the DJ-Bears in this way enables us to run them as a counter offer and show how they work. Customers are noticing!
newsXpress Mornington Central (VIC) is seeing good sales from its display of Christmas gifts featured in the newsXpress Merry Giftmas catalogue. Early sales have been so good that some lines are close to selling out.
The Christmas gift display is located next to the lottery counter, in a highly visible location in the store. It has been configured for easy browsing and shopping. The proof is in the sales.
This year’s Christmas range selected by the newsXpress merchndise team is already selling well and the catalogues does not even hit until this week.
newsXpress Salamander Bay (NSW) is reporting excellent sales of their home decorating items and gifts sourced from newsXpress preferred suppliers. The display is situated in an excellent location on the dance floor and laid out in an enticing and shopper friendly display. This is the first year that Salamander Bay has separated decorating gifts from other Christmas lines – sales are indicating that this is a good move. Click on the image for a larger version of the photo.